I want to start by wishing everyone a happy and healthy holiday season. We appreciate you reading our informational updates and hope you continue implementing and utilizing our insights to help grow your practice. And if you have questions, feeling free enough to just call us.
This update is to share some news about me and Page 1 Solutions, as well as provide a variety of informational links to useful articles and resources we don’t have the time to cover in detail in this quick update.
News About Page 1 Solutions
The owner of Page 1 Solutions, Dan Goldstein, recently retired and has handed the reins over to Park City, Utah-based Advice Media, which is a technology focused marketing company. We will continue to offer the same high level of service and results to our clients, but under the Advice Media flag. The best part is we can now leverage new technology to offer services and products we were not able to previously.
Also, you will continue to get timely, useful and insightful information, articles, checklists, guides, videos and other marketing resources to help you grow your practice. Look for future updates under the Advice Media brand.
2020 Content Marketing Calendar
As content continues to be an increasingly important part of digital marketing and managing your website, blog, Facebook, Instagram, LinkedIn, Google My Business, etc., it is important to plan, organize and schedule your content marketing. We created a working calendar that you can use to help manage your 2020 content strategy to reduce your stress and ensure you don't miss key opportunities and timing.
If you don’t plan it, it probably won’t happen.
SEO: Entity Authority Increasingly Important for SEO in 2020
As Google puts more weight on credibility, trustworthiness and expertise, authority signals will have a growing impact on your organic listings. A large part of helping Google recognize your providers’ credentials and authority are links to and from relevant and authoritative websites. I thought I would share a great article from Search Engine Journal that can start triggering some ideas for you to increase the quality and credibility of your website and content.
Some quick suggestions:
- Leverage authorship and credits for new content (blogs) to your provider(s)
- Optimize your trust seals and logos with relevant alt text
- Links to your association and affiliations need to go to your profile, not just the home page
- Submit original articles with "about the author" links to your bio page
- Invest resources to develop more substantive, useful and planned content
- Reference other high-authority sources
- Don't overlook investing in credible professional sources (BBB, Chamber of Commerce, credible industry websites, etc.)
We hope you will continue to follow our information and wish you a Happy Holiday Season and success in 2020!