The value and competition for high organic search engine listings continues. And we are all familiar with Google’s search engine results pages (SERPs) that include Google Local Map and Local My Business Listings.
These listings are highly coveted and statistics indicate a high percentage of users click on these listings because:
- They are listed high on the first page
- The map visual grabs a user's attention
- Additional graphics, icons, information (hours, reviews, address, phone, directions, links etc.)
- Even “More places” attracts a high percentage of first page user clicks
- Consumers' search habits continue to trend towards local providers
The reason I mention consumer search habits is that more and more searches are being done (particularly on mobile devices) using search phrases that include phrases such as “near me” or “nearby.” Here are some Google Trends results that demonstrate this trend.
Equally important, it is these types of searches where the Google local map results consistently appear. So how do you get higher Google My Business (GMB) map listings for these types of searches?
Accurate Information Improves Local Search Results
Keep in mind, the primary goal of the map listings is to provide users with results that are geographically relevant to searches they conduct. And these results are driven by the Google My Business profile of these business more so than the “optimization” of their website. In fact, many high ranking GMB profiles on highly competitive search results have very low-ranking websites.
One of the most important strategies is to ensure your GMB profile information; particularly the practice or firm’s Name, Address and Phone Number (NAP) are accurate and consistent across all directories and business websites that list your office(s).
This is one of the most important factors that help Google confirm your GMB listing represents a real, legitimate business and that users will find accurate
Duplicate Suppressions Improves Local Search Results Too! (Case Study)
An additional issue arises when a given directory has multiple listings for one office location or “duplicate listings.” These duplicate listings are likely more common than one would think, and there are numerous ways business information can get duplicated or incorrectly listed on these directories.
A recent case study showed the positive impact of suppressing duplicate listings on directories and business listing websites. The case study targeted one of the Internet’s most competitive “local-focused” industries: restaurants.
A before and after Duplicate Suppression Study was conducted recently and tracked Google local search results for a casual restaurant chain’s over 1,200 US location using different search phrases that did not include the branded name of the chain.
The results of the Duplicate Suppression Study showed the restaurant chain saw an increase of 20 percent in the presence of its Google My Business locations in the local results. This study demonstrates the importance of consistent NAP information on non-Google websites as a ranking factor in Google’s local SERP results.
Of course these are just some of the many ranking factors that impact your Google local results. There are other ranking factors that we incorporate into our clients’ SEO campaigns, including reviews from verified Google users, promotion of your GMB profile, schema markup/structured data, as well as your business’ location and relevance.
If you would like a FREE analysis of your Google My Business listing, call us at (303) 233-3886. Or email us and we will send it to you.