Have you had your logo forever? Have you ever updated it? Your logo is the “face” of your brand – your practice. People come to recognize logos without even looking for a name. Think of the logos you know instantly when you see them – McDonalds, Nike, Apple, Starbucks, etc. And now, there’s been a ton of buzz around Yahoo’s new logo.
If you haven’t changed your logo in quite awhile, here are five signs that will tell you it’s time for an update:
1. Your logo doesn’t look professional.
This could’ve been a do-it-yourself project, or you asked a family member or friend who does graphic art on the side to design it. It may be time to take that big step forward and hire a professional to update your logo. If people aren’t complementing it, you need to redesign it.
2. Your logo doesn’t embody your practice.
Many practices evolve over time and change. Now you may offer more services to your patients or take on more legal cases for your clients. If your logo doesn’t reflect what you are doing anymore, it is time for a change. You don’t want your logo looking in the past. Present your future and tell your patients or clients where you’re headed.
3. Your logo doesn’t acclimate well to modern media.
Maybe 20 years ago your logo looked great on the outside of your building. But today, your logo needs to adapt to new technology and modern media outlets. It should be able to work with your website, social media accounts and online banner ads. What may have looked great in print ads or Yellow Pages may not work today on Facebook and Twitter. You want to make sure you can derive an icon from it, make it a button for your mobile site, resize it and it’s still readable and looks good in black and white.
4. Your logo is beaten out by your competition.
We all know how competitive businesses can be, and there’s nothing worse than seeing your competitors do it better than you. If their logo looks more professional, stands out better, and is more appealing, then you definitely need an upgrade.
5. Your logo is too complicated.
Simplification is the key in modern design these days. Many older techniques, like gradients and drop shadows, are looking out-of-date. You want clean, flat and simple. Make it effective. Don’t make it too complex for your patients or clients to recognize you. Older logos are also harder to translate between mediums.
~ By Kelly Matsudaria, Marketing & Sales Coordinator