Page 1 Solutions Blog

Adam Rowan's picture
Adam Rowan - Content Specialist
August 03, 2018

Our home state of Colorado is a scenic location for any business. Whether you're a digital marketing agency or a dental office, the view outside your window is a majestic asset that your clients will appreciate.

Meadows Dental Group was the first dentist office in the town of Lone Tree, Colorado. The new website design employs Colorado-style colors with intuitive navigation that helps patients explore what the practice has to offer:

Meadows Dental Group

Images of family occur frequently in the design of the website. This includes the expected pictures of parents and kids as well as photos of the Meadows Dental Group family – the experienced dentists and longtime staff members who form lasting rapports with their patients. These custom images, combined with the woody brown and green colors so emblematic of the Colorado landscape, create a comfortable feeling that connects the office and the space outside to create an inviting and representative aesthetic.

Real patient photos in the Smile Gallery are a centerpiece of both the main menu and the user experience. These images illustrate the dramatic difference high-quality restorations and cosmetic dentistry can make for patients' smiles. Before-and-after pictures are organized by treatment type, with examples including crowns and bridges, porcelain veneers, dentures, emergency care, and more.

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
August 01, 2018

All leads are not the same, and for professional service provider practices like yours, phone calls are the most valuable.  Yet, there are times when visitors come to your website, such as after hours and weekends, when they don’t want to call because they know they will just leaving a message or get a recording. So making your practice accessible via email or digital text is important.

And of course, there are consumers who visit during your office hours who still prefer to send a digital message to get initial insights or information.

Knowing that your practice converts telephone leads into consultations and clients at a much higher rate than email leads, the question becomes:

“How does our practice generate more phone calls and convert elusive email leads at a higher rate so my team wastes less time chasing prospects?”

Unfortunately, most practices simply resign themselves to the fact that they will not convert many email leads and invest very little time, thought or resources to improve.

Here are some important tips to incorporate into your online marketing and sales process.

 

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Jill Messinger's picture
Jill Messinger - Social Media Specialist
August 01, 2018

Social media marketing has evolved significantly in just the past few years. What started as a way to create brand awareness, social media now has the ability to generate qualified leads that have the potential to convert into customers. However, it’s important to utilize a social media funnel in order to engage with your potential customers at their stage in the buyer’s journey.

Similar to a traditional sales funnel, the social media funnel starts out by drawing in a new audience by making them aware that your product or service exists. From there, the levels of the funnel get narrower as unqualified users fall out of the funnel. The social media funnel aims to optimize your advertising budget and strategy by carefully targeting those who are interested in your practice and are more likely to convert.

Before you dive into marketing with social media advertising, consider utilizing the social media funnel to get more out of your efforts. In the SlideShare below, I’ve dissected each part of the social media funnel so that you can implement a successful social media marketing strategy and help your practice generate high-quality conversions.

Note: Before implementing the social media funnel, it’s imperative that you install the ...

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Noel Cantner's picture
Noel Cantner - Internet Marketing Consultant
July 31, 2018

It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say that positive reviews make them trust a business more than one without them. 

So what’s really allowed when it comes to Google reviews? While Google may remain fairly ambiguous when it comes to algorithm updates and ever-changing rankings, it has established clear-cut guidelines as to what kind of content can be posted and shared within reviews. If you’re a local business with a Google My Business listing (which you 100% need), then you want to familiarize yourself with these policies

Going against these policies – whether you’re aware of it or not – is never a good idea. Google can penalize a business for actions like this, and, if...

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
July 30, 2018
A successful multi-channel digital marketing strategy requires more than one form of content. However, in less than 5 years, you’re going to be hearing about one option over many others.
 
According to a whitepaper by Cisco, video consumption is expected to account for over 80% of all internet traffic by the year 2021. As a result, the time to develop a clear vision for your video marketing strategy is now.
 
If you work with a marketing agency, you’re in luck: More than 60% of digital marketers report that they produce online videos, with multiple platforms available for different kinds of video. Page 1 Solutions is proud to produce custom videos for our agency as well as our clients, so we share these 7 video marketing and branding tips from experience:
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Daniel Brophy's picture
Daniel Brophy - Social Media Specialist
July 30, 2018

Can you generate leads with Facebook Ads? The Social Media Team at Page 1 Solutions hears this question on a near-daily basis.

Long story short, the answer is yes! You absolutely can generate quality leads with Facebook Ads. However, there are a number of things you need to understand and do in order to make this happen.

In this video, our Social Media Specialist Daniel Brophy discusses the most effective strategies for lead generation with Facebook Ads.

Daniel Brophy is a Social Media Specialist at Page 1 Solutions. Connect with him on LinkedIn and Twitter!

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Dan Goldstein's picture
Dan Goldstein - President
July 27, 2018

For more than 15 years, Page 1 Solutions has provided full-service marketing for dentists. A growing cornerstone of any dental practice's content portfolio is video marketing. Marketing videos can take many forms, from behind-the-scenes footage of your office to Q&As to patient testimonials. But did you know that video can be an asset for patient engagement and conversion right in your waiting room?

Today, we at Page 1 Solutions are proud to announce the launch of a new custom website for Channel D. Channel D is a groundbreaking video system that uses bite-sized video clips to capture the attention of patients in your reception area. The videos are humorous and entertaining, and designed to get patients curious about how the dentist's services can benefit them.

In short, Channel D is not just another reception area video platform. It is a revolutionary video system that is proven to grow your practice and significantly increase high-value dental treatments from existing patients. Best of all, it costs less than $200 per month.

The New Channel D Website

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John Gaumnitz's picture
John Gaumnitz - Senior Internet Marketing Consultant
July 24, 2018
The client always comes first when you work with Sean Leventhal and Jonathan Sar.  And when working with them, you can expect integrity, compassion, knowledge regular communication and tenacity.  Their combined experience covers a wide range of legal experience and have helped clients obtain millions of dollars in settlements and verdicts.  Jonathan graduated cum laude from Harvard Law School and has extensive experience in several areas of business law. Sean spent several years working at one of the nation’s most prestigious medical malpractice law firms and was admitted into the Order of St. Ives for graduating in the top 10 percent of his class at the University of Denver Sturm College of Law.  One thing most people don’t know is that Sean and Jonathan are lifelong friends that grew up together and combined forces to build their firm Leventhal Sar LLC. 
 
"Sean and Jonathan have been fantastic to work with over the last couple years and its been great to work so closely...
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Jake Johnson's picture
Jake Johnson - Internet Marketing Consultant
July 20, 2018

Marketing for your practice is much like baking a batch of cookies. There are steps you need to follow in order to enjoy the fruits of your labors. In order for businesses to raise awareness of their products, they have a set recipe (series of advertisements) to achieve this. These groupings of different advertisements are known in the marketing kitchen by multiple names, such as packages, stacks, bundles, campaigns, and the list goes on. Each of the marketing opportunities should be customized for maximum return.

The smartest businesses will market to consumers through the different stages of the sales funnel in order to convince them to pull the trigger on their product. This will generally be through different marketing vehicles such as TV, radio, print, and internet ads to help deliver the message.

So what is the marketing recipe that your practice needs to achieve a delicious ROI? Below you will find a 4-step recipe to take your cooking to the next level.

Set the Goal

What is it that you want to bake? Is it cookies, or are you looking to drive more clients to your practice?

The first thing that you need to do with any marketing package is to set a goal to measure the success of the campaign. Are you trying to gain new patients for a new procedure? Do you want to improve your reputation management...

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Samuel Solis's picture
Samuel Solis - Senior Internet Marketing Consultant
July 12, 2018

You’ve educated yourself enough on SEO to know that backlinks are important, but you know that you do not have the time it takes to find and get quality backlinks. So you did the next best thing and hired an SEO company that promised you lots of backlinks in a short amount of time. Over the span of a few months, you get reports showing you a growth in backlinks. But you haven’t seen your keyword rankings improve. Weren’t the new backlinks supposed to drive your keyword rankings to the top?

This assumption isn’t as simple as 1+1=2. There are more details that go into a backlink building strategy than just increasing the number of backlinks. Three main parts of this process are:

  1. Updating your disavow file and submitting to Google and Bing
  2. Starting the hunt for new backlinks
  3. Earning the backlinks

The information below should help you have a more informed conversation with your SEO company in regards to why the new backlinks haven’t increased your keyword rankings.

Update Your Disavow File

A disavow file is a list of domains and specific URLs that you submit to search engines telling the search engine that you do not want certain links associated with your website. At its core, creating a disavow file is like doing spring cleaning for your website. It gives you an opportunity to throw away the stuff that is...

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