A question I’m often asked by my clients is if they should be doing SEO if they already have a PPC ad campaign running. I always say the same thing: YES! There are benefits to both forms of marketing, as I will explain in this post.
Paid ads (usually run through Google Ads) and SEO are both ways to be found in searches on Google, and they both have their own unique benefits. I am of the belief that the best way to get online marketing results is to attack it from both sides. By using both SEO and PPC tactics to market your website, you will see better results.
What's the Difference between PPC and SEO?
Essentially, PPC is bidding on specific keywords for your ad to show in Google search results. SEO is working to make your site a good source of information so that Google will want to deliver it as a top position in organic search results. With PPC, you are charged every time someone clicks on your ad. With SEO, clicks to your site from search results do not incur charges, no matter how many clicks you get....Read Full Post