Page 1 Solutions Blog

Samuel Solis's picture
Samuel Solis - Senior Internet Marketing Consultant
November 02, 2018

In late September 2018, we announced our acquisition of Strategic Edge Partners. This move benefits clients in the cosmetic practice industry by offering a one-stop marketing agency that offers everything from brand development (digital and physical) to website design and social media management.

Through our acquisition of Strategic Edge Partners, we’re now able to offer four new services to our clients: Loyalty Programs, Event Planning, Print Materials and On-Site Consulting. I’ll briefly go into what each new service offers and how it can fit into your marketing needs.

Loyalty Program

A patient loyalty program is all about offering your patients great value in return for their recurring business. For many patients, cosmetic treatment isn’t usually one-and-done. So, incentivising retention makes sense and is a key to increased and sustained revenue.

There is typically a 35% increase in plastic surgery and medspa sales with a patient loyalty program.

We’ve also come to find that the most successful loyalty programs are those that offer a variety of different procedures and non-surgical treatments. The size of the practice itself does not necessarily come into play; many smaller practices have found just as much success in implementing a loyalty...

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Adam Rowan's picture
Adam Rowan - Content Specialist
November 01, 2018

One of the most important roles of any website design for a lawyer or law firm is representing the priority practice areas. Our latest client to undergo a mobile-first website redesign made a stunning, representative image the focal point of the home page banner.

See how our client Hickey Law Firm integrates a combination of high-quality photography with compelling call-to-action text to connect with, inform, and convert prospective clients into new leads.

Hickey Law Firm, P.A.

mobile-first custom website design for Hickey Law Firm

- Practice areas: cruise ship accidents and maritime law cases, car and truck accidents, medical malpractice

- Date website went live: Oct. 23, 2018

- URL: https://www.hickeylawfirm.com/

Samuel Solis, Senior Internet Marketing Consultant, has worked with Hickey Law Firm for several years. Here is what he has to say about this client and the new website:

...

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John Gaumnitz's picture
John Gaumnitz - Senior Internet Marketing Consultant
October 31, 2018

We all know that it is important for businesses to have a presence on social media and be active on it. There are many people who consider social media and SEO as two separate entities that act two different ways. Well, that couldn’t be further from the truth.

In this blog post, I will detail the importance of how engaging social media posts can also contribute to your overall online exposure.

1. Understand Your Target Audience

Having a target audience in mind will help you come up with content that will resonate with the people whose business you are trying to earn. Investing efforts in reaching the people who are more likely to need your services will not only provide that relevant exposure, but also help brand and drive business your way.

In conjunction with knowing your target audience, knowing when this audience is active online can help you plan posts accordingly to maximize engagement. If your followers are mostly online in the evening but you are posting in the morning, the engagement on these posts can suffer from that. This kind of data is available in Facebook Insights.

2. Add Imagery and Video

Incorporating visual content can be one of the most powerful ways to increase your social media engagement....

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Tammy Smith's picture
Tammy Smith - SEO
October 29, 2018

Does your SEO need help, STAT? Learn how the latest Google update affects your rankingsThe factors that affect search engine results change all the time. Search engine optimization, or SEO, is a perpetual balancing act, which is why it’s so important for marketers, agencies, and practice owners alike to be aware of the latest and greatest updates to core search engine algorithms.

Currently, we’re seeing significant changes in both organic search results (the list of links you see when you perform an online search) and local results (the businesses listed in your immediate area, tied to Google Maps) as a result of a significant core algorithm update made by Google. Codenamed “Medic,” this update emphasizes the importance of building your online reputation across the internet, rather than just on your website and the other digital properties that you control, or those managed by your marketing agency.

‘EAT’ Up for Great SEO

Google and other search engines analyze hundreds of factors to determine where your page should rank for a given search query. With this major update, we’re seeing search engines assign greater value to...

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Saralyn Ward's picture
Saralyn Ward - Marketing and Communications Manager
October 24, 2018

On September 28, 2018, Page 1 Solutions announced the acquisition of Strategic Edge Partners, a boutique marketing agency for aesthetic medical practices. Dana Fox, former President and CEO of SEP, has joined Page 1 Solutions as the Vice President of Practice Development, bringing her 30 years of industry experience to the clients we serve. I sat down with Dana to learn a little more about her and the expertise she’s gained over the years.

Saralyn Ward: First off, welcome to Page 1! I would love to hear a little bit more about your background, and how you arrived at this point in your career.

Dana Fox: I have always worked in marketing, in some capacity, throughout my entire career. I have a background in art and I love to write. So there were a lot of natural things that led me into marketing, I started in skincare and nutrition and moved into medicine in 1993, because I had a passion for cosmetic surgery, and knew I was going to avail myself to services at some point. So for me, aesthetic medicine was a natural curiosity and that’s how my career in medical marketing started.

The first specialty that I worked with was oral and maxillofacial surgery – at the time I knew nothing of surgical...

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Alicia Frost's picture
Alicia Frost - Account Coordinator
October 22, 2018

two guys engrossed in their smartphonesToday, people are deciding to be more conscious of the amount of time they spend on their mobile devices in general and social media apps in particular. In fact, Apple's newest iOS update features new screen time tools that are designed to give users a better idea of just how much time they look at their phones and what apps occupy the most time spent staring at a screen. This new screen time feature also gives you the option to create notifications that make it easier to limit the time you spend on certain apps.

So what does this mean for your social media marketing? Don’t lose all hope just yet; heightened screen time consciousness just may work in your favor.

Purpose-Driven Social Media Time

As more and more people intentionally limit their screen time, users will start to spend their dedicated time on social media wisely. What was once mindless scrolling is now purpose-driven research, whether that be about friends, colleagues, politics, products, services, etc.

Social media: What's the point?...

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Andrea Kalan's picture
Andrea Kalan - Internet Marketing Consultant
October 18, 2018

Video is essential in any marketing strategy for brand exposure and search engine optimization. This engaging content is the most interesting way to show and tell your story, answer questions from your clients or patients, or promote a new event, service, or discount offer.

If you'd like to learn more about the benefits of video marketing and how to get started, read my blog Video Blogs: Should You Hire Help or Do It Yourself?

When you invest a lot of time, resources, and money into planning a video shoot, you want to make sure you're prepared so that you get the best results. Depending on your personality and previous experience, you may have different strengths and areas of concern. Some people love the spotlight and shine on camera, and some of us sweat just thinking about it. The good news is that anyone can do it with a few simple tips and some practice!

Look Good

Just like a photo shoot, you want to make sure you look your best during a video shoot. When you look and feel great on camera, your audience will be able to focus on what you're saying (and not your wrinkled shirt). Remember to give yourself ample time to get...

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Jake Johnson's picture
Jake Johnson - Internet Marketing Consultant
October 15, 2018

Humberto Izquierdo has been with Page 1 Solutions since April 2017. During this time, Humberto has been latching onto any and all recommendations both for his current website as well has his internet marketing on how to improve his business. Most recently, The Law Offices of Humberto Izquierdo, JR.,PC  have decided to add a Spanish website to the mix so that he is able to better serve those in his community.

“I am thrilled to be able to work with Humberto and his team. Humberto is always looking for ways to be able to provide his services to those in need.  You will not find a law office who is more hungry to get justice for their clients! “

From everyone here at Page 1 Solutions, we would like to congratulate the Law Offices of Humberto Izquierdo, JR.,PC for being named Client of the Month!

 
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Adam Rowan's picture
Adam Rowan - Content Specialist
October 11, 2018

For plastic surgeons, med spas, and other aesthetic practices, appearance is often the foremost consideration when building a website. After all, your practice works in the visual realm, so visuals are important – from before-and-after pictures to banner images to the overall color scheme. However, investing in premier visuals while ignoring the content on your practice area pages is a big mistake.

inject life into your practice - customize your cosmetic marketing campaign todayIf you love the look of your website but feel like something is missing when it comes to content, Page 1 Solutions can help.

Anyone Can Write about Procedures: Why Are You Different?

In the course of evaluating many websites for plastic surgeons and other cosmetic doctors, one of the most common issues I see is uniformity. Most websites don’t rely on pages upon pages of duplicate content, or text copied wholesale on other domains and presented as though it’s original material. That’s good, because duplicate content is a cardinal sin in the marketing world.

However, I can’t tell you how many procedure pages on otherwise excellent surgeon,...

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Jill Messinger's picture
Jill Messinger - Social Media Specialist
October 10, 2018

As a Social Media Specialist, I am often asked by friends, family members, and the occasional colleague what exactly it is I do on a day-to-day basis. In their minds, my job consists solely of Likes, Follows, funny GIFs, and dealing with the latest Facebook security breach. Much to their surprise, my role as a Social Media Specialist extends far beyond that of friend requests and cat memes.

In my position, I have the opportunity to create and maintain our clients’ unique social media presence by retaining brand awareness, providing customer service, connecting with a target audience, and even generating leads through social media advertising. In reality, each day varies widely depending on our clients’ digital marketing needs. But to present a better idea of the work I provide my clients, I’ve broken down the top five job functions of a Social Media Specialist.

Monitor and Respond

Social media never sleeps, which is why the first thing I do in the morning is check in on my clients’ social media channels and respond to any questions or comments that may have been posted overnight, as well as look out for new reviews or recommendations. I also pass along any important messages to the Internet Marketing Consultant that may have come through for my clients that I am unable to answer without consultation from the client.

In addition to...

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