Page 1 Solutions Blog

Jake Johnson's picture
Jake Johnson - Internet Marketing Consultant
July 20, 2018

Marketing for your practice is much like baking a batch of cookies. There are steps you need to follow in order to enjoy the fruits of your labors. In order for businesses to raise awareness of their products, they have a set recipe (series of advertisements) to achieve this. These groupings of different advertisements are known in the marketing kitchen by multiple names, such as packages, stacks, bundles, campaigns, and the list goes on. Each of the marketing opportunities should be customized for maximum return.

The smartest businesses will market to consumers through the different stages of the sales funnel in order to convince them to pull the trigger on their product. This will generally be through different marketing vehicles such as TV, radio, print, and internet ads to help deliver the message.

So what is the marketing recipe that your practice needs to achieve a delicious ROI? Below you will find a 4-step recipe to take your cooking to the next level.

Set the Goal

What is it that you want to bake? Is it cookies, or are you looking to drive more clients to your practice?

The first thing that you need to do with any marketing package is to set a goal to measure the success of the campaign. Are you trying to gain new patients for a new procedure? Do you want to improve your reputation management...

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Samuel Solis's picture
Samuel Solis - Senior Internet Marketing Consultant
July 12, 2018

You’ve educated yourself enough on SEO to know that backlinks are important, but you know that you do not have the time it takes to find and get quality backlinks. So you did the next best thing and hired an SEO company that promised you lots of backlinks in a short amount of time. Over the span of a few months, you get reports showing you a growth in backlinks. But you haven’t seen your keyword rankings improve. Weren’t the new backlinks supposed to drive your keyword rankings to the top?

This assumption isn’t as simple as 1+1=2. There are more details that go into a backlink building strategy than just increasing the number of backlinks. Three main parts of this process are:

  1. Updating your disavow file and submitting to Google and Bing
  2. Starting the hunt for new backlinks
  3. Earning the backlinks

The information below should help you have a more informed conversation with your SEO company in regards to why the new backlinks haven’t increased your keyword rankings.

Update Your Disavow File

A disavow file is a list of domains and specific URLs that you submit to search engines telling the search engine that you do not want certain links associated with your website. At its core, creating a disavow file is like doing spring cleaning for your website. It gives you an opportunity to throw away the stuff that is...

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
July 07, 2018

Most SEO-related information and news has focused on Google’s ranking algorithm concentrating more on user experience; and that includes me.

For example, I recently shared this month’s Gooogle Speed update, where Google announced it will incorporate mobile site speed as a bigger ranking factor.  And since Google also publicly stated that it has rolled out mobile-first indexing (since the majority of its audience are on mobile), the speed update will likely impact rankings on all devices.

So if user experience is becoming a bigger and bigger factor in whether your pages show up high on key searches or not, then the type of content you post and promote on your website is really important.  But what type of content is the most effective at attracting website traffic?

According to most SEO agencies, written content is still king . . .  barely.

In a June poll conducted by Search Engine Journal to its Twitter audience,...

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Adam Rowan's picture
Adam Rowan - Content Specialist
July 05, 2018

Summer is a time when beauty shines brightest. Page 1 Solutions is proud to mark the season with the launch of not one but three eye-catching new website designs for plastic surgeon clients.

Plastic surgery is all about positive change and a refreshed look. Let's see what the exciting new designs achieve for the look and feel of these practice websites:

Advanced Cosmetic Surgery

Mobile-first custom website for Advanced Cosmetic SurgeryBoard-certified plastic surgeon Dr. Levi Young considers it his mission to deliver subtle, natural-looking results. In order to achieve these results, Dr. Young builds a relationship with each patient to understand their needs and develop a customized treatment plan.

Dr. Young's own words greet visitors to the website, a theme that persists throughout the design in a series of custom videos. These clips educate prospective patients so they understand procedures such as breast augmentation and tummy tuck surgery.

The before-and-after gallery showcases the results Dr. Young has achieved for women and men via procedures of the breasts, body...

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Adam Rowan's picture
Adam Rowan - Content Specialist
July 02, 2018

Having a smile you're proud of is about more than just good looks. Dr. Ryan Clancy knows that a beautiful smile can change the way patients see themselves, the way they look at life, and how others see them. These are the reasons that Dr. Clancy makes comprehensive care the core mission of his Boston-area dental practice.

Dr. Clancy has been a client of Page 1 Solutions for several years. He recently collaborated with us on a redesign of his practice website that emphasizes original photography and video assets. Let's see how these custom visuals enhance his online presence:

Cosmetic & Esthetic Dentistry

Cosmetic dentistry takes many different forms. The before-and-after gallery showcases a wide range of cosmetic options, such as porcelain veneers, smile makeovers, and Invisalign treatment, alongside comprehensive options such as dental implants, TMJ therapy, and laser dentistry for gum disease.

Dr. Clancy emphasizes patient education so he can ensure that his patients understand their full spectrum of options. The new website emphasizes a digital component of patient education with the FAQ videos, in which the dentist answers common questions and discusses treatment options in a digestible, engaging format.

Satisfied patients appear on camera to deliver video testimonials of their experience at Cosmetic & Esthetic Dentistry....

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Saralyn Ward's picture
Saralyn Ward - Marketing and Communications Manager
June 29, 2018

If you’ve ever studied theater or film, you’ve probably heard about “breaking the fourth wall.” When an actor breaks the fourth wall, they leave the confines of the script and begin talking directly to the audience. One of the best examples of this technique is the classic 1986 film Ferris Bueller’s Day Off. As Ferris tricks and charms the other characters in the movie, he often breaks scene to talk directly to the camera, giving the audience the feeling that they are in on the joke. And they are: breaking the fourth wall establishes a relationship between the performer and the audience, removes the barrier that separates them, and lets the audience engage with the performance in a new way. Suddenly, the audience is a part of the production.

In a way, social media is the same for your business, when used effectively. The purpose of social media in an multi-channel digital marketing strategy is to connect with your audience of potential and existing clients and grow your brand by growing a community. Your social media presence tells a story about your company’s culture, mission, community engagement, and reputation. It affords your brand the opportunity to “break the wall,” so to speak, and invites your audience to become a bigger part of your company’s story.

But, in order to invite them in, your social content needs...

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
June 28, 2018

Most practices realize Google wants to serve up web pages and content that give visitors what they want and provide a great experience.  For years, Google has researched online user activities and continually updates its algorithms to incorporate user experience elements as part of its ranking factors.

The vast majority of these updates are minor and rollout without much notice.  However, there are instances when they are more significant. Major updates force practices and marketers to change how they produce and deliver content to target users, if they want to get indexed and rank well.

In recent years, many of these updates have focused on Google’s commitment to mobile. 

A good example was giving a boost to mobile-friendly pages. This 2015 update, commonly referred as “Mobilegeddon,” literally changed the website design industry into a mobile responsive world.

In 2016, Google hinted it was researching mobile-first indexing:

“Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site.”Google Webmaster Blog (Nov.4,...

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John Gaumnitz's picture
John Gaumnitz - Senior Internet Marketing Consultant
June 27, 2018

In today’s day and age, most people are familiar with SEO, or Search Engine Optimization. As everything continues to shift towards digital, so has the emphasis on doing what is necessary to make your website more visible within the search results pages.

When it comes to SEO, there are a number of moving pieces that will all contribute to the overall health and strength of your website. Having a solid backlink presence is one of the top ones.

In order to better understand what I am talking about here, I think it’s best to first describe what a backlink actually is: A backlink is essentially a hyperlink on another website that directs back to your website. 

Now that we have addressed what a backlink is, let’s talk about why they are important. Here is a breakdown of the top things you need to know:

Trust

In the eyes of the search engines (namely Google), your website is considered a “trustworthy” website by the number of relevant, reliable and quality backlinks it has pointed to it. The search engines will look more highly upon your website if other reputable websites are willing to direct to your domain with a link(s); in the eyes of search engine, your website has the right kind of quality and relevance if it earns these links.

Essentially, backlinks to your website are a signal to the search engines that other websites will...

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Christian Stack's picture
Christian Stack - Internet Marketing Consultant
June 25, 2018

Whether you’re a total newbie when it comes to SEO or you’re a seasoned White Hat SEO expert, you’ve likely heard about links and their importance. Perhaps you’ve even read my other blog post about link building.

Links are still a large part of gaining and keeping good rankings in Google searches, but not all links are created equal. Keep reading to learn my top 3 do’s and don’ts of link building.

Link Building Do’s

Natural Links

This is the number one piece of advice I can give you on link building. By focusing on adding quality content to your site, you are more likely to generate links from other domains. Focus on making your content and your site the authority in the subject matter you are discussing, and you’ll gain quality links easier.

For more info on how to create great quality content, I suggest checking out this article about 10x content by one of my heroes, Rand Fishkin.

Support Local Organizations

If you’re going after local SEO...

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