Page 1 Solutions Blog
Google is constantly rolling out a number of algorithmic updates. Many of Google’s updates are minor, but occasionally there are major ones that can really have an effect on the search results in significant ways.
2018 did not disappoint. Two of the most notable developments were the “Medic” core update and the Chrome Security Warnings for websites that don’t use HTTPS encryption. But the year isn’t over yet, with Google announcing another new feature that relates to what users can do within search results.
Google is currently in the process of rolling out a new feature that will enable users to actually leave comments on search results. While this has not gone live as of yet, an official Google help document has been unveiled that describes how this will all work, thus indicating that something is in the works and will likely be available in the near future.
There are, of course, many questions about this feature, Bearing in mind that it is still in development, here is a look at what we know so far about the comments function on search results:
How Does This Work?
According to Google’s help document:
...Read Full Post
Almost every business seems to have a blog on its website. But why is that? It seems unlikely that it’s just because someone on staff likes to write. There is, of course, a marketing strategy behind blogging for a business. So how exactly can writing blog content help your practice?
Many of my legal and medical clients who come to Page 1 for marketing help have a blog but they have stopped publishing, post very infrequently, or don’t have a blog at all. It is hard to dedicate time and resources into something if you don’t fully understand its real purpose and benefit. We show clients how this is a missed opportunity to improve their online exposure, get more visitors, and grow their business.
Content creation is an effective search engine optimization (SEO) strategy. Adding new blog posts to your site gives Google more pages to index and more results to show in searches. As you increase your search results and improve your keyword rankings, you gain more visibility, and in turn more traffic and leads for your website.
The goal is to create new content consistently about topics relevant to your clients’ or patients’ needs (and searches)....Read Full Post
The Facebook and Instagram Feed once satisfied the hunger for social media that millions of users craved. Now, users have worked up a different appetite: for Stories. With a steady increase in usage over the years, it is safe to say that Stories are the future of social media marketing and advertising.
As user behavior changes on social media platforms, advertisers need to adapt to these changes in order to effectively deliver their marketing message to desired customers.
The Story Behind Stories
The concept of stories first hit the market in September 2011 with the launch of Snapchat. Facebook hopped on the bandwagon in 2016, introducing Stories to Facebook and then to Instagram. Although Snapchat usage has decreased due to formatting issues with the app, Facebook and Instagram are still seeing a high volume of users participating in Stories – and project that usage will grow rapidly over the next few years.
Ad Age gave further insight into Stories usage, stating that, “There are one billion stories created across [the] family of apps everyday, with 400 million people viewing them...Read Full Post
You have a website to promote your practice and the services you offer. It has pages about you and your practice areas, and it has blog posts. Other than thinking “Ugh, I have to write ANOTHER blog post?,” how much do you really think about the content on your site? The website for your practice lives and dies by the content on it. If you haven’t heard the term “Content is King,” you haven’t been paying attention!
Planning your content calendar for the coming year will take your practice marketing to the next level, give you an edge over your competition and take the stress out of coming up with content ideas throughout the year.
Why Build a Content Calendar?
A well-planned content calendar is a tool that can be shared among your team members to plan all of your content marketing goals. It helps keep your team on the same page and working towards the same goals, as well as taking the guess work out of what your content topics will be.
Planning your content in calendar form as opposed to just a list of topics allows you to see how your content will be spaced throughout the year. This allows you to plan...Read Full Post
Last month we shared with you the great news that Page 1 Solutions was part of a select group of finalists in the Website category of the 2018 Content Marketing Awards. Today PR Daily announced the winners, and we are pleased to report that our website and content marketing for board-certified plastic surgeon Dr. Sacha Obaid was awarded an honorable mention.
Dr. Obaid is an outstanding marketing partner. He takes the initiative to brand his practice, North Texas Plastic Surgery, as a destination for cosmetic patients in the Dallas-Fort Worth area while consistently collaborating with our team members to take full advantage of innovative marketing tactics, including:
- Schema optimization
- Management of directories, backlinks, and "NAP" (name, address, phone number) listings
- Original, high-quality before-and-after photos
- Database email marketing
- Custom text, visual, and video content,...
A name is a powerful thing. The eponym approach to naming your law firm can build recognition among clients, enabling the founding attorney to build a brand with a title clients recognize.
The following legal website designs both use the experience and results of the attorneys to build a quality association with name recognition:
Jim Miron, Attorney at Law
- Practice areas: Personal injury; car, truck, and motorcycle accidents; slip and falls
- Date website went live: Nov. 20, 2018
Christian Stack, the IMC who works with this client on his digital marketing, had this to say about the new website:
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"Jim Miron was looking for a fresh web presence to generate more leads for the personal injury side of his practice. He came to Page 1 Solutions for a solution to...
There are many important factors for building a strong internet marketing strategy. Of those different elements, backlinking is an important one.
Often I am asked, “What is backlinking, and why do I need to do that?” Let’s take a dive into the importance of a backlink and how it can affect your internet marketing presence.
What Is a Backlink?
A backlink is an incoming link on another site that points back to your website. Search engines like Google reward websites with high-quality, relevant backlinks, ranking them higher in the search results.
Unfortunately, achieving a backlink isn’t a set-it-and-forget-it mentality. You will want to continually look to improve your backlink profile while trimming links that aren’t relevant or damaging to your brand.
Although elementary in the definition, earning backlinks can be a bit of a challenge. Often times, the process can be frustrating, time-consuming and taxing on your wallet. However, when done correctly, the ranking rewards and additional traffic that comes to your website is highly rewarding.
Why Are Backlinks Important?
Google has always placed a high value of importance on backlinking. Back in 2012, Google released a core algorithm update nicknamed Penguin. The goal of this algorithm update was to...Read Full Post
The social media landscape is always changing, but one thing hasn't changed: it remains a viable channel for marketing and growing your practice.
Social media platforms present a highly visible and accessible means for you to showcase what your practice and brand are all about. They allow you to connect with and grow your audience, and offer value to your existing and prospective client base.
When a strong foundation of an organic social media presence is combined with a cohesive paid ads strategy, you can drive relevant traffic to your website and even generate leads for relatively low cost.
I encourage you to learn more about the many ways in which social media can help you with all aspects of your marketing strategy!
So now that you understand the purpose and value of social media, and what it can achieve for your practice, let me share with you the many ways in which a Page 1 Solutions Social Media Specialist can help you to make the most of your social presence. I created this infographic that outlines exactly...Read Full Post
Happy holidays! As joy fills the air, you, your staff, and your patients are all looking forward to time with friends and family, and less time at the office. However, even though you are focused on festivities, business doesn’t take a holiday.
Everyone loves to receive special packages at this time of year. With a custom print marketing campaign, you can deliver your own present to patients by mail, not to mention deck your office with outstanding promotional materials!
Why Not Just Update My Website with a Holiday Message?
You should always take a little time to update your website and social media profiles with a custom holiday message for current and potential patients. It’s the holidays for them, too, and even a small acknowledgement of the season is a good way to build and maintain your online relationship with them.
Print materials take the beautiful look and unique messaging of your website and deliver it in a physical medium right to your clients. By customizing the collateral, your print promotions will stand out amid the...Read Full Post