Page 1 Solutions Blog

Adam Rowan's picture
Adam Rowan - Content Specialist
September 04, 2018

A location amid natural beauty is an enormous asset for any business. Unsurprisingly, the scenic surroundings of Colorado frequently feature in the layouts of many local offices.

This is the case not only with the office interior but the online aesthetic of our latest dental website design. Let's take a look at the all-new website for Aspenwood Dental Associates and Colorado Dental Implant Center:

Aspenwood Dental Associates and Colorado Dental Implant Center

Aspenwood Dental is a longtime client of Page 1 Solutions. The practice has also been serving patients in and around Aurora, Colorado, since 1972. Aspenwood Dental consistently lives up to its tagline: "Quality Care with a Personal Touch." For 10 years and counting, peers in the dental field have agreed, recognizing Drs. Augustine, Zeppelin, and Yaros as Top Dentists in 5280 magazine's annual poll.

The new website design provides multiple proofs of this patient care philosophy. It is visible in the before-and-after gallery, which shows images of patients who enjoyed transformative results with treatments including dental implants, veneers, porcelain crowns, dentures, and more. It is also apparent in the reviews patients leave online and even on video.

The home page video encourages patients and website visitors to "Get to Know Us,"...

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
August 30, 2018

Solid practices that continue to thrive have one thing in common; they have diverse lead and revenue-generating sources and are not one-dimensional. 

Much like financial planning, relying too heavily on one source 1) elevates your risk in changes to that source, 2) leaves your practice vulnerable to competitors and 3) minimizes your ability to adjust to changes in the market and target audience behaviors.

One of the most overlooked and underutilized sources for new business is professional referrals, which at one time was the biggest source for new business.  Prior to Bates v. State Bar AZ (1977), practices were not able to advertise their services and built solid referral networks and relationships (without the Internet!). 

Since that time, practices have refocused their energies and invest a significant percentage of their revenues into advertising directly to consumers, and largely ignoring professional referrals.

Why Invest in Professional Referrals?

Practices that continue to invest a reasonable percentage of their marketing time and budget to professional referrals experience a number of related benefits.

Little of No Competition – As mentioned earlier, most practices invest no time or resources into professional referral marketing and most of their referrers simply send them out of...

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John Gaumnitz's picture
John Gaumnitz - Senior Internet Marketing Consultant
August 30, 2018

Is your business on Instagram? This is a question that is probably coming up more and more in conversations with customers. Some businesses (shockingly) don’t know if they have one, some are not on it, but most are, becoming more aware of its importance and allocating efforts to be more active on it. For businesses that are not on Instagram, the common excuse is because they just do not want to learn how to manage another platform. In reality, Instagram is a platform that should not be ignored for any business out there looking to grow their overall exposure. In this blog post, I am going to detail why it is important for your business to not only be on Instagram, but to be active on it:

Marketing Visual Content

Unlike other social media platforms, Instagram is composed solely of photos and videos where text is completely optional. Including visual content in your posts can make them more attractive, engaging, relatable, and – most importantly – they can make your posts more memorable.

Exposure to the Masses

With monthly visitors reaching upwards of 1 billion, Instagram offers businesses of all kinds the ability to engage with a huge potential...

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
August 23, 2018

In the past week, there have been two major news updates about the Web’s most popular social media platform.  These changes will impact both Facebook users, as well as your practice. 

The first news was that Facebook has started to judge the credibility of its users as a way to predict their trustworthiness when flagging problematic content.  The second relates to Facebook Business Pages and how customers can publicly announce their satisfaction with your practice.

Change #1:  Rate Users?

Over the past few years, while you have been dealing with online reputation and customers reviewing your practice, Facebook has been taking steps to combat false information by going beyond examining content that users flagged as problematic to judging the flaggers of such content.

The Washington Post first reported (Aug 22) that Facebook has begun rating the credibility of its users on a scale of zero to 1.  The trustworthiness of its users is part of its efforts to fight against fake news and misinformation.

Previously, Facebook relied primarily on the good faith of its users to police, report and flag problematic content such as pornography, hate messaging...

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Shannon Doyle's picture
Shannon Doyle - Social Media Specialist
August 22, 2018

More Is Not Merrier

The point of social media marketing is to have a seamless marketing message across multiple platforms using a uniform username that represents your business, brand or service. When multiple profiles are created under your business name, it will scatter your audience rather than consolidate it on a given social media platform.

For starters, managing several pages can be messy. It takes additional time, energy and organization to watch and engage with multiple profiles. The analysis process will also become tedious and inefficient due to the additional time and energy it takes to compound data from multiple profiles.

Having several profiles on a single platform is not only confusing for the business, but the user, too. How will consumers and fans know which profile to reach you on, or trust? Think about having several profiles on a social platform as similar to having several different URLs for your website.

When Is It Okay to Have More Than One Profile?

illustration of a group of peopleFacebook profiles can get confusing since there are several types of profiles in addition to a personal profile, such as pages for your business or community. Since different...

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Christian Stack's picture
Christian Stack - Internet Marketing Consultant
August 17, 2018

I Know Reviews Are Important, But How Do I Control What People Write About My Practice?

By now, you know that online reviews are important for your business. According to www.business.com, 77% of people read online reviews before purchasing. Your online reputation has the ability to make or break your conversions. If potential clients or patients read negative reviews about your practice online, are they really likely to pick up the phone and make an appointment? Not likely, especially when there are plenty of other options with good reviews.

So the question that comes up is: “How can I control what people write when reviewing my business?” Well, the short answer is you can’t. But, you can influence them in the direction you want! Read below for some tips on improving what clients are saying about your practice online.

rate and review screenshot - 5 stars by Christian StackGood Service Gets Good Reviews

While this seems like a no brainer, the number of times this comes up when I’m speaking...

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Page 1 Solutions
August 16, 2018

WhatsApp Business API

If you have not started looking into Facebook's WhatsApp Business API, keep an eye on it.  Although most of WhatsApp's (messaging app) over 1.5 Billion monthly users are outside of US markets, there is growing potential for opportunistic practrices.  Read CMS Wire's full article that quotes Page 1 Solution's owner, Dan Goldstein.

 

 

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
August 15, 2018

Leaves are changing colors, the weather's getting cooler, the kids are going back to school – yes, fall is in the air! And with the beginning of autumn comes many new opportunities for attorneys, doctors, and dentists to market themselves and drive leads.

A change of seasons might not seem like a big reason to update your marketing message, but all it takes is a little creativity to use the common themes of fall to connect with prospective clients and patients. Here are a few examples:

Fall Content Marketing for Attorneys

Like I said, autumn is the season of back to school. While for the majority of parents this means pencils, backpacks, classrooms, and packed lunches, the sad reality is that no one can completely guarantee a child's safety at school.

empty playground full of autumn leavesPlaygrounds offer a host of hazards for kids. Teacher and administrator supervision can be lax. Poor maintenance can make the school building itself unsafe.

All of these situations can result in tragic outcomes for children and their families. Personal injury lawyers and law firms can assist families in these trying situations, but how can your firm generate these cases?

...

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Christian Stack's picture
Christian Stack - Internet Marketing Consultant
August 13, 2018

Each month, Page 1 Solutions selects a client to award the Client of the Month to.  Typically this is given to the client that has been involved and focused on improving their internet marketing and increasing their results.

 This month, Page 1 Solutions nominated Rachel Roff of Urban Skin Solutions Medspa. Rachel opened Urban Skin Solutions in 2006 in Charlotte, NC.

Rachel Roff has worked with Page 1 Solutions since September 2016 when we started her new website design.  She has a dedicated staff that produce top quality blog posts for her site, in addition to creating engaging content for their social media channels. Everyone at the Medspa is dedicated to success, from the office manager to her Ecommerce consultant.  We work with them as a team to produce the best results possible.

“I have absolutely loved working with Rachel and her team at Urban Skin Solutions, and am so happy to see them being recognized for this."

From all team members here at Page 1 Solutions, we would like to...

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Adam Rowan's picture
Adam Rowan - Content Specialist
August 06, 2018

For plastic surgeons, the internet has created a massive opportunity not only to share your best work, but to brand it so potential patients know that you performed the procedure. Dr. Richard Lee, a board-certified plastic surgeon in Newport Beach, California, spotlights the quality of his work throughout the new design of his practice website.

From the imagery to the messaging to the menus, "world-class results" is the theme of the new custom website for Richard H. Lee, MD Plastic Surgery. Let's see how these design elements enhance the user experience:

Richard H. Lee, MD Plastic Surgery

website for Richard H. Lee, MD Plastic Surgery - tablet, desktop and mobile viewThe website home page features photos of Dr. Lee, his staff, and his office. These images draw atttention to a host of important links and messages, including what to expect at the consultation appointment and the many examples of actual results that Dr. Lee can share.

Dr. Lee's website features an intuitive before-and-after gallery with photos for a wide range of procedures. Images of women and men abound, with specific galleries devoted to breast augmentation, tummy tuck, rhinoplasty, and more.

"Renaissance...

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