Marketing for your practice is much like baking a batch of cookies. There are steps you need to follow in order to enjoy the fruits of your labors. In order for businesses to raise awareness of their products, they have a set recipe (series of advertisements) to achieve this. These groupings of different advertisements are known in the marketing kitchen by multiple names, such as packages, stacks, bundles, campaigns, and the list goes on. Each of the marketing opportunities should be customized for maximum return.
The smartest businesses will market to consumers through the different stages of the sales funnel in order to convince them to pull the trigger on their product. This will generally be through different marketing vehicles such as TV, radio, print, and internet ads to help deliver the message.
So what is the marketing recipe that your practice needs to achieve a delicious ROI? Below you will find a 4-step recipe to take your cooking to the next level.
Set the Goal
What is it that you want to bake? Is it cookies, or are you looking to drive more clients to your practice?
The first thing that you need to do with any marketing package is to set a goal to measure the success of the campaign. Are you trying to gain new patients for a new procedure? Do you want to improve your reputation management...Read Full Post