Page 1 Solutions Blog

Adam Rowan's picture
Adam Rowan - Content Specialist
December 03, 2018

A name is a powerful thing. The eponym approach to naming your law firm can build recognition among clients, enabling the founding attorney to build a brand with a title clients recognize.

The following legal website designs both use the experience and results of the attorneys to build a quality association with name recognition:

Jim Miron, Attorney at Law

mobile-first website for Jim Miron, Attorney at Law

- Practice areas: Personal injury; car, truck, and motorcycle accidents; slip and falls

- Date website went live: Nov. 20, 2018

- URL: https://www.bridgeportpersonalinjury.com/

Christian Stack, the IMC who works with this client on his digital marketing, had this to say about the new website:

Christian Stack, Internet Marketing Consultant at Page 1 Solutions"Jim Miron was looking for a fresh web presence to generate more leads for the personal injury side of his practice. He came to Page 1 Solutions for a solution to...

Read Full Post
Jake Johnson's picture
Jake Johnson - Internet Marketing Consultant
November 29, 2018

There are many important factors for building a strong internet marketing strategy. Of those different elements, backlinking is an important one.

Often I am asked, “What is backlinking, and why do I need to do that?” Let’s take a dive into the importance of a backlink and how it can affect your internet marketing presence.

What Is a Backlink?

A backlink is an incoming link on another site that points back to your website. Search engines like Google reward websites with high-quality, relevant backlinks, ranking them higher in the search results.

Unfortunately, achieving a backlink isn’t a set-it-and-forget-it mentality. You will want to continually look to improve your backlink profile while trimming links that aren’t relevant or damaging to your brand.

Although elementary in the definition, earning backlinks can be a bit of a challenge. Often times, the process can be frustrating, time-consuming and taxing on your wallet. However, when done correctly, the ranking rewards and additional traffic that comes to your website is highly rewarding.

Why Are Backlinks Important?

Google has always placed a high value of importance on backlinking. Back in 2012, Google released a core algorithm update nicknamed Penguin. The goal of this algorithm update was to...

Read Full Post
Category:
Daniel Brophy's picture
Daniel Brophy - Social Media Specialist
November 28, 2018

what do our social media specialists do for our social clients

The social media landscape is always changing, but one thing hasn't changed: it remains a viable channel for marketing and growing your practice.

Social media platforms present a highly visible and accessible means for you to showcase what your practice and brand are all about. They allow you to connect with and grow your audience, and offer value to your existing and prospective client base.

When a strong foundation of an organic social media presence is combined with a cohesive paid ads strategy, you can drive relevant traffic to your website and even generate leads for relatively low cost.

I encourage you to learn more about the many ways in which social media can help you with all aspects of your marketing strategy!

So now that you understand the purpose and value of social media, and what it can achieve for your practice, let me share with you the many ways in which a Page 1 Solutions Social Media Specialist can help you to make the most of your social presence. I created this infographic that outlines exactly...

Read Full Post
Category:
Dana Fox's picture
Dana Fox - Vice President of Practice Development
November 26, 2018

collage of holiday event and specials flier for RejuvenationMD Med SpaHappy holidays! As joy fills the air, you, your staff, and your patients are all looking forward to time with friends and family, and less time at the office. However, even though you are focused on festivities, business doesn’t take a holiday.

Everyone loves to receive special packages at this time of year. With a custom print marketing campaign, you can deliver your own present to patients by mail, not to mention deck your office with outstanding promotional materials!

Why Not Just Update My Website with a Holiday Message?

You should always take a little time to update your website and social media profiles with a custom holiday message for current and potential patients. It’s the holidays for them, too, and even a small acknowledgement of the season is a good way to build and maintain your online relationship with them.

Print materials take the beautiful look and unique messaging of your website and deliver it in a physical medium right to your clients. By customizing the collateral, your print promotions will stand out amid the...

Read Full Post
Category:
Noel Cantner's picture
Noel Cantner - Internet Marketing Consultant
November 19, 2018

For over a decade now, Page 1 Solutions has had the pleasure of working with Dr. Gordon Chee of Aesthetic Dental Studio in Calgary, Alberta. Dr. Chee and his staff are notorious for creating a calm, relaxing and friendly environment for all patients who step foot in their office. Seeing his work, there’s no denying that Dr. Chee is not just a dentist but also an artist. His passion for what he does is apparent in every aspect of his work & he continuously pushes the envelope in the world of cosmetic dentistry. 

“Working with Dr. Chee over the past few months has been a rewarding and exciting experience. He’s always exploring new digital and social media marketing trends and is a gifted dentist and artist. Dr. Chee’s unique skillset, artistic gifts & amiable demeanor clearly put him ahead of the competition.”

We are grateful to have formed this partnership with Dr. Chee and his team over all the years and look forward to his continued success!

Category:
Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
November 19, 2018

It is the time of year to start making digital marketing plans for 2019.  For many practices, that includes updating their website, or building a new one.  Because top performing websites require a significant investment of both money and time, planning is essential for budgeting and development.

I shared an article last year about planning your website update or redesign in 2018 that provided some strategies that are probably even more applicable today.  Some of them included:

  • How to incorporate Google Analytics data into your design strategy
  • Mobile optimization
  • Impact of logos
  • Sticky Navigation and calls to action, particularly on mobile]
  • Website speed (load times)

I recommend you print it.

Today, I want to share some additional strategies and suggestions to planning your website update or redesign for 2019. 

Beyond Google Analytics

Earlier, I recommended that you use data (Google Analytics) and identify what is...

Read Full Post
Noel Cantner's picture
Noel Cantner - Internet Marketing Consultant
November 16, 2018

overall results for long-form contentIn the digital marketing world, we’ve all heard the phrase content is king. While there are many different marketing channels your practice can utilize, there’s simply no way to take shortcuts with online content.

As Google’s algorithm gets smarter, it’s more difficult for web managers to manipulate their site to maintain optimal performance without uniquely written, high-quality content. Gone are the days of keyword stuffing and poorly written content that has your site ranking in the #1 SERP position.

In this article:

  1. Defining Long-Form Content
  2. Page 1 Solutions Case Study
  3. Content-Based Research & Data
  4. Ways to Present Content Online
  5. Using Varied Content Types
  6. Acquiring Rich Snippets
  7. Quality vs....
Read Full Post
Category:
Samuel Solis's picture
Samuel Solis - Senior Internet Marketing Consultant
November 15, 2018

We are proud to announce that Page 1 Solutions is one of just 7 finalists (alongside such big names as Microsoft, State Street Bank, and Spectrum Health) in contention for the Website category of PR Daily's Content Marketing Awards! This recognition spotlights the website and multi-channel digital marketing campaign for our client Dr. Sacha Obaid.

tablet, desktop, and mobile website for Dr. Sacha Obaid - North Texas Plastic SurgeryDr. Obaid is a very involved client, and I'm proud to be his Internet Marketing Consultant. Here's a look at what we've done for his practice in just a little more than 1 year, as well as how we accomplished it (Hint: We did it for him, and we can do it for you, too!):

Background

A board-certified plastic surgeon, Dr. Obaid is the founder of North Texas Plastic Surgery. With offices at the time in Southlake and Plano, Texas, Dr. Obaid approached Page 1 Solutions with the objective of building his digital footprint in the Dallas area, with the ultimate goal of...

Read Full Post
Category:
Saralyn Ward's picture
Saralyn Ward - Marketing and Communications Manager
November 07, 2018

Page 1 Solutions team photo outside marking start of springThere is one element to your marketing strategy that you probably don’t even realize is affecting your results. Or maybe you do know that it has an impact, but you don’t fully comprehend how much. It is one of the deciding factors in whether your marketing efforts catapult your business forward – creating broader brand awareness, driving more leads, and enhancing your reputation – or whether your efforts fall flat.

So what is that magic ingredient? Employee satisfaction.

Yes, you heard me right. Your employees have a direct impact on your business’ success.

Think of it this way: a happy employee will be your brand’s most vocal and most loyal ambassador. They are your sales team, and they are the keepers of your reputation. Take a read through online reviews, and note how many times reviewers state what they loved or loathed about their experience – you’ll notice how frequently the staff is mentioned.

Why Your Staff Is Crucial to Your Success

Employees have a vested interest in your company’s success, because the more successful the practice is, the more...

Read Full Post
Category:
Shannon Doyle's picture
Shannon Doyle - Social Media Specialist
November 05, 2018

There is a reason why light bulbs evolved from fire, why laptops evolved from desktops, and why cell phones evolved from landlines. The reason is technology, and the efficiency that is derived from using technology. 

This can be compared to how digital marketing has evolved from traditional marketing practices. Since we have access to computers and are communicating online, brands and companies need to adapt to digital marketing trends, specifically social media marketing. Companies that do not adapt will not survive in the modern day marketplace. 

Social media marketing is vital to forming brand awareness among segments of your target market. In North America alone, 89 percent of the population is online, with 77 percent of Americans using social media.

Forbes reports that “successfully reaching one’s target audience is no longer just putting out TV and print ads. These days, social media is the new arena of digital marketers, as 3.3 billion people are active social media users.”

So, as consumers...

Read Full Post
Category:

Pages