Page 1 Solutions Blog
The concept of the Buyer's Journey or Purchase Funnel is something that has guided marketing efforts for quite some time. If you’re not sure what the Buyer’s Journey is, then take a look at a previous blog post that explains the different parts of the journey and what strategies are applicable to each stage of the concept.
In this post I’m going to lay out some funnel-based campaigns for each of our syndications at Page 1 Solutions: Legal, Plastic Surgery and Cosmetic Dentists. However, these strategies can be applied to any business with some tweaking.
The one prerequisite for these campaigns to perform at their best is to have a good amount of assets that you can use for the various stages. For example: videos, blog posts, social media presence, landing pages, etc. all work together to enhance different phases of the buyer’s journey.Read Full Post
Last week, a Pew Research survey indicated that Americans are changing their relationship with Facebook. I did a brief write-up last week discussing why this might be happening, and what it means for brands and businesses that rely on the platform as part of their overall digital marketing strategy.
To recap, we have to keep in mind that Facebook is a product, albeit a very unique one. Facebook was truly groundbreaking, and it has largely and continually paved the way for the greater social media industry. But it is a product, and as with all products, there is an inherent life-cycle. Over time, we cannot expect that consumer perceptions of Facebook, nor our relationship with it, can remain unchanged forever.
And indeed, Facebook has in many ways lost its innocence. Negative perceptions of Facebook—and social media in general—have gradually...Read Full Post
The longstanding relationship between Page 1 Solutions and SalesLeadership, Inc. is one of mutual benefit and respect. For more than 15 years, our account services and sales team members have grown through hands-on training with company president and founder Colleen Stanley.
For her recent website residesign, Colleen made it a priority to highlight her experience as an acclaimed speaker, sales trainer, and author while also providing easy access to a range of complimentary online resources on sales development and consulting services. Let's take a look at the new website design for:
The main menu balances straightfoward labeling of services with access to a wide range of different sections. Many resources on the website are available for free, including webinars, podcasts, eBooks, and more. Colleen appears in original videos throughout the website to answer common questions about sales training and address issues frequently faced by sales teams.
Colleen and her team feature prominently in custom photos of the sales training workshops. These interactive and informative sessions help salespeople and their managers learn selling skills and emotional intelligence abilities that drive more leads and close more deals.
In addition to information on the training and consulting programs at SalesLeadership, Inc., the new...Read Full Post
Theodore Roosevelt said it best: “No one cares how much you know, until they know how much you care.” Even if President Roosevelt didn’t realize it, this statement couldn’t be more true to marketing. When you make an emotional connection with your potential clients, they are more likely to buy from you.
In the legal and medical industries, the question for many potential clients and patients becomes: Why? Why do I need veneers? Why do I need this lip filler? Why should I get a lawyer? If your answer is to automatically say, “Because it can improve your life,” I urge you to reevaluate. For a moment, step out of your professional shoes and into those of your client.
Rather than say “because you need it,” tell them why. Market yourself to their emotional side and say: “You told me that you were self-conscious about smiling. I KNOW we can change that with these veneers.” By being empathetic and showing an understanding of where your clients are coming from, you’re able to build a rapport.
Put Empathy in Action
By doing so, you’re able to show clients that you have their best interest at heart. You’re able to do this by asking about their personal lives, taking an interest in them and really listening. Your clients will more than likely talk about their favorite subject: themselves. This allows for you to truly have your finger on the pulse. When...Read Full Post
Visuals are important for any doctor providing cosmetic services. With the launch this month of a duo of custom websites for plastic surgery practices, Page 1 Solutions has transported the aesthetic of two pristine offices to an eye-catching digital environment.
Here's a look at the latest plastic surgery website designs by Page 1 Solutions:
Renue Aesthetic Surgery
Board-certified plastic surgeon Dr. Victor Perez emphasizes personalized care and superior results. The before-and-after gallery on his new website provides many examples of the quality standard at Renue Aesthetic Surgery, with photos of patients who have undergone tummy tuck surgery, nonsurgical skin care, and many procedures in between.
Custom images throughout the website, including the banners and sections of the home page, feature Dr. Perez and his staff. Visitors who access multiple pages on the site will not only get a tour of the office but also see aspects of different services at Renue Aesthetic...Read Full Post
Page 1 Solutions has been providing website design and development for attorneys for over 15 years. This month we are proud to announce the launch of not one, not two, not three, but FOUR new websites for our clients in the legal field!
These four law firms might hail from different parts of the country, but they all share one thing in their new websites: a deft use of custom design. Let's take a look at the latest legal websites designed and developed by Page 1 Solutions: three for personal injury law firms, and one for an elite pre-settlement financing company.
Legal Capital Corp
Page 1 Solutions serves attorneys throughout North America, but we are also proud to offer services to businesses that assist law firms and their clients alike. Legal Capital Corp is the latest example of a client in this latter category.
Based in Chicago and serving clients nationwide, Legal Capital Corp provides funds to plaintiffs who need help meeting their financial needs while awaiting the...Read Full Post
Facebook has dominated the social media space and much of the greater online landscape for the last decade or more. Facebook essentially wrote the book on what it means to be a social media platform. At the end of the day, it is a product. And all products go through a life-cycle. Facebook may very well be entering into more of a maturity phase. It is inevitable to see a shift in user behavior and consumer perceptions of the platform.
However, negative Facebook news seems to have accelerated change. Pew Research indicates Americans are changing their relationship with Facebook. This is particularly true with Millennials. Does this spell the end of Facebook's reign as a highly effective marketing channel? Not by a long shot.
In the last year, a number of events have triggered backlash against Facebook, largely amid controversies surrounding online privacy and ethical data usage. These are of course very legitimate and important concerns, but they are not confined solely...Read Full Post
For many years, the connection between search engine optimization and social media activity has been contentious at best. They seemed to exist on two different planes: Social media was largely confined to the platform(s) you used, while search rankings were influenced by hundreds of factors on and off of your website.
Google has said time and time again that social media signals are not a direct ranking factor in search results. But, certain social activities do correlate strongly with better search results.
So, whether you invest in social media marketing with an agency or handle it on your own time, the answer is yes: search rankings can improve with an active social media presence!
Social metrics such as likes, shares, etc. are not integrated into Google algorithms. But according to Backlinko, the “legitimacy of social media accounts” is. Google actively strives to ascertain the authenticity of social media profiles. Profiles with an inordinately high number of followers compared to the number of posts, lack of engagement with users, and inconsistent profile information can all...Read Full Post
Dr. DeWitt and his team are committed to providing patient-focused care with outstanding service and results. DeWitt Dental Associates started in 1986 and has been serving the Cherry Creek and Denver communities ever since. He is a Colorado native and attended Cherry Creek High School, received his B.A. at the University of Colorado in Boulder, his M.A. at Pepperdine University in Clinical Psychology, and his D.D.S. at the University of Colorado Dental School. In addition to his private practice, Dr. DeWitt has treated many developmentally disabled children and adults in the operating room for their dental needs where they otherwise would not have any dental care.
"Dr. DeWitt has been fantastic to work with over the years and it has been great to see how far we have come since our partnership began and I am really looking forward to what the future holds."
Congratulations to Dr. DeWitt...Read Full Post