Today, people are deciding to be more conscious of the amount of time they spend on their mobile devices in general and social media apps in particular. In fact, Apple's newest iOS update features new screen time tools that are designed to give users a better idea of just how much time they look at their phones and what apps occupy the most time spent staring at a screen. This new screen time feature also gives you the option to create notifications that make it easier to limit the time you spend on certain apps.
So what does this mean for your social media marketing? Don’t lose all hope just yet; heightened screen time consciousness just may work in your favor.
Purpose-Driven Social Media Time
As more and more people intentionally limit their screen time, users will start to spend their dedicated time on social media wisely. What was once mindless scrolling is now purpose-driven research, whether that be about friends, colleagues, politics, products, services, etc.