Page 1 Solutions Blog

Adam Rowan's picture
Adam Rowan - Content Specialist
January 02, 2019

Happy New Year! We welcome 2019 with a look at one of the custom website designs that fills our team with pride.

Allure Medi-Spa is a destination for non-surgical facial and body rejuvenation in Pennsylvania's Main Line area. The new design captures attention by taking visitors on a digital tour of the office. Custom photos take prospective patients inside the medical spa via their computer or mobile device, and then provide easy appointment scheduling, access to special offers, and more.

Allure Medi-Spa

mobile-first website design for Allure Medi-Spa

- Services: Body contouring, injectables, skin treatments

- Date Website Went Live: December 6, 2018

- URL: https://www.allure-medispa.com/

- Quote from Internet Marketing Consultant Noel Cantner on the new Allure Medi-Spa website:

Noel Cantner, Internet Marketing Consultant at Page 1 Solutions"The new Allure Medi-Spa website does a wonderful job of incorporating real-life staff and...

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
January 01, 2019

Happy New Year! 

I wish you and your practice a happy and prosperous 2019!

However, my well wishes alone will have little impact on your results for the coming year, so we will continue to share marketing insights and provide hands-on recommendations to those that reach out.

2019 A Changing Consumer Market

Unlike planning in recent years, one important element that your 2019 marketing plans need to address is a volatile financial market. Many consumer-driven, professional service provider industries are impacted by major and longer lasting swings in the financial market and shifts in consumer confidence. 2018, particularly the last quarter, saw significant drops in both. This has created rising concerns about the economy as a whole.

Although this does not mean we are heading for another recession, practices would be wise to incorporate this into their marketing plans and strategies to ensure growth in 2019, regardless of what happens on Wall Street.

For instance, in 2007, most plastic surgery practices were overflowing with prosperity and did not see or prepare for changes that were happening in the economy. Within a year, many plastic surgery practice were hit hard as the industry saw all...

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Jill Messinger's picture
Jill Messinger - Social Media Specialist
December 19, 2018

With 2019 just around the corner, now is the time for digital marketers and practice owners to begin mapping out a social media strategy for the new year. Following a rather tumultuous year for social media, platforms were required to make major changes in order to regain users’ trust and correct flawed data protection policies.

Many of these changes will continue to affect the social media trends we expect to see in the next year. Read on for a prediction of the top 4 social media trends you're most likely to see in 2019!

Rebuilding User Trust

In 2019, the name of the game will be transparency. Following Facebook's data breach scandal last year, millions of Facebook users began deleting the app and updating their privacy settings in an attempt to distance themselves from the scandal. Brands will need to regain social media users’ trust by generating more transparent, genuine content across all social platforms. By utilizing strategies such as Live video (more on this below), influencer marketing, and original content, brands can build trust with users and ultimately restore their audience's confidence in social media as a whole.

Additionally, platforms such as Instagram and Twitter will continue to crack down on fake followers as a means of...

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
December 18, 2018

Updating your website should be part of your 2019 digital marketing plans. Whether that means simple updates, adding strategic calls-to-action elements, modifying your mobile display, or building a whole new site, your website needs to adjust to your changing online audience.

Many practices have opinions about what they think should be changed, but have no data to substantiate those decisions.  Thus, they do nothing; or wait for their webmaster to provide recommendations and suggestions that never come.

If you are looking to make updates for 2019, but need more than just a gut feeling, here are 4 easy-to-do steps to leverage Google Analytics and actual user data.  Use them to gain insights and guide your website updates to ensure they have a positive impact on your ROI in the coming year.

Step #1

Access your website’s Google Analytics.  You can’t make user-driven updates to your website if you do not know how your visitors are engaging with your website and target “destination” pages. Relying solely on hunches and your own personal preferences isn’t the most accurate way to improve results.  Google Analytics data is essential.

One thing to also keep in mind; the analytics reports webmasters typically provide are intended to justify your continued payment, not to diagnosis issues or uncover new...

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Jake Johnson's picture
Jake Johnson - Internet Marketing Consultant
December 17, 2018
Kirk Eye Center in River Forest, IL has been with Page 1 Solutions since late 2017. During that time, there has been a lot of collaboration to help increase overall Lasik and Glaucoma cases for the practice. During our short time together, we have had the opportunity to run different campaigns to help improve the overall success of the practice. 
 
The doctors of Kirk Eye Center are deeply invested in giving back to underserved communities. This is why Dr. Kent Kirk participates in an ophthalmology mission trip to Peru every year.
 
“Working with Kirk Eye Center has been a real treat. During our partnership, I’ve been able to bring opportunities to Joyce [Kirk Eye Center’s Refractive Manager] and come up with strategies to help them reach their goals.”
 
Congratulations to Kirk Eye Center from everyone one at Page 1 Solutions for being selected as the Client of the Month! 
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John Gaumnitz's picture
John Gaumnitz - Senior Internet Marketing Consultant
December 17, 2018

Google is constantly rolling out a number of algorithmic updates. Many of Google’s updates are minor, but occasionally there are major ones that can really have an effect on the search results in significant ways.

2018 did not disappoint. Two of the most notable developments were the “Medic” core update and the Chrome Security Warnings for websites that don’t use HTTPS encryption. But the year isn’t over yet, with Google announcing another new feature that relates to what users can do within search results.

Google is currently in the process of rolling out a new feature that will enable users to actually leave comments on search results. While this has not gone live as of yet, an official Google help document has been unveiled that describes how this will all work, thus indicating that something is in the works and will likely be available in the near future.

There are, of course, many questions about this feature, Bearing in mind that it is still in development, here is a look at what we know so far about the comments function on search results:

How Does This Work?

According to Google’s help document:

...

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Andrea Kalan's picture
Andrea Kalan - Internet Marketing Consultant
December 14, 2018
content strategy for your practice

Almost every business seems to have a blog on its website. But why is that? It seems unlikely that it’s just because someone on staff likes to write. There is, of course, a marketing strategy behind blogging for a business. So how exactly can writing blog content help your practice?

Many of my legal and medical clients who come to Page 1 for marketing help have a blog but they have stopped publishing, post very infrequently, or don’t have a blog at all. It is hard to dedicate time and resources into something if you don’t fully understand its real purpose and benefit. We show clients how this is a missed opportunity to improve their online exposure, get more visitors, and grow their business.

Feed Google

Content creation is an effective search engine optimization (SEO) strategy. Adding new blog posts to your site gives Google more pages to index and more results to show in searches.  As you increase your search results and improve your keyword rankings, you gain more visibility, and in turn more traffic and leads for your website.

The goal is to create new content consistently about topics relevant to your clients’ or patients’ needs (and searches)....

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Shannon Doyle's picture
Shannon Doyle - Social Media Specialist
December 11, 2018

The Facebook and Instagram Feed once satisfied the hunger for social media that millions of users craved. Now, users have worked up a different appetite: for Stories. With a steady increase in usage over the years, it is safe to say that Stories are the future of social media marketing and advertising.

As user behavior changes on social media platforms, advertisers need to adapt to these changes in order to effectively deliver their marketing message to desired customers.

The Story Behind Stories

smartphone user taking picture of bookThe concept of stories first hit the market in September 2011 with the launch of Snapchat. Facebook hopped on the bandwagon in 2016, introducing Stories to Facebook and then to Instagram. Although Snapchat usage has decreased due to formatting issues with the app, Facebook and Instagram are still seeing a high volume of users participating in Stories – and project that usage will grow rapidly over the next few years.

Ad Age gave further insight into Stories usage, stating that, “There are one billion stories created across [the] family of apps everyday, with 400 million people viewing them...

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Christian Stack's picture
Christian Stack - Internet Marketing Consultant
December 07, 2018

You have a website to promote your practice and the services you offer. It has pages about you and your practice areas, and it has blog posts. Other than thinking “Ugh, I have to write ANOTHER blog post?,” how much do you really think about the content on your site? The website for your practice lives and dies by the content on it. If you haven’t heard the term “Content is King,” you haven’t been paying attention!

Planning your content calendar for the coming year will take your practice marketing to the next level, give you an edge over your competition and take the stress out of coming up with content ideas throughout the year.

Why Build a Content Calendar?woman pinning a calendar on the wall

A well-planned content calendar is a tool that can be shared among your team members to plan all of your content marketing goals. It helps keep your team on the same page and working towards the same goals, as well as taking the guess work out of what your content topics will be.

Planning your content in calendar form as opposed to just a list of topics allows you to see how your content will be spaced throughout the year. This allows you to plan...

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Samuel Solis's picture
Samuel Solis - Senior Internet Marketing Consultant
December 05, 2018

Last month we shared with you the great news that Page 1 Solutions was part of a select group of finalists in the Website category of the 2018 Content Marketing Awards. Today PR Daily announced the winners, and we are pleased to report that our website and content marketing for board-certified plastic surgeon Dr. Sacha Obaid was awarded an honorable mention.

Dr. Obaid is an outstanding marketing partner. He takes the initiative to brand his practice, North Texas Plastic Surgery, as a destination for cosmetic patients in the Dallas-Fort Worth area while consistently collaborating with our team members to take full advantage of innovative marketing tactics, including:

  • Schema optimization
  • Management of directories, backlinks, and "NAP" (name, address, phone number) listings
  • mobile website display for North Texas Plastic SurgeryOriginal, high-quality before-and-after photos
  • Database email marketing
  • Custom text, visual, and video content,...
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