For many years, the connection between search engine optimization and social media activity has been contentious at best. They seemed to exist on two different planes: Social media was largely confined to the platform(s) you used, while search rankings were influenced by hundreds of factors on and off of your website.
Google has said time and time again that social media signals are not a direct ranking factor in search results. But, certain social activities do correlate strongly with better search results.
So, whether you invest in social media marketing with an agency or handle it on your own time, the answer is yes: search rankings can improve with an active social media presence!
Social metrics such as likes, shares, etc. are not integrated into Google algorithms. But according to Backlinko, the “legitimacy of social media accounts” is. Google actively strives to ascertain the authenticity of social media profiles. Profiles with an inordinately high number of followers compared to the number of posts, lack of engagement with users, and inconsistent profile information can all...Read Full Post