If there’s one thing we know about the Google ranking algorithm, it’s that we don’t know a whole lot. Unless you’re a behind-the-scenes Google engineer, then you’re like the rest of the SEO community: left to speculate what exactly Google changed with every new algo update. As Google constantly works on improving organic search results for online users, we’re faced with a new ranking algorithm that can either boost our sites or leave us trailing behind our competitors.
In light of the new year, I thought it would be helpful to give a review of all of the 2018 Google algorithm updates. If you saw a major shakeup last year, it was probably around the time of a new algo update being rolled out. So go ahead: sign into analytics and see if any of the updates below had a big impact on your site’s organic search performance.
Unnamed Update – Unconfirmed
The first Google algorithm update to get noticed in 2018 is an unnamed, unconfirmed update, meaning Google did not come out and publicly confirm there was, in fact, an update. SEOs around the globe began to experience shakeup, specifically mentioning ranking drops. Rank Ranger reported a high level of ranking fluctuations on February 20, shown in the image below:
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