It is the time of year to start making digital marketing plans for 2019. For many practices, that includes updating their website, or building a new one. Because top performing websites require a significant investment of both money and time, planning is essential for budgeting and development.
I shared an article last year about planning your website update or redesign in 2018 that provided some strategies that are probably even more applicable today. Some of them included:
- How to incorporate Google Analytics data into your design strategy
- Mobile optimization
- Impact of logos
- Sticky Navigation and calls to action, particularly on mobile]
- Website speed (load times)
Today, I want to share some additional strategies and suggestions to planning your website update or redesign for 2019.
Beyond Google Analytics
Earlier, I recommended that you use data (Google Analytics) and identify what is...Read Full Post