Page 1 Solutions Blog

Noel Cantner's picture
Noel Cantner - Internet Marketing Consultant
January 29, 2019

If there’s one thing we know about the Google ranking algorithm, it’s that we don’t know a whole lot. Unless you’re a behind-the-scenes Google engineer, then you’re like the rest of the SEO community: left to speculate what exactly Google changed with every new algo update. As Google constantly works on improving organic search results for online users, we’re faced with a new ranking algorithm that can either boost our sites or leave us trailing behind our competitors.

In light of the new year, I thought it would be helpful to give a review of all of the 2018 Google algorithm updates. If you saw a major shakeup last year, it was probably around the time of a new algo update being rolled out. So go ahead: sign into analytics and see if any of the updates below had a big impact on your site’s organic search performance.
 

February 2018

Unnamed Update – Unconfirmed

The first Google algorithm update to get noticed in 2018 is an unnamed, unconfirmed update, meaning Google did not come out and publicly confirm there was, in fact, an update. SEOs around the globe began to experience shakeup, specifically mentioning ranking drops. Rank Ranger reported a high level of ranking fluctuations on February 20, shown in the image below:

...

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Kendall Flegel's picture
Kendall Flegel - Social Media Specialist
January 25, 2019

Video is continuing to take over the internet. Let’s take a look at some staggering statistics for 2019:

  • Over 500 million (that’s half a BILLION!) people are watching video on Facebook every day.
    (Forbes)
  • Video is the number one type of content consumers want to see from brands on social media.
  • 93% of businesses reported gaining a new customer as a direct result of a video posted on social media.
    (Animoto)
  • Of businesses using video marketing, 76% reported an increase in traffic due to video.
  • When video and text are both available on the same page, 72% of consumers prefer video to learn about a product or service.
  • 95% of people have watched an explainer video to learn more about a product or service.
    (Wyzowl)
  • Companies using video in their content marketing mix show a 66% higher average website conversion rate (4.8% vs. 2.9%).
    (Aberdeen Group)...
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C.J. Redmond's picture
C.J. Redmond - SEO Specialist
January 24, 2019

Most business owners don’t need to be told twice that Google is ever-changing. With constant algorithm updates, advancements in machine learning, and “smart voice-directed devices” such as Google’s Assistant, Amazon’s Echo (Alexa), and Apple’s Siri, it's becoming increasingly difficult for business owners to adjust to the fast-changing nature of the digital marketing world. With these new devices and technologies now at the forefront of how users are searching for information, products, and services, Google is constantly refining its ranking process to serve up the most accurate and personally tailored search results at lightning-fast speeds.

In this article, we will discuss how these emerging technologies are changing the ways in which users search for information, as well as the way search engines are evolving with these changes and what this means for your practice’s SEO strategy heading into the new year.

What Is Artificial Intelligence & Machine Learning?

Machine learning, artificial intelligence, virtual reality, augmented reality... the list goes on. We see these terms popping up everywhere, and while they aren’t new to our lexicon, applicable use to everyday life is relatively new. Still, that doesn't mean we understand them well. That’s OK; let’s leave the science behind the technology to Google and other computer scientists, and focus on...

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Jake Johnson's picture
Jake Johnson - Internet Marketing Consultant
January 17, 2019

Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and go for a walk before doing so. If you’re not careful in your response, you may be violating HIPAA’s rules and regulations.

Here is a strategy for responding to a negative review without violating HIPAA rules and regulations.

The Facts

The Health Insurance Portability and Accountability Act (HIPAA) is a governing set of laws for medical professionals that helps to protect the rights of the patients. However, it’s not always clear on how doctors and medical practices are supposed to protect their reputation when it is being criticized or even attacked online.

We understand that 84% of individuals place the same trust in online reviews as if they are coming from a close friend or family member. So why wouldn’t protect your image at all costs?!

The issue with responding to a review is that, according to HIPAA, you’re...

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Daniel Brophy's picture
Daniel Brophy - Social Media Specialist
January 16, 2019

5 ways to marketing your practice via facebook messengerIf you were to make a list of the top forecasted marketing trends in 2019, Facebook Messenger marketing would definitely make the cut.

Currently, some 1.3 billion people use Messenger every month! This fact highlights just how it important it is for businesses to be active and engaged on their Facebook page. Online users message brands to inquire about products and services, schedule and hours, or to give feedback and/or receive support for previous purchases and experiences.

By neglecting your Messenger inbox, you may not only be missing out on tremendous marketing opportunities, but you also risk upsetting your existing audience. Now I will share with you 5 ways you can leverage Messenger to delight your customers and grow your practice!

1. Be Active and Responsive in Your Messenger Inbox

The first, most obvious way to utilize Messenger as part of your social media marketing strategy is to be present and ready to respond to all incoming messages promptly. Facebook is the focus of this article, but if you are...

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Samuel Solis's picture
Samuel Solis - Senior Internet Marketing Consultant
January 11, 2019

Every website is going to be somewhat different and unique not only to the business it represents but also to the audience that it serves. However, there are a few standard features that every website should have in order to do three main things:

  • Inform users with great content
  • Engage users with images of your business
  • Get business by generating leads

Provide Useful and Unique Information

If you’ve done any research on how to approach digital marketing and websites, you’ve probably heard the phrase “content is king.” This statement is true: A website is essentially a container for information regarding your business, how to contact your office and what makes your business better or different than others like it.

For our legal and medical clients, it’s not only important to detail the types of cases you take and procedures you perform but also your expertise. A recent Google algorithm update made the onsite and offsite E-A-T (Expertise, Authority, Trust) of medical and legal providers more important for search engine rankings than before.

Blog Authorship Example

For your onsite content, this means providing...

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
January 10, 2019

Last week, I shared some insights on factoring a volatile economy into your 2019 marketing plans. For most elective, fee-for-service-based practices (plastic surgery, cosmetic dentistry, LASIK, etc.) a declining economy historically translated into a drop in consumer search activity and lead generation, and an increasing need to effectively compete for more market share.

This week, I want to paint a different picture for firms in the legal industry.

Having marketed law firms for over 25 years (long before Google), some of our team members have been through multiple swings in the economy over that time.  Generally speaking, we saw the majority our attorney firm clients (primarily in personal injury) experience an increase in consumer interest and generate more leads and cases during declining economic times. 

Contrary to service providers that offer expensive, elective services that may be viewed more as “luxury purchases,” law firms of all types can benefit from an increase in consumer interest in legal services during tight economic times. 

For example, the following Google Trends charts show the volume of Google search activity for “accident attorney” and “car accident attorney” during the 2008 recession:

...

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John Gaumnitz's picture
John Gaumnitz - Senior Internet Marketing Consultant
January 08, 2019
Page 1 Solutions has been working with Dr. Donald Wilcox of Desert Smiles since 2011, and more recently with Dr. Tenney since he acquired the practice in October of 2018.  Dr. Nathan Tenney comes to Desert Smiles following four years of service in the United States Army. As a lead dentist for the Army, Captain Tenney was committed to implementing new technologies such as 3D x-rays and intraoral scanning, helping our troops maintain optimal oral health.  Desert Smiles as a whole is committed to providing the finest and most current dental care available in a relaxed, comfortable environment and they work hard to build long-term relationships with their patients.  All these benefits make Desert Smiles the best dental practice in the valley, for patients in Glendale, AZ. 
 "It has been a pleasure to work with the entire staff at Desert Smiles over the last 8 years and to be apart of this new chapter with Dr. Tenney.  We have come a long way since 2011 and I am really excited for what the future holds!"...
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Adam Rowan's picture
Adam Rowan - Content Specialist
January 07, 2019

The heartland is a place where people get to know their neighbors and come together when they need help. Although they are in different states and practice different types of law, both of the new website designs for these law firms use custom photography to create a neighborly atmosphere that helps potential clients get to know the attorneys who can help them in their time of need.

Here is a look at the legal website designs that went live at the end of last year:

William R. Noelker Attorney at Law, PLLC

mobile-first website design for William R. Noelker Attorney at Law

- Practice areas: Bankruptcy, corporate and business law, hemp law

- Date Website Went Live: December 3, 2018

- URL: https://www.noelkerlaw.com/

- Quote from Internet Marketing Consultant Noel Cantner on the new website for William R. Noelker Attorney at Law, PLLC:

Noel Cantner, intennet marketing consultant at Page 1 Solutions"Attorney William Noelker is an ideal...

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Dana Fox's picture
Dana Fox - Vice President of Practice Development
January 04, 2019

As a medical professional, you might spend hundreds of thousands of dollars on the latest, top-of-the-line equipment for your practice but hesitate at the cost of hiring a digital marketing firm. After all, you might think, it doesn’t take much effort to post on social media or write a blog or two for your website.

Unfortunately, this kind of DIY marketing is often not feasible in the long run. Doctors, surgeons, and other professionals are often much too busy to have time to write blog posts every month, post on social media every day, or learn the technical side of SEO. While most of you are highly creative, marketing isn’t your chosen specialty – patient care is where you shine. While there are some things you can definitely do on your own, you most likely won’t get the kind of ROI that a marketing agency will through a multi-channel strategy for engaging prospective patients and promoting your practice.

How Much Time Does Digital Marketing Really Take?

The world of digital marketing is incredibly broad, and most marketing...

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