Page 1 Solutions Blog

Jake Johnson's picture
Jake Johnson - Internet Marketing Consultant
March 19, 2019

We’ve seen it time and time again: there can sometimes be a miscommunication between the marketing agency and your practice. We want to fix that!

Here are a few tips and tricks on how to get the most bang for your buck with your agency partner. When you work with a marketing agency, your partners should be able to share with you a plethora of data that shows the value of their services. However, sometimes this data doesn’t always match up to what you’re seeing in your practice. One way you can help to align your efforts with those of your agency is to share with them YOUR data.

This data would include what your favorite practice areas are, which practice areas are most profitable, and actual revenue from each case or patient. Sharing this information with your marketing team allows us to align our efforts with what is going to bring you the most revenue. In this video, you will find a few tips in order to turn your agency relationship into an agency partnership.

If you have any questions about building your strategic marketing plan and driving more leads, feel free to reach out to your Internet Marketing Consultant or call Page 1 Solutions at 800-368-9910.

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Noel Cantner's picture
Noel Cantner - Internet Marketing Consultant
March 15, 2019

Why You Should Use Call Tracking

Call tracking is an integral part of any business. If you don’t use call tracking, you’re not able to get a full picture of your marketing efforts and make the best decisions on where to spend your money. 

Not familiar with call tracking? It’s simply the practice of determining how a potential customer found your business information and decided to call you. There a variety of call tracking setups, ranging from simple call forwarding to dynamic number insertion.​

Smarter Marketing Decisions – Save Money & Drive Leads

Watch the short video above to get more information on different types of call tracking and how it can benefit your practice. Start implementing call tracking so you can make ROI-based decisions on all of your marketing efforts.

There’s no denying that smarter marketing decisions will help you save money and drive more leads. For more information, please contact Page 1 Solutions at 800-368-9910.

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Kendall Flegel's picture
Kendall Flegel - Social Media Specialist
March 11, 2019

The Clear History feature on Facebook is looming, and it leaves marketers and their clients wondering what that means for Facebook Advertising. First let’s talk a little about what this “Clear History” feature is. 

Zuckerberg explained it this way in a post last year in a post after Facebook’s F8 Conference: “In your web browser, you have a simple way to clear your cookies and history. The idea is a lot of sites need cookies to work, but you should still be able to flush your history whenever you want. We’re building a version of this for Facebook too. It will be a simple control to clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on.” Zuckerberg also noted that if users clear their history, “Your Facebook won’t be as good while it relearns your preferences.”

Both Facebook CEO Mark Zuckerberg and Chief Privacy Officer Erin Egan have stated that this feature will enable users to:

  • See which websites and apps collect and send user data when used
  • Remove all information associated with their browsing and app history on Facebook
  • Disable data collection and history from their account altogether

In essence, it’s like “clearing the cookies” from your web browser.

What’s Next for Facebook...

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Samuel Solis's picture
Samuel Solis - Senior Internet Marketing Consultant
March 08, 2019

It used to be much harder to track certain aspects of SEO ROI. But, with advances in online tracking, that gap has been bridged for the most part. Some aspects of SEO are still somewhat difficult to give direct attribution to and therefore calculate ROI. However, nowadays you can track everything from how users engage with your website to how effectively a page converts users into leads to the impact of offsite SEO.

While we don’t know exactly what Google’s algorithm is looking for when it crawls a site, we do know that Google looks at a website as best as it can through the eyes of a user. If your site has the necessary elements a user is looking for and it’s easy to use, then your SEO is likely on point.

The main thing you need to calculate true ROI is the actual monetary values of the service, product or experience you’re trying to sell or promote. As a digital marketing agency, one of our biggest hurdles to calculating true ROI is the feedback and information from clients regarding profit margins for procedures and practice areas. Without this information, we can’t truly develop a profitable strategy.

Now we’re going to take a look at some of the metrics that can and should be tracked to identify value – whether it’s monetary or behavioral traffic.

Conversions

The number one thing clients and marketers want to track is conversions. I...

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Adam Rowan's picture
Adam Rowan - Content Specialist
March 05, 2019

Modern dentistry encompasses both functional and cosmetic principles. The specialty of prosthodontics perhaps best exemplifies this balance of how aesthetics and activity coalesce to create a healthy and beautiful smile.

The new website for acclaimed prosthodontist Dr. Gerald Marlin and his cosmetic and reconstructive dental practice, Prosthetic Dentistry of Washington D.C. (PDWDC), is also an outstanding example of the union between visual engagement and usability. The custom website design highlights original photos of the practice and actual patient results while guiding users to extensive information on a variety of specialized dental services.

Prosthetic Dentistry of Washington D.C.

mobile-first custom website design for Prosthetic Dentistry of Washington D.C.

- Practice areas: Dental implants, cosmetic dentistry, custom dental restorations

- Date website went live: February 27, 2019

- URL: https://www.pdwdc.com/

- Quote from Senior Internet Marketing Consultant John Gaumnitz on the custom website design for PDWDC:

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Adam Rowan's picture
Adam Rowan - Content Specialist
March 01, 2019

One of the most important aspects of the website design for any eye care provider is readability. Ophthalmologist and LASIK surgeon Dr. Richard Foulkes has been a client of Page 1 Solutions for several years. He collaborated with us on a new website design for his practice that emphasizes visibility of the services he provides, as well as a clear eyeline to background information on Dr. Foulkes.

Take a look through the phoropter in the home page banner to see the updated design for the Foulkes Vision website:

Foulkes Vision

mobile-first website design for Foulkes Vision

- Practice areas: LASIK, cataract surgery, eye care

- Date website went live: February 12, 2019

- URL: https://www.glassesfree.com/

- Quote from Internet Marketing Consultant Christian Stack on Dr. Richard Foulkes and his new practice website:

Christian Stack, Internet Marketing Consultant at Page 1 Solutions"Dr. Richard Foulkes serves the Lombard, Illinois, area with state-of-...

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
February 28, 2019

What Your Old Website May Be Costing Your Practice

We all recognize the importance of having an effective practice website in 2019.  Not only is it a key element to getting higher Google rankings and exposure, it is the hub of all your marketing and advertising efforts and investments. This includes media advertising, social media marketing, internal marketing, as well as referral marketing to professionals and clients.

The vast majority of higher quality leads will visit your website at some time prior to contacting your office.

Yet, many practices are resistant to redesigning their website, even when they recognize:

  1. The website is older and it looks dated
  2. The content was written years ago and probably doesn’t “connect” with today’s online users and mobile experience
  3. The website does not get high rankings on organic Google search results
  4. It lacks engaging, rapport-building visuals, like custom photography and videos
  5. The tracked leads and conversions (phone calls, emails, chats, and text messaging) are low
  6. Competitors’ websites appear more up-to-date, branded to their practice and project a more credible, authoritative image

Of course the biggest barriers keeping practices from improving their...

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John Gaumnitz's picture
John Gaumnitz - Senior Internet Marketing Consultant
February 28, 2019

It’s no secret nowadays that the constant and continuous generation of reviews is important for any business or brand. This is what the end user is seeking and interested in, so in turn it’s also something the search engines are also seeking and interested in. As the importance of generating more and more reviews continues to evolve, so has the importance of responding to reviews, good or bad.

In this blog post, I am going to detail the top 3 reasons why it is important to respond to any and all reviews you are able to generate, from both an SEO standpoint, as well as a customer service and branding standpoint.

1. Build Trust with Current and Potential Clients

You have spent time working to attract clients, and we all know it can be hard enough to get clientele to take the time to write a review on their experience. When this does happen, now you have the opportunity to show not only the client who wrote the review but all of the others out there searching for your services that you do care about your reputation. Your response signals that you value the feedback (good or bad), and it shows your dedication to customer satisfaction. Overall, you are creating and maintaining a positive online reputation for your business.

Google agrees: A Google My Business...

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Christian Stack's picture
Christian Stack - Internet Marketing Consultant
February 22, 2019

A common question that our clients ask us when considering a redesign of their website (or a new design, for that matter) is how long it's going to take to have a completed design. Typically, the website design process at Page 1 Solutions takes 4-6 months. There are factors that can put it at the quicker end of that list, and I am going to go into some of that in today's video blog on that topic. 

Of course, when shopping around for a company to redesign your site, you will likely find companies that say "We're the best, we can design your site in a month!" Something I always remind my clients to ask themselves is: If a company isn't busy and can turn around an involved process like a website design that quickly, why aren't they busy? Why don't they plan to get busy?

Companies that design high-quality, mobile-first websites are in high demand and usually have longer turnaround times than companies that aren't known for the high quality of their work. That is always something to consider when choosing your website design company.

Check out this video below, and if you'd like to talk to Page 1 Solutions about designing a fantastic new website for your practice, please call us at 800-368-9910.

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Jill Messinger's picture
Jill Messinger - Social Media Specialist
February 21, 2019

After years of low engagement and an unpopular reputation, Google has finally decided to pull the plug on its social networking platform Google+. Google originally created the platform in June 2011 as an attempt to compete with popular social media networks such as Facebook and Twitter and as a way to create and connect communities of like-minded people.

Google+ initially experienced strong growth during its early years, but engagement steadily declined as users found the platform to be irrelevant and overly spammy. Google VP of Engineering Ben Smith even admitted that 90% of all Google+ sessions last less than five seconds. However, it wasn’t until earlier this year that things took a turn for the worse and Google had no choice but to put the failing social media platform out of its misery once and for all.

The Beginning of the End

In October 2018, Google+ abruptly announced that it would terminate the consumer version of the platform by the end of August 2019 due to “low user engagement and difficulties in creating and maintaining a successful Google+ that meets consumers’ expectations.”...

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