The factors that affect search engine results change all the time. Search engine optimization, or SEO, is a perpetual balancing act, which is why it’s so important for marketers, agencies, and practice owners alike to be aware of the latest and greatest updates to core search engine algorithms.
Currently, we’re seeing significant changes in both organic search results (the list of links you see when you perform an online search) and local results (the businesses listed in your immediate area, tied to Google Maps) as a result of a significant core algorithm update made by Google. Codenamed “Medic,” this update emphasizes the importance of building your online reputation across the internet, rather than just on your website and the other digital properties that you control, or those managed by your marketing agency.
‘EAT’ Up for Great SEO
Google and other search engines analyze hundreds of factors to determine where your page should rank for a given search query. With this major update, we’re seeing search engines assign greater value to...Read Full Post