Page 1 Solutions Blog

Tammy Smith's picture
Tammy Smith - SEO
October 29, 2018

Does your SEO need help, STAT? Learn how the latest Google update affects your rankingsThe factors that affect search engine results change all the time. Search engine optimization, or SEO, is a perpetual balancing act, which is why it’s so important for marketers, agencies, and practice owners alike to be aware of the latest and greatest updates to core search engine algorithms.

Currently, we’re seeing significant changes in both organic search results (the list of links you see when you perform an online search) and local results (the businesses listed in your immediate area, tied to Google Maps) as a result of a significant core algorithm update made by Google. Codenamed “Medic,” this update emphasizes the importance of building your online reputation across the internet, rather than just on your website and the other digital properties that you control, or those managed by your marketing agency.

‘EAT’ Up for Great SEO

Google and other search engines analyze hundreds of factors to determine where your page should rank for a given search query. With this major update, we’re seeing search engines assign greater value to...

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Saralyn Ward's picture
Saralyn Ward - Marketing and Communications Manager
October 24, 2018

On September 28, 2018, Page 1 Solutions announced the acquisition of Strategic Edge Partners, a boutique marketing agency for aesthetic medical practices. Dana Fox, former President and CEO of SEP, has joined Page 1 Solutions as the Vice President of Practice Development, bringing her 30 years of industry experience to the clients we serve. I sat down with Dana to learn a little more about her and the expertise she’s gained over the years.

Saralyn Ward: First off, welcome to Page 1! I would love to hear a little bit more about your background, and how you arrived at this point in your career.

Dana Fox: I have always worked in marketing, in some capacity, throughout my entire career. I have a background in art and I love to write. So there were a lot of natural things that led me into marketing, I started in skincare and nutrition and moved into medicine in 1993, because I had a passion for cosmetic surgery, and knew I was going to avail myself to services at some point. So for me, aesthetic medicine was a natural curiosity and that’s how my career in medical marketing started.

The first specialty that I worked with was oral and maxillofacial surgery – at the time I knew nothing of surgical...

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Alicia Frost's picture
Alicia Frost - Account Coordinator
October 22, 2018

two guys engrossed in their smartphonesToday, people are deciding to be more conscious of the amount of time they spend on their mobile devices in general and social media apps in particular. In fact, Apple's newest iOS update features new screen time tools that are designed to give users a better idea of just how much time they look at their phones and what apps occupy the most time spent staring at a screen. This new screen time feature also gives you the option to create notifications that make it easier to limit the time you spend on certain apps.

So what does this mean for your social media marketing? Don’t lose all hope just yet; heightened screen time consciousness just may work in your favor.

Purpose-Driven Social Media Time

As more and more people intentionally limit their screen time, users will start to spend their dedicated time on social media wisely. What was once mindless scrolling is now purpose-driven research, whether that be about friends, colleagues, politics, products, services, etc.

Social media: What's the point?...

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Andrea Kalan's picture
Andrea Kalan - Internet Marketing Consultant
October 18, 2018

Video is essential in any marketing strategy for brand exposure and search engine optimization. This engaging content is the most interesting way to show and tell your story, answer questions from your clients or patients, or promote a new event, service, or discount offer.

If you'd like to learn more about the benefits of video marketing and how to get started, read my blog Video Blogs: Should You Hire Help or Do It Yourself?

When you invest a lot of time, resources, and money into planning a video shoot, you want to make sure you're prepared so that you get the best results. Depending on your personality and previous experience, you may have different strengths and areas of concern. Some people love the spotlight and shine on camera, and some of us sweat just thinking about it. The good news is that anyone can do it with a few simple tips and some practice!

Look Good

Just like a photo shoot, you want to make sure you look your best during a video shoot. When you look and feel great on camera, your audience will be able to focus on what you're saying (and not your wrinkled shirt). Remember to give yourself ample time to get...

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Jake Johnson's picture
Jake Johnson - Internet Marketing Consultant
October 15, 2018

Humberto Izquierdo has been with Page 1 Solutions since April 2017. During this time, Humberto has been latching onto any and all recommendations both for his current website as well has his internet marketing on how to improve his business. Most recently, The Law Offices of Humberto Izquierdo, JR.,PC  have decided to add a Spanish website to the mix so that he is able to better serve those in his community.

“I am thrilled to be able to work with Humberto and his team. Humberto is always looking for ways to be able to provide his services to those in need.  You will not find a law office who is more hungry to get justice for their clients! “

From everyone here at Page 1 Solutions, we would like to congratulate the Law Offices of Humberto Izquierdo, JR.,PC for being named Client of the Month!

 
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Adam Rowan's picture
Adam Rowan - Content Specialist
October 11, 2018

For plastic surgeons, med spas, and other aesthetic practices, appearance is often the foremost consideration when building a website. After all, your practice works in the visual realm, so visuals are important – from before-and-after pictures to banner images to the overall color scheme. However, investing in premier visuals while ignoring the content on your practice area pages is a big mistake.

inject life into your practice - customize your cosmetic marketing campaign todayIf you love the look of your website but feel like something is missing when it comes to content, Page 1 Solutions can help.

Anyone Can Write about Procedures: Why Are You Different?

In the course of evaluating many websites for plastic surgeons and other cosmetic doctors, one of the most common issues I see is uniformity. Most websites don’t rely on pages upon pages of duplicate content, or text copied wholesale on other domains and presented as though it’s original material. That’s good, because duplicate content is a cardinal sin in the marketing world.

However, I can’t tell you how many procedure pages on otherwise excellent surgeon,...

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Jill Messinger's picture
Jill Messinger - Social Media Specialist
October 10, 2018

As a Social Media Specialist, I am often asked by friends, family members, and the occasional colleague what exactly it is I do on a day-to-day basis. In their minds, my job consists solely of Likes, Follows, funny GIFs, and dealing with the latest Facebook security breach. Much to their surprise, my role as a Social Media Specialist extends far beyond that of friend requests and cat memes.

In my position, I have the opportunity to create and maintain our clients’ unique social media presence by retaining brand awareness, providing customer service, connecting with a target audience, and even generating leads through social media advertising. In reality, each day varies widely depending on our clients’ digital marketing needs. But to present a better idea of the work I provide my clients, I’ve broken down the top five job functions of a Social Media Specialist.

Monitor and Respond

Social media never sleeps, which is why the first thing I do in the morning is check in on my clients’ social media channels and respond to any questions or comments that may have been posted overnight, as well as look out for new reviews or recommendations. I also pass along any important messages to the Internet Marketing Consultant that may have come through for my clients that I am unable to answer without consultation from the client.

In addition to...

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Christian Stack's picture
Christian Stack - Internet Marketing Consultant
October 05, 2018

A question I’m often asked by my clients is if they should be doing SEO if they already have a PPC ad campaign running. I always say the same thing: YES! There are benefits to both forms of marketing, as I will explain in this post.

screenshot demonstrating the difference between pay-per-click ads and organic search results on GooglePaid ads (usually run through Google Ads) and SEO are both ways to be found in searches on Google, and they both have their own unique benefits. I am of the belief that the best way to get online marketing results is to attack it from both sides. By using both SEO and PPC tactics to market your website, you will see better results.

What's the Difference between PPC and SEO?

Essentially, PPC is bidding on specific keywords for your ad to show in Google search results. SEO is working to make your site a good source of information so that Google will want to deliver it as a top position in organic search results. With PPC, you are charged every time someone clicks on your ad. With SEO, clicks to your site from search results do not incur charges, no matter how many clicks you get....

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Saralyn Ward's picture
Saralyn Ward - Marketing and Communications Manager
October 04, 2018

Marketing is a unique endeavor because to be successful requires a combination of technical understanding, creative thinking, and an attitude of service. Few companies succeed at all three of these all the time. Even still, when designing your company’s marketing strategy, it pays to consider these three important components that will drive your brand forward and, ultimately, get you more leads.

The Technical Component

Marketing, by its very definition, is helping people discover and engage with your company, your mission, and your services. In order to do that, you must position yourself in front of your target audience. And where is that audience, in today’s day and age? They are online.

Your prospects are no different than the rest of us: We are digital consumers of information who rely heavily on search engines and social media to inform purchase decisions. Unlike the advertising strategies of years past, such as print media, television, and radio advertising, digital marketing is driven by search engine optimization. SEO is a technical skill that, when utilized effectively, can set the wheels in motion for your brand and keep them moving forward, even when your hands-on marketing efforts have taken a back seat.

In many ways, SEO is the backbone of digital marketing...

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Adam Rowan's picture
Adam Rowan - Content Specialist
October 04, 2018

Dr. Ron Brown provides a wide range of aesthetic services to patients in and around the Edmonton area of Alberta. With offices in Sherwood Park, St. Albert, and Spruce Grove, he and his team are able to offer advanced cosmetic procedures and spa treatments for men and women with many aesthetic and health goals.

Here is a look at the new custom website for Dr. Brown's cosmetic practice:

True Balance Longevity Institute

mobile-first website design for True Balance Longevity Institute - smartphone and desktop views

- Services: Bioidentical hormone replacement therapy, laser hair removal, injectables and fillers

- Date Website Went Live: Sept. 17, 2018

- URL: https://www.mytruebalance.ca/

- Quote from John Gaumnitz, Senior Internet Marketing Consultant, on True Balance Longevity Institute:

...

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