Page 1 Solutions Blog

Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
February 28, 2019

What Your Old Website May Be Costing Your Practice

We all recognize the importance of having an effective practice website in 2019.  Not only is it a key element to getting higher Google rankings and exposure, it is the hub of all your marketing and advertising efforts and investments. This includes media advertising, social media marketing, internal marketing, as well as referral marketing to professionals and clients.

The vast majority of higher quality leads will visit your website at some time prior to contacting your office.

Yet, many practices are resistant to redesigning their website, even when they recognize:

  1. The website is older and it looks dated
  2. The content was written years ago and probably doesn’t “connect” with today’s online users and mobile experience
  3. The website does not get high rankings on organic Google search results
  4. It lacks engaging, rapport-building visuals, like custom photography and videos
  5. The tracked leads and conversions (phone calls, emails, chats, and text messaging) are low
  6. Competitors’ websites appear more up-to-date, branded to their practice and project a more credible, authoritative image

Of course the biggest barriers keeping practices from improving their...

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John Gaumnitz's picture
John Gaumnitz - Senior Internet Marketing Consultant
February 28, 2019

It’s no secret nowadays that the constant and continuous generation of reviews is important for any business or brand. This is what the end user is seeking and interested in, so in turn it’s also something the search engines are also seeking and interested in. As the importance of generating more and more reviews continues to evolve, so has the importance of responding to reviews, good or bad.

In this blog post, I am going to detail the top 3 reasons why it is important to respond to any and all reviews you are able to generate, from both an SEO standpoint, as well as a customer service and branding standpoint.

1. Build Trust with Current and Potential Clients

You have spent time working to attract clients, and we all know it can be hard enough to get clientele to take the time to write a review on their experience. When this does happen, now you have the opportunity to show not only the client who wrote the review but all of the others out there searching for your services that you do care about your reputation. Your response signals that you value the feedback (good or bad), and it shows your dedication to customer satisfaction. Overall, you are creating and maintaining a positive online reputation for your business.

Google agrees: A Google My Business...

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Christian Stack's picture
Christian Stack - Internet Marketing Consultant
February 22, 2019

A common question that our clients ask us when considering a redesign of their website (or a new design, for that matter) is how long it's going to take to have a completed design. Typically, the website design process at Page 1 Solutions takes 4-6 months. There are factors that can put it at the quicker end of that list, and I am going to go into some of that in today's video blog on that topic. 

Of course, when shopping around for a company to redesign your site, you will likely find companies that say "We're the best, we can design your site in a month!" Something I always remind my clients to ask themselves is: If a company isn't busy and can turn around an involved process like a website design that quickly, why aren't they busy? Why don't they plan to get busy?

Companies that design high-quality, mobile-first websites are in high demand and usually have longer turnaround times than companies that aren't known for the high quality of their work. That is always something to consider when choosing your website design company.

Check out this video below, and if you'd like to talk to Page 1 Solutions about designing a fantastic new website for your practice, please call us at 800-368-9910.

...

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Jill Messinger's picture
Jill Messinger - Social Media Specialist
February 21, 2019

After years of low engagement and an unpopular reputation, Google has finally decided to pull the plug on its social networking platform Google+. Google originally created the platform in June 2011 as an attempt to compete with popular social media networks such as Facebook and Twitter and as a way to create and connect communities of like-minded people.

Google+ initially experienced strong growth during its early years, but engagement steadily declined as users found the platform to be irrelevant and overly spammy. Google VP of Engineering Ben Smith even admitted that 90% of all Google+ sessions last less than five seconds. However, it wasn’t until earlier this year that things took a turn for the worse and Google had no choice but to put the failing social media platform out of its misery once and for all.

The Beginning of the End

In October 2018, Google+ abruptly announced that it would terminate the consumer version of the platform by the end of August 2019 due to “low user engagement and difficulties in creating and maintaining a successful Google+ that meets consumers’ expectations.”...

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Andrea Kalan's picture
Andrea Kalan - Internet Marketing Consultant
February 21, 2019

We started our marketing partnership with Dr. Jarrod Cornehl in 2017. His practice, the DENTAL STUDIO, is located in San Francisco’s Union Square.

Dr. Cornehl has extensive training in rehabilitations and aesthetics, and is an active member of the Spear Faculty Club at the prestigious Spear Education Institute. He is proud to offer facial aesthetics such as Botox, microneedling, PRF injections, and thread lifts through his modern dental practice.

Dr. Cornehl’s passion for improving the oral health of his patients extends beyond his home city of San Francisco. He is a proud ambassador for Open Wide Foundation, a non-profit organization dedicated to establishing permanent dental clinics in impoverished parts of the world that need them most.

“I really enjoy our partnership with Dr. Cornehl. He frequently shares office updates, photos/videos, and his goals with us so we can keep his website marketing and social media campaigns fresh and focused. He is also open and eager to try new ideas, and through our collective teamwork, the practice continues to grow and thrive both in the office...

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Andrea Kalan's picture
Andrea Kalan - Internet Marketing Consultant
February 19, 2019

Are you launching a new website for your practice? Are you ready to invest in online marketing to help patients or clients find and choose you over your competitors? As you do your research and talk to different marketing companies about their search engine optimization (SEO) services, you will undoubtedly discover that there is a wide range in SEO pricing. Trying to understand the value of different SEO services can be confusing. SEO is often talked about as an intangible and elusive thing, and as a result, many people are not making informed choices.

All SEO providers and packages are not equal, and there is a reason for the difference in costs. Let’s take a look at the actual components of an SEO package and break it down to help you decide what is right for your needs.

General Considerations of Value

Like any professional service, the cost for SEO is dependent on who you choose to work with. Consider these factors that determine the level of quality of your services:

  • Expertise – How much experience do they have? Do they have expertise in your local area or industry? Do they have a track record of results and case studies?
  • Service and Support – Will you have a relationship with an account contact with regular communication and reporting, or will you only be able to...
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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
February 15, 2019

Developing Strategic Pages For Your Users

Your website needs to do so much more today than ever.  Not only does it need to be authoritative and get high Google listings and traffic, but it needs to help move prospective clients through the decision-making process.  

And considering prospects will visit multiple websites before picking up the phone and calling, you need to incorporate pages and resources in your website that separate you from the competition.

By investing time to strategize new page that are missing from your website (or upgrading existing key pages), you can:

  • Differentiate your practice and increase your credibility and authority
  • Develop stronger rapport and greater trust with visitors
  • Increase lead conversions
  • Provide visitors with resources they can use even after leaving your website

To help you start visualizing a more resourceful website and prime your “creative” pump, here are a handful of pages I typically find missing on many practice websites.  Oh, and another important suggestion:  Don’t just create these strategic pages and forget about them. You need to promote them in highly visible calls-to-action, your navigation menu, and especially through links in you sales follow up. Don’t just hope visitors find them; actively funnel your users to them.

...

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Shannon Doyle's picture
Shannon Doyle - Social Media Specialist
February 11, 2019

High-cost, high-involvement purchase decisions typically take a long time to convert buyers to the action stage of the buyer cycle. Funnel campaigns are a desirable option for practices that want to streamline the purchase decision process.

What Is a Funnel Campaign?

Elias St. Elmo Lewis founded the concept of a funnel, defined as “a series of steps the customer follows, each one leading them closer to purchasing your product”. A social media marketing funnel campaign essentially guides users through the purchase decision process by utilizing retargeting methods in paid ads with marketing messages that align with each step in the decision process. At a glance, there are four steps in a funnel campaign approach that align with the audience's position in the funnel. Lewis defined these four steps as:

funnel-campaign-graphic

  1. Awareness: You need people to become aware of the existence of your brand, product or service.
  2. Interest: People need to demonstrate interest and be intrigued enough to read your ad and/or visit your website.
  3. Desire...
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Adam Rowan's picture
Adam Rowan - Content Specialist
February 04, 2019

We are always proud to announce the launch of eye-catching website designs that move with exciting aesthetic trends. Board-certified plastic surgeon Dr. Brenda Schiesel recently opened her breast and body center for men and women in Tulsa, Oklahoma. The design features a host of contemporary imagery in a mobile-first format that easily directs patients to a host of procedure options.

Please join us in celebrating the digital and physical grand opening of South Tulsa Plastic Surgery!

South Tulsa Plastic Surgery

mobile-first custom website design for South Tulsa Plastic Surgery

- Practice areas: Breast and body contouring surgery for women and men

- Date website went live: January 29, 2019

- URL: https://www.southtulsaplasticsurgery.com/

- Quote from Senior Internet Marketing Consultant Samuel Solis on the custom website design for South Tulsa Plastic Surgery:

Samuel Solis, Senior Internet Marketing Consultant at Page 1 Solutions"The...

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Adam Rowan's picture
Adam Rowan - Content Specialist
February 01, 2019

We begin 2019 with the launch of a new custom website design for a client who has been with Page 1 Solutions for 10 years. We are very proud of the lengthy collaboration we have had with The Dentists of Omaha, Nebraska, providing marketing for their 4 offices in the Hillsborough, Dundee, Ralston Square, and Village Pointe areas of the city.

The new website provides easy access to dentist information, scheduling options, and more for each location, as well as custom photography for the practice as a whole.

The Dentists

The Dentist - custom website design for dental offices in Omaha, Nebraska

- Practice areas: General and family dentistry, dental implants, cosmetic dentistry

- Date website went live: January 9, 2019

- URL: https://www.thedentistsomaha.com/

- Quote from Internet Marketing Consultant Andrea Kalan on working with The Dentists:

Andrea Kalan, Internet Marketing Consultant at Page 1 Solutions"The Dentists have modern, fun,...

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