Google No Longer Allows Review Gating or Cherry Picking Reviews
Google changed its Terms of Service in the last year on the policies concerning reviews on your Google My Business profile. This change is centered on what is known as review gating, also known as cherry picking reviews.
This change in policy directly affects the reviews and reputation management of many practices, as well as reviews and ratings platforms that are used to solicit reviews from clients and patients. But what does this change mean for you exactly?
Read on to learn what has changed and what you need to know about it.
What’s Different about the Review Policy
So what exactly has changed? Google’s Terms of Service now includes this language: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” Basically, this means that Google has now clearly made it against policy to only ask for positive reviews, or to not allow negative reviews to be posted to your Google Business Listing.
Google knows that many...Read Full Post