Creating an effective Content Curation strategy is vital for a business not only to reach its audience but to keep their audience engaged. In this week's #Page1MktChat, @Page1Solutions and individuals from the marketing community got together to talk about what tools and strategies you should put into practice to gain increased awareness for your brand through content. There was some incredible insight shared during the chat so we have chosen a few of our favorite answers for our recap below, be sure to check it out!
Page 1 Solutions Blog
When searching for an attorney, clients want to know that they can trust the information they find online. One of the most compelling ways to build trust on a legal website is personalized imagery.
The following law firms both realized the benefits of custom photography in the new designs of their practice websites:
At its best, every smile should shine. One American city that is no stranger to shine is Las Vegas, the home of cosmetic dentist Dr. Jorge Paez and Nevada Dental Esthetics.
The night skyline of this destination city is a breathtaking backdrop for any business, and it features prominently in Dr. Paez's new Web design. However, the glitz of Las Vegas is only one component of this dental website. Let's see what other features await users who access the site.
Nevada Dental Esthetics
For Dr. Paez, exceeding expectations is the mission of his practice. That same mindset is apparent throughout the practice website itself.
The boom of technology and its impact on consumers have marketers focusing their research and strategies targeting the future of online marketing, “Millennials.” This group is by far, the most technology dependent demographic online. At the same time, brand marketers also continue to devote marketing that targets the disposable income of the aging Baby Boomer generation, which has grown more Internet savvy and is spending more of their time online.
Who Is Gen X and Why Market Should You Market To Them?
Unfortunately, the generation sandwiched between Baby Boomers and Millennials is the most overlooked population by marketers. At the same time, this generation has grown to be the most desirable demographic for many professional service marketers (healthcare and legal providers).
Social media needs to be a part of your marketing strategy. The numbers and statistics prove that it is helpful for brand awareness and gaining new leads. We’ve stated it previously that social media is a marketing must in our recent blog 7 Reasons You Can't Ignore Social Media Any Longer. With billions of users collectively across social platforms, your potential customers are spending a majority of their day checking social media.
By: Shannon Montoya, Director of Account Services
Now that we are moving into the holiday season and everyone is getting busier, the last thing that you are probably thinking about is your marketing and what you should be doing in 2017. But, now is the time to start planning and get a leg up on your competition.
With all of the changes in Google's Algorithm, SEO isn't what it used to be. There are many more factors that impact your search engine rankings and lead generation than ever before. You have to be more engaged with your customer, more concerned about user experience, and ensure that your website is mobile friendly.
With that in mind, here are the top 11 marketing channels that you should be considering for 2017:
Every year The Action Center in Colorado's Jefferson County strives to keep needy families from going hungry at Thanksgiving. Page 1 Solutions is proud to be a longtime contributor to The Action Center, and this year our team pulled together once again to make a difference for families in crisis.
We are very pleased to announce that Page 1 Solutions donated 1,339 pounds of food to the 2016 Thanksgiving food drive!
We recognize that there is an overwhelming amount of information on the Web. The problem is no longer simply finding information, but filtering through all the noise to distill the most relevant content that can help you build your online practice efficiently and generate the greatest ROI.
We thought we would share just a few website development strategies from other credible online marketing experts. Hopefully you will find them helpful and implement at least a few of them. Good luck!
Update Your Website Form To Improve Conversions - Nitin Deshdeep from Visual Web Optimizer shared great information and visual samples of websites that improved their website form conversions though 7 easy to implement strategies:
It’s finally here; November 8th!
It has been an exhausting year that has consumed much of our attention, stirred up concerns, and caused many to take a “wait and see” approach to important business investment decisions.
The time has come to start moving forward, regardless of the outcome. Your 2017 planning can no longer wait. It’s time to move forward on important decisions.
To help provide some direction and stimulate proactive action, I want to address five common business development decisions many practices and firms face in the coming year.
Should I hire staff to do my marketing or hire an agency?
Dr. Sussman has been practicing dentistry in the Rochester, New York area since 1981. He graduated from the Washington University School of Dental Medicine with a Doctor of Dental Medicine (DMD) degree in 1979. Dr. Sussman's credentials also include advanced neuromuscular dentistry training in esthetics and implants form the Las Vegas Institute (LVI). Through this and other educational opportunities, Dr. Sussman brings advanced experience in multiple fields of dentistry, including dental implants and treatment of TMJ dysfunction.