Page 1 Solutions Blog

Google Announces Issues For Websites Using Intrusive Ad Features

Google recently announced another potential issue to a website’s search rankings if it doesn't adapt to its mobile user-experience agenda. 

Google recently posted an announcement that it will be downgrading websites’ rankings if a website creates undesirable user experiences using pop-up ads or the like. This will go into effect January 10, 2017.

For many medical and legal practices, this would affect websites that utilize “intrusive” live chat forms and promotional pop-up ads, including free offers and inbound content (promotions for downloadable ebooks, consumer resources, etc.).

More Focus On Mobile Experience

Google continues to focus its growth by maximizing the user experience of its mobile users, knowing it continues to be the primary view for reading emails, watching videos, engaging in social media, and simply accessing the Web. 

Leveraging Longform Content for Better User Engagment, Search Results

"What is good content?" That's a question that has tormented Internet marketers since Google started cracking down on keyword spamming and rewarding substantial, informative Web pages with better positioning in search results. Google takes hundreds of factors into account when assigning a page's rank for particular search queries, but one thing is becoming clear: Google is starting to favor longform pages.

Longform pages comprise more than just a higher word count – they act as comprehensive resources addressing a plethora of issues and questions associated with a particular topic. In our latest case study, Page 1 Solutions looked at the effect conversion of a regular Web page (confined to a single subject, usually around ~ 500 words) to longform (addresses a subject from all angles, tends toward 1,500 words or more) has had on key user engagement metrics for each of our verticals.

Boost Your Google Local Results

The value and competition for high organic search engine listings continues.  And we are all familiar with Google’s search engine results pages (SERPs) that include Google Local Map and Local My Business Listings.

These listings are highly coveted and statistics indicate a high percentage of users click on these listings because:

Web Design Digest: Legal – August 2016

Fraud is a complex area of law. The Anti Fraud Law Group of Virginia legal practice Patten, Wornom, Hatten & Diamonstein (PWHD) made simplicity a key element of the new Web design in order to engage users and provide an intuitive browsing experience.

Here’s how this legal website transformed the complexities of whistleblower litigation into an engaging and accessible design:

Anti Fraud Law Group at Patten, Wornom, Hatten & Diamonstein

Fraud comes in many forms, and the practice website highlights some of the major sources of malfeasance through compelling next-step graphics. These CTAs create visual associations illustrating the often commonplace origins of the billions of dollars in losses federal and state governments incur as a result of fraudulent activities.

Web Design Digest: Plastic Surgery – August 2016

Artistry is a leading concern for any plastic surgeon. In most cases, this virtue guides decisions not only about how to achieve a patient’s needs and goals but also how to present the practice online.

See how South Florida plastic surgeon Dr. David Bogue drew upon his artistic sensibility to create the new design for his practice website:

David Bogue MD

The beach is a defining feature of the Florida landscape. Dr. Bogue chose a soothing blue to add a relaxing but vibrant pop to features such as the main navigation, next-step graphics, and more.

Perhaps the most eye-catching use of blue appears on the home page as a background for several images in the banner. Colors reminiscent of the sea and sky infuse these banner images, creating a calming ambiance, while custom text describes each practice area.

Web Design Digest: Ophthalmology – August 2016

The outside of any medical practice should create a welcoming atmosphere while communicating the safety and quality of care patients can expect from the doctors. The websites for two of our ophthalmology clients – one a longstanding client of Page 1 Solutions, one a newcomer – chose the exterior of their offices as a focal point for their new designs.

Here's an inside look at the aesthetics of these sites:

Web Design Digest: Dental – August 2016

The goal of any dentist's website is to bring the practice to life so current and potential patients know what to expect when they arrive for an appointment. The new website for Museum Smiles simulates both the look and feel of the patient experience through its user-friendly new website.

Let's look at the factors that define this eye-popping new dental website:

Museum Smiles

Dentist Dr. Sheri Audu loves the vibrant atmosphere of Fort Worth, Texas, and she strives to bring this environment into her office. Her new website reflects this via a bright color scheme that highlights key components such as patient reviews and a sidebar graphic featuring links to content on some of the most common features users access, including insurance and financing information, downloadable forms, and FAQs.

10 Tips to Boost Your Most Valuable Website Leads: Telephone Calls

All leads are not the same.

Many practices still concentrate their attention and measure website marketing success using email form submissions and live chat leads.

Of course these types of leads are important. But hands down, the most valuable lead for your practice is a live person calling your office and engaging with your trained intake person.

Telephone-generated leads convert into consultations and new business at a much higher rate than digital text (email/chat) leads for two main reasons.  First, consumers that are willing to call are typically more committed to making a decision.  Second, your intake staff is much more comfortable, trained and effective at handling telephone leads.   In fact, their primary goal in email lead follow up is to simply get the prospect on the phone.

Here are 10 quick, yet frequently overlooked tips for your practice to convert more visitors into valuable phone calls.

What Is the Difference Between Organic and Paid Listings?

When it comes to Google search results and getting your business listed prominently on the first page, there are two essential strategies to consider. First, there is SEO (search engine optimization), something that almost every business owner has heard of but may not entirely understand. The second option is pay-per-click (PPC), which is paid advertising to show on the first page; many small businesses are reluctant to use PPC because of a small budget.

In this blog post, I'll dive into both options and some situations that might merit choosing one over the other.

Understanding Today's Fauxsumer Behavior

By Amy Heath, Internet Marketing Consultant, Page 1 Solutions

It can be difficult to keep up with the rapidly changing landscape that is digital marketing, even harder if you lack a sound understanding of today’s modern consumer behavior. First, let’s face it: We live online. Remember when people used to say BRB or BBL? No one does that anymore because we no longer return to the internet – we live here. The internet has allowed us to build our own little world based largely on personal preferences and convenience.