Page 1 Solutions Blog

Case Study: How Inbound Marketing Benefited an NYC Plastic Surgery Practice

Inbound marketing is a powerful tool for enhancing the performance of a practice website that is already generating traffic and leads. Find out how Allure Plastic Surgery in New York City engaged prospects at multiple stages of the buyer's journey to drive conversions for the practice's liposuction, breast augmentation, and facelift services:

How Long Should A Dental Treatment Video Be?

Consumers are engaging in more online video than ever before. Videos significantly increase engagement on your website and should be used in blogs, incorporated into social media and inbound database marketing campaigns.

Watch this video to learn more:

If you are interested in creating a video campaign for your dental practice, contact us today!  800-368-9910

Produced by Page 1 Solutions, LLC

Increasing Your Marketing Spend Intelligently – The 16 Percent Solution

By failing to invest in multiple channels to promote their brands, advertisers are missing out on the full potential of their campaigns. According to AdAge, this results in a staggering $31 billion in underspending each year.

Many brands try to move money from one channel to another in a bid to tap into an audience in a new medium without altering the overall budget. However, the Advertising Research Foundation study cited by AdAge has found that this strategy is ineffective: “Spending more to spread [your brand message] more widely” is the key.

“Spending more” is rarely an attractive term. But you might be surprised to learn that “more” in this case doesn't mean as much as you think. The study found a discrepancy of just 16 percent between what brands are currently spending and what they should be spending.

4 Steps to Respond to a Bad Review

A bomb hits, and there it sits destroying your image. A less than favorable review is on your practice profile. Your first response might be to write some witty response to the post and forget about it. However, this is the worst step you can take. Here are 4 steps that you need to take in order to respond to a negative review.

1)    Breathe

Although it seems like an obvious step, we all have those moments where we want to respond with the first thing that comes to mind. DON’T! Take a second to breathe and gather your thoughts. This prevents you from saying something that you truly don’t intend to and can potentially place your practice in a bad light. Do yourself a favor and research to see if the person has visited you in the past.  If they have not visited befre, you may be able to have the review removed all together.

Diminishing Return on SEO Campaigns

If you are like most practices engaged exclusively in SEO as the primary means to market your website to prospective clients, you probably are not getting the same results and new leads as you did at an earlier time.  In order to improve your results, you need to first understand what is happening.

Competition Changes

In every market and area of practice, competition for “free exposure” on the organic listings is increasingly competitive.  More and more of your competitors are committing to secure these key listings.  And not only are more competitors competing for a handful of first-page listings, national websites and directories are also taking up important real estate on these search results.

Web Design Digest: Plastic Surgery – February 2016

Aesthetics are a key element of any plastic surgery website. Page 1 Solutions recently launched the websites for four new plastic surgery clients. Let's take a look at what sets these sites apart.

Allure Plastic Surgery

New Website for Allure Plastic Surgery in NYC - Designed by Page 1 SolutionsAt Allure Plastic Surgery, the patient’s health and well-being is the main focus. The Board-certified plastic surgeons at Allure have been serving New York City, Manhattan, Long Island, and the surrounding areas since 1990. They offer a variety of plastic surgery procedures, as well as non-surgical treatment options. 

'How Technology Is Changing Healthcare' Google Partners Event: 4 Things We Learned

Plastic surgeons, dentists, and ophthalmologists know firsthand that healthcare is a major industry. But did you realize that one out of every 20 Google searches is related to healthcare?

This is just one of the insights to which Page 1 Solutions was privy during the recent Google Partner event “How Technology Is Changing Healthcare.” We are pleased to share the following pieces of knowledge we learned from this exclusive webinar:

1. Understand the Power of Testimonials

According to data from the presentation, one in two users is looking for a story from another patient who shares their pain point. While the circumstances of each of your patients’ treatment might be different, you likely see patterns in the patients who visit your practice because they are unhappy with a certain aspect of themselves. And, the gratitude they feel after you treat them means that they could be willing to share their experience with others.

Web Design Digest: Legal – February 2016

Both of the new law firm designs debuted by Page 1 Solutions in February provide users with intuitive access to an extensive variety of legal information. Here is a look at how these two practice websites earn the trust of potential clients through accessibility.

The Law Office of Thomas C. Bradley

Law Office of Thomas C. Bradley - Responsive WebsiteBusiness disputes are often complex, but Thomas Bradley made simplifying access to information about these cases a key aspect of his recent website redesign. The home page banner displays links to pages on several of the major case types Mr. Bradley accepts, immediately helping visitors understand some of their legal options.

Web Design Digest: Ophthalmology – February 2016

An important consideration for our clients in the ophthalmology vertical is designing a website that is easy on the eyes while employing the sophisticated look and functionality that modern Internet users have come to expect. Foulkes Vision achieved this balance by retaining aspects of its previous website design in the transition to a new, mobile-friendly platform.

Foulkes Vision

The home page of the new-look Foulkes Vision website features an eye-catching banner that spotlights some of the key services, special offers, and other elements that set the practice apart. The banner scrolls through eight distinct calls-to-action (CTAs), each of which has a high-quality image, custom text, and, in several cases, a link to an appropriate page within the site.

The Most Powerful SEO Tool That You’re Probably Not Using

Most SEOs are familiar with popular tools such as Majestic, Screaming Frog, Keywordtool.io, Google Trends, and many others. These tools all serve a specific function of SEO and often come with a premium price tag. But, very few SEOs are taking advantage of one of the most powerful, free SEO tools out there - Google Sheets. 

For those that are unfamiliar, Google Sheets is a free spreadsheet program that allows users to create and edit spreadsheets. It’s essentially a free cloud version of Microsoft Excel. In fact, a majority of the same functions and formulas that are used in Excel work just the same in Google Sheets. And because this is a Google product, Google Sheets can actually communicate with other Google products such as Google Analytics!

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