Page 1 Solutions Blog

Dana Fox's picture
Dana Fox - Vice President of Practice Development
November 26, 2018

collage of holiday event and specials flier for RejuvenationMD Med SpaHappy holidays! As joy fills the air, you, your staff, and your patients are all looking forward to time with friends and family, and less time at the office. However, even though you are focused on festivities, business doesn’t take a holiday.

Everyone loves to receive special packages at this time of year. With a custom print marketing campaign, you can deliver your own present to patients by mail, not to mention deck your office with outstanding promotional materials!

Why Not Just Update My Website with a Holiday Message?

You should always take a little time to update your website and social media profiles with a custom holiday message for current and potential patients. It’s the holidays for them, too, and even a small acknowledgement of the season is a good way to build and maintain your online relationship with them.

Print materials take the beautiful look and unique messaging of your website and deliver it in a physical medium right to your clients. By customizing the collateral, your print promotions will stand out amid the...

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Noel Cantner's picture
Noel Cantner - Internet Marketing Consultant
November 19, 2018

For over a decade now, Page 1 Solutions has had the pleasure of working with Dr. Gordon Chee of Aesthetic Dental Studio in Calgary, Alberta. Dr. Chee and his staff are notorious for creating a calm, relaxing and friendly environment for all patients who step foot in their office. Seeing his work, there’s no denying that Dr. Chee is not just a dentist but also an artist. His passion for what he does is apparent in every aspect of his work & he continuously pushes the envelope in the world of cosmetic dentistry. 

“Working with Dr. Chee over the past few months has been a rewarding and exciting experience. He’s always exploring new digital and social media marketing trends and is a gifted dentist and artist. Dr. Chee’s unique skillset, artistic gifts & amiable demeanor clearly put him ahead of the competition.”

We are grateful to have formed this partnership with Dr. Chee and his team over all the years and look forward to his continued success!

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
November 19, 2018

It is the time of year to start making digital marketing plans for 2019.  For many practices, that includes updating their website, or building a new one.  Because top performing websites require a significant investment of both money and time, planning is essential for budgeting and development.

I shared an article last year about planning your website update or redesign in 2018 that provided some strategies that are probably even more applicable today.  Some of them included:

  • How to incorporate Google Analytics data into your design strategy
  • Mobile optimization
  • Impact of logos
  • Sticky Navigation and calls to action, particularly on mobile]
  • Website speed (load times)

I recommend you print it.

Today, I want to share some additional strategies and suggestions to planning your website update or redesign for 2019. 

Beyond Google Analytics

Earlier, I recommended that you use data (Google Analytics) and identify what is...

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Noel Cantner's picture
Noel Cantner - Internet Marketing Consultant
November 16, 2018

overall results for long-form contentIn the digital marketing world, we’ve all heard the phrase content is king. While there are many different marketing channels your practice can utilize, there’s simply no way to take shortcuts with online content.

As Google’s algorithm gets smarter, it’s more difficult for web managers to manipulate their site to maintain optimal performance without uniquely written, high-quality content. Gone are the days of keyword stuffing and poorly written content that has your site ranking in the #1 SERP position.

In this article:

  1. Defining Long-Form Content
  2. Page 1 Solutions Case Study
  3. Content-Based Research & Data
  4. Ways to Present Content Online
  5. Using Varied Content Types
  6. Acquiring Rich Snippets
  7. Quality vs....
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Samuel Solis's picture
Samuel Solis - Senior Internet Marketing Consultant
November 15, 2018

We are proud to announce that Page 1 Solutions is one of just 7 finalists (alongside such big names as Microsoft, State Street Bank, and Spectrum Health) in contention for the Website category of PR Daily's Content Marketing Awards! This recognition spotlights the website and multi-channel digital marketing campaign for our client Dr. Sacha Obaid.

tablet, desktop, and mobile website for Dr. Sacha Obaid - North Texas Plastic SurgeryDr. Obaid is a very involved client, and I'm proud to be his Internet Marketing Consultant. Here's a look at what we've done for his practice in just a little more than 1 year, as well as how we accomplished it (Hint: We did it for him, and we can do it for you, too!):

Background

A board-certified plastic surgeon, Dr. Obaid is the founder of North Texas Plastic Surgery. With offices at the time in Southlake and Plano, Texas, Dr. Obaid approached Page 1 Solutions with the objective of building his digital footprint in the Dallas area, with the ultimate goal of...

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Saralyn Ward's picture
Saralyn Ward - Marketing and Communications Manager
November 07, 2018

Page 1 Solutions team photo outside marking start of springThere is one element to your marketing strategy that you probably don’t even realize is affecting your results. Or maybe you do know that it has an impact, but you don’t fully comprehend how much. It is one of the deciding factors in whether your marketing efforts catapult your business forward – creating broader brand awareness, driving more leads, and enhancing your reputation – or whether your efforts fall flat.

So what is that magic ingredient? Employee satisfaction.

Yes, you heard me right. Your employees have a direct impact on your business’ success.

Think of it this way: a happy employee will be your brand’s most vocal and most loyal ambassador. They are your sales team, and they are the keepers of your reputation. Take a read through online reviews, and note how many times reviewers state what they loved or loathed about their experience – you’ll notice how frequently the staff is mentioned.

Why Your Staff Is Crucial to Your Success

Employees have a vested interest in your company’s success, because the more successful the practice is, the more...

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Shannon Doyle's picture
Shannon Doyle - Social Media Specialist
November 05, 2018

There is a reason why light bulbs evolved from fire, why laptops evolved from desktops, and why cell phones evolved from landlines. The reason is technology, and the efficiency that is derived from using technology. 

This can be compared to how digital marketing has evolved from traditional marketing practices. Since we have access to computers and are communicating online, brands and companies need to adapt to digital marketing trends, specifically social media marketing. Companies that do not adapt will not survive in the modern day marketplace. 

Social media marketing is vital to forming brand awareness among segments of your target market. In North America alone, 89 percent of the population is online, with 77 percent of Americans using social media.

Forbes reports that “successfully reaching one’s target audience is no longer just putting out TV and print ads. These days, social media is the new arena of digital marketers, as 3.3 billion people are active social media users.”

So, as consumers...

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Samuel Solis's picture
Samuel Solis - Senior Internet Marketing Consultant
November 02, 2018

In late September 2018, we announced our acquisition of Strategic Edge Partners. This move benefits clients in the cosmetic practice industry by offering a one-stop marketing agency that offers everything from brand development (digital and physical) to website design and social media management.

Through our acquisition of Strategic Edge Partners, we’re now able to offer four new services to our clients: Loyalty Programs, Event Planning, Print Materials and On-Site Consulting. I’ll briefly go into what each new service offers and how it can fit into your marketing needs.

Loyalty Program

A patient loyalty program is all about offering your patients great value in return for their recurring business. For many patients, cosmetic treatment isn’t usually one-and-done. So, incentivising retention makes sense and is a key to increased and sustained revenue.

There is typically a 35% increase in plastic surgery and medspa sales with a patient loyalty program.

We’ve also come to find that the most successful loyalty programs are those that offer a variety of different procedures and non-surgical treatments. The size of the practice itself does not necessarily come into play; many smaller practices have found just as much success in implementing a loyalty...

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Adam Rowan's picture
Adam Rowan - Content Specialist
November 01, 2018

One of the most important roles of any website design for a lawyer or law firm is representing the priority practice areas. Our latest client to undergo a mobile-first website redesign made a stunning, representative image the focal point of the home page banner.

See how our client Hickey Law Firm integrates a combination of high-quality photography with compelling call-to-action text to connect with, inform, and convert prospective clients into new leads.

Hickey Law Firm, P.A.

mobile-first custom website design for Hickey Law Firm

- Practice areas: cruise ship accidents and maritime law cases, car and truck accidents, medical malpractice

- Date website went live: Oct. 23, 2018

- URL: https://www.hickeylawfirm.com/

Samuel Solis, Senior Internet Marketing Consultant, has worked with Hickey Law Firm for several years. Here is what he has to say about this client and the new website:

...

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John Gaumnitz's picture
John Gaumnitz - Senior Internet Marketing Consultant
October 31, 2018

We all know that it is important for businesses to have a presence on social media and be active on it. There are many people who consider social media and SEO as two separate entities that act two different ways. Well, that couldn’t be further from the truth.

In this blog post, I will detail the importance of how engaging social media posts can also contribute to your overall online exposure.

1. Understand Your Target Audience

Having a target audience in mind will help you come up with content that will resonate with the people whose business you are trying to earn. Investing efforts in reaching the people who are more likely to need your services will not only provide that relevant exposure, but also help brand and drive business your way.

In conjunction with knowing your target audience, knowing when this audience is active online can help you plan posts accordingly to maximize engagement. If your followers are mostly online in the evening but you are posting in the morning, the engagement on these posts can suffer from that. This kind of data is available in Facebook Insights.

2. Add Imagery and Video

Incorporating visual content can be one of the most powerful ways to increase your social media engagement....

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