Page 1 Solutions Blog

Practice Guide: How to Evaluate and Improve Your Website

By Bill Fukui, Director of Sales & Marketing

Your Internet marketing is now a primary focus of your practice.  No longer is a quick glance at reports your marketing agency feeds you enough to take your practice to the next level.

The following is the first of a series of “How-To” guides to help you take back some control over the results of your online marketing investments.  The first will address your website design.  The following guides will share tips, strategies and resources for SEO, PPC, Social Media, Facebook Ads, Google and YouTube display and video ads, Intake and Conversion Strategies. Whether you developed your website 5 years ago, or 5 month ago, high-ROI digital marketing needs to constantly evaluate the performance of your website and identify new opportunities for updates.

Don't Let A Poor Quality Website Make Link Building Harder for You

Written by Christian Stack, Internet Marketing Consultant at Page 1 Solutions. 

What Is Link Building?

Link building is one of the main practices of an SEO campaign, and also one of the hardest. Simply put, the process of acquiring hyperlinks from external websites to your site, also known as back links, is called link building.

Search engines use hyperlinks to crawl websites online, whether it’s by crawling links between individual pages on your site or crawling the links between two different websites. Today we will examine why link building is still important and why having a low-quality website, whether it’s design or content, makes it even harder to obtain high-quality backlinks to your site.

Link Building Is Still Important

Is link building still important? Simply put…. Yes!

Website Design Digest: Legal – August 2017

By Adam Rowan, Content Specialist

Few cities inspire more pride in residents than New York City. Attorney Reid B. Wissner was raised in The Bronx, and he selected Page 1 Solutions to create a website for his law firm that connects with clients in the Five Boroughs.

Here’s a look at how this new website design conveys Mr. Wissner’s experience and his connection to the Big Apple.

Reid B. Wissner Law Offices

Personal attention is a priority at Reid B. Wissner Law Offices, and the website design reflects this instantly. The home page banner features a photo of Mr. Wissner reviewing a case alongside his paralegal Estella.

Do You Have a Social Media Plan?

By: Jill Messinger, Social Media Specialist

As a business or practice in the Age of Information, it’s impossible to deny that social media is one of the most powerful tools in your digital marketing arsenal. When first getting your feet wet with social media, it may be tempting to just dive right in and begin posting any content that comes to mind.

However, it’s important to take a step back and create a solid social media plan that will help you reach your long-term and short-term goals and ultimately secure success for your practice. Once you’ve created your social media pages, follow these guidelines to ensure the implementation of your social media strategy is seamless and successful.

How Videos Benefit Your Practice On-Site and Off-Site

By John Gaumnitz, Senior Internet Marketing Consultant

Videos have become one of the most powerful and effective tools in the world of online marketing. By 2017, video content will represent 74% of all Internet traffic (According to KPCB) and Cisco projects that global Internet traffic from videos will make up 80% of all Internet traffic by 2019 (According to Small Business Trends).

Video has become a highly effective marketing tool for any business looking to grow its exposure. Lawyers and doctors who use video to earn the trust of potential clients, educate them and foster strong relationships are edging out the competition and positioning their practice as the knowledge expert.

#Page1Chat - When is it Time to Reset Your Facebook Ads?

During this week's #Page1Chat, we discussed when it is time to reset your Facebook ad campaigns. We received varying feedback from our guests because every campaign is dependent on the needs of the client - and all of our clients are different. Through our discussion, we talked about some of the metrics marketers should pay attention to when analyzing the success of a campaign - and what elements can be tweaked if a campaign is not gaining traction. To read an overview of this week's #Page1Chat, check out the chat highlights below. Join us for our next #Page1Chat on Tuesday, September 5th at 2pm MST, we'll be discussing the importance of blogging and how it should fit into your marketing strategy!

Facebook Marketing Update – Industry benchmarks; How do you compare?

By Bill Fukui, Director of Sales & Marketing

For some time, I have encouraged practices to leverage the efficiencies and effectiveness of advertising on social media, particularly Facebook.  Over that time, the number of advertisers using Facebook campaigns has more than doubled over the past 18 months and it continues to be one of the fastest growing advertising platforms for professional service marketers.

Therefore, it is increasingly important to understand the opportunity and if you are already engaged, how you compare your campaigns against industry benchmarks.

7 Tips on How to Become a Leader in Your Industry

By Saralyn Ciolek, Internet Marketing Consultant

"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."

— John Quincy Adams

Leaders are made, not born. Certain character traits and tendencies will make it easier for some to rise to the top of any industry, but these attributes alone - without insight, intent or action – are not enough to maintain a position of influence. True leaders are those that have carefully tended to their work, their vision and their relationships over time while strategically marketing their message in a way that is both authentic and effective.

What Are Hidden Rankings; Why You Should Find Yours – 5 Important SEO Tips

By Bill Fukui, Director of Sales & Marketing

You search for products, services, and information differently today than you did even a couple years ago. What you search for, as well as how you go about doing it has changed fairly dramatically.

Yet, most practices continue to judge their search engine marketing results and develop strategies fixating on the same handful of vanity search phrases they did five even ten  years ago.

What Are Hidden Rankings?

If you evaluate your website’s traffic data closely, you will likely find a high volume of traffic comes from search phrases you did not even know you were being found on.  These “hidden” search rankings can be a key to not only grow your website traffic, but to attract higher quality visitors that are later in the sales funnel.