Google recently announced another potential issue to a website’s search rankings if it doesn't adapt to its mobile user-experience agenda.
Google recently posted an announcement that it will be downgrading websites’ rankings if a website creates undesirable user experiences using pop-up ads or the like. This will go into effect January 10, 2017.
For many medical and legal practices, this would affect websites that utilize “intrusive” live chat forms and promotional pop-up ads, including free offers and inbound content (promotions for downloadable ebooks, consumer resources, etc.).
More Focus On Mobile Experience
Google continues to focus its growth by maximizing the user experience of its mobile users, knowing it continues to be the primary view for reading emails, watching videos, engaging in social media, and simply accessing the Web.