Page 1 Solutions Blog

Does Your Plastic Surgery Website Need a Redesign? Take Our Quiz!

Cosmetic service providers come from a variety of backgrounds and specialties, including plastic surgery, dermatology, medical-grade skin care and more. Despite this disparate experience, all of these practices need a website design that effectively builds rapport with potential patients and establishes a strong online marketing presence.

Take this quiz to find out if your cosmetic website would benefit from a redesign:

 

 

Think it might be time to give your website a facelift? Here are a few more questions to consider:

3 Ways to Recapture & Nurture Your Leads

By Adriana Santiago, Internet Marketing Consultant

Traffic to the website is great, but we all know that ultimately leads drive your business. While many users are visiting the website of your practice and making a quick decision on your product or service, just as many users are abandoning the pages or deciding not to go through with a decision just yet.

In these scenarios where users abandon your website before converting, the lawyers, doctors and dentists we serve wonder just how to recapture the attention of prospective leads and give them the final push to convert.

How to Easily Manage All of Your Social Media Accounts

By Jill Messinger, Social Media Specialist

Creating a prominent social media presence is one of the most important online marketing strategies to build your business and generate leads. However, attempting to manage numerous social media accounts at once can often be overwhelming and time-consuming.

If this sounds familiar, consider the following four tips to help your practice stay on track when managing your social media accounts.

Know Your Platforms

Before you jump directly into social media management, it’s best to know the difference between each social media platform and how it serves your audience. Below is a brief overview of five leading social media sites and how to utilize them:

VIDEO: How Does Website Design Generate Leads?

By Maarit Kaaihue, Creative Director

You've selected a website design that perfectly represents your practice online. The site contains photos of your staff and your office, the color scheme reflects your real-world location and the imagery connects with users and emphasizes your priority practice areas.

But how does all this generate leads?

At Page 1 Solutions, we design websites that prioritize beautiful aesthetics and functionality that emphasizes conversions. During the design process, you likely spoke with us about options for turning the average user into a viable lead. Here is a refresher on the 5 biggest ways our website designs drive leads:

Web Design Digest: Legal – March 2017

By Adam Rowan, Content Specialist

The courthouse steps are a familiar sight to many attorneys. However, the design of an attorney or law firm website must reflect what the lawyer or lawyers are capable of inside the courtroom.

The new website for the law firm of Portner & Shure does exactly this. Let's see how the design of the site visualizes the firm's experience to prospective clients in the Maryland, Washington, D.C. and Virginia area.

Portner & Shure

With 25 office locations, multiple languages spoken and millions of dollars in recoveries, Portner & Shure is capable of serving clients in multiple ways. The new website design reflects these capabilities while maintaining a mobile-friendly user experience.

#Page1Chat - Optimizing LinkedIn Profiles

Creating a LinkedIn profile is an excellent way to network with professionals, connect with former and present colleagues, share industry-related content and explore employment opportunities. In this week's #Page1Chat, we discussed LinkedIn best practices and how to optimize its success. Through our conversation, we realized that LinkedIn serves a different purpose for each professional, especially when employed versus unemployed. Read our #Page1Chat overview below for highlights from this week's chat!

This I Believe . . . Plastic Surgery Management and the Internet

Bill Fukui presented the following course at the 2017 Foundation for Facial Aesthetic Surgery meeting in New Orleans:  This I Believe . . . Plastic Surgery Management and the Internet.

This audio/video presentation provides a core belief and passionate message on what it takes to recruit and surround your practice with the right team members and attract cosmetic patients with this core belief;  a “must see” presentation for your practice.

Feel free to call Bill if you have any questions or would like additional suggestions or recommendations at 800-368-9910.  If you would like to view other courses that Bill presented at the FFAS meeting, feel free to view them as well.

2017 Video Marketing Tips

Bill Fukui presented the following course at the 2017 Foundation for Facial Aesthetic Surgery meeting in New Orleans:  2017 Video Marketing Tips

This audio/video presentation provides insights on:

1) Why video market is now an essential part of a comprehensive online strategy

2) Types of videos you need to produce

3) Five important tips to leverage video marketing in your practice.

Feel free to call Bill if you have any questions or would like additional suggestions or recommendations at 800-368-9910.  If you would like to view other courses that Bill presented at the FFAS meeting, feel free to view them as well.

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