Page 1 Solutions Blog

Andrew Gregor's picture
Andrew Gregor - Internet Marketing Consultant
May 08, 2019

business people reviewing data to build marketing budgetWelcome back!

Last time, we went over how to build a budget for reviews, SEO, and having a social media presence to help increase revenue for your practice. These three marketing tactics help break down trust barriers between your practice and potential clients, as well as making sure you are showing up on search engine results so those potential clients can find you!

If you have questions about these and other marketing tactics, feel free to reach out to us at 800-368-9910 for your free assessment. Today we will answer questions you may have on our next three topics of conversation: pay-per-click ads, display advertising, and videos.

Pay-Per-Click Advertising

Also known as PPC or SEM (Search Engine Marketing), pay-per-click advertising is usually the first marketing tactic that comes to mind for business owners trying to increase revenue in a particular practice area. PPC ads are a fantastic way to create a temporary but high position on search engine results for the services you want to increase. Putting a large amount of money towards...

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Adam Rowan's picture
Adam Rowan - Content Specialist
May 08, 2019

One of the highlights of custom website design is creating websites that truly reflect our clients' personalities. A combination of bright colors and custom photography creatively embody the inviting and personable experience at South Natick Dental.

See how Page 1 Solutions captured the warmth, compassion, and even fun of Dr. Svetlana Novak and her team:

South Natick Dental

custom mobile-first website for South Natick Dental - Dr. Svetlana Novak

- Practice areas: Cosmetic dentistry, dental implants, porcelain veneers

- Date website went live: April 29, 2019

- URL: https://www.southnatickdental.com/

- Quote from Internet Marketing Consultant James Lawrence on the new website for South Natick Dental:

Internet Marketing Consultant James Lawrence - Page 1 Solutions"Dr. Novak is truly passionate about helping each patient and making them feel a part of the family. I think the custom website design...

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Adam Rowan's picture
Adam Rowan - Content Specialist
May 06, 2019

For some of our attorney and law firm clients, moving to a new city makes a new website design a necessity. When attorney Raymond E. Areshenko decided to move to Reno, Nevada, and establish the main office for REA Law in "The Biggest Little City in the World," Page 1 Solutions worked with the client to create a new website to match the new community and the new clients his firm will serve.

Here is a look at the new website design Page 1 Solutions created for REA Law:

REA Law

mobile-first custom website for REA Law - attorney Raymond E. Areshenko

- Practice areas: Car accidents, premises liability, personal injury

- Date website went live: April 25, 2019

- URL: https://www.rea-law.com/

- Quote from James Lawrence, Internet Marketing Consultant, on the REA Law website:

James Lawrence, Internet Marketing Consultant at Page 1 Solutions"Ray Areshenko is new to Reno, and he needed a...

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Adam Rowan's picture
Adam Rowan - Content Specialist
May 03, 2019

Attorney Tom Bradley has been a client of Page 1 Solutions for some time. Though he has completed a website redesign and other updates with our agency before, his newest website design includes another exciting development: the addition of custom content on divorce and family law cases.

Take a look at the new website for the Law Office of Thomas Bradley below:

Law Office of Thomas C. Bradley

custom website redesign and content update for the Law Office of Thomas C. Bradley

- Practice areas: Divorce, prenuptial agreements, alimony

- Date website went live: April 8, 2019

- URL: https://www.tombradleylaw.com/

- Quote from Internet Marketing Consultant Kayde Pierce on the new website for the Law Office of Thomas C. Bradley:

Kayde Pierce, Internet Marketing Consultant at Page 1 Solutions"I look forward to working with Tom Bradley now that his new website is live. The website...

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Tammy Smith's picture
Tammy Smith - SEO
May 01, 2019

The March 12th Algorithm Update

On March 12th of 2019, Google released a broad core algorithm update that caused a lot of SEOs, site owners, and webmasters to take note. We saw a larger than normal amount of rank and traffic fluctuation in the days following the release of the update. This type of fluctuation is expected; we often see this happen after any major algorithm update by Google.

Restating much of the same advice the company gave after the Medic update the previous year (or, as Google has named it, the August 2018 Core Update), Google said there is no “fix” for pages that may perform less well after the update:

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.

While fluctuation after an algo change is somewhat normal and...

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James Lawrence's picture
James Lawrence - Internet Marketing Consultant
April 29, 2019

The old adage “You never get a second chance to make a first impression” comes to mind when beginning to dig into rapport building. Before focusing on product sales and helping a client flesh out their marketing plan/budget, first you need to focus on building that trust and rapport.

1. Know Before You Go

Helping your clients achieve their marketing goals will only go as far as the preparation you put into truly understanding who the client is; do your homework! You should have a thorough understanding of who your point person is, their background and their role within the company.

Going into the first meeting or call with a client, you need to have researched the company’s organizational structure, industry trends, website and what makes them unique. Doing your homework and showing that you’re invested will help provide for a good first conversation!

2. Be Authentic

Taking a genuine interest in your client’s business and its success is a must if you want to build trust. The principals will be able to tell in those first few minutes of a meeting or call if you’re truly invested in their company’s well-being.

Be okay letting your personality come though and showing them that you’re comfortable expressing yourself from the first conversation. In order to build rapport with any client, they have to be able to see you’re passionate...

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Jill Messinger's picture
Jill Messinger - Social Media Specialist
April 25, 2019

Generating leads for any practice can be difficult at times, but when the practice and overall online presence are brand new it can prove to be even more challenging. Page 1 Solutions encountered this exact issue after a new plastic surgery practice in Tulsa, Oklahoma, came onboard as a client in September 2018.

Once the client’s website went live, Page 1 Solutions utilized Facebook Conversion ads to generate leads and brand awareness using a limited-time breast augmentation special. We ran the Conversion ads for one month (February 22-March 20) using a budget of $750. In order to further optimize these ads, we created mobile-friendly, 10-second video ads which helped increase overall reach and engagement.

Find out what steps Page 1 Solutions took to create a successful breast augmentation Facebook Conversion ad campaign (which concluded with a 20.8% lead-to-conversion rate) in the SlideShare below:

Is your practice interested in utilizing Facebook Conversion ads to generate qualified leads? If so, contact Page 1 Solutions today at...

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Noel Cantner's picture
Noel Cantner - Internet Marketing Consultant
April 22, 2019

For over a year now, Page 1 Solutions has had the pleasure of partnering alongside Meadows Dental Group. Their comprehensive dental practice is unique because they've created a welcoming, warm environment for anyone who walks through their doors, whether they've been a patient previously or not. Dr. O’Leary, Dr. Pepplar, and all of the staff are dedicated to helping their patients have a comfortable experience whether they’re there for a regular cleaning, or if it’s someone with extreme dental anxiety who needs a little more reassurance.

"I love that they're a local client so I can actually visit them to have our meetings in person. Their staff is always so friendly whenever I've gone to visit and I look forward to my next trip to see them. The Doctors are always great to work with and Jen, their office manager, is a rock star. Thanks for being a great client to work with!" 

We wish Meadows Dental Group continued success and congratulations for being Page 1 Solutions' Client of The Month!

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John Gaumnitz's picture
John Gaumnitz - Senior Internet Marketing Consultant
April 17, 2019

By now, most people are familiar with the concept of live chat and have probably utilized it on various other websites on a regular basis. For those who do not, live chat is a platform that allows your practice to chat directly with your website visitors.

To get answers to commonly asked questions about how live chat works, please feel free to check out a past blog post I wrote on this topic. The focus now is not what live chat is, but why it is a necessary feature on any business’s website.

1. User Convenience

Live chat provides your website visitors with instant access to your practice in real time. Live chat provides convenience for users who are unable or not comfortable calling, or don’t want to submit an email request with no timetable on a response.

A report by Econsultancy shows that customers appreciate the convenience of being able to use live chat without committing a large chunk of time and attention to the task. According to this report, 51% of customers prefer live chat for multitasking purposes. As technology continues to advance to make things more convenient, features like live chat will continue to become more of a necessity to have on your...

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Saralyn Ward's picture
Saralyn Ward - Marketing and Communications Manager
April 15, 2019

custom patient loyalty program for New Look New Life - cosmetic surgeons in New YorkAll cosmetic surgeons want out of the discount game. Patients might be elated at the savings they enjoy from specials offers on services such as injectables, chemical peels, microdermabrasion, etc., but soon they start hunting for the lowest price. Some even delay maintenance treatments in the hope that you’ll discount the service in the next month.

A patient loyalty program may encompass monthly specials, but the goals and the strategy behind it are much more robust. Done right, they offer rewards and incentives to current patients without the “race-to-the-bottom” quality that daily deal and discount sites use to attract bargain shoppers.

A patient loyalty program fosters close relationships with repeat patients at your practice. It shows patients your appreciation for their business. It presents and reinforces the premium brand you’ve built through outstanding service and high-quality online and off-line marketing strategies.

And, most importantly, it generates more leads and cases from patients who already know what to expect from your practice.

...

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