Every website is going to be somewhat different and unique not only to the business it represents but also to the audience that it serves. However, there are a few standard features that every website should have in order to do three main things:
- Inform users with great content
- Engage users with images of your business
- Get business by generating leads
Provide Useful and Unique Information
If you’ve done any research on how to approach digital marketing and websites, you’ve probably heard the phrase “content is king.” This statement is true: A website is essentially a container for information regarding your business, how to contact your office and what makes your business better or different than others like it.
For our legal and medical clients, it’s not only important to detail the types of cases you take and procedures you perform but also your expertise. A recent Google algorithm update made the onsite and offsite E-A-T (Expertise, Authority, Trust) of medical and legal providers more important for search engine rankings than before.
For your onsite content, this means providing...Read Full Post