Page 1 Solutions Blog

Andrew Gregor's picture
Andrew Gregor - Internet Marketing Consultant
March 29, 2019

Dr. Renuka Diwan, Board Certified Dermatologist and owner of Cleveland’s Laser and Skin Surgery Center, deeply cares about her patients and the results that they are desperately wanting. With Dr. Diwan’s “progressive approach”, she takes the desired results of her patients and builds out the best plan for each individual person. Between her vast array of services and 26 years of experience, she’s able to educate and cater to each individual person to deliver some of the best results we’ve seen. Not only does Dr. Diwan produce amazing results, she performs extensive research on any procedure or machine that she may consider bringing into her practice to offer to her patients.

“It has been such a pleasure working with Dr. Diwan and the team at the Laser and Skin Surgery Center. One of my favorite things about Dr. Diwan is that she thinks of her patients first. She wants to help them with their concerns and insecurities, and builds her entire practice around that goal. Delivering amazing results is one thing, but the amount of care and research she puts into her practice day-after-day is outstanding. With this being said, I am delighted to honor Dr. Diwan as our Client of the Month.” ...

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Daniel Brophy's picture
Daniel Brophy - Social Media Specialist
March 29, 2019

Facebook Ads Event Lead Generation Results

Background:

One of our clients, a plastic surgeon and his staff, routinely hosts CoolSculpting events at each of their practice locations. They have faced some difficulty in the past with promoting these events and reaching their goals for attendance.

Events are a great way to raise awareness of your practice and services. Sponsoring an event full of fun activities, giveaways, and exclusive offers for attendees can help attract new potential patients and both delight and potentially upsell your existing patient base.

Our client’s traditional approach to promote these events has been to use an external landing page for event sign-ups—with or without driving paid traffic to it—or a Facebook Event Page along with the Event Responses ad campaign type. These approaches have produced mixed results in the past, so the client agreed to let us try a new strategy of using Facebook Leads ads to gather RSVPs to the event.

Methodology:

We immediately recognized...

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Andrew Gregor's picture
Andrew Gregor - Internet Marketing Consultant
March 28, 2019

Budgets are fun, right?!

Not really, but budgets do keep us financially in line with our goals. Whether you are budgeting for your next vacation or making your yearly budget for marketing your practice, there is a goal for each of these budgets. So the real question is: What is your goal?

When creating your marketing budget, write out a list of goals that you have for your practice. The first thing that comes to mind is… profit! Obviously my goal is to increase revenue year-after-year, but how do I do that? Spend more money on PPC leads? Expand my practice? How?!

If investing into more PPC leads was the one and only way to generate a certain amount of business, we all would be putting our advertising dollars there and only there. Your potential clients need to have trust in you and your business, and that starts with many other items to tackle besides PPC.

First off, we need to take a look at some things that you might not think directly correlates with increasing revenue:

Reviews

How have my patients or clients rated my business? Am I viewed as an industry leader, or do my reviews reflect my work negatively? Nowadays it’s hard to offer a product or service that isn’t already offered by another person or company. Why does this matter, though, and how is it going to increase my...

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Adam Rowan's picture
Adam Rowan - Content Specialist
March 27, 2019

SEO is not all about organic rankings. And yet, many marketers continue to promote the idea that a place in positions 1 through 10 is not just the one and only goal of SEO, but the foremost goal of any digital marketing campaign.

This is an oversimplification. And, if you opt for simple solutions, you will only see simple results. That’s why Page 1 Solutions advocates a multi-channel approach to marketing that emphasizes a complement of strategies and KPIs. Some strategies improve SEO (organic rankings, local listings, backlink profiles, and more). Some improve client engagement and education. Some improve online reputation. Some improve lead generation.

However, what they ALL do is drive visibility for the client’s brand and improve the likelihood that a website visitor becomes a lead.

Let’s take a look at some of the marketing channels that naysayers claim have no effect on SEO. In some cases, this 1+1 arithmetic is right. However, I encourage you to think beyond the simple answer for success, and reconsider what success means in crowded online marketplaces.

marketing news flash: improve search engine results

How Does Video Affect SEO?

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Jake Johnson's picture
Jake Johnson - Internet Marketing Consultant
March 19, 2019

We’ve seen it time and time again: there can sometimes be a miscommunication between the marketing agency and your practice. We want to fix that!

Here are a few tips and tricks on how to get the most bang for your buck with your agency partner. When you work with a marketing agency, your partners should be able to share with you a plethora of data that shows the value of their services. However, sometimes this data doesn’t always match up to what you’re seeing in your practice. One way you can help to align your efforts with those of your agency is to share with them YOUR data.

This data would include what your favorite practice areas are, which practice areas are most profitable, and actual revenue from each case or patient. Sharing this information with your marketing team allows us to align our efforts with what is going to bring you the most revenue. In this video, you will find a few tips in order to turn your agency relationship into an agency partnership.

If you have any questions about building your strategic marketing plan and driving more leads, feel free to reach out to your Internet Marketing Consultant or call Page 1 Solutions at 800-368-9910.

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Noel Cantner's picture
Noel Cantner - Internet Marketing Consultant
March 15, 2019

Why You Should Use Call Tracking

Call tracking is an integral part of any business. If you don’t use call tracking, you’re not able to get a full picture of your marketing efforts and make the best decisions on where to spend your money. 

Not familiar with call tracking? It’s simply the practice of determining how a potential customer found your business information and decided to call you. There a variety of call tracking setups, ranging from simple call forwarding to dynamic number insertion.​

Smarter Marketing Decisions – Save Money & Drive Leads

Watch the short video above to get more information on different types of call tracking and how it can benefit your practice. Start implementing call tracking so you can make ROI-based decisions on all of your marketing efforts.

There’s no denying that smarter marketing decisions will help you save money and drive more leads. For more information, please contact Page 1 Solutions at 800-368-9910.

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Kendall Flegel's picture
Kendall Flegel - Social Media Specialist
March 11, 2019

The Clear History feature on Facebook is looming, and it leaves marketers and their clients wondering what that means for Facebook Advertising. First let’s talk a little about what this “Clear History” feature is. 

Zuckerberg explained it this way in a post last year in a post after Facebook’s F8 Conference: “In your web browser, you have a simple way to clear your cookies and history. The idea is a lot of sites need cookies to work, but you should still be able to flush your history whenever you want. We’re building a version of this for Facebook too. It will be a simple control to clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on.” Zuckerberg also noted that if users clear their history, “Your Facebook won’t be as good while it relearns your preferences.”

Both Facebook CEO Mark Zuckerberg and Chief Privacy Officer Erin Egan have stated that this feature will enable users to:

  • See which websites and apps collect and send user data when used
  • Remove all information associated with their browsing and app history on Facebook
  • Disable data collection and history from their account altogether

In essence, it’s like “clearing the cookies” from your web browser.

What’s Next for Facebook...

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Samuel Solis's picture
Samuel Solis - Senior Internet Marketing Consultant
March 08, 2019

It used to be much harder to track certain aspects of SEO ROI. But, with advances in online tracking, that gap has been bridged for the most part. Some aspects of SEO are still somewhat difficult to give direct attribution to and therefore calculate ROI. However, nowadays you can track everything from how users engage with your website to how effectively a page converts users into leads to the impact of offsite SEO.

While we don’t know exactly what Google’s algorithm is looking for when it crawls a site, we do know that Google looks at a website as best as it can through the eyes of a user. If your site has the necessary elements a user is looking for and it’s easy to use, then your SEO is likely on point.

The main thing you need to calculate true ROI is the actual monetary values of the service, product or experience you’re trying to sell or promote. As a digital marketing agency, one of our biggest hurdles to calculating true ROI is the feedback and information from clients regarding profit margins for procedures and practice areas. Without this information, we can’t truly develop a profitable strategy.

Now we’re going to take a look at some of the metrics that can and should be tracked to identify value – whether it’s monetary or behavioral traffic.

Conversions

The number one thing clients and marketers want to track is conversions. I...

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Adam Rowan's picture
Adam Rowan - Content Specialist
March 05, 2019

Modern dentistry encompasses both functional and cosmetic principles. The specialty of prosthodontics perhaps best exemplifies this balance of how aesthetics and activity coalesce to create a healthy and beautiful smile.

The new website for acclaimed prosthodontist Dr. Gerald Marlin and his cosmetic and reconstructive dental practice, Prosthetic Dentistry of Washington D.C. (PDWDC), is also an outstanding example of the union between visual engagement and usability. The custom website design highlights original photos of the practice and actual patient results while guiding users to extensive information on a variety of specialized dental services.

Prosthetic Dentistry of Washington D.C.

mobile-first custom website design for Prosthetic Dentistry of Washington D.C.

- Practice areas: Dental implants, cosmetic dentistry, custom dental restorations

- Date website went live: February 27, 2019

- URL: https://www.pdwdc.com/

- Quote from Senior Internet Marketing Consultant John Gaumnitz on the custom website design for PDWDC:

...

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Adam Rowan's picture
Adam Rowan - Content Specialist
March 01, 2019

One of the most important aspects of the website design for any eye care provider is readability. Ophthalmologist and LASIK surgeon Dr. Richard Foulkes has been a client of Page 1 Solutions for several years. He collaborated with us on a new website design for his practice that emphasizes visibility of the services he provides, as well as a clear eyeline to background information on Dr. Foulkes.

Take a look through the phoropter in the home page banner to see the updated design for the Foulkes Vision website:

Foulkes Vision

mobile-first website design for Foulkes Vision

- Practice areas: LASIK, cataract surgery, eye care

- Date website went live: February 12, 2019

- URL: https://www.glassesfree.com/

- Quote from Internet Marketing Consultant Christian Stack on Dr. Richard Foulkes and his new practice website:

Christian Stack, Internet Marketing Consultant at Page 1 Solutions"Dr. Richard Foulkes serves the Lombard, Illinois, area with state-of-...

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