Extra, extra, read all about it! Google gives professional link-building the thumbs up in a USA Today exclusive...
In a feature article for their Technology Section titled: Website Designers Want Searches to Work for Free USA Today quotes Matt Cutts, a prominent Google engineer, who tells the paper "It's the same thing any small business would do to get started... You would drop fliers all over town. Online it's the same thing. Trying to get links is letting people know about you and what you're doing".
The article goes on to explain that there are good and bad ways to obtain links, which is why it is so important to hire a professional.
Below are some other interesting snippets from the piece:
"Simply creating a website for your company isn't enough anymore. The blogging revolution — some 75,000 new blogs are created every day, according to blog directory Technorati — and the popularity of Internet search — Americans conducted 6.6 billion searches online in April — gives firms many more avenues for exposure."
"Search engines have replaced the Yellow Pages for Web-savvy consumers looking for merchants, restaurants or services. Tales abound of entrepreneurs whose businesses exploded after consumers started finding them in Google, either with a paid ad or in a highly coveted spot atop the free rankings."
"You should be adding...Read Full Post