Page 1 Solutions Blog

Page 1 Solutions
July 12, 2006

It makes me cringe when I try to call one of my clients about their web marketing and I get a busy signal. When a potential patient or client is trying to contact you about using your services, a busy signal doesn't tell them, "Try back in a few minutes." It tells them, "Call someone else. We're too busy to serve you."

Please, please make the investment in having two or three lines attached to your main phone number. It's a waste of marketing dollars to work so hard to get people to contact you and then turn them away with that annoying BEEP...BEEP...BEEP.

The same applies to letting an answering machine or answering service take all of your calls with the plan on returning the call. There's no replacement for a live person that knows your practice, that can answer the phone, answer questions, and schedule appointments.

Page 1 Solutions
June 16, 2006

Extra, extra, read all about it! Google gives professional link-building the thumbs up in a USA Today exclusive...

In a feature article for their Technology Section titled: Website Designers Want Searches to Work for Free USA Today quotes Matt Cutts, a prominent Google engineer, who tells the paper "It's the same thing any small business would do to get started... You would drop fliers all over town. Online it's the same thing. Trying to get links is letting people know about you and what you're doing".

The article goes on to explain that there are good and bad ways to obtain links, which is why it is so important to hire a professional.

Below are some other interesting snippets from the piece:

"Simply creating a website for your company isn't enough anymore. The blogging revolution — some 75,000 new blogs are created every day, according to blog directory Technorati — and the popularity of Internet search — Americans conducted 6.6 billion searches online in April — gives firms many more avenues for exposure."

"Search engines have replaced the Yellow Pages for Web-savvy consumers looking for merchants, restaurants or services. Tales abound of entrepreneurs whose businesses exploded after consumers started finding them in Google, either with a paid ad or in a highly coveted spot atop the free rankings."

"You should be adding...

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Page 1 Solutions
April 27, 2006

I want to talk about something that might help clarify more about the Google "Sandbox Effect” which is a topic of hot debate in the world of search engine optimization. Some people believe that new websites are placed in a “holding area” in order for Google to determine the website’s credibility. It isn’t until this point that Google will let the websites go, so to speak, and begin recognizing them. While Google has denied the existence of a “Sandbox”, there is evidence that Google’s algorithm gives greater weight to older websites and to older inbound links. In an effort to add some information related to this theory, I want to talk about “link-aging.”

Link-Aging” basically refers to the theory that Google treats websites as more credible once their inbound links get to a certain age. There is not a lot of data about this topic, but it seems like a good explanation for the delay websites see when getting high Google results. It has been theorized that even after a year of being in the “Sandbox,” if you don’t have enough links, you will not get out.

Even though the thought of this might entice you to want to lean toward quick-fix techniques to exploit Google’s weaknesses, it is not recommended. Any black-hat behavior will often come back around to bite you in the you-know-what, and will make...

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Page 1 Solutions
April 10, 2006

Here are some of the Open House photos:



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Page 1 Solutions
April 06, 2006

We had an incredible party last Friday night. The team put together a putt putt course beyond belief. I will try to have photos posted online for all to see.

Lots of fun. Good friends, great food and ... putt putt....

It's going to be hard to top.

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Page 1 Solutions
March 02, 2006

I will be attending and speaking at the Network Affiliates Legal Convention tomorrow in Las Vegas. I will speak about the importance of original content and links. I will show examples of blogs and e-PR, etc.

I also plan to speak about how the popularity of social networking may impact search in the years to come.

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Page 1 Solutions
February 06, 2006

Late last week, two representatives from Page 1 (Bill Fukui and Dan Goldstein) attended the 2006 Gala for the Las Vegas Institute for Advanced Dental Studies. It was a lot of fun. One of the highlights was that a number of Olympic Gold Medal winners spoke to the attendees. Dan Goldstein even had the honor of introducing 1996 Decathalon winner Dan O'Brien.

Almost every one of the speakers had to overcome major obstacles to achieve their success. It is not unlike what each of us has to do in everyday life, although it did seem like they had bigger obstacles and extremely ambitious goals. If they can do it with their obstacles and their goals, we certainly can make every effort to overcome our obstacles and achieve our goals.

We met a number of our cosmetic dentistry clients including Josh Bernstein from Piedmont in the San Francisco area, Mark Birnbach from Boulder Colorado, Joel Smith of Beaumont Texas, and Roger Roubal of Omaha, Nebraska.

We also got to show off a number of our cosmetic dentistry websites including: Bill Swearingen in Sacramento, Tom O'Neil in Fort Lauderdale and Daniel...

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Page 1 Solutions
January 30, 2006

It seems that no matter what we do, we are almost always adding new staff to the team. Today, we have two new employees starting. Robin, is our new web designer. She will be replacing DanS who is leaving (sadly for all of us) to take a job in Indianapolis. We will miss him, but look forward to working with Robin.

Debbie is joining our search engine optimization team. She is now the newest member of that team that also recently added Nathan. We have been continuing to make great strides with our search engine optimization results and look forward to continued improvement in the weeks and months to come with all this new talent.

We also recently added two new writers - Warren and Jenny. These two are both exceptional writers. This is a new area for Page 1 employees to concentrate on. However, as we have seen the importance of content continue to grow, we decided that it was time to create our own website content development department and stop relying exclusively on freelance writers. We still use lots of freelance writers, but now we have much greater capabilities in-house.

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Page 1 Solutions
January 28, 2006

I caught this highly informational program on ResearchChannel.org about Ophthalmology. Many of our ophthalmology internet marketing clients use video on their sites. A Q&A; session like this on tape would be very attractive to the average Lasik candidate today where they know that the surgery exists, but they have many questions and concerns about the surgery.

The program on ResearchChannel.org discussed Lasik, PRK, Cataract Surgery, and Intraocular Lenses such as Crystalens or the ReSTOR lens. Dr. Manche explained the differences between nearsightedness, farsightedness, astigmatism, and presbyopia. He discussed the current studies regarding the long term results of laser vision correction. Check out this video. If you're an ophthalmologist, and you conduct a regular lasik seminar, consider recording a question and answer section on video, or even just audio, and put that media on your website.

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