Page 1 Solutions Blog

Page 1 Solutions
September 10, 2007

In this blog post we’ll discuss the ins and outs of … blog posts! Many of our clients have blogs on their website and post regularly. They include topics such as recent and upcoming events, news from their particular industry, special promotions and updates from the office, or just the general musings of the poster. We’ve found fresh content from regular posters adds a significant benefit to their optimization efforts. But how can they get even more out of them? Here are a few tips for getting the most out of your blog page.

  • Post Regularly! – More is better! Post as often as you can, because the more content you add to your blog the more the search engines see your blog (and thus your website) as relevant, updated and important. If you’re diligent, you’ll see an improvement in your search engine results almost immediately. Also keep in mind you can have as many contributors to your blog as you want. Therefore, if you sign up several skilled wordsmiths in the office, they can share the task of posting regularly.
  • Include Keywords in...
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Page 1 Solutions
August 20, 2007

Tired of your search results showing up on page 2 because of the Google Maps feature? Well, there is no longer a need to worry. Google has been incorporating the Maps feature directly into the search results, which brings back the 10 listings that you remember. If you do a search for your keywords or phrases, you may still see the Google Maps result at the top of the page, but if you keep watching those results, you'll notice the map beginning to disappear. I've noticed these changes slowly taking place throughout the last couple of months, so don't expect this to change in just a few hours. Just give it some time. It's all about Google giving their users the best search experience possible despite a few bumps along the road.

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Page 1 Solutions
August 18, 2007

Page 1 enthusiastically supports the Jeffco Action Center. Recently, we made a big push of support by bringing in school supplies for kids of families that needed help equipping their children for the coming school year. It was quite a haul.

 

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Page 1 Solutions
August 07, 2007

The other day while I was driving, I saw a sign similar to those we’ve all seen:

Work from home! Make $100,000-$500,000 a year! Housetrain your dog in one easy step! Get full-coverage insurance for just one penny per day! Become a Beauty Queen Instantly! Guaranteed to make Brad Pitt appear at your door in seconds and ask you to marry him!

You get the idea. There was a phone number at the bottom of the sign and, though the thought crossed my mind to write it down and give it a try, I didn’t.

If you were from another culture, possibly another planet, you may be shocked by my decision. But since we have all seen those signs and a few of us may have even called those numbers in the past, we know that it isn’t all it’s cracked up to be. More importantly, it isn’t as simple as the sign makes it sound.

With an introduction like that, you probably think I’m going to warn about the evils of false or misleading advertising. Actually, I’m going to do the opposite.

(The opposite of promising something you can’t deliver on, is telling people about something proven to work.)

We have recently begun some campaigns for clients have been struggling with getting the numbers of their page-one search engine listings up. Based on the size and competitiveness of the client’s market, over the course of a month...

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Page 1 Solutions
July 26, 2007

(To view larger resolution, click on the image.)

www.nataliedee.com

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Page 1 Solutions
July 25, 2007

I admit that, as a communications major, I have a vested interest and tainted perspective about the role of communication in business. If anything, I prefer to err on the side of too much communication with my clients. So what happens when a communication junkie, like myself, can’t get in touch with a client?

I email.
I email again.
I try calling and, when I get voicemail, I email again.
I call again, leave a voicemail and email.
I start feeling like an over-clingy girlfriend.

And then I go talk to Bill, our Sales manager.

The advice he gave me was in my opinion, priceless, so I'm sharing it with you.

Bill told me to stop giving information away to clients.

Before your jaw hits your keyboard, let me explain. He said that every day we give away all our best work by sending it to our clients with a nice email attached. "Here you go. Please enjoy the fruits of my toil. Tell me what you think at your convenience." What's wrong with that? The client is then at their leisure to respond with their opinion whenever they find convenient, which all too often is not at all.

The strategy Bill described to me is much like the proverbial donkey with the carrot in front of his face. As long as what he wants is just out of reach, he'll have to go the direction his rider wants. So by waiting until you...

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Page 1 Solutions
July 19, 2007

Everyone in the world of search engine optimization is aware of the importance of Inbound Quality Links to on-site optimization but what about Outbound Links?

Outbound links include all hyperlinks on a webpage that point to a page on another website. While it's still not clear exactly how search engines deal with external links we believe that search engines assign a higher value to web pages that include links to authoritative websites. This makes sense because it indicates that you are more interested in giving high quality information to your readers rather than trying to hoard them and keep the readers exclusively on your website. To ensure that your site benefits from external linking it is important to follow certain guidelines.

• Point your visitors to useful information; this makes your site more valuable to the user. In fact, search engines often use these links to determine the topic of your website and to verify how relevant the information on your site is to that topic. For example if you are a Cosmetic dentist and your site links to websites like http://www.lviglobal.com/ and http://www.aacd.com/ as well as other important Dental and Dentistry - related websites, it will be clear to the search engines that you...

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Page 1 Solutions
July 13, 2007

The Mini Many-Contact Form

A call to action encourages a client to contact you and we all know how important they are, but I was surprised to see how many clients, despite having great designs, messages, content, and calls to action, lacked that one little piece to bring it all together: a Mini-Contact form on the home page of their sites!

Would you send out a wedding invitation and not include the RSVP information?

You might have a contact form under the “Contact Us” page of the site, but think about this: The average visitor may never click on any links inside your site, particularly if we’re doing our job and getting search engines to post your relevant pages on page one.

Some reasons a visitor may not fill out a full contact form:

- It takes "too much time."
- It asks for information the visitor may not want to give.
- The visitor just wants more information, but may not have a specific question.
- The visitor may have a specific question and wants it answered quickly, instead of taking the time to fill out all the information in a full form.
- The visitor never clicks on the link to the full contact form.
- The visitor isn’t internet-savvy and doesn’t realize they can look for a form deeper in your site through which to contact you.
- The visitor is browsing your...

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Page 1 Solutions
July 11, 2007

One of my clients forwarded me an interesting email today. It was from a company offering to create a “Google Sitemap file” for his site for just $125. They also offered an MSN, Yahoo, and General file, each for the low, low cost of $125. That’s a whopping four files for just $500. What a bargain!

Or not.

What is a “Sitemap file?” It is basically an .html file describing the contents of a website which, converted to an .xml file, offers easy skimming for search engine spiders. Is this something your website should have? Absolutely. In fact, it probably already does.

In my client's case, as soon as his website went live Page 1 Solutions created a sitemap file which we submitted to both Google and Yahoo, and that the other search engines are free to spider at their own convenience. (This is something we include for every client.)

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Page 1 Solutions
June 25, 2007

We are adding another new Account Manager to our already outstanding team. His name is Gary Sporcich and we anticipate that he will be adding a lot of experience to the team from his varied background.

He has worked with graphic and web design as well as computer maintenance in the past.

He graduated Summa Cum Laude from Dartmouth College with a BA in German Literature.

Go Team!

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