Page 1 Solutions Blog
We had an incredible party last Friday night. The team put together a putt putt course beyond belief. I will try to have photos posted online for all to see.
Lots of fun. Good friends, great food and ... putt putt....
It's going to be hard to top.
I will be attending and speaking at the Network Affiliates Legal Convention tomorrow in Las Vegas. I will speak about the importance of original content and links. I will show examples of blogs and e-PR, etc.
I also plan to speak about how the popularity of social networking may impact search in the years to come.
Late last week, two representatives from Page 1 (Bill Fukui and Dan Goldstein) attended the 2006 Gala for the Las Vegas Institute for Advanced Dental Studies. It was a lot of fun. One of the highlights was that a number of Olympic Gold Medal winners spoke to the attendees. Dan Goldstein even had the honor of introducing 1996 Decathalon winner Dan O'Brien.
Almost every one of the speakers had to overcome major obstacles to achieve their success. It is not unlike what each of us has to do in everyday life, although it did seem like they had bigger obstacles and extremely ambitious goals. If they can do it with their obstacles and their goals, we certainly can make every effort to overcome our obstacles and achieve our goals.
We met a number of our cosmetic dentistry clients including Josh Bernstein from Piedmont in the San Francisco area, Mark Birnbach from Boulder Colorado, Joel Smith of Beaumont Texas, and Roger Roubal of Omaha, Nebraska.Read Full Post
It seems that no matter what we do, we are almost always adding new staff to the team. Today, we have two new employees starting. Robin, is our new web designer. She will be replacing DanS who is leaving (sadly for all of us) to take a job in Indianapolis. We will miss him, but look forward to working with Robin.
Debbie is joining our search engine optimization team. She is now the newest member of that team that also recently added Nathan. We have been continuing to make great strides with our search engine optimization results and look forward to continued improvement in the weeks and months to come with all this new talent.
We also recently added two new writers - Warren and Jenny. These two are both exceptional writers. This is a new area for Page 1 employees to concentrate on. However, as we have seen the importance of content continue to grow, we decided that it was time to create our own website content development department and stop relying exclusively on freelance writers. We still use lots of freelance writers, but now we have much greater capabilities in-house.
I caught this highly informational program on ResearchChannel.org about Ophthalmology. Many of our ophthalmology internet marketing clients use video on their sites. A Q&A; session like this on tape would be very attractive to the average Lasik candidate today where they know that the surgery exists, but they have many questions and concerns about the surgery.
The program on ResearchChannel.org discussed Lasik, PRK, Cataract Surgery, and Intraocular Lenses such as Crystalens or the ReSTOR lens. Dr. Manche explained the differences between nearsightedness, farsightedness, astigmatism, and presbyopia. He discussed the current studies regarding the long term results of laser vision correction. Check out this video. If you're an ophthalmologist, and you conduct a regular lasik seminar, consider recording a question and answer section on video, or even just audio, and put that media on your website.
Every day, something else comes up on the Internet that vies for the attention of your web marketing budget. Some of them are worthwhile, and shouldn't really be classified as fads, but for the lay person who doesn't have the time to research each new development in web marketing, there is one investment that will always pay off in the long run: content.
By adding new content to your site, you invest in the site's long term success by adding to the true substance of your site. Incoming links are also valuable, but those are temporary in nature. What happens when the sites providing you incoming links go offline? That benefit to your website is lost.
So, when you have the volition to beef up your web presence, go for content!
Search Engine Optimization (SEO) doesn’t immediately change your results or happen overnight. It is an involved process that takes time and starts as early as your website design.
When sites are designed using frames, built all in flash or have convoluted code, it can make a huge difference in the type of results that you can obtain, unless you are strictly using paid advertising.
True SEO work takes time. When we work with a client’s website, we will look at the overall picture. Whether designing a site from scratch or working with an inherited design, there are a few things that need to be in place in order for us to guarantee our results.
You need to have a site that has a user-friendly design with clean code. Content is king and I can’t stress that enough. In order to compete the site needs to have a stable of content that not only covers all of your general information, but also gets into in-depth coverage of your practice areas, frequently asked questions and clear information about your business.
Remember the internet is tool for research, provide the user with everything they need to know and make them feel comfortable contacting you because you know your business and can do a good job for them. Use calls-to-action to move users through the site to contact you.
Once the design has been completed the process of “true” optimization...Read Full Post