Page 1 Solutions Blog

Beyond 'Good and Unique': Rethinking Your Content Strategy to Compete More Effectively in Search

As an avid consumer of online content, I can attest that the material produced by brands has never been more engaging or sophisticated. As a producer of online content, this increase in quality presents both an instructive point of reference as well as a persistent but gratifying challenge.

Earlier this year, Moz released a video discussing the need to reassess the standard of content businesses produce in order to rank well in search results – the so-called “good, unique content” that simply can't compete when user expectations are so high.

Whether you're a small business owner or part of an agency providing Web marketing services to clients, the time has come to break old habits and begin finding ways to elevate your online content. Here are three steps to get you started:

Free Custom Images, 2015 Email Statistics, New Location Tips

 To provide a wider variety of relevant marketing-related information about marketing your firm or practice, without forcing you to read long, multiple posts, I thought it would be helpful to share some quick insights to a number of resources I ran across recently.  I include links to more detailed information if you want to read more.  I chose these items because I believe they can provide helpful information, but also interesting perspective to marketing professional services, like yours.

 

How to post custom images for little or no cost

Is Your Business Taking Advantage of Facebook Video? Here's Why It's Important.

Videos are more accessible than ever to create or view. These days, anyone with a smartphone has the ability to make a video.  With YouTube being the second largest search engine in the world, it makes sense that more and more people are turning to video for their content marketing needs. According to Cisco Systems, consumer internet video traffic will represent 80% of all consumer internet traffic by 2019, and content delivery networks such as Facebook will deliver 74% of all video traffic.

Winning online reviews: 3 examples from the cult classic movie The Goonies

The 1985 cult classic movie The Goonies can teach us a few things about how to obtain online reviews . Although it may seem unorthodox, there are plenty of lessons that we can gather from the movie itself.

Reviews can be a large part of your overall online marketing strategy. However, we know that it isn’t always easy to gain them. According to a consumer survery conducted by BrightLocal said 88% of customers have read reviews to help determine the quality of a business. With that being said, we need to have a strategy to better our odds of gaining new clients. Here are 3 ways to try to gain new reviews.

A Dog Really Is Man's Best Friend, Even At The Office: #DoggyFriday at Page 1 Solutions

Dogs have affectionately been nicknamed "Man's Best Friend" (and for good reason), so it should come as no surprise that bringing your dog to work boosts both your happiness and productivity. Last Friday, Page 1 Solutions had our first round of #DoggyFriday and we thought there was no better way to celebrate than to write a blog about our experience. So perk up your ears and get ready to get your paws a little dirty!

Introducing Rumi:

Traffic Trend: Tablet Device Share Declining

When I look at my clients’ Google Analytics data since 2014, I have noticed that tablet traffic seems to be declining. There shouldn’t be a reason for this; most of my clients’ websites are responsive and therefore tablet-friendly, and are showing up as relevant search results on mobile devices. I decided to take a deeper look at the possible reason(s) this trend may be occurring, and quickly arrived at a very obvious conclusion:

Our phones are growing, and that is causing tablets to become irrelevant.

Florida Cosmetic Surgeon Introduces Aesthetically Pleasing Responsive Site

The second you enter the site, the first thing users see is a beautifully lit, infinity banner image covering most of the screen. Across this image is a clean and simple tagline capturing the message Dr. Peña wants prospective patients to receive about his services. The banner also immediately directs male and female treatments to their prospective places on all devices.

 

How can your practice target specific search phrases on Google?

My initial recommendation is to avoid being fixated on any one phrase or keyword as a measure of your internet marketing success.  The internet is a much more “holistic” marketing effort, and you need to look at SEO more as a public relations strategy rather than a surgical advertising campaign.

However, that is not to say there aren’t strategies that can help you target specific keywords and phrases in your SEO strategy.  Let me share 5 tips.

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