As an avid consumer of online content, I can attest that the material produced by brands has never been more engaging or sophisticated. As a producer of online content, this increase in quality presents both an instructive point of reference as well as a persistent but gratifying challenge.
Earlier this year, Moz released a video discussing the need to reassess the standard of content businesses produce in order to rank well in search results – the so-called “good, unique content” that simply can't compete when user expectations are so high.
Whether you're a small business owner or part of an agency providing Web marketing services to clients, the time has come to break old habits and begin finding ways to elevate your online content. Here are three steps to get you started: