Many legal, plastic surgery, dental, and ophthalmology practices have invested in one or, at most, a handful of Internet marketing channels to drive leads to their website. For many years, this was often an effective way to spend your practice marketing dollars. However, as Page 1 Solutions President Dan Goldstein discusses in his new eBook “Win With Multi-Channel Digital Marketing,” a limited strategy is no longer a viable solution for capturing online leads.
So how can practice owners invest their marketing budget to build a more comprehensive strategy without breaking the bank? Let's explore the steps you can take, as well as the benefits of embracing a more holistic approach.