As a practice owner and professional service provider, you have worked hard to reach your current position. But what about your website positioning? How can you increase website referrals to your business and improve your ranking in search results?
It all comes down to trustworthiness.
People have trusted their friends to make reliable referrals to personal service professionals for decades, but today everyone has a trusted friend in Google.
Many prospective clients turn to Google when searching for professional services and most people are looking for results based on expertise. In consideration of this consumer behavior, Google has weighted the trustworthiness – read: accuracy – of website content in their algorithm. Google will position results from accurate sources higher than popular ones, in an effort to present information that consumers can trust.
How does that affect your current branding strategy?