As consumers change how they research and compare professional service providers like you, so should your strategies and resources to appeal to them. One change in how online users consume resource-type information is a trend toward long-form content, instead of clicking on numerous pages to gather the scope of information they are seeking.
Here is a recent Digital Journal case study article we got published that shows the value of investing in long-form content.
I encourage you take a moment to actually read the most important pages of your website after you read this article. See if you don’t rethink about the content you provide visitors and search engines.
What Is Long-Form Content?