Page 1 Solutions Blog

4 Steps to Respond to a Bad Review

A bomb hits, and there it sits destroying your image. A less than favorable review is on your practice profile. Your first response might be to write some witty response to the post and forget about it. However, this is the worst step you can take. Here are 4 steps that you need to take in order to respond to a negative review.

1)    Breathe

Although it seems like an obvious step, we all have those moments where we want to respond with the first thing that comes to mind. DON’T! Take a second to breathe and gather your thoughts. This prevents you from saying something that you truly don’t intend to and can potentially place your practice in a bad light. Do yourself a favor and research to see if the person has visited you in the past.  If they have not visited befre, you may be able to have the review removed all together.

Diminishing Return on SEO Campaigns

If you are like most practices engaged exclusively in SEO as the primary means to market your website to prospective clients, you probably are not getting the same results and new leads as you did at an earlier time.  In order to improve your results, you need to first understand what is happening.

Competition Changes

In every market and area of practice, competition for “free exposure” on the organic listings is increasingly competitive.  More and more of your competitors are committing to secure these key listings.  And not only are more competitors competing for a handful of first-page listings, national websites and directories are also taking up important real estate on these search results.

Web Design Digest: Plastic Surgery – February 2016

Aesthetics are a key element of any plastic surgery website. Page 1 Solutions recently launched the websites for four new plastic surgery clients. Let's take a look at what sets these sites apart.

Allure Plastic Surgery

New Website for Allure Plastic Surgery in NYC - Designed by Page 1 SolutionsAt Allure Plastic Surgery, the patient’s health and well-being is the main focus. The Board-certified plastic surgeons at Allure have been serving New York City, Manhattan, Long Island, and the surrounding areas since 1990. They offer a variety of plastic surgery procedures, as well as non-surgical treatment options. 

'How Technology Is Changing Healthcare' Google Partners Event: 4 Things We Learned

Plastic surgeons, dentists, and ophthalmologists know firsthand that healthcare is a major industry. But did you realize that one out of every 20 Google searches is related to healthcare?

This is just one of the insights to which Page 1 Solutions was privy during the recent Google Partner event “How Technology Is Changing Healthcare.” We are pleased to share the following pieces of knowledge we learned from this exclusive webinar:

1. Understand the Power of Testimonials

According to data from the presentation, one in two users is looking for a story from another patient who shares their pain point. While the circumstances of each of your patients’ treatment might be different, you likely see patterns in the patients who visit your practice because they are unhappy with a certain aspect of themselves. And, the gratitude they feel after you treat them means that they could be willing to share their experience with others.

Web Design Digest: Legal – February 2016

Both of the new law firm designs debuted by Page 1 Solutions in February provide users with intuitive access to an extensive variety of legal information. Here is a look at how these two practice websites earn the trust of potential clients through accessibility.

The Law Office of Thomas C. Bradley

Law Office of Thomas C. Bradley - Responsive WebsiteBusiness disputes are often complex, but Thomas Bradley made simplifying access to information about these cases a key aspect of his recent website redesign. The home page banner displays links to pages on several of the major case types Mr. Bradley accepts, immediately helping visitors understand some of their legal options.

Web Design Digest: Ophthalmology – February 2016

An important consideration for our clients in the ophthalmology vertical is designing a website that is easy on the eyes while employing the sophisticated look and functionality that modern Internet users have come to expect. Foulkes Vision achieved this balance by retaining aspects of its previous website design in the transition to a new, mobile-friendly platform.

Foulkes Vision

The home page of the new-look Foulkes Vision website features an eye-catching banner that spotlights some of the key services, special offers, and other elements that set the practice apart. The banner scrolls through eight distinct calls-to-action (CTAs), each of which has a high-quality image, custom text, and, in several cases, a link to an appropriate page within the site.

The Most Powerful SEO Tool That You’re Probably Not Using

Most SEOs are familiar with popular tools such as Majestic, Screaming Frog, Keywordtool.io, Google Trends, and many others. These tools all serve a specific function of SEO and often come with a premium price tag. But, very few SEOs are taking advantage of one of the most powerful, free SEO tools out there - Google Sheets. 

For those that are unfamiliar, Google Sheets is a free spreadsheet program that allows users to create and edit spreadsheets. It’s essentially a free cloud version of Microsoft Excel. In fact, a majority of the same functions and formulas that are used in Excel work just the same in Google Sheets. And because this is a Google product, Google Sheets can actually communicate with other Google products such as Google Analytics!

Are Pre-Roll Video Ads Right for My Practice?

Video is one of the most engaging forms of online content. However, many small businesses – including dental, plastic surgery, and ophthalmology practices, as well as law firms – fail to capitalize on this potential source for generating leads and revenue.

According to eMarketer, only 9% of small businesses were marketing on YouTube in spring 2015. In some cases, this might be the result of a lack of time or resources. Virtually everybody now has a reasonable-quality video camera built right into their cell phones, but curating and distributing custom video content effectively isn’t simply a matter of pressing “Record.”

Dynamic Content Types Proving Very Successful

Dynamic Content | SEO | Digital MarketingOnline marketing is an ever-changing field and here at Page 1, we are always looking for new ways to create engaging content that will encourage interaction and produce leads for our clients.

Recent data shows that long-format content tends to rank higher in the search results and may increase lead generation. While we are already incorporating this strategy with many clients, we decided to run some tests and track the results.

For our initial test, we selected a dentist in the Boston market and also an attorney in the Los Angeles market. This initial test explored the impact of converting multiple shorter pages explaining the different facets of one subject into 1-2 "super pages." We wanted to see what effect this had on visitor traffic and search rankings.

Why Live Chat Is More Important Than You Think

In the early days of internet marketing, it was fine to just have a website with your local phone number as your primary means of client communication. Today, however, that isn’t the case. These days, in a culture driven by instant gratification, you need to have some form of outlet for clients from all walks of life to contact you. This is why having a live chat service as a tool on your practice website is so crucial.

The sole purpose of many of your marketing channels is to drive traffic to your website. In his new eBook Win With Multi-Channel Digital Marketing, author and Page 1 Solutions President Dan Goldstein suggests that If you are not currently using chat, you’re losing customers.  Those visitors that you have spent your time and money on in order to bring to your website will leave without ever contacting you.

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