Page 1 Solutions Blog

Jill Messinger's picture
Jill Messinger - Social Media Specialist
April 25, 2019

Generating leads for any practice can be difficult at times, but when the practice and overall online presence are brand new it can prove to be even more challenging. Page 1 Solutions encountered this exact issue after a new plastic surgery practice in Tulsa, Oklahoma, came onboard as a client in September 2018.

Once the client’s website went live, Page 1 Solutions utilized Facebook Conversion ads to generate leads and brand awareness using a limited-time breast augmentation special. We ran the Conversion ads for one month (February 22-March 20) using a budget of $750. In order to further optimize these ads, we created mobile-friendly, 10-second video ads which helped increase overall reach and engagement.

Find out what steps Page 1 Solutions took to create a successful breast augmentation Facebook Conversion ad campaign (which concluded with a 20.8% lead-to-conversion rate) in the SlideShare below:

Is your practice interested in utilizing Facebook Conversion ads to generate qualified leads? If so, contact Page 1 Solutions today at...

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Noel Cantner's picture
Noel Cantner - Internet Marketing Consultant
April 22, 2019

For over a year now, Page 1 Solutions has had the pleasure of partnering alongside Meadows Dental Group. Their comprehensive dental practice is unique because they've created a welcoming, warm environment for anyone who walks through their doors, whether they've been a patient previously or not. Dr. O’Leary, Dr. Pepplar, and all of the staff are dedicated to helping their patients have a comfortable experience whether they’re there for a regular cleaning, or if it’s someone with extreme dental anxiety who needs a little more reassurance.

"I love that they're a local client so I can actually visit them to have our meetings in person. Their staff is always so friendly whenever I've gone to visit and I look forward to my next trip to see them. The Doctors are always great to work with and Jen, their office manager, is a rock star. Thanks for being a great client to work with!" 

We wish Meadows Dental Group continued success and congratulations for being Page 1 Solutions' Client of The Month!

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John Gaumnitz's picture
John Gaumnitz - Senior Internet Marketing Consultant
April 17, 2019

By now, most people are familiar with the concept of live chat and have probably utilized it on various other websites on a regular basis. For those who do not, live chat is a platform that allows your practice to chat directly with your website visitors.

To get answers to commonly asked questions about how live chat works, please feel free to check out a past blog post I wrote on this topic. The focus now is not what live chat is, but why it is a necessary feature on any business’s website.

1. User Convenience

Live chat provides your website visitors with instant access to your practice in real time. Live chat provides convenience for users who are unable or not comfortable calling, or don’t want to submit an email request with no timetable on a response.

A report by Econsultancy shows that customers appreciate the convenience of being able to use live chat without committing a large chunk of time and attention to the task. According to this report, 51% of customers prefer live chat for multitasking purposes. As technology continues to advance to make things more convenient, features like live chat will continue to become more of a necessity to have on your...

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Saralyn Ward's picture
Saralyn Ward - Marketing and Communications Manager
April 15, 2019

custom patient loyalty program for New Look New Life - cosmetic surgeons in New YorkAll cosmetic surgeons want out of the discount game. Patients might be elated at the savings they enjoy from specials offers on services such as injectables, chemical peels, microdermabrasion, etc., but soon they start hunting for the lowest price. Some even delay maintenance treatments in the hope that you’ll discount the service in the next month.

A patient loyalty program may encompass monthly specials, but the goals and the strategy behind it are much more robust. Done right, they offer rewards and incentives to current patients without the “race-to-the-bottom” quality that daily deal and discount sites use to attract bargain shoppers.

A patient loyalty program fosters close relationships with repeat patients at your practice. It shows patients your appreciation for their business. It presents and reinforces the premium brand you’ve built through outstanding service and high-quality online and off-line marketing strategies.

And, most importantly, it generates more leads and cases from patients who already know what to expect from your practice.

...

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Christian Stack's picture
Christian Stack - Internet Marketing Consultant
April 10, 2019

Google No Longer Allows Review Gating or Cherry Picking Reviews

Google changed its Terms of Service in the last year on the policies concerning reviews on your Google My Business profile. This change is centered on what is known as review gating, also known as cherry picking reviews.

This change in policy directly affects the reviews and reputation management of many practices, as well as reviews and ratings platforms that are used to solicit reviews from clients and patients. But what does this change mean for you exactly?

Read on to learn what has changed and what you need to know about it.

What’s Different about the Review Policy

young woman writing 5-star review on your laptopSo what exactly has changed? Google’s Terms of Service now includes this language: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” Basically, this means that Google has now clearly made it against policy to only ask for positive reviews, or to not allow negative reviews to be posted to your Google Business Listing.

Google knows that many...

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Adam Rowan's picture
Adam Rowan - Content Specialist
April 09, 2019

At Page 1 Solutions, we are always proud to help provide a smooth transition when a new dentist takes over one of our clients' practices. Dr. Sue Wendling was a longtime client of Page 1 Solutions. When she decided to retire and sell her practice, our team worked with her successor, Dr. Keith Ogawa, to set him up for success.

To drive success for his new practice, Contemporary Dental Health, we designed and developed a new website for Dr. Ogawa. Here's a look at the custom, mobile-first website we created for him:

Contemporary Dental Health

custom, mobile-first website design for Contemporary Dental Health - Dr. Keith Ogawa

- Practice areas: Dental implants, porcelain veneers, smile makeovers

- Date website went live: March 26, 2019

- Website: https://www.contemporarydentalhealth.com/

- Quote from Internet Marketing Consultant Noel Cantner:

Noel Cantner, Internet Marketing Consultant, Page 1 Solutions"This website redesign was much-...

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
April 08, 2019

Practices understand the importance of securing high Google rankings for important search queries your target audiences use to research your services and find you. Unfortunately, most practices have felt trapped and unable to directly impact their own rankings.  

However, I want to share 5 tips that you and your team can start implementing to impact your Google rankings, particularly those that participate in their website’s content, branding, calls-to-action, etc.

What Matters To Google; How You Can Help Yourself

There are hundreds of constantly changing ranking factors Google uses to index search results.  Yet, like most things, there are fundamental elements that make up the foundation, and those remain fairly consistent.  It’s why ranking results change, but not drastically from one day to the next.

Moz (an industry-leading SEO resource) conducted its 2018 Local Organic Ranking Factors and identified the top three:

  • Link Signals
  • On-page Signals
  • Behavioral Signals

The first two, generally rely more heavily on your SEO specialist and agency to improve. Implementing internal link strategies and attracting credible, relevant and authoritative incoming links can make up as much as half of your SEO specialist’s time.  On-site optimization also is typically managed by an SEO specialist,...

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Andrea Kalan's picture
Andrea Kalan - Internet Marketing Consultant
April 08, 2019

Every business needs a website. It allows customers to find you when searching for services in their area, and even if they already know your name, it allows them to research your offerings, compare you against your competitors, and make contact with you when they’re ready.

Some website designs are based on a template, while others are entirely customized. Every website is going to be a little different depending on its industry, unique brand, and target audience, but there are some key elements you should consider to get the best marketing results from your website.

Is It Well Designed?

First impressions are everything. Your website will need to appear interesting, helpful, and easy to use so visitors stay on your site and don’t hit the back button! A good website will make you money, so don’t be afraid to invest in its design.

Branding

Your website will be the foundation of all your marketing, so don’t skip important branding steps. If you already have a logo and brand identity, you will use this to plan the look and feel of your website. If you have not fully established a brand, take the time to discover your target personas and create a thoughtful branding guide that can be used in all of your marketing (including your website). Your brand will convey through your images and content what makes you unique and connect with your...

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Shannon Doyle's picture
Shannon Doyle - Social Media Specialist
April 05, 2019

As many of you know, a Facebook ad is an advertisement displayed on Facebook that includes various targeting and placement options. Facebook ads typically function as long-term campaigns that help reach specific long-term marketing goals, such as creating brand awareness, generating traffic to a webpage, or obtaining new leads. Facebook ads can be created using several popular campaign types such as likes, clicks-to-website, and native lead generation.

Boosted posts are Facebook posts that are “boosted” with a paid budget. In many ways, boosted posts function like ads, but they are able to reach both organic and paid audiences. Boosted posts help increase engagement and generate brand awareness.

So, when you see that a post is performing well organically, meaning it is resonating with your audience, applying a paid boost can bolster that momentum. It ensures that more of your fans and followers see it, and maybe even people you haven't even connected with yet. Boosted posts are also great for targeting niche audiences with content that is specific to them, or for campaigns that have a small budget.

There are a few key differences between boosted posts and Facebook ads, such as:

  • ...
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Adam Rowan's picture
Adam Rowan - Content Specialist
April 03, 2019

A pioneering cosmetic and medical practice deserves a cutting-edge design. Joan M. Hardt, M.D., was the very first doctor to open a medical spa and laser clinic in her native Oklahoma City. Now the website for Rejuvena Cosmetic Medical Center has a custom design that exemplifies the elegant atmosphere of the office and the commitment to quality results for which Dr. Hardt and her team always strive.

Let's take a closer look at the mobile-first, custom upgrade for the Rejuvena Cosmetic Medical Center website:

Rejuvena Cosmetic Medical Center

custom website design for Rejuvena Cosmetic Medical Center in Oklahoma City

- Practice areas: Injectables and fillers, laser treatments, skin care

- Date website went live: March 1, 2019

- URL: https://www.rejuvenaclinic.com/

- Quote from Internet Marketing Consultant Noel Cantner:

Internet Marketing Consultant Noel Cantner"I'm thrilled about the launch of the new Rejuvena Cosmetic Medical Center website. Joan M...

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