Are you launching a new website for your practice? Are you ready to invest in online marketing to help patients or clients find and choose you over your competitors? As you do your research and talk to different marketing companies about their search engine optimization (SEO) services, you will undoubtedly discover that there is a wide range in SEO pricing. Trying to understand the value of different SEO services can be confusing. SEO is often talked about as an intangible and elusive thing, and as a result, many people are not making informed choices.
All SEO providers and packages are not equal, and there is a reason for the difference in costs. Let’s take a look at the actual components of an SEO package and break it down to help you decide what is right for your needs.
General Considerations of Value
Like any professional service, the cost for SEO is dependent on who you choose to work with. Consider these factors that determine the level of quality of your services:
- Expertise – How much experience do they have? Do they have expertise in your local area or industry? Do they have a track record of results and case studies?
- Service and Support – Will you have a relationship with an account contact with regular communication and reporting, or will you only be able to...