Updating your website should be part of your 2019 digital marketing plans. Whether that means simple updates, adding strategic calls-to-action elements, modifying your mobile display, or building a whole new site, your website needs to adjust to your changing online audience.
Many practices have opinions about what they think should be changed, but have no data to substantiate those decisions. Thus, they do nothing; or wait for their webmaster to provide recommendations and suggestions that never come.
If you are looking to make updates for 2019, but need more than just a gut feeling, here are 4 easy-to-do steps to leverage Google Analytics and actual user data. Use them to gain insights and guide your website updates to ensure they have a positive impact on your ROI in the coming year.
Access your website’s Google Analytics. You can’t make user-driven updates to your website if you do not know how your visitors are engaging with your website and target “destination” pages. Relying solely on hunches and your own personal preferences isn’t the most accurate way to improve results. Google Analytics data is essential.
One thing to also keep in mind; the analytics reports webmasters typically provide are intended to justify your continued payment, not to diagnosis issues or uncover new...Read Full Post