Page 1 Solutions Blog

Jill Messinger's picture
Jill Messinger - Social Media Specialist
June 05, 2019

The secret to high-performing Facebook ads is to take advantage of the Facebook ad pixel: a piece of Javascript that is inconspicuously placed on your website that tracks whenever a user takes action. Setting up the Facebook pixel can be accomplished in a matter of minutes. The code can be installed by integrating your website’s Google Tag Manager account or by manually installing the code under the header section of your website. You can even double check that the pixel was properly implemented by installing the Facebook’s Pixel Helper plugin on your Chrome web browser.

Once the Facebook pixel is installed, it will begin firing each time a user takes action on your website, such as signing up for a consultation, visiting specific webpages, or making an online purchase. These actions can be segmented into Custom Conversions so you can better track and optimize your target audience’s intent on your website. For example, you can create a Custom Conversion titled Lead, and add a pixel code to the “Thank You” pages on your website. You’ll then be able to track whenever someone...

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Adam Rowan's picture
Adam Rowan - Content Specialist
June 05, 2019

Longstanding law firms build a tradition of excellence through verdicts and settlements, the satisfaction of clients served, and the attorneys who join the firm. Founded in 1983 and maintaining 19 offices in Vancouver and throughout British Columbia, the law firm of Stephens & Holman has decades of history helping injured people.

This history informed the firm's recent website redesign. A Page 1 Solutions client for over 10 years, we are proud to share this mobile-first, custom upgrade:

Stephens & Holman

mobile-first custom website for Stephens & Holman

- Practice areas: Car accidents, personal injury, ICBC claims

- Date website went live: Thursday, May 30

- URL: https://www.stephensandholman.com/

- Quote from Senior Internet Marketing Consultant Samuel Solis on working with the client:

Samuel Solis, Senior Internet Marketing Consultant, Page 1 Solutions"Our main...

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Adam Rowan's picture
Adam Rowan - Content Specialist
June 04, 2019

Some cities encapsulate a certain aesthetic. The image for Las Vegas is one of glamour and luxury. The new website for Las Vegas board-certified plastic surgeon Dr. Stephen Miller is designed to appeal to patients who expect the best in a welcoming environment.

The mobile-first custom website design – like Dr. Miller himself – is committed to exceeding patient expectations. Let's see how the site goes above and beyond:

Stephen M. Miller MD Plastic Surgery

custom mobile-first website for Stephen M. Miller MD Plastic Surgery

- Practice areas: Breast augmentation, liposuction, tummy tuck

- Date website went live: May 10, 2019

- URL: https://www.drstephenmiller.com/

- Quote from Internet Marketing Consultant Alicia Frost on the New Website:

Alicia Frost, Internet Marketing Consultant"Dr. Stephen Miller's new website highlights everything you want in a plastic...

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
May 31, 2019

We have all heard the adage that “timing is everything”.  And in in the case of marketing and sales, getting this right is essential for success and high ROI.  Sounds pretty simple, but the challenge is how to make it happen and leverage timing in your own marketing.  When we evaluate practices’ marketing efforts, we typically find timing being left out of their campaign considerations.

Identify Your Highest Quality Lead Types

In order to leverage timing in your strategies, you need to first identify what type of leads make up your highest quality prospects.  For the vast majority of our clients, this means telephone call leads.

Prospective clients that pick up the phone and call your practice are far and away more interested in getting immediate answers, further down the decision-making cycle and ready to engage and take the “next step.”  Telephone calls also help you develop more immediate rapport with your prospects and project a higher level of credibility and trustworthiness.  Bottom line, your intake staff are much better at closing these types of leads.

Second, your practice needs to set up goal conversion and lead tracking systems to accurately monitor the various types of leads, including telephone calls, email form submissions, live chat engagements and text message leads. By segregating your lead types, you can then...

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Kayde Pierce's picture
Kayde Pierce - Internet Marketing Consultant
May 30, 2019

From the earliest years of our education, marketers are taught to understand the line between their role and that of the sales team. They can often be heard saying, “I don’t consider myself a salesperson” and most DON'T actually consider themselves as such. However, successful marketers embrace their inner salesperson for the good of their clients’ bottom line. After all, marketing and sales are very separate aspects of business that are most successful when they hold hands over the aforementioned line.

A Case in Point

Let’s think for a moment about patient coordinator “Sadie” at a local cosmetic surgeon’s office. She’s only signing up a small percentage of patients for the practice’s loyalty program. Upon investigation, her manager discovers that Sadie is uncomfortable with the loyalty program conversation because it makes her feel like a salesperson. Sadie feels she is most successful when she is allowed to organically develop a relationship with the patients.

Professional marketers share this feeling, especially in moments when more difficult conversations need to be had with our clients. Conversations, for instance, like those centered around increasing campaign dollars or suggesting changes to a client’s patient intake procedures.

Conquer Your Fear

Sadie’s fear is a common one; many...

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Shannon Doyle's picture
Shannon Doyle - Social Media Specialist
May 28, 2019

Groups: The Next Big Thing

Facebook is a constantly evolving platform, with new features rolling out on a regular basis. More emphasis continues to be placed on Groups as Facebook begins to shift its focus to creating a communal experience for users. Now Group members can consist of both personal profiles of users and business Pages. That’s right - Pages can join Groups now, too!

Before diving into the deep abyss of Facebook Groups and the opportunities that accompany them, let’s cover the basics. The key difference between a Facebook Page and Group is the function and the way users interact:

  • Groups function to form an online community of users that share a common interest and enables users to openly interact with one another through posts and comments.
  • Facebook Pages function to represent a business and its product or service, rather than the interest of a topic and the community that represents that topic.

All in all, Facebook Groups are...

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Samuel Solis's picture
Samuel Solis - Senior Internet Marketing Consultant
May 22, 2019

New Look New Life is a new client that joined Page 1 Solutions in January 2019. Dr. Victoria Karlinsky and her husband Gabriele opened their practice in 2009, which has since grown to two location and an accredited Cosmetic Surgery Fellowship program by the American Academy of Cosmetic Surgery, led by Dr. Karlinsky. The general body and facial surgery programs ensures that they offer the latest techniques and technologies to their patients. It has also helped New Look New Life gain Rhinoplasty Specialist, Dr. Carey Nease who recently joined the practice.

Dr. Karlinsky obtained her medical degree from Ross University School of Medicine with a concentration on Cosmetic and Aesthetic Surgery. She completed her residency training at Beth Israel Medical Center in New York City, graduating with distinction as Chief Resident of the Year and recipient of the Leon Ginsburg Award. She then completed her Cosmetic Surgery Fellowship at the Facial Plastic and Cosmetic Surgical Center in Abilene, TX and after rigorous review was named a Fellow of The American College of Surgeons. She has also earned her Cosmetic Surgery Board Certification and is a Member of the American Academy of Cosmetic Surgery.

“I’ve been working with New Look New Life for almost 6 months now and it’s great to work with a client that understands the importance of their marketing...

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Noel Cantner's picture
Noel Cantner - Internet Marketing Consultant
May 21, 2019

Your Money or Your Life (YMYL) pages per Google guidelinesBetween the March 12th Google algorithm update and the de-indexing bug causing some pages to fall out of the SERP, there’s been a lot of shakeup in the SEO world recently. Google fixed the de-indexing bug, but many sites are still seeing widespread effects since of algorithm update. Once again, it seems that the YMYL sites (Your Money Your Life) have experienced the biggest fluctuation, whether positive or negative.

I’ve researched this algorithm update more than others in the past for one specific reason: I’ve seen more dramatic drops in Google Analytics than previously before. I read article after article, and they all seemed to have one thing in common: making sure your editorial content is tied back to a legitimate author on the site.

Author Bylines & Google’s E-A-T

One Search Engine Journal article states, “For blog posts…information about the author needs to be available in order to evaluate whether they are a suitable expert for the topic at hand… If the author information isn’t available or is...

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Samuel Solis's picture
Samuel Solis - Senior Internet Marketing Consultant
May 17, 2019

Many agencies and speakers are advocating the importance of multi-channel marketing. You might also have encountered the term "omni-channel marketing." No matter what terms you use, the message is clear: marketing success derives from a multifaceted strategy that encompasses a host of elements to build your brand, drive website traffic, capture leads, and generate revenue.

Page 1 Solutions was ahead of the game when it comes to multi-channel marketing. Dan Goldstein published "Win with Multi-Channel Digital Marketing" in 2016, and we have worked with attorneys, plastic surgeons, med spas, dentists, and ophthalmologists to create comprehensive, winning marketing strategies ever since.

The underlying goal of multi-channel marketing is to have business presence in all of the places consumers are looking at information online. Social media, email, websites, search engines, connected TV, videos, and live streams are all places where businesses have an opportunity to market themselves and potentially gain customers.

The Rule of Seven

This is a marketing principle that says your audience will need to have at least 7 interactions with your brand before they convert into a patient or client.

To be clear, seven is not a magical number; the point is that you need to get...

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Daniel Brophy's picture
Daniel Brophy - Social Media Specialist
May 09, 2019

How to Go Live on Facebook and Instagram in 2019

Facebook is in constant flux. The product and features therein are always evolving, and so must the ways in which marketers and advertisers utilize the platform for business.

In the face of declining organic reach and increased paid ads competition, how can marketers effectively get their message across? What strategies are the most effective in 2019? One content type clearly leading the pack is video, and particularly live video.

Performance of Different Facebook Post Types

In general, video on Facebook remains an underutilized content format. Despite accounting for only 14.1% of all posts, video gets the most interaction and engagement by a...

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