Page 1 Solutions Blog

Andrea Kalan's picture
Andrea Kalan - Internet Marketing Consultant
February 19, 2019

Are you launching a new website for your practice? Are you ready to invest in online marketing to help patients or clients find and choose you over your competitors? As you do your research and talk to different marketing companies about their search engine optimization (SEO) services, you will undoubtedly discover that there is a wide range in SEO pricing. Trying to understand the value of different SEO services can be confusing. SEO is often talked about as an intangible and elusive thing, and as a result, many people are not making informed choices.

All SEO providers and packages are not equal, and there is a reason for the difference in costs. Let’s take a look at the actual components of an SEO package and break it down to help you decide what is right for your needs.

General Considerations of Value

Like any professional service, the cost for SEO is dependent on who you choose to work with. Consider these factors that determine the level of quality of your services:

  • Expertise – How much experience do they have? Do they have expertise in your local area or industry? Do they have a track record of results and case studies?
  • Service and Support – Will you have a relationship with an account contact with regular communication and reporting, or will you only be able to...
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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
February 15, 2019

Developing Strategic Pages For Your Users

Your website needs to do so much more today than ever.  Not only does it need to be authoritative and get high Google listings and traffic, but it needs to help move prospective clients through the decision-making process.  

And considering prospects will visit multiple websites before picking up the phone and calling, you need to incorporate pages and resources in your website that separate you from the competition.

By investing time to strategize new page that are missing from your website (or upgrading existing key pages), you can:

  • Differentiate your practice and increase your credibility and authority
  • Develop stronger rapport and greater trust with visitors
  • Increase lead conversions
  • Provide visitors with resources they can use even after leaving your website

To help you start visualizing a more resourceful website and prime your “creative” pump, here are a handful of pages I typically find missing on many practice websites.  Oh, and another important suggestion:  Don’t just create these strategic pages and forget about them. You need to promote them in highly visible calls-to-action, your navigation menu, and especially through links in you sales follow up. Don’t just hope visitors find them; actively funnel your users to them.

...

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Shannon Doyle's picture
Shannon Doyle - Social Media Specialist
February 11, 2019

High-cost, high-involvement purchase decisions typically take a long time to convert buyers to the action stage of the buyer cycle. Funnel campaigns are a desirable option for practices that want to streamline the purchase decision process.

What Is a Funnel Campaign?

Elias St. Elmo Lewis founded the concept of a funnel, defined as “a series of steps the customer follows, each one leading them closer to purchasing your product”. A social media marketing funnel campaign essentially guides users through the purchase decision process by utilizing retargeting methods in paid ads with marketing messages that align with each step in the decision process. At a glance, there are four steps in a funnel campaign approach that align with the audience's position in the funnel. Lewis defined these four steps as:

funnel-campaign-graphic

  1. Awareness: You need people to become aware of the existence of your brand, product or service.
  2. Interest: People need to demonstrate interest and be intrigued enough to read your ad and/or visit your website.
  3. Desire...
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Adam Rowan's picture
Adam Rowan - Content Specialist
February 04, 2019

We are always proud to announce the launch of eye-catching website designs that move with exciting aesthetic trends. Board-certified plastic surgeon Dr. Brenda Schiesel recently opened her breast and body center for men and women in Tulsa, Oklahoma. The design features a host of contemporary imagery in a mobile-first format that easily directs patients to a host of procedure options.

Please join us in celebrating the digital and physical grand opening of South Tulsa Plastic Surgery!

South Tulsa Plastic Surgery

mobile-first custom website design for South Tulsa Plastic Surgery

- Practice areas: Breast and body contouring surgery for women and men

- Date website went live: January 29, 2019

- URL: https://www.southtulsaplasticsurgery.com/

- Quote from Senior Internet Marketing Consultant Samuel Solis on the custom website design for South Tulsa Plastic Surgery:

Samuel Solis, Senior Internet Marketing Consultant at Page 1 Solutions"The...

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Adam Rowan's picture
Adam Rowan - Content Specialist
February 01, 2019

We begin 2019 with the launch of a new custom website design for a client who has been with Page 1 Solutions for 10 years. We are very proud of the lengthy collaboration we have had with The Dentists of Omaha, Nebraska, providing marketing for their 4 offices in the Hillsborough, Dundee, Ralston Square, and Village Pointe areas of the city.

The new website provides easy access to dentist information, scheduling options, and more for each location, as well as custom photography for the practice as a whole.

The Dentists

The Dentist - custom website design for dental offices in Omaha, Nebraska

- Practice areas: General and family dentistry, dental implants, cosmetic dentistry

- Date website went live: January 9, 2019

- URL: https://www.thedentistsomaha.com/

- Quote from Internet Marketing Consultant Andrea Kalan on working with The Dentists:

Andrea Kalan, Internet Marketing Consultant at Page 1 Solutions"The Dentists have modern, fun,...

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Noel Cantner's picture
Noel Cantner - Internet Marketing Consultant
January 29, 2019

If there’s one thing we know about the Google ranking algorithm, it’s that we don’t know a whole lot. Unless you’re a behind-the-scenes Google engineer, then you’re like the rest of the SEO community: left to speculate what exactly Google changed with every new algo update. As Google constantly works on improving organic search results for online users, we’re faced with a new ranking algorithm that can either boost our sites or leave us trailing behind our competitors.

In light of the new year, I thought it would be helpful to give a review of all of the 2018 Google algorithm updates. If you saw a major shakeup last year, it was probably around the time of a new algo update being rolled out. So go ahead: sign into analytics and see if any of the updates below had a big impact on your site’s organic search performance.
 

February 2018

Unnamed Update – Unconfirmed

The first Google algorithm update to get noticed in 2018 is an unnamed, unconfirmed update, meaning Google did not come out and publicly confirm there was, in fact, an update. SEOs around the globe began to experience shakeup, specifically mentioning ranking drops. Rank Ranger reported a high level of ranking fluctuations on February 20, shown in the image below:

...

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Kendall Flegel's picture
Kendall Flegel - Social Media Specialist
January 25, 2019

Video is continuing to take over the internet. Let’s take a look at some staggering statistics for 2019:

  • Over 500 million (that’s half a BILLION!) people are watching video on Facebook every day.
    (Forbes)
  • Video is the number one type of content consumers want to see from brands on social media.
  • 93% of businesses reported gaining a new customer as a direct result of a video posted on social media.
    (Animoto)
  • Of businesses using video marketing, 76% reported an increase in traffic due to video.
  • When video and text are both available on the same page, 72% of consumers prefer video to learn about a product or service.
  • 95% of people have watched an explainer video to learn more about a product or service.
    (Wyzowl)
  • Companies using video in their content marketing mix show a 66% higher average website conversion rate (4.8% vs. 2.9%).
    (Aberdeen Group)...
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C.J. Redmond's picture
C.J. Redmond - SEO Specialist
January 24, 2019

Most business owners don’t need to be told twice that Google is ever-changing. With constant algorithm updates, advancements in machine learning, and “smart voice-directed devices” such as Google’s Assistant, Amazon’s Echo (Alexa), and Apple’s Siri, it's becoming increasingly difficult for business owners to adjust to the fast-changing nature of the digital marketing world. With these new devices and technologies now at the forefront of how users are searching for information, products, and services, Google is constantly refining its ranking process to serve up the most accurate and personally tailored search results at lightning-fast speeds.

In this article, we will discuss how these emerging technologies are changing the ways in which users search for information, as well as the way search engines are evolving with these changes and what this means for your practice’s SEO strategy heading into the new year.

What Is Artificial Intelligence & Machine Learning?

Machine learning, artificial intelligence, virtual reality, augmented reality... the list goes on. We see these terms popping up everywhere, and while they aren’t new to our lexicon, applicable use to everyday life is relatively new. Still, that doesn't mean we understand them well. That’s OK; let’s leave the science behind the technology to Google and other computer scientists, and focus on...

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Jake Johnson's picture
Jake Johnson - Internet Marketing Consultant
January 17, 2019

Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and go for a walk before doing so. If you’re not careful in your response, you may be violating HIPAA’s rules and regulations.

Here is a strategy for responding to a negative review without violating HIPAA rules and regulations.

The Facts

The Health Insurance Portability and Accountability Act (HIPAA) is a governing set of laws for medical professionals that helps to protect the rights of the patients. However, it’s not always clear on how doctors and medical practices are supposed to protect their reputation when it is being criticized or even attacked online.

We understand that 84% of individuals place the same trust in online reviews as if they are coming from a close friend or family member. So why wouldn’t protect your image at all costs?!

The issue with responding to a review is that, according to HIPAA, you’re...

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Daniel Brophy's picture
Daniel Brophy - Social Media Specialist
January 16, 2019

5 ways to marketing your practice via facebook messengerIf you were to make a list of the top forecasted marketing trends in 2019, Facebook Messenger marketing would definitely make the cut.

Currently, some 1.3 billion people use Messenger every month! This fact highlights just how it important it is for businesses to be active and engaged on their Facebook page. Online users message brands to inquire about products and services, schedule and hours, or to give feedback and/or receive support for previous purchases and experiences.

By neglecting your Messenger inbox, you may not only be missing out on tremendous marketing opportunities, but you also risk upsetting your existing audience. Now I will share with you 5 ways you can leverage Messenger to delight your customers and grow your practice!

1. Be Active and Responsive in Your Messenger Inbox

The first, most obvious way to utilize Messenger as part of your social media marketing strategy is to be present and ready to respond to all incoming messages promptly. Facebook is the focus of this article, but if you are...

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