We all know that the top listings on Google search results are paid ads . . . or do we?
Earlier this year (February), a survey reported by Ofcom indicated 50% of Internet users who were shown a Google search result screenshot could not identify which listings were paid advertisements. Probably like you, I found this very surprising.
However, read on . . .
Since then, Google has made some additional changes to how results are displayed. A more recent survey now shows these changes have increased the number of users who could not identify paid ads to 55%.
How could this be?
Well, once you take a closer look, you can understand why.