Page 1 Solutions Blog

John Gaumnitz's picture
John Gaumnitz - Senior Internet Marketing Consultant
June 18, 2019

In the age when social media has changed the way people communicate around the world. it’s often thought that distributing your business’s news solely via social media is enough. However, there is still very much a need and a benefit that press releases can provide in successfully promoting your business. This is not to say that social media is powerless by any means when it comes to getting the word out, but the value of a properly written and distributed release can help further deliver important messages in a credible and targeted way that reaches key audiences with messages that matter to them.

According to a Cision study from 2018, 63% of global respondents said they prefer news announcements and press releases more than other forms of content, "indicating that most reporters want to continue interacting with [PR] in the same way they have been historically." Press releases can start a chain reaction across numerous verticals, leading to exposure for your business on a much larger and more relevant scale.

So, with all of that being said, what really are the benefits press releases have in today’s day and age for your business? Here is a breakdown of 5 very important benefits of utilizing press releases:

1. Great for SEO

Well-...

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James Lawrence's picture
James Lawrence - Internet Marketing Consultant
June 14, 2019

The importance of managing your public image when you own and operate your own business cannot be something you do passively. As consumers become more and more educated and focused on the ethics and civic engagement of a company, the need to shine a positive light on your practice’s reputation increases dramatically.

Over the course of this blog post, I will discuss three easy ways through community engagement to bolster your public reputation. Aside from these three methods below, bolstering your reviews is a great way to manage your reputation. Reviews reflect positive customer experiences. Building a positive reputation through good works enables you to elevate your standing among people in the community who have perhaps not used your services, but nonetheless take notice of your contribution.

1. Make Use of Your City/Town’s Free Resources

Utilizing your municipality’s website will allow you to see local events and opportunities to plug into the community. This is a great tool to find community partners for joint events or resources to get your practice’s message out. It also will provide you with a resource for free communication on a geo-targeted level to promote your ideals and benefits. Being civically engaged in local community initiatives and meetings helps highlight the importance you place on the well-...

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Daniel Brophy's picture
Daniel Brophy - Social Media Specialist
June 11, 2019

Last week, Page 1 Solutions had the pleasure of attending and presenting at the debut miraDry® Marketing Bootcamp in San Diego, CA. Our Vice President of Sales & Marketing, Bill Fukui, along with myself, Daniel Brophy, Senior Social Media Specialist, each shared insights on a number of key digital marketing concepts.

First, Bill gave a very compelling presentation on Google Analytics, and how to better leverage the data therein to improve the usability and functionality of your website, drive more qualified traffic, and convert more visitors to leads. Following that, Bill provided a hands-on tutorial on getting started with Google AdWords PPC campaigns, along with some great tips on how to make effective localized PPC campaigns that convert.

After a pleasant lunch break, I then gave a thorough demonstration of Facebook Ads Manager and Instagram Ads,...

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Christian Stack's picture
Christian Stack - Internet Marketing Consultant
June 07, 2019

Are you spending money on paid ad campaigns? Is that ad budget being spent effectively? Would you like to know some ways you can tell if your PPC ad campaign needs to be managed by a professional PPC team? Well then keep reading!

I’m going to cover the top 3 signs that your PPC campaign needs a new manager.

There are lots of paid ad campaigns out there. But, most of the time when someone refers to a PPC (Pay Per Click) digital ad campaign, they are referring to Google Ads, previously known as Google AdWords. I will focus this blog post on these paid Google ads.

If you are new to PPC, you are likely overwhelmed by all the different terms, metrics and reporting that comes along with a campaign. That alone is reason enough to look into a professional PPC manager, but it’s not always enough. Perhaps you have slogged through enough reading to get your Campaigns, Ad Groups and Keywords set up, but you’re still not seeing the ROI you hoped for.

If that is you, read on! Here are to the top metrics to look into if you’re considering professional PPC management.

1. Low CTR

PPC Optimization - Page 1 SolutionsGoogle Ads is full of acronyms. Heck, just the name for these types of ads is an...

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Jill Messinger's picture
Jill Messinger - Social Media Specialist
June 05, 2019

The secret to high-performing Facebook ads is to take advantage of the Facebook ad pixel: a piece of Javascript that is inconspicuously placed on your website that tracks whenever a user takes action. Setting up the Facebook pixel can be accomplished in a matter of minutes. The code can be installed by integrating your website’s Google Tag Manager account or by manually installing the code under the header section of your website. You can even double check that the pixel was properly implemented by installing the Facebook’s Pixel Helper plugin on your Chrome web browser.

Once the Facebook pixel is installed, it will begin firing each time a user takes action on your website, such as signing up for a consultation, visiting specific webpages, or making an online purchase. These actions can be segmented into Custom Conversions so you can better track and optimize your target audience’s intent on your website. For example, you can create a Custom Conversion titled Lead, and add a pixel code to the “Thank You” pages on your website. You’ll then be able to track whenever someone...

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Adam Rowan's picture
Adam Rowan - Content Specialist
June 05, 2019

Longstanding law firms build a tradition of excellence through verdicts and settlements, the satisfaction of clients served, and the attorneys who join the firm. Founded in 1983 and maintaining 19 offices in Vancouver and throughout British Columbia, the law firm of Stephens & Holman has decades of history helping injured people.

This history informed the firm's recent website redesign. A Page 1 Solutions client for over 10 years, we are proud to share this mobile-first, custom upgrade:

Stephens & Holman

mobile-first custom website for Stephens & Holman

- Practice areas: Car accidents, personal injury, ICBC claims

- Date website went live: Thursday, May 30

- URL: https://www.stephensandholman.com/

- Quote from Senior Internet Marketing Consultant Samuel Solis on working with the client:

Samuel Solis, Senior Internet Marketing Consultant, Page 1 Solutions"Our main...

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Adam Rowan's picture
Adam Rowan - Content Specialist
June 04, 2019

Some cities encapsulate a certain aesthetic. The image for Las Vegas is one of glamour and luxury. The new website for Las Vegas board-certified plastic surgeon Dr. Stephen Miller is designed to appeal to patients who expect the best in a welcoming environment.

The mobile-first custom website design – like Dr. Miller himself – is committed to exceeding patient expectations. Let's see how the site goes above and beyond:

Stephen M. Miller MD Plastic Surgery

custom mobile-first website for Stephen M. Miller MD Plastic Surgery

- Practice areas: Breast augmentation, liposuction, tummy tuck

- Date website went live: May 10, 2019

- URL: https://www.drstephenmiller.com/

- Quote from Internet Marketing Consultant Alicia Frost on the New Website:

Alicia Frost, Internet Marketing Consultant"Dr. Stephen Miller's new website highlights everything you want in a plastic...

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Bill Fukui's picture
Bill Fukui - Vice President of Sales & Marketing
May 31, 2019

We have all heard the adage that “timing is everything”.  And in in the case of marketing and sales, getting this right is essential for success and high ROI.  Sounds pretty simple, but the challenge is how to make it happen and leverage timing in your own marketing.  When we evaluate practices’ marketing efforts, we typically find timing being left out of their campaign considerations.

Identify Your Highest Quality Lead Types

In order to leverage timing in your strategies, you need to first identify what type of leads make up your highest quality prospects.  For the vast majority of our clients, this means telephone call leads.

Prospective clients that pick up the phone and call your practice are far and away more interested in getting immediate answers, further down the decision-making cycle and ready to engage and take the “next step.”  Telephone calls also help you develop more immediate rapport with your prospects and project a higher level of credibility and trustworthiness.  Bottom line, your intake staff are much better at closing these types of leads.

Second, your practice needs to set up goal conversion and lead tracking systems to accurately monitor the various types of leads, including telephone calls, email form submissions, live chat engagements and text message leads. By segregating your lead types, you can then...

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Kayde Pierce's picture
Kayde Pierce - Internet Marketing Consultant
May 30, 2019

From the earliest years of our education, marketers are taught to understand the line between their role and that of the sales team. They can often be heard saying, “I don’t consider myself a salesperson” and most DON'T actually consider themselves as such. However, successful marketers embrace their inner salesperson for the good of their clients’ bottom line. After all, marketing and sales are very separate aspects of business that are most successful when they hold hands over the aforementioned line.

A Case in Point

Let’s think for a moment about patient coordinator “Sadie” at a local cosmetic surgeon’s office. She’s only signing up a small percentage of patients for the practice’s loyalty program. Upon investigation, her manager discovers that Sadie is uncomfortable with the loyalty program conversation because it makes her feel like a salesperson. Sadie feels she is most successful when she is allowed to organically develop a relationship with the patients.

Professional marketers share this feeling, especially in moments when more difficult conversations need to be had with our clients. Conversations, for instance, like those centered around increasing campaign dollars or suggesting changes to a client’s patient intake procedures.

Conquer Your Fear

Sadie’s fear is a common one; many...

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Shannon Doyle's picture
Shannon Doyle - Social Media Specialist
May 28, 2019

Groups: The Next Big Thing

Facebook is a constantly evolving platform, with new features rolling out on a regular basis. More emphasis continues to be placed on Groups as Facebook begins to shift its focus to creating a communal experience for users. Now Group members can consist of both personal profiles of users and business Pages. That’s right - Pages can join Groups now, too!

Before diving into the deep abyss of Facebook Groups and the opportunities that accompany them, let’s cover the basics. The key difference between a Facebook Page and Group is the function and the way users interact:

  • Groups function to form an online community of users that share a common interest and enables users to openly interact with one another through posts and comments.
  • Facebook Pages function to represent a business and its product or service, rather than the interest of a topic and the community that represents that topic.

All in all, Facebook Groups are...

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