Page 1 Solutions Blog

Important Facebook Updates!

By Daniel Brophy, Social Media Specialist

“The landscape of social media and digital marketing is constantly evolving.” How many times have you heard that line? Trite as it may seem, it is very true and important to always keep in mind, particularly for any business looking to reach and engage their audience and grow their business online.

On social media platforms especially, there are always new features being tested and rolled out. Likewise, there are frequent tweaks and updates, both big and small, all of which have the potential to change how you can and/or should best utilize the platform. The social team at Page 1 is constantly working to stay ahead of the game by keeping up-to-date with all of the latest news from Facebook and its affiliates. Here are a few recent updates that we believe our clients will find useful.

The Price Is Wrong: Why Duplicate Content Is Bad for Your Website

Written by Jake Johnson, Internet Marketing Consultant

Duplicate content is a term that is casually thrown around in the marketing world and often misunderstood. According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”

Matt Cutts, the Head of Search Spam for Google, says that 25 to 30 percent of the Web is duplicate content. This can cause an issue for sites that are miming one another with the intent to try and manipulate the SERPs. Allow me to explain with the help of popular culture.

How-To Guide: Evaluate Your Off-site SEO

By Bill Fukui, Director of Sales & Marketing

Evaluating and improving your practice’s SEO strategies or efforts shouldn’t be a complete mystery.

We previously identified “How-To” tips to optimizing your website.  Today, we share strategies to assess and boost your off-site SEO.

Most practices recognize there are factors outside your website that impact Google rankings.  The most publicized is attracting credible backlinks.  But it is by no means the only one.  The fact is, there are too many for most practices to devote their attention.

Thus, to make this guide useful, we will focus only on the most important opportunities you need to concentrate on.

 

#Page1Chat - The Importance of Blogging

During last week's #Page1Chat, we discussed the importance of including blogging in your digital marketing strategy. Everyone was quick to share the "best practices" they abide by and implement. Through our discussion, we talked about how you should write, what you should be writing about, and why it's important to be writing at all. To read an overview of this week's #Page1Chat, check out the chat highlights below. Join us for our next #Page1Chat on Tuesday, September 29th at 2pm MST, we'll be discussing reputation management and why reviews can make or break your business!

Website Design Digest: Ophthalmology - August 2017

By Adam Rowan, Content Specialist

Board-certified ophthalmologist Stephen Wilmarth, M.D., has dedicated his career to excellence in eye care. The home page banner for his redesigned website makes the same pledge, with the updated aesthetic positioned to draw the attention of new and current patients.

With the new design, the website for Wilmarth Eye and Laser Center looks good. Now users seeking eye care in Northern California can see how Dr. Wilmarth helps patients look well.

Wilmarth Eye and Laser Center

The eyes act as windows to other areas of the website, with ocular-themed next-step graphics pointing visitors to information about LASIK and other vision services. Pages on the site are designed for maximum readability, with subheadings and bullet point lists making it easy for users to scan for details while still absorbing the major takeaways.

A How-To Guide For Evaluating Website SEO

By Bill Fukui, Director of Sales & Marketing

SEO is typically one of the first things that practices focus on when it comes to their online marketing, and it is the primary means they use to measure the effectiveness of their Internet marketing partner. 

Unfortunately, most practices only look at the surface level (a handful of vanity search phrases) to gauge the effectiveness of their webmaster and are quickly persuaded by SEO sales reps to make changes, only to repeat this process 12 months later.

Don't Panic! Getting Started with Google Analytics for Your Practice

By Andrea Techlin
Internet Marketing Consultant

My favorite book of all time is The Hitchhiker’s Guide to the Galaxy. It is a science fiction comedy series created by Douglas Adams. The name of the book refers to an electronic resource given to the main character, Arthur, an ordinary man who has just survived Earth’s destruction and finds himself as a stowaway on a spaceship with his best friend (who, he has just learned, is an alien).

Needless to say, he’s overwhelmed and afraid, and not quite sure what to do with himself in outer space. His friend hands him The Guide, which only says “Don’t Panic” on the cover. That’s good advice, and a good place to start.

So let’s take a deep breath and look at our own guide to navigating mysterious and uncharted territory. It’s really not so bad once you know the landscape and the language (and have a friend along for the ride).

Pages