By Andrea Techlin, Internet Marketing Consultant
As a small business, one of the biggest online marketing challenges you face is standing out from every other business that says it’s doing what you’re doing. How do you show your target audience that you are the best choice? What will make them believe you?
Small businesses and individual practitioners need to develop a brand that helps set them apart from their competition. You need to be different in ways that matter to your audience. Not just by telling them -- but by proving it to them through every interaction they have with you. Your value proposition should be supported by all of your marketing, services, processes, and communication. By delivering this message clearly and consistently you can begin to build trust.