The Facebook and Instagram Feed once satisfied the hunger for social media that millions of users craved. Now, users have worked up a different appetite: for Stories. With a steady increase in usage over the years, it is safe to say that Stories are the future of social media marketing and advertising.
As user behavior changes on social media platforms, advertisers need to adapt to these changes in order to effectively deliver their marketing message to desired customers.
The Story Behind Stories
The concept of stories first hit the market in September 2011 with the launch of Snapchat. Facebook hopped on the bandwagon in 2016, introducing Stories to Facebook and then to Instagram. Although Snapchat usage has decreased due to formatting issues with the app, Facebook and Instagram are still seeing a high volume of users participating in Stories – and project that usage will grow rapidly over the next few years.
Ad Age gave further insight into Stories usage, stating that, “There are one billion stories created across [the] family of apps everyday, with 400 million people viewing them...Read Full Post