Page 1 Solutions Blog

Client of the Month: NYC Smile Design

By John Gaumnitz, Senior Internet Marketing Consultant

Dr. Elisa Mello and Dr. Ramin Tabib are experienced cosmetic dentists, located in New York City.  As partners in marriage and business, Dr. Mello and Dr. Tabib have a commitment to excellence that influences all aspects of their lives.  Their practice, NYC Smile Design, is a collaborative practice founded in 1994.  Dr. Tabib and Dr. Mello specialize in many different aspects of aesthetic dentistry, while continuing to master breaking developments in their profession and teach postgraduate students at NYU's College of Dentistry.  Their practice is designed to deliver advanced restorative, cosmetic and neuromuscular dentistry to correct, restore and enhance your smile.

Tips To Plan Your 2018 Website Updates

By Bill Fukui, Director of Sales & Marketing

As your practice invests more money into more Internet marketing opportunities, the website plays an increasingly important role.  Chances are, you pay much closer attention to the look, content, and performance of the website than before, and continually invest more time and money into it.

Not too long ago, the primary goal for your website was simply to convert it into a “responsive” design that is mobile-friendly.

Today, mobile-friendly alone isn’t enough. Your website needs to perform in more ways.  It needs to be secure (HTTPS). It needs to be faster loading. It needs to promote your brand. It needs to be search engine optimized.

Most importantly, it needs to engage visitors and convert prospects into quality leads. 

4 Quick and Easy Ways to Promote Your Practice During the Holiday Season

By Andrea Techlin, Internet Marketing Consultant

The upcoming holiday season is a great reason to spend more time with friends and family and to find ways to express your love and gratitude for them. This means that businesses are busy trying to convince shoppers that they have the perfect gift for someone on their list. It seems like everyone has a coupon or special event that can’t be missed!

Even if you’re not in retail, as a medical practice owner there are some things you can do to market yourself and your services leading up to and during the holidays. Smartphones allow us to easily know about the best offers and latest updates by checking our email inbox or our social newsfeed. Don’t miss out on a great opportunity to reach your patients with one of these timely touch points through your digital channels.

Is the QR Code Dead?

Written by Jake Johnson, Internet Marketing Consultant

What Is a QR Code?

QR stands for Quick Response codes. Once scanned by your mobile device (smartphone, tablet or computer), QR codes take your browser to the URL that is associated with the code itself.

History of the QR Code

Originally, QR codes were placed on marketing materials such as billboards, posters and other printed marketing collateral to help promote brands and products without requiring consumers to do the painstaking task of typing in a longer URL.

Website Design Digest: Legal – October 2017

By Adam Rowan, Content Specialist

Earlier this year, attorney John Polewski trusted Page 1 Solutions to revamp the website for his medical malpractice office serving Little Rock, Arkansas. Polewski & Associates is a longtime client of Page 1, and we are proud to announce that our agency was able to serve the firm once again with a website redesign for the Dallas-area personal injury law office as well.

Learn more about the new design for the Polewski & Associates website below:

Polewski & Associates

Personal attention is a major focus of Mr. Polewski's legal practice. He cares deeply for the well-being of his clients, which is why the home page is designed to highlight the practice philosophy and demonstrate why clients trust the firm.

Website Design Digest: Ophthalmology – October 2017

By Adam Rowan, Content Specialist

Modern websites are an interactive experience designed to fit multiple sizes of screens. Kirk Eye Center implemented both dynamic visuals and mobile-friendliness to create a new online experience for ophthalmology patients.

Let's see how intuitive functionality and an engaging aesthetic make the website for this eye care practice pop.

Movember: Not a Typo

By Alicia Frost, Social Media Specialist

Update: The Movember event went very well! The support and generosity from all who attended exceeded Paul & Laura's expectations. The money raised from Movember night will go directly towards The Movember Foundation's effort to find promising treatments. Let's keep Movember going strong!

It is officially November! While many of us immediately start daydreaming about delicious feasts and delectable pie, there is another symbol for the month of November that warms our hearts: MOUSTACHES!

The Movember Foundation is the only charity tackling men’s health year-round on a global scale. The foundation’s objective is to address some of the biggest health issues faced by men: prostate cancer, testicular cancer, and mental health and suicide prevention.  

Website Design Digest: Dental – October 2017

By Adam Rowan, Content Specialist

The banner on the redesigned website for Softouch Dental Care reads: "Bringing Out the Best in Your Smile." This new design likewise highlights many of the aspects that set this dental practice apart.

Let's take a look at how principles of comfort and dedication to quality are represented on this new-look dental website.

Softouch Dental Care

Images and video of principal dentist Dr. Michael Chung and his team appear frequently throughout the redesigned website. Dr. Chung prides himself on creating a spa-like atmosphere for patients, and pictures of the office are also integrated into the new aesthetic. These features work together to create a warm, welcoming atmosphere that helps users get familiar with the practice from the first click.

New Data To Generate More Internet Business in 2018 (for less time and money)

By Bill Fukui, Director of Sales & Marketing

Now is the time most practices start accumulating marketing data over the past year to determine your marketing plans for 2018. 

Of course, your own marketing data and results should be the foundation for building your comprehensive strategy.  However, there is also other industry data that can provide insights to make more effective decisions.  Let us just review some of them.

Don’t Put All Your Eggs Into One Basket (or just a few)

 As consumers change, so should your marketing strategies.  And consumers are changing how they research, compare and make decisions on services and providers.  No longer do consumers only search a handful of “vanity” phrases. 

Here are some general trends: