Page 1 Solutions Blog

Christian Stack - Internet Marketing Consultant
August 13, 2018

Each month, Page 1 Solutions selects a client to award the Client of the Month to.  Typically this is given to the client that has been involved and focused on improving their internet marketing and increasing their results.

 This month, Page 1 Solutions nominated Rachel Roff of Urban Skin Solutions Medspa. Rachel opened Urban Skin Solutions in 2006 in Charlotte, NC.

Rachel Roff has worked with Page 1 Solutions since September 2016 when we started her new website design.  She has a dedicated staff that produce top quality blog posts for her site, in addition to creating engaging content for their social media channels. Everyone at the Medspa is dedicated to success, from the office manager to her Ecommerce consultant.  We work with them as a team to produce the best results possible.

“I have absolutely loved working with Rachel and her team at Urban Skin Solutions, and am so happy to see them being recognized for this."

From all team members here at Page 1 Solutions, we would like to...

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Andrea Kalan - Internet Marketing Consultant
August 10, 2018

Do you worry about getting more online reviews for your practice? It's true that reviews for your practice are extremely important to make a good impression on potential patients and clients, and help you rank in search results. Getting reviews can be a challenge, however, since you can't make someone leave a review or control if it will always be positive.

(Note on this: Don't be tempted to incentivize good reviews with rewards. This is against review site posting policies. If discovered, the reviews in question will be deleted, and you may experience damage to your online reputation.)

The good news is that to get more reviews (and more positive ones), all you have to do is ask! Here are five ways to be more successful when requesting online reviews.

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Adam Rowan - Content Specialist
August 06, 2018

For plastic surgeons, the internet has created a massive opportunity not only to share your best work, but to brand it so potential patients know that you performed the procedure. Dr. Richard Lee, a board-certified plastic surgeon in Newport Beach, California, spotlights the quality of his work throughout the new design of his practice website.

From the imagery to the messaging to the menus, "world-class results" is the theme of the new custom website for Richard H. Lee, MD Plastic Surgery. Let's see how these design elements enhance the user experience:

Richard H. Lee, MD Plastic Surgery

website for Richard H. Lee, MD Plastic Surgery - tablet, desktop and mobile viewThe website home page features photos of Dr. Lee, his staff, and his office. These images draw atttention to a host of important links and messages, including what to expect at the consultation appointment and the many examples of actual results that Dr. Lee can share.

Dr. Lee's website features an intuitive before-and-after gallery with photos for a wide range of procedures. Images of women and men abound, with specific galleries devoted to breast augmentation, tummy tuck, rhinoplasty, and more.

"Renaissance...

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Adam Rowan - Content Specialist
August 03, 2018

Our home state of Colorado is a scenic location for any business. Whether you're a digital marketing agency or a dental office, the view outside your window is a majestic asset that your clients will appreciate.

Meadows Dental Group was the first dentist office in the town of Lone Tree, Colorado. The new website design employs Colorado-style colors with intuitive navigation that helps patients explore what the practice has to offer:

Meadows Dental Group

Images of family occur frequently in the design of the website. This includes the expected pictures of parents and kids as well as photos of the Meadows Dental Group family – the experienced dentists and longtime staff members who form lasting rapports with their patients. These custom images, combined with the woody brown and green colors so emblematic of the Colorado landscape, create a comfortable feeling that connects the office and the space outside to create an inviting and representative aesthetic.

Real patient photos in the Smile Gallery are a centerpiece of both the main menu and the user experience. These images illustrate the dramatic difference high-quality restorations and cosmetic dentistry can make for patients' smiles. Before-and-after pictures are organized by treatment type, with examples including crowns and bridges, porcelain veneers, dentures, emergency care, and more.

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Bill Fukui - Director of Sales & Marketing
August 01, 2018

All leads are not the same, and for professional service provider practices like yours, phone calls are the most valuable.  Yet, there are times when visitors come to your website, such as after hours and weekends, when they don’t want to call because they know they will just leaving a message or get a recording. So making your practice accessible via email or digital text is important.

And of course, there are consumers who visit during your office hours who still prefer to send a digital message to get initial insights or information.

Knowing that your practice converts telephone leads into consultations and clients at a much higher rate than email leads, the question becomes:

“How does our practice generate more phone calls and convert elusive email leads at a higher rate so my team wastes less time chasing prospects?”

Unfortunately, most practices simply resign themselves to the fact that they will not convert many email leads and invest very little time, thought or resources to improve.

Here are some important tips to incorporate into your online marketing and sales process.

 

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Jill Messinger - Social Media Specialist
August 01, 2018

Social media marketing has evolved significantly in just the past few years. What started as a way to create brand awareness, social media now has the ability to generate qualified leads that have the potential to convert into customers. However, it’s important to utilize a social media funnel in order to engage with your potential customers at their stage in the buyer’s journey.

Similar to a traditional sales funnel, the social media funnel starts out by drawing in a new audience by making them aware that your product or service exists. From there, the levels of the funnel get narrower as unqualified users fall out of the funnel. The social media funnel aims to optimize your advertising budget and strategy by carefully targeting those who are interested in your practice and are more likely to convert.

Before you dive into marketing with social media advertising, consider utilizing the social media funnel to get more out of your efforts. In the SlideShare below, I’ve dissected each part of the social media funnel so that you can implement a successful social media marketing strategy and help your practice generate high-quality conversions.

Note: Before implementing the social media funnel, it’s imperative that you install the ...

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Noel Cantner - Internet Marketing Consultant
July 31, 2018

It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say that positive reviews make them trust a business more than one without them. 

So what’s really allowed when it comes to Google reviews? While Google may remain fairly ambiguous when it comes to algorithm updates and ever-changing rankings, it has established clear-cut guidelines as to what kind of content can be posted and shared within reviews. If you’re a local business with a Google My Business listing (which you 100% need), then you want to familiarize yourself with these policies

Going against these policies – whether you’re aware of it or not – is never a good idea. Google can penalize a business for actions like this, and, if...

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Bill Fukui - Director of Sales & Marketing
July 30, 2018
A successful multi-channel digital marketing strategy requires more than one form of content. However, in less than 5 years, you’re going to be hearing about one option over many others.
 
According to a whitepaper by Cisco, video consumption is expected to account for over 80% of all internet traffic by the year 2021. As a result, the time to develop a clear vision for your video marketing strategy is now.
 
If you work with a marketing agency, you’re in luck: More than 60% of digital marketers report that they produce online videos, with multiple platforms available for different kinds of video. Page 1 Solutions is proud to produce custom videos for our agency as well as our clients, so we share these 7 video marketing and branding tips from experience:
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Daniel Brophy - Social Media Specialist
July 30, 2018

Can you generate leads with Facebook Ads? The Social Media Team at Page 1 Solutions hears this question on a near-daily basis.

Long story short, the answer is yes! You absolutely can generate quality leads with Facebook Ads. However, there are a number of things you need to understand and do in order to make this happen.

In this video, our Social Media Specialist Daniel Brophy discusses the most effective strategies for lead generation with Facebook Ads.

Daniel Brophy is a Social Media Specialist at Page 1 Solutions. Connect with him on LinkedIn and Twitter!

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Dan Goldstein - President
July 27, 2018

For more than 15 years, Page 1 Solutions has provided full-service marketing for dentists. A growing cornerstone of any dental practice's content portfolio is video marketing. Marketing videos can take many forms, from behind-the-scenes footage of your office to Q&As to patient testimonials. But did you know that video can be an asset for patient engagement and conversion right in your waiting room?

Today, we at Page 1 Solutions are proud to announce the launch of a new custom website for Channel D. Channel D is a groundbreaking video system that uses bite-sized video clips to capture the attention of patients in your reception area. The videos are humorous and entertaining, and designed to get patients curious about how the dentist's services can benefit them.

In short, Channel D is not just another reception area video platform. It is a revolutionary video system that is proven to grow your practice and significantly increase high-value dental treatments from existing patients. Best of all, it costs less than $200 per month.

The New Channel D Website

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