In the age when social media has changed the way people communicate around the world. it’s often thought that distributing your business’s news solely via social media is enough. However, there is still very much a need and a benefit that press releases can provide in successfully promoting your business. This is not to say that social media is powerless by any means when it comes to getting the word out, but the value of a properly written and distributed release can help further deliver important messages in a credible and targeted way that reaches key audiences with messages that matter to them.
According to a Cision study from 2018, 63% of global respondents said they prefer news announcements and press releases more than other forms of content, "indicating that most reporters want to continue interacting with [PR] in the same way they have been historically." Press releases can start a chain reaction across numerous verticals, leading to exposure for your business on a much larger and more relevant scale.
So, with all of that being said, what really are the benefits press releases have in today’s day and age for your business? Here is a breakdown of 5 very important benefits of utilizing press releases:
1. Great for SEO
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