Page 1 Solutions Blog

A New Plastic Surgery Marketing Opportunity [Guest Blog]

I regularly attend and present marketing courses at professional meetings and conventions.  While there, I also look for services that offer our clients a benefit, particularly when it comes to marketing and building a more loyal customer base. 

I recently was introduced to a plastic surgery service product called Advantage Play, by its owner, Candace Crowe.  I was impressed by what she showed me, so I invited her to guest blog and share more with our team and clients.  Thanks for sharing, Candace.  - Bill

Advantage Play is a story of beauty. It just happens to be about plastic surgery. Beauty just may be the most important thing to me; Beauty in life, relationships, art, nature and especially marketing. To me, marketing has to be human. It has to be good for the purchaser and good for the vendor.

5 Tips To Improve Your Mobile-focused Optimization

By Bill Fukui, Director of Sales & Marketing

Most practices understand and recognize the importance of focusing on “Mobile-first” website design and SEO.  At the same time, Internet marketing agencies are communicating they need their clients to also participate. Yet, most practices feel a bit uninformed when it comes to taking action.

So to help, this update focuses on things your practice can do ensure your website is optimized for mobile users and Google.

Tip #1: On-Page Optimization for Mobile

Search engines index effective pages for specific relevant search phrases.  Thus, each page must be organized and written in a manner that consumers find easy to comprehend and search engine connect it with highly searched phrases (Take a moment to actually read your most important pages!).

How to Write Really Great Content

By Saralyn Ciolek, Internet Marketing Consultant

Content Is King.

That phrase, made famous in an article written by Bill Gates in 1996, has become one of the guiding principles for writers, SEOs and digital marketers during the last decade. At the time, Gates explained the reasoning behind his assertion in this way:

"If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines."

#Page1Chat - Website Design and Optimization

Your website is your biggest tool when it comes to marketing your business or practice online. A website's design and how well it performs is crucial in gaining leads and improving user experience. In this week's #Page1Chat, we discussed the importance of both these objectives and how they relate to one another. For more insight, read our #Page1Chat overview below! Our next chat will take place on Tuesday, June 27th at 2pm MST. We hope to catch you there!

Website Design Digest: Legal – May 2017

By Adam Rowan, Content Specialist

Page 1 Solutions launched new designs for three legal websites this month – two redesigns for longtime clients and a new website for one of our latest clients.

Each of these websites employs a custom design to engage users, educate them about a wide variety of legal matters and provide prospective clients with next steps for building their case. Let's examine the elements of these website designs:

5 Tips to Increase Social Media Engagement

By Jill Messinger, Social Media Specialist

A frustration we often hear from new clients is that their social media posts are receiving little to no engagement. Nowadays, social media is oversaturated with content, which makes it difficult for your posts to stand out among the others in the news feed. The addition of boosted posts and social media advertising also makes it more difficult for organic posts to garner as much user participation as they used to.

However, with a little extra effort and planning, you can easily boost your social media engagement by following these five organic strategies.

Website Design Digest: AMRX

By Adam Rowan, Content Specialist

Dr. Lora L. Brown is one of the first physicians in Florida who is approved by the state's health department to recommend medical marijuana for chronic pain and other serious conditions. With the recent launch of her new practice website, Dr. Brown has a robust platform for engaging and educating prospective patients.

Let's look at the custom design for this leading medical cannabis facility:

#Page1Chat - Pinterest Marketing

Pinterest is often times overlooked when it comes to a business's marketing strategy. In our latest #Page1Chat, we discussed how Pinterest can be utilized for businesses and how to optimize the social media platform to benefit your brand. Overall, Pinterest can be successful if it relates to your audience demographic, is posted to frequently, and is used for both community growth and selling products/services. Read more from the #Page1Chat in the overview below! Join us on Tuesday, June 13 at 2pm MST for a discussion on website optimization!