By John Curley, Internet Marketing Consultant
Google is again refining its search results and functionality. The latest update adds new features and functionality to Google My Business.
In order to succeed in local search, business owners have to use the tools provided by Google to communicate relevant information. Your Google My Business listing could be a potential client's first exposure to your practice, so accuracy and engagement are absolutely crucial for grabbing their attention.
Google Posts is the latest feature for helping businesses increase their local search visibility and engagement, providing a new opportunity to increase website traffic, leads, and sales.