Page 1 Solutions Blog

Web Design Digest: Dental – January 2016

Page 1 Solutions is proud to announce the completion of the new NYC Smile Design website, our first dental client launch of 2016!

NYC Smile Design

Dr. Elisa Mello and Dr. Ramin Tabib strive to combine art and science at their dental practice. They have done the same with their new website, pairing exceptional aesthetics with advanced functionality to create a sophisticated user experience that reflects the atmosphere of their boutique office in chic Manhattan.

Drs. Tabib and Mello invest time getting to know their patients, and visitors have this same opportunity throughout the NYC Smile Design website. From actors to musicians, professionals of many ages to models, the website's robust smile gallery features more than 170 patients. Each patient is represented not only by high-quality before-and-after images but also in-depth information about their background, personality, and the treatment provided.

How Important Is It To Have A High Impact Animated Banner On A Cosmetic Surgery Website?

When updating the design of your website, you only have a few seconds to grab the viewer's attention and make that first impression.  That's why it is so important to have a visually pleasing animated banner for your practice!  

Watch this video to learn more:

Is it time for a redesign?

If you would like us to evaluate your website, give us a call!

Produced by Page 1 Solutions, LLC

Web Design Digest: Legal – January 2016

We congratulate our legal client Weiser & Associates on last month's completion of their practice website redesign! Here's a look at what sets the site's new look apart:

Weiser & Associates

Based in New York City and representing clients at the city, state and federal level, the law firm of Weiser & Associates has an extensive history of success. This success forms a focal point of the practice's recent website redesign.

The home page rotating banner displays some of the multi-million dollar verdicts and settlements achieved by the firm. Users seeking information about these and other victories can visit the Verdicts & Settlements page featured in the main menu or look just below the contact form on any practice area page to see details of a specific judgment

5 Signs You Need to Redesign Your Website

For many Web marketing professionals, suggesting a website redesign can be an intimidating conversation. At Page 1 Solutions, we frequently talk to existing clients and prospects alike about redesigning their practice websites, and the subject often causes debate.

This is understandable. Legal and medical practices invest substantially in their websites and online marketing services to build their Internet presence, and the thought of “starting over” is often daunting. And though design and functionality practices are guided by tried and tested principles, individual preference is just as important for a Web developer or designer to take into account when creating a site that represents a practice.

However, if your online leads have dwindled and the return on investment from your website has dipped, it might be time to speak to your marketing agency about redesigning your site. Here are five factors to consider when initiating this conversation.

Web Design Digest: Plastic Surgery – January 2016

The first month of the new year saw the completion of three new designs for our clients in the plastic surgery vertical. Each of these sites combines a distinct look reflecting the unique personality of the practice with responsive functionality that makes the site accessible for users on desktop, mobile, and tablet devices.

We are proud to announce the launch of the following revitalized websites, and thank the clients for their feedback and collaboration throughout the redesign process!

Veteran Virginia Lawyers Redesign Legal Practice Website with Modern Consumer Top of Mind

Founded in 1979, the law firm of Kalfus & Nachman has seen a wide variety of changes. Few things change faster than the Internet, which is why attorneys at the firm made accessible design and robust functionality commensurate with modern expectations the foundation of their recent website relaunch.

Through responsive formatting, the new website is compatible with all mobile devices. The display changes to match the device on which a user is accessing the website, ensuring that visitors on any platform have an intuitive, enjoyable browsing experience.

Kalfus & Nachman has invested substantially in custom content, and the new website is designed to put the firm’s engaging material front and center. Users on the home page and internal sections can find Q&A videos, testimonials, regularly updated blog posts, attorney bios, and much more.

Have a Marketing Plan? Be Ready To Change It

The rapid advance of the technologies driving Internet marketing has resulted in an amazing array of tactics that can make any business owner’s head spin. It’s easy to be daunted and start looking for that single magical tactic that will increase website traffic ten fold, bring in highly qualified leads and make converting those leads into customers a snap.

The real secret is that in order to succeed you must not rely on any one tactic. You must diversify your efforts across many different opportunities. This allows your business to be in front of prospects at all stages of the customer life cycle, which is vital. Dan Goldstein talks about opportunities that you can take advantage of in his eBook, Win With Multi-Channel Digital Marketing.

Google Algorithm Updates: What to Expect

One question that SEOs tend to get asked a lot is “How often does Google update their Algorithm?”  The easy, short answer is – Daily.  Google makes little tweaks to parts of the algorithm it uses roughly 300 times a year.  But usually when people ask that question, they are more interested in the big changes, as in changes to the core algorithm.  These big changes are usually known by name (such as Panda, Penguin, Mobilegeddon, and Hummingbird).  Major algorithm changes happen less frequently, and are unannounced by Google.  Eventually they are confirmed by an official Googler after a lot of online speculation surfaces in SEO forums and social media.

How To “Monopolize” Your Marketing Without Dominating Google

The challenge for most professionals when it comes to marketing their practice online is a mono-focused obsession for securing top organic SEO results.  They gauge the success of their online marketing almost exclusively when they do a handful of Google searches.

These are also the practices that have seen their Internet lead generation and business decline, and they have become increasingly frustrated and insecure about what to do next to satisfy their SEO appetite.

Unfortunately, what once worked great (SEO) is no longer enough to capture expanding Internet marketing opportunities and changes in online consumers.  If you want to create an online “Marketing Monopoly,” you will need to diversify your focus and adopt a more comprehensive approach.