Page 1 Solutions Blog

How Do Videos Benefit My Practice?

Written by Jake Johnson, Internet Marketing Consultant 

Whether we’re searching the Internet for product reviews, installation instructions or FAQ’s, there always tends to be a video communicating the information we need on the subject. The simple explanation for this: Videos sell.

Custom video content sells your products, services and even the brand of your practice itself.

How Does Video Help My Website?

With the ever-changing landscape of phone and tablet sizes, it is no wonder that we as a society are starting to prefer to consume content from some of our favorite brands in video form. There are plenty of additional benefits that can be added to your website as well. Google sees videos as high-authority resources that are easily digestible and shareable.

How To Boost ROI On PPC

By Bill Fukui, Director of Sales & Marketing

The key to getting a high ROI on your marketing is to concentrate on timely, relevant exposure to potential customers who are deep in the sales funnel and close to making decisions.  Not only are they at the right point in time, they are in the right frame of mind. 

In most cases, that means reaching them as they search for information and providers.

How to Integrate Social Media into Your Digital Marketing Efforts

By Daniel Brophy, Social Media Specialist

Social media has proved time and again to be one of the most important aspects of a modern integrated digital marketing strategy. Social channels offer an unparalleled opportunity to interact with customers in a manner that coincides with their existing behaviors and desires in the place they already go to seek entertainment, information, and solutions to pain points.

By holistically incorporating social media into your digital marketing, you can more effectively engage with your community and target audience, drive more traffic to your website, deliver an amazing customer experience, and even drive more leads to your practice. Here are 6 ways to achieve social media marketing integration:

The Importance of Domain Management

By Samuel Solis, Senior Internet Marketing Consultant

Before you have an SEO team or a paid advertising strategy or even a product or service to market, you first need to purchase your website domain. Step one for any business today is to purchase a domain that will best represent your business online.

So, it might come as a surprise that something so important would be forgotten and left to expire. When purchasing a domain, you have options in regards to how often you’d like the domain to be renewed. Usually it’s intervals of 1, 3 or 5 years. Some providers let you auto-renew as well, which is normally the best way for a busy lawyer, doctor or other business owner to go.

Is It Time to Redesign My Legal Website?

The Internet changes quickly, and design principles are no exception. What might have looked good or worked just fine a few years ago could be negatively affecting your ability to attract visitors to your website and drive leads online.

At Page 1 Solutions, our website redesign process involves not only changing the look of your website but ensuring that it works properly on any device (mobile-first design). We also evaluate the content on your site, revising for best practices where appropriate and providing recommendations for further improvement.

With these steps in mind, here are 10 quick questions to ask yourself to determine if your law firm website needs a redesign:

Web Design Digest: Cosmetic – February 2017

By Adam Rowan, Content Specialist

Art and science are the cornerstones of both of the cosmetic practices debuting new website designs this month. In redesigning these websites, team members at Page 1 Solutions worked with each client to create an engaging online presence that combines patient education, an exceptional aesthetic and mobile-friendliness.

Read on to find out how each of these values informed the stunning website redesigns for two of our cosmetic clients. 

Web Design Digest: Dental – February 2017

By Adam Rowan, Content Specialist

Houston dentist Ronald W. Konig, DDS, FAGD, LVIF, FIAPA, is a longtime client of Page 1 Solutions. When he decided to collaborate with us on a redesign of his practice website, Dr. Konig made it a priority to communicate visually the benefits dental health has on patients' quality of life.

The redesigned website for Konig Center for Cosmetic & Comprehensive Dentistry presents the many benefits of comprehensive dental care in a compelling new format. Let's take a look at the difference!

Web Design Digest: Legal – February 2017

By Adam Rowan, Content Specialist

All lawyers know that experience is crucial for attaining success in their field and generating cases. Consumers, however, might be suprised to learn how many different claims law firms can file on their behalf.

The two new legal websites launched by Page 1 Solutions this month provide compelling examples of the diverse practice areas that our clients pursue. Here is a look at how these custom website designs embody the unique branding needs and business goals of their respective practices.

Getting Past the Bouncer: A Helpful SEO Analogy (VIDEO)

By Laura Duncan, Website Architecture and Analysis Specialist

Search engines like Google are a discovery tool that enables you to market your practice to the most valuable Web users. But the signals that search engines use to determine which websites score the top results are numerous (over 200, according to most estimates) and subject to frequent change. They can also be difficult to predict, but the duty of SEO professionals like your team at Page 1 Solutions is to analyze trends, gather insights and position your website for success amid the changes.

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