Page 1 Solutions Blog

Jake Johnson - Internet Marketing Consultant
October 15, 2018

Humberto Izquierdo has been with Page 1 Solutions since April 2017. During this time, Humberto has been latching onto any and all recommendations both for his current website as well has his internet marketing on how to improve his business. Most recently, The Law Offices of Humberto Izquierdo, JR.,PC  have decided to add a Spanish website to the mix so that he is able to better serve those in his community.

“I am thrilled to be able to work with Humberto and his team. Humberto is always looking for ways to be able to provide his services to those in need.  You will not find a law office who is more hungry to get justice for their clients! “

From everyone here at Page 1 Solutions, we would like to congratulate the Law Offices of Humberto Izquierdo, JR.,PC for being named Client of the Month!

 
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Adam Rowan - Content Specialist
October 11, 2018

For plastic surgeons, med spas, and other aesthetic practices, appearance is often the foremost consideration when building a website. After all, your practice works in the visual realm, so visuals are important – from before-and-after pictures to banner images to the overall color scheme. However, investing in premier visuals while ignoring the content on your practice area pages is a big mistake.

inject life into your practice - customize your cosmetic marketing campaign todayIf you love the look of your website but feel like something is missing when it comes to content, Page 1 Solutions can help.

Anyone Can Write about Procedures: Why Are You Different?

In the course of evaluating many websites for plastic surgeons and other cosmetic doctors, one of the most common issues I see is uniformity. Most websites don’t rely on pages upon pages of duplicate content, or text copied wholesale on other domains and presented as though it’s original material. That’s good, because duplicate content is a cardinal sin in the marketing world.

However, I can’t tell you how many procedure pages on otherwise excellent surgeon,...

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Jill Messinger - Social Media Specialist
October 10, 2018

As a Social Media Specialist, I am often asked by friends, family members, and the occasional colleague what exactly it is I do on a day-to-day basis. In their minds, my job consists solely of Likes, Follows, funny GIFs, and dealing with the latest Facebook security breach. Much to their surprise, my role as a Social Media Specialist extends far beyond that of friend requests and cat memes.

In my position, I have the opportunity to create and maintain our clients’ unique social media presence by retaining brand awareness, providing customer service, connecting with a target audience, and even generating leads through social media advertising. In reality, each day varies widely depending on our clients’ digital marketing needs. But to present a better idea of the work I provide my clients, I’ve broken down the top five job functions of a Social Media Specialist.

Monitor and Respond

Social media never sleeps, which is why the first thing I do in the morning is check in on my clients’ social media channels and respond to any questions or comments that may have been posted overnight, as well as look out for new reviews or recommendations. I also pass along any important messages to the Internet Marketing Consultant that may have come through for my clients that I am unable to answer without consultation from the client.

In addition to...

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Christian Stack - Internet Marketing Consultant
October 05, 2018

A question I’m often asked by my clients is if they should be doing SEO if they already have a PPC ad campaign running. I always say the same thing: YES! There are benefits to both forms of marketing, as I will explain in this post.

screenshot demonstrating the difference between pay-per-click ads and organic search results on GooglePaid ads (usually run through Google Ads) and SEO are both ways to be found in searches on Google, and they both have their own unique benefits. I am of the belief that the best way to get online marketing results is to attack it from both sides. By using both SEO and PPC tactics to market your website, you will see better results.

What's the Difference between PPC and SEO?

Essentially, PPC is bidding on specific keywords for your ad to show in Google search results. SEO is working to make your site a good source of information so that Google will want to deliver it as a top position in organic search results. With PPC, you are charged every time someone clicks on your ad. With SEO, clicks to your site from search results do not incur charges, no matter how many clicks you get....

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Saralyn Ward - Marketing and Communications Manager
October 04, 2018

Marketing is a unique endeavor because to be successful requires a combination of technical understanding, creative thinking, and an attitude of service. Few companies succeed at all three of these all the time. Even still, when designing your company’s marketing strategy, it pays to consider these three important components that will drive your brand forward and, ultimately, get you more leads.

The Technical Component

Marketing, by its very definition, is helping people discover and engage with your company, your mission, and your services. In order to do that, you must position yourself in front of your target audience. And where is that audience, in today’s day and age? They are online.

Your prospects are no different than the rest of us: We are digital consumers of information who rely heavily on search engines and social media to inform purchase decisions. Unlike the advertising strategies of years past, such as print media, television, and radio advertising, digital marketing is driven by search engine optimization. SEO is a technical skill that, when utilized effectively, can set the wheels in motion for your brand and keep them moving forward, even when your hands-on marketing efforts have taken a back seat.

In many ways, SEO is the backbone of digital marketing...

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Adam Rowan - Content Specialist
October 04, 2018

Dr. Ron Brown provides a wide range of aesthetic services to patients in and around the Edmonton area of Alberta. With offices in Sherwood Park, St. Albert, and Spruce Grove, he and his team are able to offer advanced cosmetic procedures and spa treatments for men and women with many aesthetic and health goals.

Here is a look at the new custom website for Dr. Brown's cosmetic practice:

True Balance Longevity Institute

mobile-first website design for True Balance Longevity Institute - smartphone and desktop views

- Services: Bioidentical hormone replacement therapy, laser hair removal, injectables and fillers

- Date Website Went Live: Sept. 17, 2018

- URL: https://www.mytruebalance.ca/

- Quote from John Gaumnitz, Senior Internet Marketing Consultant, on True Balance Longevity Institute:

...

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Adam Rowan - Content Specialist
October 02, 2018

Custom photos are a great way to bring prospective clients into your office and introduce them to your team. That's why the best-looking websites have a robust collection of original pictures, rather than stock.

Let's take a look at two new custom websites for attorneys and law firms who have opted for an original online aesthetic:

Lewis Kuhn Swan PC

tablet, desktop, and smartphone views of Lewis Kuhn Swan PC custom law firm website design

- Practice areas: Employment law, insurance bad faith, legal malpractice

- Date website went live: Sept. 6, 2018

- URL: https://www.lks.law/

- Quote from Noel Cantner, Internet Marketing Consultant, on working with Lewis Kuhn Swan:

Noel Cantner, internet marketing consultant at Page 1 Solutions"Lewis Kuhn Swan serves a professional audience. The website design does a great job of...

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Saralyn Ward - Marketing and Communications Manager
September 28, 2018

Today, Page 1 Solutions’ President Dan Goldstein and Strategic Edge Partners’ President Dana Fox announced a new chapter for the two companies as they join forces to offer a more robust and comprehensive scope of medical marketing services.

Dana Fox is a trusted and renowned consultant who has spent the last 30 years pioneering the art of branding for cosmetic surgeons. She has built three companies, published a book on medical marketing, advised industry boards, partnered with Mentor, Allergan and the American Society of Plastic Surgeons, and advised countless medical professionals on the best way to grow their business.  Now, the next phase of Fox’s career will be as Vice President of Practice Development at Page 1 Solutions.

“With her experience and the broad range of marketing services she offers, Dana Fox will bring a lot of value to Page 1 Solutions and our clients,” said Dan Goldstein, president and owner of Page 1 Solutions. “I’ve had the pleasure of knowing Dana for years. I’ve always admired her reputation and knowledge. I’m very excited to inform our clients that she is part of the Page 1 family, and that we can now offer an even broader range of services.”

Page 1 Solutions’ services for medical professionals will now include:

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Bill Fukui - Director of Sales & Marketing
September 22, 2018
Sometimes getting to the first page of important Google search results isn’t enough.  
 
In many cases, it’s even more valuable to get listed in the local map pack listings. Not only are those listings typically higher on the page than traditional organic listings, they are visually more compelling and have additional information like your phone number, reviews, address, hours, links to your website and directions.  
 
In most cases, local business/map results appear for users searching for businesses near their location. Google map results may appear for a variety of keyword searches, particularly those that include “near me”.   So how can you get more practice exposure in this section of all-important Google search results?   We will try to address this opportunity by answering some frequently asked questions about Google map listing.
 
“What is the difference between optimizing for map listings and traditional organic results?”
Strategies to get listed in Google’s local map pack are very different than trying to get high listing in the traditional organic results.  The main difference between Google map pack results and traditional organic...
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Samuel Solis - Senior Internet Marketing Consultant
September 21, 2018

graphic showing stages of the marketing funnelThe concept of the Buyer's Journey or Purchase Funnel is something that has guided marketing efforts for quite some time. If you’re not sure what the Buyer’s Journey is, then take a look at a previous blog post that explains the different parts of the journey and what strategies are applicable to each stage of the concept.

In this post I’m going to lay out some funnel-based campaigns for each of our syndications at Page 1 Solutions: Legal, Plastic Surgery and Cosmetic Dentists. However, these strategies can be applied to any business with some tweaking.

The one prerequisite for these campaigns to perform at their best is to have a good amount of assets that you can use for the various stages. For example: videos, blog posts, social media presence, landing pages, etc. all work together to enhance different phases of the buyer’s journey.

Lawyers...

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