Page 1 Solutions Blog

5 Ways to Build a Trusted Online Brand

Trust written on a sticky note

By Andrea Techlin, Internet Marketing Consultant

As a small business, one of the biggest online marketing challenges you face is standing out from every other business that says it’s doing what you’re doing. How do you show your target audience that you are the best choice? What will make them believe you?

Small businesses and individual practitioners need to develop a brand that helps set them apart from their competition. You need to be different in ways that matter to your audience. Not just by telling them -- but by proving it to them through every interaction they have with you. Your value proposition should be supported by all of your marketing, services, processes, and communication. By delivering this message clearly and consistently you can begin to build trust.

3 Steps for Taking Your Next-Step Graphics to the Next Level

Modern Web design emphasizes harmony between words and images almost as much as successful combinations of form and function. Next-step graphics are among the most prominent examples of this marriage on your practice website.

Also called calls-to-action (or CTAs), next-step graphics are a key tool for capturing users’ attention and driving them to make a decision that aligns with your practice priorities. In most cases, these decisions include:

  • Learning more about your practice
  • Discovering one or more of your services
  • Contacting your practice through the website

Of course, simply throwing a few links with pictures on them is not an effective strategy for creating high-impact CTAs. Instead, follow these simple rules for creating great next-step graphics:

Tips For Mobile SEO – You need more than a mobile-friendly website

You probably already recognize that mobile/smartphone marketing is no longer an option. It is a requirement.  This also relates to the need to ensure your SEO incorporates mobile strategies into your organic listings campaign.

Although search traffic statistics historically indicated that approximately 70% of online search traffic is done on Google, Statistics recently reported that number rose to over 91% when US mobile users search the Web.

In addition, most indications point to the fact that mobile is also important to Google’s Local Map listings.  The connection between mobile and local results appears to continually increase.  

­­­Mobile Search Engine Optimization Tips

Client of the Month: Seeta Eye Centers

Seeta Eye Centers has been working with Page 1 Solutions since February 2015 and it has been a great pleasure to work with Dr. Satish Modi, Danielle Foster, Stacey Koch and the rest of the team at Seeta Eye Care.  They are always open to and full of ideas on how to better build the practices exposure.  We have continued to see their exposure grow and am excited to continue working with the Seeta team moving forward. 

"I can't say enough about how awesome the entire team is and how they approach the great service that they offer to each of their patients.  Being recognized as our Client Of The Month is a recognition that they absolutely deserve!"

Google Announces Issues For Websites Using Intrusive Ad Features

Google recently announced another potential issue to a website’s search rankings if it doesn't adapt to its mobile user-experience agenda. 

Google recently posted an announcement that it will be downgrading websites’ rankings if a website creates undesirable user experiences using pop-up ads or the like. This will go into effect January 10, 2017.

For many medical and legal practices, this would affect websites that utilize “intrusive” live chat forms and promotional pop-up ads, including free offers and inbound content (promotions for downloadable ebooks, consumer resources, etc.).

More Focus On Mobile Experience

Google continues to focus its growth by maximizing the user experience of its mobile users, knowing it continues to be the primary view for reading emails, watching videos, engaging in social media, and simply accessing the Web. 

Leveraging Longform Content for Better User Engagment, Search Results

"What is good content?" That's a question that has tormented Internet marketers since Google started cracking down on keyword spamming and rewarding substantial, informative Web pages with better positioning in search results. Google takes hundreds of factors into account when assigning a page's rank for particular search queries, but one thing is becoming clear: Google is starting to favor longform pages.

Longform pages comprise more than just a higher word count – they act as comprehensive resources addressing a plethora of issues and questions associated with a particular topic. In our latest case study, Page 1 Solutions looked at the effect conversion of a regular Web page (confined to a single subject, usually around ~ 500 words) to longform (addresses a subject from all angles, tends toward 1,500 words or more) has had on key user engagement metrics for each of our verticals.

Boost Your Google Local Results

The value and competition for high organic search engine listings continues.  And we are all familiar with Google’s search engine results pages (SERPs) that include Google Local Map and Local My Business Listings.

These listings are highly coveted and statistics indicate a high percentage of users click on these listings because:

Web Design Digest: Legal – August 2016

Fraud is a complex area of law. The Anti Fraud Law Group of Virginia legal practice Patten, Wornom, Hatten & Diamonstein (PWHD) made simplicity a key element of the new Web design in order to engage users and provide an intuitive browsing experience.

Here’s how this legal website transformed the complexities of whistleblower litigation into an engaging and accessible design:

Anti Fraud Law Group at Patten, Wornom, Hatten & Diamonstein

Fraud comes in many forms, and the practice website highlights some of the major sources of malfeasance through compelling next-step graphics. These CTAs create visual associations illustrating the often commonplace origins of the billions of dollars in losses federal and state governments incur as a result of fraudulent activities.

Web Design Digest: Plastic Surgery – August 2016

Artistry is a leading concern for any plastic surgeon. In most cases, this virtue guides decisions not only about how to achieve a patient’s needs and goals but also how to present the practice online.

See how South Florida plastic surgeon Dr. David Bogue drew upon his artistic sensibility to create the new design for his practice website:

David Bogue MD

The beach is a defining feature of the Florida landscape. Dr. Bogue chose a soothing blue to add a relaxing but vibrant pop to features such as the main navigation, next-step graphics, and more.

Perhaps the most eye-catching use of blue appears on the home page as a background for several images in the banner. Colors reminiscent of the sea and sky infuse these banner images, creating a calming ambiance, while custom text describes each practice area.

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