After years of low engagement and an unpopular reputation, Google has finally decided to pull the plug on its social networking platform Google+. Google originally created the platform in June 2011 as an attempt to compete with popular social media networks such as Facebook and Twitter and as a way to create and connect communities of like-minded people.
Google+ initially experienced strong growth during its early years, but engagement steadily declined as users found the platform to be irrelevant and overly spammy. Google VP of Engineering Ben Smith even admitted that 90% of all Google+ sessions last less than five seconds. However, it wasn’t until earlier this year that things took a turn for the worse and Google had no choice but to put the failing social media platform out of its misery once and for all.
The Beginning of the End
In October 2018, Google+ abruptly announced that it would terminate the consumer version of the platform by the end of August 2019 due to “low user engagement and difficulties in creating and maintaining a successful Google+ that meets consumers’ expectations.”...Read Full Post