Web Design and Development

Website Design Digest: Dental – February 2019

Modern dentistry encompasses both functional and cosmetic principles. The specialty of prosthodontics perhaps best exemplifies this balance of how aesthetics and activity coalesce to create a healthy and beautiful smile.

The new website for acclaimed prosthodontist Dr. Gerald Marlin and his cosmetic and reconstructive dental practice, Prosthetic Dentistry of Washington D.C. (PDWDC), is also an outstanding example of the union between visual engagement and usability. The custom website design highlights original photos of the practice and actual patient results while guiding users to extensive information on a variety of specialized dental services.

Prosthetic Dentistry of Washington D.C.

mobile-first custom website design for Prosthetic Dentistry of Washington D.C.

Website Design Digest: Ophthalomology – February 2019

One of the most important aspects of the website design for any eye care provider is readability. Ophthalmologist and LASIK surgeon Dr. Richard Foulkes has been a client of Page 1 Solutions for several years. He collaborated with us on a new website design for his practice that emphasizes visibility of the services he provides, as well as a clear eyeline to background information on Dr. Foulkes.

Take a look through the phoropter in the home page banner to see the updated design for the Foulkes Vision website:

Foulkes Vision

mobile-first website design for Foulkes Vision

- Practice areas: LASIK, cataract surgery, eye care

- Date website went live: February 12, 2019

- URL: https://www.glassesfree.com/

Statistics on Website Redesigns

What Your Old Website May Be Costing Your Practice

We all recognize the importance of having an effective practice website in 2019.  Not only is it a key element to getting higher Google rankings and exposure, it is the hub of all your marketing and advertising efforts and investments. This includes media advertising, social media marketing, internal marketing, as well as referral marketing to professionals and clients.

The vast majority of higher quality leads will visit your website at some time prior to contacting your office.

Yet, many practices are resistant to redesigning their website, even when they recognize:

How Long Will It Take to Redesign My Website?

A common question that our clients ask us when considering a redesign of their website (or a new design, for that matter) is how long it's going to take to have a completed design. Typically, the website design process at Page 1 Solutions takes 4-6 months. There are factors that can put it at the quicker end of that list, and I am going to go into some of that in today's video blog on that topic. 

Of course, when shopping around for a company to redesign your site, you will likely find companies that say "We're the best, we can design your site in a month!" Something I always remind my clients to ask themselves is: If a company isn't busy and can turn around an involved process like a website design that quickly, why aren't they busy? Why don't they plan to get busy?

Website Design Digest: Plastic Surgery – January 2019

We are always proud to announce the launch of eye-catching website designs that move with exciting aesthetic trends. Board-certified plastic surgeon Dr. Brenda Schiesel recently opened her breast and body center for men and women in Tulsa, Oklahoma. The design features a host of contemporary imagery in a mobile-first format that easily directs patients to a host of procedure options.

Please join us in celebrating the digital and physical grand opening of South Tulsa Plastic Surgery!

South Tulsa Plastic Surgery

mobile-first custom website design for South Tulsa Plastic Surgery

- Practice areas: Breast and body contouring surgery for women and men

- Date website went live: January 29, 2019

Website Design Digest: Dental – January 2019

We begin 2019 with the launch of a new custom website design for a client who has been with Page 1 Solutions for 10 years. We are very proud of the lengthy collaboration we have had with The Dentists of Omaha, Nebraska, providing marketing for their 4 offices in the Hillsborough, Dundee, Ralston Square, and Village Pointe areas of the city.

The new website provides easy access to dentist information, scheduling options, and more for each location, as well as custom photography for the practice as a whole.

The Dentists

The Dentist - custom website design for dental offices in Omaha, Nebraska

- Practice areas: General and family dentistry, dental implants, cosmetic dentistry

- Date website went live: January 9, 2019

What Features Should I Have On My Website?

Every website is going to be somewhat different and unique not only to the business it represents but also to the audience that it serves. However, there are a few standard features that every website should have in order to do three main things:

  • Inform users with great content
  • Engage users with images of your business
  • Get business by generating leads

Provide Useful and Unique Information

If you’ve done any research on how to approach digital marketing and websites, you’ve probably heard the phrase “content is king.” This statement is true: A website is essentially a container for information regarding your business, how to contact your office and what makes your business better or different than others like it.

Website Design Digest: Legal – December 2018

The heartland is a place where people get to know their neighbors and come together when they need help. Although they are in different states and practice different types of law, both of the new website designs for these law firms use custom photography to create a neighborly atmosphere that helps potential clients get to know the attorneys who can help them in their time of need.

Here is a look at the legal website designs that went live at the end of last year:

William R. Noelker Attorney at Law, PLLC

mobile-first website design for William R. Noelker Attorney at Law

- Practice areas: Bankruptcy, corporate and business law, hemp law

- Date Website Went Live: December 3, 2018

Website Design Digest: Cosmetic – December 2018

Happy New Year! We welcome 2019 with a look at one of the custom website designs that fills our team with pride.

Allure Medi-Spa is a destination for non-surgical facial and body rejuvenation in Pennsylvania's Main Line area. The new design captures attention by taking visitors on a digital tour of the office. Custom photos take prospective patients inside the medical spa via their computer or mobile device, and then provide easy appointment scheduling, access to special offers, and more.

Allure Medi-Spa

mobile-first website design for Allure Medi-Spa

- Services: Body contouring, injectables, skin treatments

- Date Website Went Live: December 6, 2018

- URL: https://www.allure-medispa.com/

Better Website Updates Demand Better Data in 2019

Updating your website should be part of your 2019 digital marketing plans. Whether that means simple updates, adding strategic calls-to-action elements, modifying your mobile display, or building a whole new site, your website needs to adjust to your changing online audience.

Many practices have opinions about what they think should be changed, but have no data to substantiate those decisions.  Thus, they do nothing; or wait for their webmaster to provide recommendations and suggestions that never come.

If you are looking to make updates for 2019, but need more than just a gut feeling, here are 4 easy-to-do steps to leverage Google Analytics and actual user data.  Use them to gain insights and guide your website updates to ensure they have a positive impact on your ROI in the coming year.

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