Web Design and Development

What Features Should I Have On My Website?

Every website is going to be somewhat different and unique not only to the business it represents but also to the audience that it serves. However, there are a few standard features that every website should have in order to do three main things:

  • Inform users with great content
  • Engage users with images of your business
  • Get business by generating leads

Provide Useful and Unique Information

If you’ve done any research on how to approach digital marketing and websites, you’ve probably heard the phrase “content is king.” This statement is true: A website is essentially a container for information regarding your business, how to contact your office and what makes your business better or different than others like it.

Website Design Digest: Legal – December 2018

The heartland is a place where people get to know their neighbors and come together when they need help. Although they are in different states and practice different types of law, both of the new website designs for these law firms use custom photography to create a neighborly atmosphere that helps potential clients get to know the attorneys who can help them in their time of need.

Here is a look at the legal website designs that went live at the end of last year:

William R. Noelker Attorney at Law, PLLC

mobile-first website design for William R. Noelker Attorney at Law

- Practice areas: Bankruptcy, corporate and business law, hemp law

- Date Website Went Live: December 3, 2018

Website Design Digest: Cosmetic – December 2018

Happy New Year! We welcome 2019 with a look at one of the custom website designs that fills our team with pride.

Allure Medi-Spa is a destination for non-surgical facial and body rejuvenation in Pennsylvania's Main Line area. The new design captures attention by taking visitors on a digital tour of the office. Custom photos take prospective patients inside the medical spa via their computer or mobile device, and then provide easy appointment scheduling, access to special offers, and more.

Allure Medi-Spa

mobile-first website design for Allure Medi-Spa

- Services: Body contouring, injectables, skin treatments

- Date Website Went Live: December 6, 2018

- URL: https://www.allure-medispa.com/

Better Website Updates Demand Better Data in 2019

Updating your website should be part of your 2019 digital marketing plans. Whether that means simple updates, adding strategic calls-to-action elements, modifying your mobile display, or building a whole new site, your website needs to adjust to your changing online audience.

Many practices have opinions about what they think should be changed, but have no data to substantiate those decisions.  Thus, they do nothing; or wait for their webmaster to provide recommendations and suggestions that never come.

If you are looking to make updates for 2019, but need more than just a gut feeling, here are 4 easy-to-do steps to leverage Google Analytics and actual user data.  Use them to gain insights and guide your website updates to ensure they have a positive impact on your ROI in the coming year.

Page 1 Solutions Earns Honorable Mention in 2018 Content Marketing Awards

Last month we shared with you the great news that Page 1 Solutions was part of a select group of finalists in the Website category of the 2018 Content Marketing Awards. Today PR Daily announced the winners, and we are pleased to report that our website and content marketing for board-certified plastic surgeon Dr. Sacha Obaid was awarded an honorable mention.

Dr. Obaid is an outstanding marketing partner. He takes the initiative to brand his practice, North Texas Plastic Surgery, as a destination for cosmetic patients in the Dallas-Fort Worth area while consistently collaborating with our team members to take full advantage of innovative marketing tactics, including:

Website Design Digest: Legal – November 2018

A name is a powerful thing. The eponym approach to naming your law firm can build recognition among clients, enabling the founding attorney to build a brand with a title clients recognize.

The following legal website designs both use the experience and results of the attorneys to build a quality association with name recognition:

Jim Miron, Attorney at Law

mobile-first website for Jim Miron, Attorney at Law

- Practice areas: Personal injury; car, truck, and motorcycle accidents; slip and falls

- Date website went live: Nov. 20, 2018

- URL: https://www.bridgeportpersonalinjury.com/

Tips to Update Your Website in 2019

It is the time of year to start making digital marketing plans for 2019.  For many practices, that includes updating their website, or building a new one.  Because top performing websites require a significant investment of both money and time, planning is essential for budgeting and development.

I shared an article last year about planning your website update or redesign in 2018 that provided some strategies that are probably even more applicable today.  Some of them included:

Website Design Digest: Legal – October 2018

One of the most important roles of any website design for a lawyer or law firm is representing the priority practice areas. Our latest client to undergo a mobile-first website redesign made a stunning, representative image the focal point of the home page banner.

See how our client Hickey Law Firm integrates a combination of high-quality photography with compelling call-to-action text to connect with, inform, and convert prospective clients into new leads.

Hickey Law Firm, P.A.

mobile-first custom website design for Hickey Law Firm

- Practice areas: cruise ship accidents and maritime law cases, car and truck accidents, medical malpractice

Website Design Digest: Cosmetic – September 2018

Dr. Ron Brown provides a wide range of aesthetic services to patients in and around the Edmonton area of Alberta. With offices in Sherwood Park, St. Albert, and Spruce Grove, he and his team are able to offer advanced cosmetic procedures and spa treatments for men and women with many aesthetic and health goals.

Here is a look at the new custom website for Dr. Brown's cosmetic practice:

True Balance Longevity Institute

mobile-first website design for True Balance Longevity Institute - smartphone and desktop views

- Services: Bioidentical hormone replacement therapy, laser hair removal, injectables and fillers

Website Design Digest: Legal – September 2018

Custom photos are a great way to bring prospective clients into your office and introduce them to your team. That's why the best-looking websites have a robust collection of original pictures, rather than stock.

Let's take a look at two new custom websites for attorneys and law firms who have opted for an original online aesthetic:

Lewis Kuhn Swan PC

tablet, desktop, and smartphone views of Lewis Kuhn Swan PC custom law firm website design

- Practice areas: Employment law, insurance bad faith, legal malpractice

- Date website went live: Sept. 6, 2018

- URL: https://www.lks.law/

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