Video continues to be an essential marketing strategy for any business that is looking to generate interest, grow exposure and drive leads. Most business owners nowadays are aware of all of the benefits that having solid videos online can have on their overall marketing and branding efforts. Just as your website houses all of the important information related to your business, your YouTube page should function in the same fashion.
Having a properly optimized YouTube channel where all of your videos are housed will not only provide that added online exposure to relevant audiences, but also a user-friendly experience to anyone who visits your channel.
You can take a number of steps to optimize your YouTube channel effectively, but here are the top 4 areas to get started:
American street photographer Garry Winogrand said, “Photography is about finding out what can happen in the frame. When you put four edges around some facts, you change those facts.” So, the question I pose to my clients is: What facts about your work do you want to focus on? Is it your excellent customer service, your fun loving staff, or even the high quality of your work?
Below you will find tips on how to frame up better testimonial videos, behind-the-scenes images of your practice, and consistently high-quality before-and-after photos. Whether you’re an Ansel Adams behind the camera or if you only know how to take a selfie, these tips are for you.
It’s no secret that online videos can play a major role in any business looking to promote, brand and gain overall exposure. Almost exactly 1 year ago, I wrote a blog post on 3 Ways Online Video Benefits Your Digital Marketing, all of which still hold true today.
As the importance of video continues to grow, so does the conversation on how to best utilize video AND how often one should be uploading new videos. For the purpose of this blog, the focus is going to be the frequency with which you should be publishing videos on an ongoing basis.
When thinking about how to best introduce your custom videos to the world, there are 3 things to consider:
By John Gaumnitz, Senior Internet Marketing Consultant
Videos have become one of the most powerful and effective tools in the world of online marketing. By 2017, video content will represent 74% of all Internet traffic (According to KPCB) and Cisco projects that global Internet traffic from videos will make up 80% of all Internet traffic by 2019 (According to Small Business Trends).
Video has become a highly effective marketing tool for any business looking to grow its exposure. Lawyers and doctors who use video to earn the trust of potential clients, educate them and foster strong relationships are edging out the competition and positioning their practice as the knowledge expert.
By Andrea Techlin, Internet Marketing Consultant
There are many reasons to create videos to promote your practice. It allows you to build brand awareness by putting a face to your business. You are able to share your expertise and create a personal connection with your clients or patients as you help answer their questions.
Videos can also benefit your search rankings – YouTube is the second largest search engine (owned by Google), and video results are more desirable and less competitive. Google knows people prefer watching a video to reading an article.
Written by Jake Johnson, Internet Marketing Consultant
Whether we’re searching the Internet for product reviews, installation instructions or FAQ’s, there always tends to be a video communicating the information we need on the subject. The simple explanation for this: Videos sell.
Custom video content sells your products, services and even the brand of your practice itself.
How Does Video Help My Website?
With the ever-changing landscape of phone and tablet sizes, it is no wonder that we as a society are starting to prefer to consume content from some of our favorite brands in video form. There are plenty of additional benefits that can be added to your website as well. Google sees videos as high-authority resources that are easily digestible and shareable.
By John Gaumnitz, Internet Marketing Consultant
Watching videos on the Internet is an engrossing experience. Platforms like YouTube present an ideal way to get news, entertainment and information in a digestible format, and the growth of video on social networking platforms like Facebook, Instagram and Snapchat makes personalized versions of video content almost endless.
Your target customers are also fascinated by online video. This presents a critical opportunity to engage potential leads.
According to Hubspot, embedding a video on a landing page increases conversions by 80%. Here at Page 1 Solutions, we also see video search results for more than half of the keyword phrases our clients are targeting.
Happy 4th of July!
In the spirit of the holiday weekend, I thought I would share some news about a FREE video production offer from YouTube and insights to expand your online marketing strategy and results through video.
Free YouTube Video Production
A couple of weeks ago, YouTube announced that it launched a new program to produce free professional video advertisements for small businesses that commit as little as $150 of their advertising budget on YouTube. The program is called “Director Onsite”.
The video production uses a template-based process that includes up to 2 hours of script writing, 3 hours of video shoot time, and 30 minutes for video ad set up. YouTube indicates that the entire process takes about 2-3 weeks.
Last week I had the opportunity to meet face-to-face with a client of ours while I was in Canada for a long weekend. Dr. Gordon Chee, a cosmetic dentist in Calgary, and I went out to breakfast and visited his dental practice, Aesthetic Dental Studio.
At the end of our meeting, he said “I’m so glad we met! I told my wife last night that I felt like I was going on a blind date!”
“Really?” I questioned. “Not me… I felt like I already knew you!”
While Dr. Chee has been with Page 1 Solutions for nine years and I have been his account manager for more than three years, it occurred to me that he’s only heard my voice and seen a static image of me in my email signature. I, however, have watched Dr. Chee in many videos and already had a strong visual connection with him even though I hadn’t yet met him in person.
But through his video marketing efforts, I felt like I really KNEW Dr. Chee!