Social Media

Denver Digital Summit Recap 2019

This week the Digital Summit made its annual stop in Denver, and our Social Media Specialist team was in attendance. In this conference, the agenda covers everything digital – from SEO to design to social media content strategy to mobile optimization.

The speakers are from some of the world’s leading brands, both those that we use in everyday life and programs that help us maximize your marketing dollars at Page 1.

Day 1

One of the main words that I heard continuously throughout the day was “authenticity”. Now, I’m sure we all know the meaning of the word, but what does it mean when it comes to marketing?

4 Ways to Utilize the Facebook Pixel

The secret to high-performing Facebook ads is to take advantage of the Facebook ad pixel: a piece of Javascript that is inconspicuously placed on your website that tracks whenever a user takes action. Setting up the Facebook pixel can be accomplished in a matter of minutes. The code can be installed by integrating your website’s Google Tag Manager account or by manually installing the code under the header section of your website. You can even double check that the pixel was properly implemented by installing the Facebook’s Pixel Helper plugin on your Chrome web browser.

Are You Ready to Join the (Facebook) Group?

Groups: The Next Big Thing

Facebook is a constantly evolving platform, with new features rolling out on a regular basis. More emphasis continues to be placed on Groups as Facebook begins to shift its focus to creating a communal experience for users. Now Group members can consist of both personal profiles of users and business Pages. That’s right - Pages can join Groups now, too!

How To: Facebook & Instagram Live Video (May, 2019)

How to Go Live on Facebook and Instagram in 2019

Facebook is in constant flux. The product and features therein are always evolving, and so must the ways in which marketers and advertisers utilize the platform for business.

In the face of declining organic reach and increased paid ads competition, how can marketers effectively get their message across? What strategies are the most effective in 2019? One content type clearly leading the pack is video, and particularly live video.

Case Study: Using Facebook Ads to Drive Leads for a New Plastic Surgery Practice

Generating leads for any practice can be difficult at times, but when the practice and overall online presence are brand new it can prove to be even more challenging. Page 1 Solutions encountered this exact issue after a new plastic surgery practice in Tulsa, Oklahoma, came onboard as a client in September 2018.

Once the client’s website went live, Page 1 Solutions utilized Facebook Conversion ads to generate leads and brand awareness using a limited-time breast augmentation special. We ran the Conversion ads for one month (February 22-March 20) using a budget of $750. In order to further optimize these ads, we created mobile-friendly, 10-second video ads which helped increase overall reach and engagement.

Find out what steps Page 1 Solutions took to create a successful breast augmentation Facebook Conversion ad campaign (which concluded with a 20.8% lead-to-conversion rate) in the SlideShare below:

Boosted Post vs. Facebook Ad: What's the Difference?

As many of you know, a Facebook ad is an advertisement displayed on Facebook that includes various targeting and placement options. Facebook ads typically function as long-term campaigns that help reach specific long-term marketing goals, such as creating brand awareness, generating traffic to a webpage, or obtaining new leads. Facebook ads can be created using several popular campaign types such as likes, clicks-to-website, and native lead generation.

Boosted posts are Facebook posts that are “boosted” with a paid budget. In many ways, boosted posts function like ads, but they are able to reach both organic and paid audiences. Boosted posts help increase engagement and generate brand awareness.

Case Study: CoolSculpting Event Marketing with Facebook Native Leads Ads

Facebook Ads Event Lead Generation Results

Background:

One of our clients, a plastic surgeon and his staff, routinely hosts CoolSculpting events at each of their practice locations. They have faced some difficulty in the past with promoting these events and reaching their goals for attendance.

Events are a great way to raise awareness of your practice and services. Sponsoring an event full of fun activities, giveaways, and exclusive offers for attendees can help attract new potential patients and both delight and potentially upsell your existing patient base.

Are Facebook Ads Still Viable for Your Marketing Strategy?

The Clear History feature on Facebook is looming, and it leaves marketers and their clients wondering what that means for Facebook Advertising. First let’s talk a little about what this “Clear History” feature is. 

Zuckerberg explained it this way in a post last year in a post after Facebook’s F8 Conference: “In your web browser, you have a simple way to clear your cookies and history. The idea is a lot of sites need cookies to work, but you should still be able to flush your history whenever you want. We’re building a version of this for Facebook too. It will be a simple control to clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on.” Zuckerberg also noted that if users clear their history, “Your Facebook won’t be as good while it relearns your preferences.”

Funnel Marketing Campaign Drives Leads for LASIK Surgeon

High-cost, high-involvement purchase decisions typically take a long time to convert buyers to the action stage of the buyer cycle. Funnel campaigns are a desirable option for practices that want to streamline the purchase decision process.

What Is a Funnel Campaign?

Elias St. Elmo Lewis founded the concept of a funnel, defined as “a series of steps the customer follows, each one leading them closer to purchasing your product”. A social media marketing funnel campaign essentially guides users through the purchase decision process by utilizing retargeting methods in paid ads with marketing messages that align with each step in the decision process. At a glance, there are four steps in a funnel campaign approach that align with the audience's position in the funnel. Lewis defined these four steps as:

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