If you’ve ever studied theater or film, you’ve probably heard about “breaking the fourth wall.” When an actor breaks the fourth wall, they leave the confines of the script and begin talking directly to the audience. One of the best examples of this technique is the classic 1986 film Ferris Bueller’s Day Off. As Ferris tricks and charms the other characters in the movie, he often breaks scene to talk directly to the camera, giving the audience the feeling that they are in on the joke. And they are: breaking the fourth wall establishes a relationship between the performer and the audience, removes the barrier that separates them, and lets the audience engage with the performance in a new way. Suddenly, the audience is a part of the production.
Boosted posts and Facebook ads are paid social media advertising opportunities that every campaign strategy should utilize in order to obtain optimal results for both short-term and long-term marketing goals. They function very similarly in the sense that they are both ads that use a paid budget to reach segments of a target market. However, boosted posts and Facebook ads differ in many ways.
Do you know the difference between a boosted post and a Facebook ad? Find out by watching the short video below, or contact Page 1 Solutions at 800-368-9910.
Love it or hate it, Twitter isn’t going anywhere anytime soon. Where else can you discover news and stories happening throughout the world in real-time, directly interact with brands, celebrities, and political figures, and openly share your thoughts with thousands, even millions of other people with just a few taps of your fingers?
Indeed, Twitter has forever changed the ways in which we communicate. For better or worse, it has interwoven itself into the very fabric of modern culture and taught us what it means to be ever-connected to people and businesses across the globe.
The personality of your practice guides and enhances so much of your digital marketing strategy. However, SEO and other campaigns often require technical skills that make it difficult for lawyers, doctors, and dentists to manage their own marketing.
Many marketing strategies require partnership with an experienced agency to succeed. But social media marketing has a lower barrier of entry, affording business owners the opportunity to connect with customers using their own voice on easy-to-use online platforms.
Despite the recent controversy with Mark Zuckerberg over Facebook, social media is a valuable asset to companies as a marketing tool. Social media helps to grow brand awareness, create brand personas, encourage engagement, drive purchase behavior and foster brand loyalty through rich content. It is also an effective means of targeting ads to a market by interest and demographic data.
Point 1: Brand Awareness
Social media gives brands an opportunity to have an online presence – with personality! As you may already know, brand awareness is the first step in any marketing process. In order for any person to pursue your service, they must be aware of what you are offering.
It was recently reported that private data belonging to 87 million Facebook users was gathered and sold for political gain by a data collection company called Cambridge Analytica. The breach has caused users to question the ethical standards of social media platforms like Facebook and wonder how they can prevent their private data from circulating among third-party companies without their permission.
People need products and services, and businesses need to advertise to reach them and stay competitive in the marketplace. Despite some recent controversies, Facebook remains a viable channel to reach the people that matter most to your practice.
There are a number of things to keep in mind from conceptualization to launch in order to get the best results and return on investment from your ads. Please watch Daniel Brophy, one of our Social Media Specialists, discuss the top 5 things you must do when launching a new Facebook ad campaign!
When Instagram first emerged on the social media scene in 2010, it was solely used to share photos with friends. However, like most social media platforms, Instagram has evolved greatly over the years and added videos to its repertoire. Although they started small (videos could only be a maximum of 15 seconds long), Instagram videos have grown exponentially since they were first introduced in 2013. In fact, within 24 hours of the introduction of Instagram videos, 5 million videos were uploaded to the app. And, as of last year, videos made up 33% of all content published to Instagram.
Digital Marketing Strategies You Can Learn from the Queen Herself
You might be wondering: How can I learn anything practical about marketing my medical, dental or legal practice from Beyoncé? Great question – and one I asked myself a few years ago when a friend first handed me the book “Brands That Rock” by Roger Blackwell and Tina Stephan.
In it, Blackwell and Stephan explore the (many) steps it took for some of the most iconic musicians – the Rolling Stones, Elton John, Aerosmith, and Madonna – to become the household names they are today. At this point, it seems hard to believe that those musical artists/bands weren’t instantly born into stardom and that they, too, had to start somewhere – but of course, they did.
As you’ve surely heard by now, Facebook recently announced another huge change to the way content is displayed and prioritized in its News Feed. The majority of public content from brands, businesses and the media will soon be eradicated, leading many people to call it the death of organic reach for Facebook Business Pages.
Please watch Daniel Brophy, one of our Social Media Specialists, discuss why you shouldn't be overly worried about this update, and what you can do today to make sure Facebook remains a viable marketing channel for your practice.