When it comes to running your practice, there are so many aspects to marketing your services that it can seem a bit overwhelming. From organic rankings to lead generation, no business’ marketing strategy is exactly the same. When trying to juggle everything that goes into promoting your practice, it’s only natural that some things may fall by the wayside – and usually the items that could use…Read Full Post
For Lawyers, Doctors, and Dentists
The only way we can be interested, consider, or take action on anything we want, need, or desire is by becoming aware of it. If we are not aware of something, then we simply do not know that it exists.
For this reason, brand awareness is the first step in the marketing funnel. Once consumers become aware of a product or service, they can manifest their need, want, or…Read Full Post
Following the Cambridge Analytica Facebook scandal of 2018, social media users have been drawn to more “authentic”…Read Full Post
We all acknowledge that referrals should make up a large percentage of your overall new business. That includes referrals from other professionals that send you clients because of your relationship and expertise.
“Within two months of the campaign, I was able to connect with a lawyer who referred me around 40 new cases!” Read Full Post
Gabriel Sanchez-Sepulveda, Esq., Los Angeles…
Co-Written by…Read Full Post
Groups: The Next Big Thing
Facebook is a constantly evolving platform, with new features rolling out on a regular basis. More emphasis continues to be placed on Groups as …Read Full Post
Facebook is in constant flux. The product and features therein are always evolving, and so must the ways in which marketers and advertisers utilize the platform for business.
In the face of declining organic reach and increased paid ads competition, how can marketers effectively get their message across? What strategies are the most effective in 2019? One content type clearly leading…Read Full Post