As 2019 comes to an end, we’re not only nearing the end of a year but the end of a decade. It's difficult to fathom all that has…Read Full Post
For Lawyers, Doctors, and Dentists
2020 is almost here, if you can believe that! What does the coming year hold in store for the world of social media marketing?
Social media platforms have become so ubiquitous that it’s easy to forget just how new they really are in the grand scheme of things. Nevertheless, these channels are entering a new phase of growth and maturity.Read Full Post
One of the fastest growing social media trends is Stories. Stories are short posts – they can be video or static images – that disappear after 24 hours. While stories are available on both Facebook and Instagram with very similar features, Instagram Stories are currently more popular.
According to…Read Full Post
A question we frequently hear from our clients is: What exactly is the difference between a Facebook Business page and a Personal page? Although the answer may seem simple, the difference between the two is critical for managing and optimizing your practice’s social media presence.
Simply put, a Facebook Business page represents a business or brand and showcases the services it…Read Full Post
The market for professional services is crowded and competitive. It takes a concerted…Read Full Post
When it comes to running your practice, there are so many aspects to marketing your services that it can seem a bit overwhelming. From organic rankings to lead generation, no business’ marketing strategy is exactly the same. When trying to juggle everything that goes into promoting your practice, it’s only natural that some things may fall by the wayside – and usually the items that could use…Read Full Post
The only way we can be interested, consider, or take action on anything we want, need, or desire is by becoming aware of it. If we are not aware of something, then we simply do not know that it exists.
For this reason, brand awareness is the first step in the marketing funnel. Once consumers become aware of a product or service, they can manifest their need, want, or…Read Full Post
Following the Cambridge Analytica Facebook scandal of 2018, social media users have been drawn to more “authentic”…Read Full Post
We all acknowledge that referrals should make up a large percentage of your overall new business. That includes referrals from other professionals that send you clients because of your relationship and expertise.