Social Media

Our Relationship With Facebook Has Changed, But It Remains a Highly Viable Marketing Channel!

facebook is here to stay as a viable social media marketing channel

Last week, a Pew Research survey indicated that Americans are changing their relationship with Facebook. I did a brief write-up last week discussing why this might be happening, and what it means for brands and businesses that rely on the platform as part of their overall digital marketing strategy.

Facebook Fallout: Research Shows Social Giant Losing Users (esp. Millennials)

Facebook has dominated the social media space and much of the greater online landscape for the last decade or more. Facebook essentially wrote the book on what it means to be a social media platform. At the end of the day, it is a product. And all products go through a life-cycle. Facebook may very well be entering into more of a maturity phase. It is inevitable to see a shift in user behavior and consumer perceptions of the platform. 

Does Social Media Affect Search Rankings?

For many years, the connection between search engine optimization and social media activity has been contentious at best. They seemed to exist on two different planes: Social media was largely confined to the platform(s) you used, while search rankings were influenced by hundreds of factors on and off of your website.

Google has said time and time again that social media signals are not a direct ranking factor in search results. But, certain social activities do correlate strongly with better search results.

So, whether you invest in social media marketing with an agency or handle it on your own time, the answer is yes: search rankings can improve with an active social media presence!

Should I Be On Instagram?

Is your business on Instagram? This is a question that is probably coming up more and more in conversations with customers. Some businesses (shockingly) don’t know if they have one, some are not on it, but most are, becoming more aware of its importance and allocating efforts to be more active on it. For businesses that are not on Instagram, the common excuse is because they just do not want to learn how to manage another platform. In reality, Instagram is a platform that should not be ignored for any business out there looking to grow their overall exposure. In this blog post, I am going to detail why it is important for your business to not only be on Instagram, but to be active on it:

Two Major Facebook Updates: Rate Users and How Customers Recommend Your Practice

In the past week, there have been two major news updates about the Web’s most popular social media platform.  These changes will impact both Facebook users, as well as your practice. 

The first news was that Facebook has started to judge the credibility of its users as a way to predict their trustworthiness when flagging problematic content.  The second relates to Facebook Business Pages and how customers can publicly announce their satisfaction with your practice.

Too Many Social Profiles? It's Time to Make the Merge!

More Is Not Merrier

The point of social media marketing is to have a seamless marketing message across multiple platforms using a uniform username that represents your business, brand or service. When multiple profiles are created under your business name, it will scatter your audience rather than consolidate it on a given social media platform.

For starters, managing several pages can be messy. It takes additional time, energy and organization to watch and engage with multiple profiles. The analysis process will also become tedious and inefficient due to the additional time and energy it takes to compound data from multiple profiles.

Dissecting the Social Media Funnel

Social media marketing has evolved significantly in just the past few years. What started as a way to create brand awareness, social media now has the ability to generate qualified leads that have the potential to convert into customers. However, it’s important to utilize a social media funnel in order to engage with your potential customers at their stage in the buyer’s journey.

Similar to a traditional sales funnel, the social media funnel starts out by drawing in a new audience by making them aware that your product or service exists. From there, the levels of the funnel get narrower as unqualified users fall out of the funnel. The social media funnel aims to optimize your advertising budget and strategy by carefully targeting those who are interested in your practice and are more likely to convert.

Video: Can Facebook Advertising Generate Leads?

Can you generate leads with Facebook Ads? The Social Media Team at Page 1 Solutions hears this question on a near-daily basis.

Long story short, the answer is yes! You absolutely can generate quality leads with Facebook Ads. However, there are a number of things you need to understand and do in order to make this happen.

In this video, our Social Media Specialist Daniel Brophy discusses the most effective strategies for lead generation with Facebook Ads.

Beyond the Wall: Creatively Connecting through Social Media

If you’ve ever studied theater or film, you’ve probably heard about “breaking the fourth wall.” When an actor breaks the fourth wall, they leave the confines of the script and begin talking directly to the audience. One of the best examples of this technique is the classic 1986 film Ferris Bueller’s Day Off. As Ferris tricks and charms the other characters in the movie, he often breaks scene to talk directly to the camera, giving the audience the feeling that they are in on the joke. And they are: breaking the fourth wall establishes a relationship between the performer and the audience, removes the barrier that separates them, and lets the audience engage with the performance in a new way. Suddenly, the audience is a part of the production.

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