The Clear History feature on Facebook is looming, and it leaves marketers and their clients wondering what that means for Facebook Advertising. First let’s talk a little about what this “Clear History” feature is.
Zuckerberg explained it this way in a post last year in a post after Facebook’s F8 Conference: “In your web browser, you have a simple way to clear your cookies and history. The idea is a lot of sites need cookies to work, but you should still be able to flush your history whenever you want. We’re building a version of this for Facebook too. It will be a simple control to clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on.” Zuckerberg also noted that if users clear their history, “Your Facebook won’t be as good while it relearns your preferences.”