Social Media

5 Ways to Market Your Practice Via Facebook Messenger

5 ways to marketing your practice via facebook messengerIf you were to make a list of the top forecasted marketing trends in 2019, Facebook Messenger marketing would definitely make the cut.

Currently, some 1.3 billion people use Messenger every month! This fact highlights just how it important it is for businesses to be active and engaged on their Facebook page. Online users message brands to inquire about products and services, schedule and hours, or to give feedback and/or receive support for previous purchases and experiences.

4 Social Media Trends to Look for in 2019

With 2019 just around the corner, now is the time for digital marketers and practice owners to begin mapping out a social media strategy for the new year. Following a rather tumultuous year for social media, platforms were required to make major changes in order to regain users’ trust and correct flawed data protection policies.

Many of these changes will continue to affect the social media trends we expect to see in the next year. Read on for a prediction of the top 4 social media trends you're most likely to see in 2019!

The Modern Day Commercial: Facebook & Instagram Stories Ads

The Facebook and Instagram Feed once satisfied the hunger for social media that millions of users craved. Now, users have worked up a different appetite: for Stories. With a steady increase in usage over the years, it is safe to say that Stories are the future of social media marketing and advertising.

As user behavior changes on social media platforms, advertisers need to adapt to these changes in order to effectively deliver their marketing message to desired customers.

Checklist: What Can a Social Media Specialist Do For Your Practice?

what do our social media specialists do for our social clients

The social media landscape is always changing, but one thing hasn't changed: it remains a viable channel for marketing and growing your practice.

Social media platforms present a highly visible and accessible means for you to showcase what your practice and brand are all about. They allow you to connect with and grow your audience, and offer value to your existing and prospective client base.

When a strong foundation of an organic social media presence is combined with a cohesive paid ads strategy, you can drive relevant traffic to your website and even generate leads for relatively low cost.

Adapting to Social Media Marketing

There is a reason why light bulbs evolved from fire, why laptops evolved from desktops, and why cell phones evolved from landlines. The reason is technology, and the efficiency that is derived from using technology. 

This can be compared to how digital marketing has evolved from traditional marketing practices. Since we have access to computers and are communicating online, brands and companies need to adapt to digital marketing trends, specifically social media marketing. Companies that do not adapt will not survive in the modern day marketplace. 

Social media marketing is vital to forming brand awareness among segments of your target market. In North America alone, 89 percent of the population is online, with 77 percent of Americans using social media.

7 Tips to Increase Your Social Media Engagement + 3 Ways This Can Benefit Your Online Exposure

We all know that it is important for businesses to have a presence on social media and be active on it. There are many people who consider social media and SEO as two separate entities that act two different ways. Well, that couldn’t be further from the truth.

In this blog post, I will detail the importance of how engaging social media posts can also contribute to your overall online exposure.

1. Understand Your Target Audience

Having a target audience in mind will help you come up with content that will resonate with the people whose business you are trying to earn. Investing efforts in reaching the people who are more likely to need your services will not only provide that relevant exposure, but also help brand and drive business your way.

Use Screen Time Limits to Your Advantage on Social Media

two guys engrossed in their smartphonesToday, people are deciding to be more conscious of the amount of time they spend on their mobile devices in general and social media apps in particular. In fact, Apple's newest iOS update features new screen time tools that are designed to give users a better idea of just how much time they look at their phones and what apps occupy the most time spent staring at a screen. This new screen time feature also gives you the option to create notifications that make it easier to limit the time you spend on certain apps.

Snapshot: A Day in the Life of a Social Media Specialist

As a Social Media Specialist, I am often asked by friends, family members, and the occasional colleague what exactly it is I do on a day-to-day basis. In their minds, my job consists solely of Likes, Follows, funny GIFs, and dealing with the latest Facebook security breach. Much to their surprise, my role as a Social Media Specialist extends far beyond that of friend requests and cat memes.

In my position, I have the opportunity to create and maintain our clients’ unique social media presence by retaining brand awareness, providing customer service, connecting with a target audience, and even generating leads through social media advertising. In reality, each day varies widely depending on our clients’ digital marketing needs. But to present a better idea of the work I provide my clients, I’ve broken down the top five job functions of a Social Media Specialist.

Our Relationship With Facebook Has Changed, But It Remains a Highly Viable Marketing Channel!

facebook is here to stay as a viable social media marketing channel

Last week, a Pew Research survey indicated that Americans are changing their relationship with Facebook. I did a brief write-up last week discussing why this might be happening, and what it means for brands and businesses that rely on the platform as part of their overall digital marketing strategy.

Facebook Fallout: Research Shows Social Giant Losing Users (esp. Millennials)

Facebook has dominated the social media space and much of the greater online landscape for the last decade or more. Facebook essentially wrote the book on what it means to be a social media platform. At the end of the day, it is a product. And all products go through a life-cycle. Facebook may very well be entering into more of a maturity phase. It is inevitable to see a shift in user behavior and consumer perceptions of the platform. 

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