There is a reason why light bulbs evolved from fire, why laptops evolved from desktops, and why cell phones evolved from landlines. The reason is technology, and the efficiency that is derived from using technology.
This can be compared to how digital marketing has evolved from traditional marketing practices. Since we have access to computers and are communicating online, brands and companies need to adapt to digital marketing trends, specifically social media marketing. Companies that do not adapt will not survive in the modern day marketplace.
Social media marketing is vital to forming brand awareness among segments of your target market. In North America alone, 89 percent of the population is online, with 77 percent of Americans using social media.