Standard vs. Long-Form Pages: What's Better for SEO?

overall results for long-form contentIn the digital marketing world, we’ve all heard the phrase content is king. While there are many different marketing channels your practice can utilize, there’s simply no way to take shortcuts with online content.

As Google’s algorithm gets smarter, it’s more difficult for web managers to manipulate their site to maintain optimal performance without uniquely written, high-quality content. Gone are the days of keyword stuffing and poorly written content that has your site ranking in the #1 SERP position.

In this article:

Get Better Google Local SEO Results - Frequently Asked Questions & Answers

Sometimes getting to the first page of important Google search results isn’t enough.  
In many cases, it’s even more valuable to get listed in the local map pack listings. Not only are those listings typically higher on the page than traditional organic listings, they are visually more compelling and have additional information like your phone number, reviews, address, hours, links to your website and directions.  

More Links, Same Problems? How Quality Backlinks Improve Your Listing

You’ve educated yourself enough on SEO to know that backlinks are important, but you know that you do not have the time it takes to find and get quality backlinks. So you did the next best thing and hired an SEO company that promised you lots of backlinks in a short amount of time. Over the span of a few months, you get reports showing you a growth in backlinks. But you haven’t seen your keyword rankings improve. Weren’t the new backlinks supposed to drive your keyword rankings to the top?

This assumption isn’t as simple as 1+1=2. There are more details that go into a backlink building strategy than just increasing the number of backlinks. Three main parts of this process are:

Written Content is Still King . . . Barely

Most SEO-related information and news has focused on Google’s ranking algorithm concentrating more on user experience; and that includes me.

For example, I recently shared this month’s Gooogle Speed update, where Google announced it will incorporate mobile site speed as a bigger ranking factor.  And since Google also publicly stated that it has rolled out mobile-first indexing (since the majority of its audience are on mobile), the speed update will likely impact rankings on all devices.

Google Elevates Mobile Agenda: Is Your Website Ready For The Speed Update?

Most practices realize Google wants to serve up web pages and content that give visitors what they want and provide a great experience.  For years, Google has researched online user activities and continually updates its algorithms to incorporate user experience elements as part of its ranking factors.

The vast majority of these updates are minor and rollout without much notice.  However, there are instances when they are more significant. Major updates force practices and marketers to change how they produce and deliver content to target users, if they want to get indexed and rank well.

In recent years, many of these updates have focused on Google’s commitment to mobile. 

Why Are Backlinks Important to SEO?

In today’s day and age, most people are familiar with SEO, or Search Engine Optimization. As everything continues to shift towards digital, so has the emphasis on doing what is necessary to make your website more visible within the search results pages.

When it comes to SEO, there are a number of moving pieces that will all contribute to the overall health and strength of your website. Having a solid backlink presence is one of the top ones.

In order to better understand what I am talking about here, I think it’s best to first describe what a backlink actually is: A backlink is essentially a hyperlink on another website that directs back to your website. 

Now that we have addressed what a backlink is, let’s talk about why they are important. Here is a breakdown of the top things you need to know:

Link Building Do's and Don'ts

Whether you’re a total newbie when it comes to SEO or you’re a seasoned White Hat SEO expert, you’ve likely heard about links and their importance. Perhaps you’ve even read my other blog post about link building.

Links are still a large part of gaining and keeping good rankings in Google searches, but not all links are created equal. Keep reading to learn my top 3 do’s and don’ts of link building.

Link Building Do’s

Natural Links

This is the number one piece of advice I can give you on link building. By focusing on adding quality content to your site, you are more likely to generate links from other domains. Focus on making your content and your site the authority in the subject matter you are discussing, and you’ll gain quality links easier.

Facebook's Clear History To Likely Boost SEO Marketing Investments

Facebook Clear History-Plastic Surgery, Law Firm, Dental SEOFacebook’s user privacy issues and recent announcement of its upcoming feature, Clear History, (which will allow you to delete personal data from your Facebook account) has sent shockwaves through the social media advertising world. It will also have an impact on the importance of organic SEO for direct-to-consumer marketers like you.

“Facebook is trying to distract attention from all the bad press about how it shared private user data with other companies and potentially malicious actors,” says Page 1 Solutions owner, Dan Goldstein, who was recently published in Search Engine Watch

What You Should Know about HTTPS and HIPAA Compliance

I’m sure you’ve heard plenty of convincing reasons to switch over to an HTTPS site; the deadline to do so is quickly approaching. I’d like to add one more convincing reason to that list which specifically applies to clients in the medical field: HIPAA compliance.

The first requirement for medical websites that handle electronic Protected Health Information, or e-PHI, is to ensure that any sensitive medical information is encrypted as it travels from a user to a website and finally to a server. This is called Transmission Security:


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