It seems like every year more online directories pop up, and it can feel overwhelming for business owners to try to keep up. It is easy to feel that these mass databases are chasms for your listing to get lost amongst the similar or spammy listings. You are not alone in your feelings, but don’t underestimate the savviness of the average online user. They are looking to see if you have taken…Read Full Post
For Lawyers, Doctors, and Dentists
It’s been said at least once that there are two kinds of people: those who ask for directions, and those who don’t. Although they might not be upfront about it, search engines will always ask for directions. And, just like people, they’re still likely to go their own way regardless.
So, in order to prevent anybody from getting lost, a good map is necessary. When it comes to your…Read Full Post
By now, most of us know the benefit images can provide when incorporated in your website’s content.…Read Full Post
It shouldn’t surprise you that Google has the…Read Full Post
Ever since the March 2019 Google Algorithm update, the focus of marketing agencies and specifically SEOs has been on Google's increased focus around Expertise…Read Full Post
The March 12th Algorithm Update
On March 12th of 2019, Google released…Read Full Post
Practices understand the importance of securing high Google rankings for important search queries your target audiences use to research your services and find you. Unfortunately, most practices have felt trapped and unable to directly impact their own rankings.
However, I want to share 5 tips that you and your team can start implementing to impact your Google rankings, particularly…Read Full Post
SEO is not all about organic rankings. And yet, many marketers continue to promote the idea that a place in positions 1 through 10 is not just the one and only goal of SEO, but the foremost goal of any digital marketing campaign.
This is an oversimplification. And, if you opt for simple solutions, you will only see simple results. That’s why Page 1 Solutions advocates a multi-channel…Read Full Post
It used to be much harder to track certain aspects of SEO ROI. But, with advances in online tracking, that gap has been bridged for the most part. Some aspects of SEO are still somewhat difficult to give direct attribution to and therefore calculate ROI. However, nowadays you can track everything from how users engage with your website to how effectively a page converts users into leads to the…Read Full Post
Are you launching a new website for your practice? Are you ready to invest in online marketing to help patients or clients find and choose you over your competitors? As you do your research and talk to different marketing companies about their search engine optimization (SEO) services, you will undoubtedly discover that there is a wide range in SEO pricing. Trying to understand the value of…Read Full Post