You’ve educated yourself enough on SEO to know that backlinks are important, but you know that you do not have the time it takes to find and get quality backlinks. So you did the next best thing and hired an SEO company that promised you lots of backlinks in a short amount of time. Over the span of a few months, you get reports showing you a growth in backlinks. But you haven’t seen your keyword rankings improve. Weren’t the new backlinks supposed to drive your keyword rankings to the top?
This assumption isn’t as simple as 1+1=2. There are more details that go into a backlink building strategy than just increasing the number of backlinks. Three main parts of this process are: