On-Site E-A-T Strategies for Better Search Results

Ever since the March 2019 Google Algorithm update, the focus of marketing agencies and specifically SEOs has been on Google's increased focus around Expertise, Authority and Trust (EAT) for YMYL (Your Money or Your Life) sites.

If you’re not sure what the March update changed or what EAT really means, then I recommend you read this informative blog post one of our SEO team members wrote after the update happened.

In short, Google wants YMYL sites to prove that the content on these sites is sourced from experts in the field who have high authority in their industry and can be trusted by users looking for their services. Many of our clients have these qualities, but we haven’t showcased them in the way that Google wants us to because it wasn’t an important ranking factor in the past.

Google Algo Updates, De-Indexing Issues, and the Importance of E-A-T in Your Online Marketing Plan

The March 12th Algorithm Update

On March 12th of 2019, Google released a broad core algorithm update that caused a lot of SEOs, site owners, and webmasters to take note. We saw a larger than normal amount of rank and traffic fluctuation in the days following the release of the update. This type of fluctuation is expected; we often see this happen after any major algorithm update by Google.

Restating much of the same advice the company gave after the Medic update the previous year (or, as Google has named it, the August 2018 Core Update), Google said there is no “fix” for pages that may perform less well after the update:

Top 5 Website Engagement Tips to Boost Google Results

Practices understand the importance of securing high Google rankings for important search queries your target audiences use to research your services and find you. Unfortunately, most practices have felt trapped and unable to directly impact their own rankings.  

However, I want to share 5 tips that you and your team can start implementing to impact your Google rankings, particularly those that participate in their website’s content, branding, calls-to-action, etc.

What Matters To Google; How You Can Help Yourself

There are hundreds of constantly changing ranking factors Google uses to index search results.  Yet, like most things, there are fundamental elements that make up the foundation, and those remain fairly consistent.  It’s why ranking results change, but not drastically from one day to the next.

Moz (an industry-leading SEO resource) conducted its 2018 Local Organic Ranking Factors and identified the top three:

The Real News about SEO and Ranking on Google

SEO is not all about organic rankings. And yet, many marketers continue to promote the idea that a place in positions 1 through 10 is not just the one and only goal of SEO, but the foremost goal of any digital marketing campaign.

This is an oversimplification. And, if you opt for simple solutions, you will only see simple results. That’s why Page 1 Solutions advocates a multi-channel approach to marketing that emphasizes a complement of strategies and KPIs. Some strategies improve SEO (organic rankings, local listings, backlink profiles, and more). Some improve client engagement and education. Some improve online reputation. Some improve lead generation.

What ROI Should I Expect from SEO?

It used to be much harder to track certain aspects of SEO ROI. But, with advances in online tracking, that gap has been bridged for the most part. Some aspects of SEO are still somewhat difficult to give direct attribution to and therefore calculate ROI. However, nowadays you can track everything from how users engage with your website to how effectively a page converts users into leads to the impact of offsite SEO.

While we don’t know exactly what Google’s algorithm is looking for when it crawls a site, we do know that Google looks at a website as best as it can through the eyes of a user. If your site has the necessary elements a user is looking for and it’s easy to use, then your SEO is likely on point.

What Should I Be Paying for SEO?

Are you launching a new website for your practice? Are you ready to invest in online marketing to help patients or clients find and choose you over your competitors? As you do your research and talk to different marketing companies about their search engine optimization (SEO) services, you will undoubtedly discover that there is a wide range in SEO pricing. Trying to understand the value of different SEO services can be confusing. SEO is often talked about as an intangible and elusive thing, and as a result, many people are not making informed choices.

All SEO providers and packages are not equal, and there is a reason for the difference in costs. Let’s take a look at the actual components of an SEO package and break it down to help you decide what is right for your needs.

Looking Back at the 2018 Google Algorithm Updates

If there’s one thing we know about the Google ranking algorithm, it’s that we don’t know a whole lot. Unless you’re a behind-the-scenes Google engineer, then you’re like the rest of the SEO community: left to speculate what exactly Google changed with every new algo update. As Google constantly works on improving organic search results for online users, we’re faced with a new ranking algorithm that can either boost our sites or leave us trailing behind our competitors.

In light of the new year, I thought it would be helpful to give a review of all of the 2018 Google algorithm updates. If you saw a major shakeup last year, it was probably around the time of a new algo update being rolled out. So go ahead: sign into analytics and see if any of the updates below had a big impact on your site’s organic search performance.

Technological Advancements and How They Are Changing the Way Users Find Your Business in 2019

Most business owners don’t need to be told twice that Google is ever-changing. With constant algorithm updates, advancements in machine learning, and “smart voice-directed devices” such as Google’s Assistant, Amazon’s Echo (Alexa), and Apple’s Siri, it's becoming increasingly difficult for business owners to adjust to the fast-changing nature of the digital marketing world. With these new devices and technologies now at the forefront of how users are searching for information, products, and services, Google is constantly refining its ranking process to serve up the most accurate and personally tailored search results at lightning-fast speeds.

In this article, we will discuss how these emerging technologies are changing the ways in which users search for information, as well as the way search engines are evolving with these changes and what this means for your practice’s SEO strategy heading into the new year.

Law Firm Marketing In a Down Economy – Boosted SEO Opportunity

Last week, I shared some insights on factoring a volatile economy into your 2019 marketing plans. For most elective, fee-for-service-based practices (plastic surgery, cosmetic dentistry, LASIK, etc.) a declining economy historically translated into a drop in consumer search activity and lead generation, and an increasing need to effectively compete for more market share.

This week, I want to paint a different picture for firms in the legal industry.

Having marketed law firms for over 25 years (long before Google), some of our team members have been through multiple swings in the economy over that time.  Generally speaking, we saw the majority our attorney firm clients (primarily in personal injury) experience an increase in consumer interest and generate more leads and cases during declining economic times. 

Google to Let Users Leave Comments on Search Results

Google is constantly rolling out a number of algorithmic updates. Many of Google’s updates are minor, but occasionally there are major ones that can really have an effect on the search results in significant ways.

2018 did not disappoint. Two of the most notable developments were the “Medic” core update and the Chrome Security Warnings for websites that don’t use HTTPS encryption. But the year isn’t over yet, with Google announcing another new feature that relates to what users can do within search results.


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