In the digital marketing world, we’ve all heard the phrase content is king. While there are many different marketing channels your practice can utilize, there’s simply no way to take shortcuts with online content.
As Google’s algorithm gets smarter, it’s more difficult for web managers to manipulate their site to maintain optimal performance without uniquely written, high-quality content. Gone are the days of keyword stuffing and poorly written content that has your site ranking in the #1 SERP position.
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