Reviews

Why Review Gating Is Bad for Your Online Reputation Management

Google No Longer Allows Review Gating or Cherry Picking Reviews

Google changed its Terms of Service in the last year on the policies concerning reviews on your Google My Business profile. This change is centered on what is known as review gating, also known as cherry picking reviews.

This change in policy directly affects the reviews and reputation management of many practices, as well as reviews and ratings platforms that are used to solicit reviews from clients and patients. But what does this change mean for you exactly?

Read on to learn what has changed and what you need to know about it.

Why Is It Important to Respond to Reviews?

It’s no secret nowadays that the constant and continuous generation of reviews is important for any business or brand. This is what the end user is seeking and interested in, so in turn it’s also something the search engines are also seeking and interested in. As the importance of generating more and more reviews continues to evolve, so has the importance of responding to reviews, good or bad.

In this blog post, I am going to detail the top 3 reasons why it is important to respond to any and all reviews you are able to generate, from both an SEO standpoint, as well as a customer service and branding standpoint.

How to Respond to Negative Reviews Without Breaking HIPAA Rules

Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and go for a walk before doing so. If you’re not careful in your response, you may be violating HIPAA’s rules and regulations.

Here is a strategy for responding to a negative review without violating HIPAA rules and regulations.

How Can I Control What People Write in Reviews About My Practice?

I Know Reviews Are Important, But How Do I Control What People Write About My Practice?

By now, you know that online reviews are important for your business. According to www.business.com, 77% of people read online reviews before purchasing. Your online reputation has the ability to make or break your conversions. If potential clients or patients read negative reviews about your practice online, are they really likely to pick up the phone and make an appointment? Not likely, especially when there are plenty of other options with good reviews.

Google Review Policies: What's Not Allowed

It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say that positive reviews make them trust a business more than one without them. 

Timing Is Everything: When to Ask for a Review

It may not surprise you to hear that when someone is looking to contact your practice, they are more than likely looking at your reviews. The reason is because these reviews hold a glimpse of the truth of how you handle your customer interactions.

The question is not only how you can gain more positive reviews, but when is the best time to ask for them and how. You want positive reviews, and the more of them the better. But there is a certain art to obtaining them: It requires you to be tactful, genuine and consistent in your efforts. Below you will find a few proven strategies to generate new positive reviews through good timing.

What A 5-Year-Old Can Teach You About Review Marketing

There is no question that your practice needs to get more positive reviews, but getting more happy customers to post reviews takes time and resources. In addition, when your practice generates positive reviews, what can you do to get more mileage out of them?

Tips To Get More Positive Reviews

The following are some quick tips to help you start generating more positive reviews:

4 Ways Our Reviews and Ratings Platform Helps Our Clients

Last month we shared a blog post about the importance of online reviews and ratings. I’m not going to rehash that post, but I believe this statistic sums it up pretty well: 77% of online shoppers use reviews to make their final purchase decision. That should be convincing enough to invest in the growth and management of your online reputation, whether you are a small family-owned business or a large corporation.

Luckily, there are many tools to accomplish this. Page 1 Solutions offers one of the best platforms for business owners to manage their online reputations. The platform also reduces the amount of clicks or steps that customers need to take in order to leave a review for the business.

5 Things You Need to Know About Reviews and Ratings

laughing women looking at smartphoneThe people (and search engines) have spoken: Online reviews are the make-or-break element to your digital marketing success.

Wait, you may be saying. Make or break?

The answer is yes. Word-of-mouth advertising and social proof have always been the strongest testaments to a business, product or service. It’s no different now in the digital age; in fact, as information becomes much easier to collect, share and discover, word-of-mouth advertising is more potent than ever.

Here are a few things you should know to set your legal, medical or dental practice up for success.

Get More Positive Reviews - Quick and Easy

You probably recognize that reviews are now an essential part of a successful business.  If you don’t, you will:

  1. Fall further behind in your Google rankings
  2. Lose potential clients to competitors with more and better reviews

Yet, the majority of practices still have very few or negative online reviews. They say, “I can’t get more positive reviews because my clients don’t want their friends to know.”

Well let’s be honest.  You can easily find competitors with a lot more reviews.  So stop making excuses and start getting more!

What you need is a Review Marketing Service that:

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