You’ve probably seen all of our blog posts regarding online reviews and how important they are to your practice’s success. So, naturally, there are many conversations around what the process should be to get positive reviews. What is the most opportune moment to ask someone if they will leave a review? How important is it to follow up multiple times?… Read Full Post
For Lawyers, Doctors, and Dentists
Google No Longer Allows Review Gating or Cherry Picking Reviews
Google changed its Terms of Service in the last year on the policies concerning reviews on your Google My Business profile. This change is centered on what is known as review gating, also known as cherry picking reviews.
This change in policy directly affects the reviews and reputation management of many…Read Full Post
It’s no secret nowadays that the constant and continuous generation of reviews is important for any business or brand. This is what the end user is seeking and interested in, so in turn it’s also something the search engines are also seeking and interested in. As the importance of generating more and more reviews continues to evolve, so has the importance of responding to reviews, good or bad…Read Full Post
Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and go for a walk before doing so. If you’re not careful in your response, you may be violating…Read Full Post
There is no question that your practice needs to get more positive reviews, but getting more happy customers to post reviews takes time and resources. In addition, when your practice generates positive reviews, what can you do to get more mileage out of them?
…Read Full Post
If you are like most practices, you continue to invest more internet marketing dollars primarily to generate MORE – more exposure; more traffic, and more leads.
However, if you only generate more revenue by simply spending more, you are probably missing the most important criteria for high ROI: More Conversions!
…Read Full Post
I was recently in Austin, Texas attending a professional meeting and dining experiences are important parts of these trips. And in Austin, that means BARBEQUE (however you want to spell it)! Not being local "regular" consumers of barbeque, my colleagues and I turned to the reviews on Google and Yelp to help us locate a quality establishment.
Of…Read Full Post
It’s finally here; November 8th!
It has been an exhausting year that has consumed much of our attention, stirred up concerns, and caused many to take a “wait and see” approach to important business investment decisions.
The time has come to start moving forward, regardless of the outcome. Your 2017 planning can no longer wait. It’s time to move forward on…Read Full Post