Reviews

For Lawyers, Doctors, and Dentists

Posted: September 11, 2019

You’ve probably seen all of our blog posts regarding online reviews and how important they are to your practice’s success. So, naturally, there are many conversations around what the process should be to get positive reviews. What is the most opportune moment to ask someone if they will leave a review? How important is it to follow up multiple times?

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Posted: April 10, 2019

Google No Longer Allows Review Gating or Cherry Picking Reviews

Google changed its Terms of Service in the last year on the policies concerning reviews on your Google My Business profile. This change is centered on what is known as review gating, also known as cherry picking reviews.

This change in policy directly affects the reviews and reputation management of many…

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Posted: February 28, 2019

It’s no secret nowadays that the constant and continuous generation of reviews is important for any business or brand. This is what the end user is seeking and interested in, so in turn it’s also something the search engines are also seeking and interested in. As the importance of generating more and more reviews continues to evolve, so has the importance of responding to reviews, good or bad…

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Posted: January 17, 2019

Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and go for a walk before doing so. If you’re not careful in your response, you may be violating…

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Posted: April 16, 2018

There is no question that your practice needs to get more positive reviews, but getting more happy customers to post reviews takes time and resources. In addition, when your practice generates positive reviews, what can you do to get more mileage out of them?

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Posted: March 29, 2018

Last month we shared a blog post about the importance of online reviews and ratings. I’m not going to rehash that post, but I believe this statistic sums it up pretty well: 77% of online shoppers use reviews to make their final purchase decision. That should be convincing enough to…

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Posted: January 17, 2018

If you are like most practices, you continue to invest more internet marketing dollars primarily to generate MORE – more exposure; more traffic, and more leads.  

However, if you only generate more revenue by simply spending more, you are probably missing the most important criteria for high ROI: More Conversions!

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Posted: May 03, 2017

Mark Twain once wrote:

Most writers regard the truth as their most valuable possession, and therefore are most economical in its use.

This is still true today, especially when it involves a client testimonial. However, since the invention of the first…

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Posted: February 25, 2017

I was recently in Austin, Texas attending a professional meeting and dining experiences are important parts of these trips.  And in Austin, that means BARBEQUE (however you want to spell it)!  Not being local "regular" consumers of barbeque, my colleagues and I turned to the reviews on Google and Yelp to help us locate a quality establishment.  

Of…

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Posted: November 08, 2016

It’s finally here; November 8th

It has been an exhausting year that has consumed much of our attention, stirred up concerns, and caused many to take a “wait and see” approach to important business investment decisions.

The time has come to start moving forward, regardless of the outcome.  Your 2017 planning can no longer wait.  It’s time to move forward on…

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