PPC and Paid Advertising

For Lawyers, Doctors, and Dentists

Posted: June 07, 2019

Are you spending money on paid ad campaigns? Is that ad budget being spent effectively? Would you like to know some ways you can tell if your PPC ad campaign needs to be managed by a professional PPC team? Well then keep reading!

I’m going to cover the top 3 signs that your PPC campaign needs a new manager.

There are lots of paid ad campaigns out there. But, most of the time…

Read Full Post
Posted: October 05, 2018

A question I’m often asked by my clients is if they should be doing SEO if they already have a PPC ad campaign running. I always say the same thing: YES! There are benefits to both forms of marketing, as I will explain in this post.

Read Full Post
Posted: March 07, 2018

There is a high cost of time and money to attract the right audience to your website and social profiles, not to mention convert them into an initial inquiry or lead.

Yet, the vast majority of practices that ask me to evaluate their online marketing continue to either: 1) not invest in retargeting, or 2) don’t do it effectively. They waste time and money, and eventually say it doesn’t…

Read Full Post
Posted: January 25, 2018

Pay-per-click search engine advertising can be a specifically targeted marketing strategy when done right. One pay-per-click strategy that can make a big impact on your return on investment (ROI) is geo-targeting.

What is Geo-targeting?

Like direct mail, you can target a geographically defined area and spend your advertising…

Read Full Post
Posted: December 26, 2017

If you are like most practices, you may receive an occasional Google Analytics report from your Internet marketing agency showing your website’s traffic and bounce rates, with the primary objective to justify your continued investment.

If you only superficially review these reports, you may be missing the vast majority of insightful data your website’s Google Analytics offers.  Not…

Read Full Post
Posted: March 17, 2017

By Bill Fukui, Director of Sales & Marketing

The key to getting a high ROI on your marketing is to concentrate on timely, relevant exposure to potential…

Read Full Post
Posted: January 27, 2017

Practices in the legal, plastic surgery, dental and ophthalmology fields must identify and market to a niche audience in order to reach their target clients. As a practice owner or manager, the thought of niche marketing can be a very daunting thought. How will you be able to capture the kinds of leads you’re looking for? That’s a great question – and one that I recently had to answer for a…

Read Full Post
Posted: November 16, 2016

Fotolia 121860295 Subscription Monthly XL

By: Shannon Montoya, Director of Account Services

Now that…

Read Full Post
Posted: November 08, 2016

It’s finally here; November 8th

It has been an exhausting year that has consumed much of our attention, stirred up concerns, and caused many to take a “wait and see” approach to important business investment decisions.

The time has come to start moving forward, regardless of the outcome.  Your 2017 planning can no longer wait.  It’s time to move forward on…

Read Full Post
Posted: August 31, 2016

When it comes to Google search results and getting your business listed prominently on the first page, there are two essential…

Read Full Post