By John Curley, Internet Marketing Consultant
In a perfect world, every visitor to your website would become a valuable lead. Whether you’re a lawyer, doctor or dentist, though, simply getting users to your site is typically not enough to earn their business.
Clients often ask, “How do I get business once a visitor leaves my website?” A comprehensive digital marketing strategy can encompass a variety of options, but one of the most powerful is retargeting.
What Is Retargeting?
A retargeting campaign is a reminder to searchers who have engaged with your online content to come back, engage further and make a conversion.
Consumers not only spend more time online, they do more things, go more places, and engage differently than ever before. And although organic SEO exposure continues to have great value, more and more online marketers now leverage these activities through paid advertising to boost their brand and generate more direct response.
Unfortunately, practices that have not established well-planned goals, identified the proper platforms, or executed the right messages and campaign quickly become impatient, experience frustration and quit in disappointment. They abandon online advertising and say it “just didn't work for me.”
To make sure this doesn't happen to you, or if it did, what can you do to improve your chances for success?
The State of Digital Advertising (paid)
By Bill Fukui, Director of Sales & Marketing
The key to getting a high ROI on your marketing is to concentrate on timely, relevant exposure to potential customers who are deep in the sales funnel and close to making decisions. Not only are they at the right point in time, they are in the right frame of mind.
In most cases, that means reaching them as they search for information and providers.
We all know that the top listings on Google search results are paid ads . . . or do we?
Earlier this year (February), a survey reported by Ofcom indicated 50% of Internet users who were shown a Google search result screenshot could not identify which listings were paid advertisements. Probably like you, I found this very surprising.
However, read on . . .
Since then, Google has made some additional changes to how results are displayed. A more recent survey now shows these changes have increased the number of users who could not identify paid ads to 55%.
How could this be?
Well, once you take a closer look, you can understand why.
If you are considering ways to grow your plastic surgery practice, Pay-Per-Click is an excellent tool! Be sure that your ad is compelling enough so consumers will not only click on your ad, but follow through and contact your practice to schedule an appointment.
Watch this video to learn more:
Watch this video to learn more about organic listings for your plastic surgery website:
Google states it clearly, they maintain a strict separation between organic search and paid advertising. So by using PPC, you will not improve your organic results. But, indirectly you are increasing your overall exposure on the first page listings by employing both methods. If you are a plastic surgeon and have other questions about PPC or web marketing in general, contact our sales consultants today
Here are some suggestions on how to budget for a personal injury attorney's campaign when it comes to Pay-Per-Click marketing. Variables are based on the competitive level of the Marketplace, the Geographic Size of the market area, the Search Volume for the priority keyword phrases and the Seasonality of the campaign.
Please contact us if you are interested learning more about Pay-Per-Click Marketing for your practice. 1-800-368-9910
As a Google Partner, Page 1 Solutions has the privilege of participating in the exclusive Partners broadcast that Google holds every year. This presentation provides us with the latest updates in Google products and developments, allowing us to stay ahead of the curve when it comes to leveraging their advanced digital technology.
The 2015 Google Partners Event included presentations from Todd Rowe, Managing Director of Global Channel Sales, and Fred Vallaeys, AdWords Evangelist. Both gentlemen outlined the most focused ways in which partner experts like ourselves can take advantage of Google resources to help practices thrive online.
The following are the two key takeaways from the event: