PPC

Signs Your PPC Marketing Needs Help

Are you spending money on paid ad campaigns? Is that ad budget being spent effectively? Would you like to know some ways you can tell if your PPC ad campaign needs to be managed by a professional PPC team? Well then keep reading!

I’m going to cover the top 3 signs that your PPC campaign needs a new manager.

There are lots of paid ad campaigns out there. But, most of the time when someone refers to a PPC (Pay Per Click) digital ad campaign, they are referring to Google Ads, previously known as Google AdWords. I will focus this blog post on these paid Google ads.

If you are new to PPC, you are likely overwhelmed by all the different terms, metrics and reporting that comes along with a campaign. That alone is reason enough to look into a professional PPC manager, but it’s not always enough. Perhaps you have slogged through enough reading to get your Campaigns, Ad Groups and Keywords set up, but you’re still not seeing the ROI you hoped for.

If I'm Doing PPC, Do I Still Need SEO?

A question I’m often asked by my clients is if they should be doing SEO if they already have a PPC ad campaign running. I always say the same thing: YES! There are benefits to both forms of marketing, as I will explain in this post.

screenshot demonstrating the difference between pay-per-click ads and organic search results on GooglePaid ads (usually run through Google Ads) and SEO are both ways to be found in searches on Google, and they both have their own unique benefits. I am of the belief that the best way to get online marketing results is to attack it from both sides. By using both SEO and PPC tactics to market your website, you will see better results.

What Are the Benefits of a Retargeting Campaign?

By John Curley, Internet Marketing Consultant

In a perfect world, every visitor to your website would become a valuable lead. Whether you’re a lawyer, doctor or dentist, though, simply getting users to your site is typically not enough to earn their business.

Clients often ask, “How do I get business once a visitor leaves my website?” A comprehensive digital marketing strategy can encompass a variety of options, but one of the most powerful is retargeting.

What Is Retargeting?

A retargeting campaign is a reminder to searchers who have engaged with your online content to come back, engage further and make a conversion.

5 Tips To Get More From Internet Advertising – Key differences between PPC and display ads

Consumers not only spend more time online, they do more things, go more places, and engage differently than ever before.  And although organic SEO exposure continues to have great value, more and more online marketers now leverage these activities through paid advertising to boost their brand and generate more direct response.

Unfortunately, practices that have not established well-planned goals, identified the proper platforms, or executed the right messages and campaign quickly become impatient, experience frustration and quit in disappointment. They abandon online advertising and say it “just didn't work for me.”

To make sure this doesn't happen to you, or if it did, what can you do to improve your chances for success?

The State of Digital Advertising (paid)

How To Boost ROI On PPC

By Bill Fukui, Director of Sales & Marketing

The key to getting a high ROI on your marketing is to concentrate on timely, relevant exposure to potential customers who are deep in the sales funnel and close to making decisions.  Not only are they at the right point in time, they are in the right frame of mind. 

In most cases, that means reaching them as they search for information and providers.

Why Google AdWords Don't Look Like Ads To Most Consumers

We all know that the top listings on Google search results are paid ads . . . or do we?

Earlier this year (February), a survey reported by Ofcom indicated 50% of Internet users who were shown a Google search result screenshot could not identify which listings were paid advertisements. Probably like you, I found this very surprising. 

However, read on . . .

Since then, Google has made some additional changes to how results are displayed.  A more recent survey now shows these changes have increased the number of users who could not identify paid ads to 55%.

How could this be? 

Well, once you take a closer look, you can understand why. 

Do People Even Click On The Ads For Plastic Surgery?

If you are considering ways to grow your plastic surgery practice, Pay-Per-Click is an excellent tool!  Be sure that your ad is compelling enough so consumers will not only click on your ad, but follow through and contact your practice to schedule an appointment.  

Watch this video to learn more:

Contact us today if you have questions regarding Pay-Per-Click campaigns!  800-368-9910

Produced by Page 1 Solutions, LLC

Does Google Favor Plastic Surgeon Websites In Organic Listings That Do PPC Too?

Watch this video to learn more about organic listings for your plastic surgery website: 

Google states it clearly, they maintain a strict separation between organic search and paid advertising. So by using PPC, you will not improve your organic results. But, indirectly you are increasing your overall exposure on the first page listings by employing both methods. If you are a plastic surgeon and have other questions about PPC or web marketing in general, contact our sales consultants today

 

Produced by Page 1 Solutions

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