Are you spending money on paid ad campaigns? Is that ad budget being spent effectively? Would you like to know some ways you can tell if your PPC ad campaign needs to be managed by a professional PPC team? Well then keep reading!
I’m going to cover the top 3 signs that your PPC campaign needs a new manager.
There are lots of paid ad campaigns out there. But, most of the time when someone refers to a PPC (Pay Per Click) digital ad campaign, they are referring to Google Ads, previously known as Google AdWords. I will focus this blog post on these paid Google ads.
If you are new to PPC, you are likely overwhelmed by all the different terms, metrics and reporting that comes along with a campaign. That alone is reason enough to look into a professional PPC manager, but it’s not always enough. Perhaps you have slogged through enough reading to get your Campaigns, Ad Groups and Keywords set up, but you’re still not seeing the ROI you hoped for.