New Look New Life is a new client that joined Page 1 Solutions in January 2019. Dr. Victoria Karlinsky and her husband Gabriele opened their practice in 2009, which has since grown to two location and an accredited Cosmetic Surgery Fellowship program by the American Academy of Cosmetic Surgery, led by Dr. Karlinsky. The general body and facial surgery programs ensures that they offer the latest techniques and technologies to their patients. It has also helped New Look New Life gain Rhinoplasty Specialist, Dr. Carey Nease who recently joined the practice.
Many agencies and speakers are advocating the importance of multi-channel marketing. You might also have encountered the term "omni-channel marketing." No matter what terms you use, the message is clear: marketing success derives from a multifaceted strategy that encompasses a host of elements to build your brand, drive website traffic, capture leads, and generate revenue.
Page 1 Solutions was ahead of the game when it comes to multi-channel marketing. Dan Goldstein published "Win with Multi-Channel Digital Marketing" in 2016, and we have worked with attorneys, plastic surgeons, med spas, dentists, and ophthalmologists to create comprehensive, winning marketing strategies ever since.
Last time, we went over how to build a budget for reviews, SEO, and having a social media presence to help increase revenue for your practice. These three marketing tactics help break down trust barriers between your practice and potential clients, as well as making sure you are showing up on search engine results so those potential clients can find you!
If you have questions about these and other marketing tactics, feel free to reach out to us at 800-368-9910 for your free assessment. Today we will answer questions you may have on our next three topics of conversation: pay-per-click ads, display advertising, and videos.
The old adage “You never get a second chance to make a first impression” comes to mind when beginning to dig into rapport building. Before focusing on product sales and helping a client flesh out their marketing plan/budget, first you need to focus on building that trust and rapport.
1. Know Before You Go
Helping your clients achieve their marketing goals will only go as far as the preparation you put into truly understanding who the client is; do your homework! You should have a thorough understanding of who your point person is, their background and their role within the company.
Going into the first meeting or call with a client, you need to have researched the company’s organizational structure, industry trends, website and what makes them unique. Doing your homework and showing that you’re invested will help provide for a good first conversation!
For over a year now, Page 1 Solutions has had the pleasure of partnering alongside Meadows Dental Group. Their comprehensive dental practice is unique because they've created a welcoming, warm environment for anyone who walks through their doors, whether they've been a patient previously or not. Dr. O’Leary, Dr. Pepplar, and all of the staff are dedicated to helping their patients have a comfortable experience whether they’re there for a regular cleaning, or if it’s someone with extreme dental anxiety who needs a little more reassurance.
"I love that they're a local client so I can actually visit them to have our meetings in person. Their staff is always so friendly whenever I've gone to visit and I look forward to my next trip to see them. The Doctors are always great to work with and Jen, their office manager, is a rock star. Thanks for being a great client to work with!"
All cosmetic surgeons want out of the discount game. Patients might be elated at the savings they enjoy from specials offers on services such as injectables, chemical peels, microdermabrasion, etc., but soon they start hunting for the lowest price. Some even delay maintenance treatments in the hope that you’ll discount the service in the next month.
A patient loyalty program may encompass monthly specials, but the goals and the strategy behind it are much more robust. Done right, they offer rewards and incentives to current patients without the “race-to-the-bottom” quality that daily deal and discount sites use to attract bargain shoppers.
Dr. Renuka Diwan, Board Certified Dermatologist and owner of Cleveland’s Laser and Skin Surgery Center, deeply cares about her patients and the results that they are desperately wanting. With Dr. Diwan’s “progressive approach”, she takes the desired results of her patients and builds out the best plan for each individual person. Between her vast array of services and 26 years of experience, she’s able to educate and cater to each individual person to deliver some of the best results we’ve seen. Not only does Dr. Diwan produce amazing results, she performs extensive research on any procedure or machine that she may consider bringing into her practice to offer to her patients.
Budgets are fun, right?!
Not really, but budgets do keep us financially in line with our goals. Whether you are budgeting for your next vacation or making your yearly budget for marketing your practice, there is a goal for each of these budgets. So the real question is: What is your goal?
When creating your marketing budget, write out a list of goals that you have for your practice. The first thing that comes to mind is… profit! Obviously my goal is to increase revenue year-after-year, but how do I do that? Spend more money on PPC leads? Expand my practice? How?!
If investing into more PPC leads was the one and only way to generate a certain amount of business, we all would be putting our advertising dollars there and only there. Your potential clients need to have trust in you and your business, and that starts with many other items to tackle besides PPC.
We’ve seen it time and time again: there can sometimes be a miscommunication between the marketing agency and your practice. We want to fix that!
Here are a few tips and tricks on how to get the most bang for your buck with your agency partner. When you work with a marketing agency, your partners should be able to share with you a plethora of data that shows the value of their services. However, sometimes this data doesn’t always match up to what you’re seeing in your practice. One way you can help to align your efforts with those of your agency is to share with them YOUR data.
Why You Should Use Call Tracking
Call tracking is an integral part of any business. If you don’t use call tracking, you’re not able to get a full picture of your marketing efforts and make the best decisions on where to spend your money.
Not familiar with call tracking? It’s simply the practice of determining how a potential customer found your business information and decided to call you. There a variety of call tracking setups, ranging from simple call forwarding to dynamic number insertion.