Solid practices that continue to thrive have one thing in common; they have diverse lead and revenue-generating sources and are not one-dimensional.
Much like financial planning, relying too heavily on one source 1) elevates your risk in changes to that source, 2) leaves your practice vulnerable to competitors and 3) minimizes your ability to adjust to changes in the market and target audience behaviors.
One of the most overlooked and underutilized sources for new business is professional referrals, which at one time was the biggest source for new business. Prior to Bates v. State Bar AZ (1977), practices were not able to advertise their services and built solid referral networks and relationships (without the Internet!).
Since that time, practices have refocused their energies and invest a significant percentage of their revenues into advertising directly to consumers, and largely ignoring professional referrals.
Leaves are changing colors, the weather's getting cooler, the kids are going back to school – yes, fall is in the air! And with the beginning of autumn comes many new opportunities for attorneys, doctors, and dentists to market themselves and drive leads.
A change of seasons might not seem like a big reason to update your marketing message, but all it takes is a little creativity to use the common themes of fall to connect with prospective clients and patients. Here are a few examples:
Fall Content Marketing for Attorneys
Like I said, autumn is the season of back to school. While for the majority of parents this means pencils, backpacks, classrooms, and packed lunches, the sad reality is that no one can completely guarantee a child's safety at school.
Each month, Page 1 Solutions selects a client to award the Client of the Month to. Typically this is given to the client that has been involved and focused on improving their internet marketing and increasing their results.
This month, Page 1 Solutions nominated Rachel Roff of Urban Skin Solutions Medspa. Rachel opened Urban Skin Solutions in 2006 in Charlotte, NC.
Marketing for your practice is much like baking a batch of cookies. There are steps you need to follow in order to enjoy the fruits of your labors. In order for businesses to raise awareness of their products, they have a set recipe (series of advertisements) to achieve this. These groupings of different advertisements are known in the marketing kitchen by multiple names, such as packages, stacks, bundles, campaigns, and the list goes on. Each of the marketing opportunities should be customized for maximum return.
The smartest businesses will market to consumers through the different stages of the sales funnel in order to convince them to pull the trigger on their product. This will generally be through different marketing vehicles such as TV, radio, print, and internet ads to help deliver the message.
So what is the marketing recipe that your practice needs to achieve a delicious ROI? Below you will find a 4-step recipe to take your cooking to the next level.
Our marketing relationship with Karl Truman started back in 2013. His successful law practice, Karl Truman Law Offices, is located in Louisville, KY, and Jeffersonville, IN. During the 5 years that we’ve had the privilege of working side by side with one another, we’ve seen Karl’s practice grow.
This month, we are pleased to recognize Dr. Shaun Patel of Miami Skin & Vein as Page 1 Solutions’ Client of the Month!
Dr. Patel is relatively new client whose website was designed by Page 1 Solutions and launched on December 1, 2017. In just 6 short months, Dr. Patel has risen to the top of search rankings for his priority injectables terms, in part due to his continual engagement, enthusiasm for creating new written and video content, and his strong presence on social media.
If you are like most practices, your marketing efforts concentrate the majority of your attention, time, resources and money focusing on reaching more, higher-quality audiences. Whether it is SEO, PPC, social media, display advertising or retargeting, practices primarily focus on simply reaching more target prospects.
Unfortunately, few invest the time to assess, track, test, and update their most important conversion asset: landing pages.
Here at Page 1 Solutions, we pick a Client of the Month to help highlight clients that are proactive partners in their online marketing efforts and as a result are seeing increasingly better and better results from those online marketing campaigns. This month's winner is Dr. Paul Binon DDS, MSD and FAO, a dentist specializing in dental implants and cosmetic dentistry and serving patients in Roseville, CA and the surrounding areas.