As a medical professional, you might spend hundreds of thousands of dollars on the latest, top-of-the-line equipment for your practice but hesitate at the cost of hiring a digital marketing firm. After all, you might think, it doesn’t take much effort to post on social media or write a blog or two for your website.
Happy New Year!
I wish you and your practice a happy and prosperous 2019!
However, my well wishes alone will have little impact on your results for the coming year, so we will continue to share marketing insights and provide hands-on recommendations to those that reach out.
2019 A Changing Consumer Market
Unlike planning in recent years, one important element that your 2019 marketing plans need to address is a volatile financial market. Many consumer-driven, professional service provider industries are impacted by major and longer lasting swings in the financial market and shifts in consumer confidence. 2018, particularly the last quarter, saw significant drops in both. This has created rising concerns about the economy as a whole.
Happy holidays! As joy fills the air, you, your staff, and your patients are all looking forward to time with friends and family, and less time at the office. However, even though you are focused on festivities, business doesn’t take a holiday.
Everyone loves to receive special packages at this time of year. With a custom print marketing campaign, you can deliver your own present to patients by mail, not to mention deck your office with outstanding promotional materials!
For over a decade now, Page 1 Solutions has had the pleasure of working with Dr. Gordon Chee of Aesthetic Dental Studio in Calgary, Alberta. Dr. Chee and his staff are notorious for creating a calm, relaxing and friendly environment for all patients who step foot in their office. Seeing his work, there’s no denying that Dr. Chee is not just a dentist but also an artist. His passion for what he does is apparent in every aspect of his work & he continuously pushes the envelope in the world of cosmetic dentistry.
We are proud to announce that Page 1 Solutions is one of just 7 finalists (alongside such big names as Microsoft, State Street Bank, and Spectrum Health) in contention for the Website category of PR Daily's Content Marketing Awards! This recognition spotlights the website and multi-channel digital marketing campaign for our client Dr. Sacha Obaid.
There is one element to your marketing strategy that you probably don’t even realize is affecting your results. Or maybe you do know that it has an impact, but you don’t fully comprehend how much. It is one of the deciding factors in whether your marketing efforts catapult your business forward – creating broader brand awareness, driving more leads, and enhancing your reputation – or whether your efforts fall flat.
So what is that magic ingredient? Employee satisfaction.
Yes, you heard me right. Your employees have a direct impact on your business’ success.
In late September 2018, we announced our acquisition of Strategic Edge Partners. This move benefits clients in the cosmetic practice industry by offering a one-stop marketing agency that offers everything from brand development (digital and physical) to website design and social media management.
Through our acquisition of Strategic Edge Partners, we’re now able to offer four new services to our clients: Loyalty Programs, Event Planning, Print Materials and On-Site Consulting. I’ll briefly go into what each new service offers and how it can fit into your marketing needs.
A patient loyalty program is all about offering your patients great value in return for their recurring business. For many patients, cosmetic treatment isn’t usually one-and-done. So, incentivising retention makes sense and is a key to increased and sustained revenue.
On September 28, 2018, Page 1 Solutions announced the acquisition of Strategic Edge Partners, a boutique marketing agency for aesthetic medical practices. Dana Fox, former President and CEO of SEP, has joined Page 1 Solutions as the Vice President of Practice Development, bringing her 30 years of industry experience to the clients we serve. I sat down with Dana to learn a little more about her and the expertise she’s gained over the years.
Saralyn Ward: First off, welcome to Page 1! I would love to hear a little bit more about your background, and how you arrived at this point in your career.