It might sound like marketing buzz, but lead generation has become an incredibly important part of any marketing strategy. If you’ve ever heard discussions about lead generation and had questions about the process, why it’s important to the marketing process of a healthcare practice, or even wondered what exactly lead generation is, this article is for you.
What is a lead?
In the simplest terms, a lead is a person or organization who is interested in your product or service. Showing interest in your product or service is something you get to define, but that might include filling out a form, calling your front desk, emailing you, downloading something from your website, etc. The commonality between these actions is generally that these people have the potential to become a paying client.
Lead generation, then, is the process of increasing the number of these interactions. The best way to grow a lead generation program has evolved alongside the internet, starting with web forms and email marketing, following the growth of search engine optimization, pay-per-click advertising, content marketing programs, and the rise of social media programs. With the advent of mobile phones and devices, responsive web design became a requirement, adding another layer of complexity to the lead generation puzzle. The future of web design looks like increasing personalization with things like artificial intelligence allowing for more learnings around customer behavior while automation makes this process easier and more efficient.
What are the keys to lead generation?
Looking to begin your own lead generation program? Here’s what you’ll need to know as you get started.
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- Good website design. If the people who visit your website can’t use your website, they can’t contact you, and they will not convert into paying clients.
- Interactive elements. Things that are fun to click or to fill out are just more likely to be interacted with. Make the points of conversion on your website interactive for higher conversion rates.
- Trust and transparency. Nobody wants to give their information to a website they don’t trust. Make sure your credentials are updated and prominently displayed, otherwise your website visitors will be more likely to not fill out any of your forms or trust you with any of their information.
We Can Help
Want to start increasing your website’s lead generation rate? MyAdvice can help you with website design and fine-tune your lead generation strategy. Contact one of our marketing experts for a complimentary consultation today!
