Lead Intake

How Valuable Is a Phone Call?

young happy woman answering phone call at med spaThere are two parts to converting new clients from your website. Getting them to your site is only half the battle. The other half is converting them once they contact you.

If you find that your online marketing leads are steady but your new client numbers aren’t increasing, it’s time to analyze your lead intake process and performance.

What Qualifies as a Lead? 

At Page 1 Solutions, we consider any new customer phone call, form fill (email) or chat conversation from the website as a lead. We track all three, and provide reporting for each.

Improve Your Intake to Get Better Business

smiling women at front deskThe voice on the other end of the phone can make or break whether or not a business does well or does GREAT. As a business owner, your intake person may come as a second thought in comparison to every other thing you have to deal with. If you only have one takeaway from this blog post, I hope it’s this: The person you hire to answer your phones should be a #1 priority for you.

Phone answering has moved away from the casual “hello, how can I help you?”. The person answering your phone will play a very big role in how many clients walk through your doors.

Timing: The Missing Link to More Quality Leads

We have all heard the adage that “timing is everything”.  And in in the case of marketing and sales, getting this right is essential for success and high ROI.  Sounds pretty simple, but the challenge is how to make it happen and leverage timing in your own marketing.  When we evaluate practices’ marketing efforts, we typically find timing being left out of their campaign considerations.

Identify Your Highest Quality Lead Types

In order to leverage timing in your strategies, you need to first identify what type of leads make up your highest quality prospects.  For the vast majority of our clients, this means telephone call leads.

Top 5 Reasons You Need Live Chat

By now, most people are familiar with the concept of live chat and have probably utilized it on various other websites on a regular basis. For those who do not, live chat is a platform that allows your practice to chat directly with your website visitors.

To get answers to commonly asked questions about how live chat works, please feel free to check out a past blog post I wrote on this topic. The focus now is not what live chat is, but why it is a necessary feature on any business’s website.

1. User Convenience

Live chat provides your website visitors with instant access to your practice in real time. Live chat provides convenience for users who are unable or not comfortable calling, or don’t want to submit an email request with no timetable on a response.

How to Get More Telephone Leads and Convert Emails Into Clients!

All leads are not the same, and for professional service provider practices like yours, phone calls are the most valuable.  Yet, there are times when visitors come to your website, such as after hours and weekends, when they don’t want to call because they know they will just leaving a message or get a recording. So making your practice accessible via email or digital text is important.

And of course, there are consumers who visit during your office hours who still prefer to send a digital message to get initial insights or information.

Knowing that your practice converts telephone leads into consultations and clients at a much higher rate than email leads, the question becomes:

Converting More Mobile Leads Into Consultations [VIDEO PRESENTATION]

I attended and presented the below course at the ASAPS meeting this weekend in New York City.  Although the meeting was for Plastic Surgeons, the strategies can apply to all professional service marketers.  

I am confident the information will help you and your staff convert more mobile leads into clients walking in the front door.  Good luck!  

 

Top Questions about Instant Chat

Do you have a website for your business that captures potential clients and leads? Hopefully so, because in 2018 if you don’t, well …. We’ll just leave it at YOU SHOULD!

So, assuming you have a site for your business, do you ever wish you had someone to monitor your lead forms on your site and respond to them immediately? Do you find yourself too busy to respond to service or appointment inquiries in a timely fashion, and by the time you do respond they’ve already given their business to one of your competitors?

If these situations sound familiar to you, adding an Instant Chat feature to your site is probably a good idea! But what is Instant Chat. How does it work? Should I be using it on my site?

The First Practice To Connect Wins; Increase Conversions 238%

The Winter Games remind us that speed and quality are the catalysts for competing and winning.  The same can be said for competition in your market and industry.

We all recognize that attracting Potential New Clients (PNC) to your website and getting them to contact your office is expensive.  The cost can range anywhere from $25-$300+ per lead. 

In addition, we also know consumers will shop and contact other competitors.  A Lead Qual study of over 70,000 leads showed that consumers submit an average of 3-5 forms for each purchase.  And the number of submissions is likely higher for more sophisticated professional services, like yours.

Stick to the Script: Creating an Effective Chat Agent

By Samuel Solis, Senior Internet Marketing Consultant

The way people communicate with businesses is changing. Younger generations like millennials are starting to gain more purchasing power in the economy, and mobile devices are becoming the main way users access the Internet and interact with one another.

Data from Informate Mobile Intelligence shows that the average American sends and receives about 32 texts per day while only making or answering 6 phone calls. So, it’s no surprise that more and more businesses are looking to communicate with their customers via an interactive, text-based format.

Qualify, Convert, Capture: Why Lead Intake Training Makes Sense

By Bill Fukui, Director of Sales & Marketing

Looking for that human touch in your online marketing? Marketing campaigns build the authority of your practice and earn trust from prospects, but interactions with your staff often represent the culmination of a lead's decision to become one of your customers.

You already know the value of prospects who call your office. But does your team know how to handle these conversations?

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