All leads are not the same, and for professional service provider practices like yours, phone calls are the most valuable. Yet, there are times when visitors come to your website, such as after hours and weekends, when they don’t want to call because they know they will just leaving a message or get a recording. So making your practice accessible via email or digital text is important.
And of course, there are consumers who visit during your office hours who still prefer to send a digital message to get initial insights or information.
Knowing that your practice converts telephone leads into consultations and clients at a much higher rate than email leads, the question becomes: