Inbound Marketing

VIDEO: What Is the Purpose of Inbound Marketing?

A challenge that many of our clients face is not just generating leads, but converting better leads that turn into paying clients. One of the most effective ways to solve this problem is through inbound marketing. Unlike traditional outbound marketing techniques, inbound marketing focuses on attracting customers who have already expressed an interest in your product or service and using informative, trustworthy content to convert them into legitimate leads.

Interested in how inbound marketing can benefit your practice? Learn more about the purpose and advantages of inbound marketing by watching the short video below, or contact Page 1 Solutions at 800-368-9910.

ASAPS 2016 - What Is Inbound Marketing & How Do I Attract More Patients Through Automated Marketing

If you were not able to attend Bill Fukui's presentation at the Practice Changers course at The ASAPS Meeting in Las Vegas, you can watch it now!

Don't miss out on this valuable information!

If you would like to learn more about how Inbound Marketing can help to grow your practice, give us a call today

Case Study: How Inbound Marketing Benefited an NYC Plastic Surgery Practice

Inbound marketing is a powerful tool for enhancing the performance of a practice website that is already generating traffic and leads. Find out how Allure Plastic Surgery in New York City engaged prospects at multiple stages of the buyer's journey to drive conversions for the practice's liposuction, breast augmentation, and facelift services:

Do you want to find out how inbound marketing can benefit your practice? Contact Page 1 Solutions online or call (800) 368-9910 to speak to a talented member of our team today!

Developing the Ultimate Content Strategy For Your Practice

Content Marketing Strategy Cover Photo

"Content is King." You’ve heard that before, haven’t you? First attributed to Bill Gates back in 1996, the expression has become an oft-repeated mantra of sorts for online marketers everywhere. Despite bordering on cliche, "content is king" remains a truthful statement, perhaps now moreso than ever. Innumerable businesses across virtually every industry are turning to content marketing strategies to reach new audiences, engage their followers, and drive sales.

How Quickly Does An Attorney Need To Respond To Email Leads?

Statistics show that internet leads grow cold very quickly.  Conversions many times are a reflection of the promptness of the reply even more so than the quality or at that depth of the reply.  Another key to immediately respond is that they are already online.  If I send you an email and you respond right away you're responding knowing that I'm already online. Waiting an hour or more to send your response can really send it into that black hole of email marketing.  Click here to learn more about Inbound Marketing!

Watch this video for more information! 

Produced by Page 1 Solutions

The Importance of Lead Nurturing

For just about every practice and business in existence, sales are the life force behind them. Without continually creating new customers and driving sales, your practice is essentially dead in the water. Yet for many businesses, honing down the sales process can be a difficult and seemingly elusive endeavor. What really is the best strategy to optimize your sales process and generate the highest possible number of new clients? Lead nurturing is the key to turning more of your leads into paying customers.

Increase Your Leads with Inbound Marketing

If you’ve been following our inbound marketing blog series, you’ve already learned about what inbound marketing is, and how it can benefit your practice. In this post, we’ll discuss exactly how inbound marketing works to increase your leads. According to Hubspot, 93% of companies that use inbound marketing strategies increase their lead generation. Lastly, we will explore why inbound creates better leads for your practice.

5 Inbound Marketing Essentials For Your Practice

As we discussed in last week’s blog post, What is Inbound Marketing?, the environment of client acquisition and sales is quickly changing. People are becoming adept at tuning out traditional “outbound” marketing tactics. We quickly brush away interruptive or annoying advertisements, and don’t trust brands that use those tactics. As we progress ever further into the digital age, business is increasingly about meaningful engagement and earning the trust of your prospective clients.
 

1. Create Buyer Personas of Your Ideal Clients

What Is Inbound Marketing?

There is certainly no shortage of people consuming products and services. The opportunities to create customers and generate sales are not going anywhere. However, the culture and the means by which practices attract new clients are changing rapidly. Inbound marketing embraces the notion that you must first earn your customer’s interest, not merely push your services or promotions onto them.
 
Inbound marketing is the fastest growing form of direct marketing and is proving to be an invaluable approach. It should not be viewed as a single idea, but rather as an overarching strategy for successfully operating your practice online. Inbound Marketing focuses on increasing your online search visibility, attracting the right visitors to your website, converting those visitors into leads, and ultimately customers.
 
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