Email Marketing

For Lawyers, Doctors, and Dentists

Posted: April 18, 2017

By Adriana Santiago, Internet Marketing Consultant

Traffic to the website is great, but we all know that ultimately leads drive your business. While many users are visiting the website of your practice and making a quick decision on your product or service, just as many users are abandoning the pages or deciding not to go through with a decision just yet.

In…

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Posted: November 22, 2016

The boom of technology and its impact on consumers have marketers focusing their research and strategies targeting the future of online marketing, “Millennials.”  This group is by far, the most technology dependent demographic online.  At the same time, brand marketers also continue to devote marketing that targets the disposable income of the aging Baby Boomer generation, which has grown more…

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Posted: November 08, 2016

It’s finally here; November 8th

It has been an exhausting year that has consumed much of our attention, stirred up concerns, and caused many to take a “wait and see” approach to important business investment decisions.

The time has come to start moving forward, regardless of the outcome.  Your 2017 planning can no longer wait.  It’s time to move forward on…

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Posted: April 15, 2016

I regularly review website Google Analytics with practice owners. In the majority of cases, they dismiss the value of returning visitors and branded search traffic, and focusing exclusively on “New Visitors” (New Sessions).

Unfortunately, this view of marketing in general caus practices to miss out on one of the most important opportunities of an effective…

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Posted: October 11, 2015

The disparity between practices that get a high volume of business and ROI through the Intenet and those that don’t is getting wider by the day.  What are they doing, and what strategies can you implement that will make a positive impact on your leads and new client volume?

Of course the first thing most practices do is to focus exclusively on your website and SEO.  And…

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Posted: July 17, 2015

 To provide a wider variety of relevant marketing-related information about marketing your firm or practice, without forcing you to read long, multiple posts, I thought it would be helpful to share some quick insights to a number of resources I ran across recently.  I include links to more detailed information if you want to read more.  I chose these items because I believe…

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