Almost every business seems to have a blog on its website. But why is that? It seems unlikely that it’s just because someone on staff likes to write. There is, of course, a marketing strategy behind blogging for a business. So how exactly can writing blog content help your practice?
Many of my legal and medical clients who come to Page 1 for marketing help have a blog but they have stopped publishing, post very infrequently, or don’t have a blog at all. It is hard to dedicate time and resources into something if you don’t fully understand its real purpose and benefit. We show clients how this is a missed opportunity to improve their online exposure, get more visitors, and grow their business.