For plastic surgeons, med spas, and other aesthetic practices, appearance is often the foremost consideration when building a website. After all, your practice works in the visual realm, so visuals are important – from before-and-after pictures to banner images to the overall color scheme. However, investing in premier visuals while ignoring the content on your practice area pages is a big mistake.
Successful content marketing is a positive feedback loop. Great content is engaging and searchable, resulting in more traffic from search engines. More traffic from search engines results in more data you can use to construct additional content, which creates ongoing opportunities for user engagement.
Every attorney, doctor, and dentist wants to be known, respected, and sought after by clients and patients. Most understand how important digital marketing has become to get their message to the right people, stand out among the competition, and win new business. When consulting with my clients, I talk at length about online reputation. It’s important to consider how they are presented or represented on their website, directories, review sites, and social media. First impressions can make or break you.
It’s interesting to me that, as new forms of online marketing and advertising have been embraced, public relations seems to be often overlooked. Is this channel now viewed as "old school," or is it that it’s seen as only something necessary for big corporations and celebrities?
The Internet offers infinite information at our fingertips. And this information is best translated, or at least preferred, in a visual format or with visual resources. Photos, graphics, and video grab our attention, stimulate our imagination, and can help us process new ideas quicker. And those are two of the main reasons we love being online – to learn something new and to be entertained.
It’s no secret that blogging on a regular basis is an excellent way to give your practice credibility in your industry. Regular blogging is also an integral part of any content marketing strategy.
For many attorneys, doctors and dentists, the thought of trying to come up with topics on an onging basis can seem overwhelming. The key is to focus on who you are, what you and your practice are all about, and the types of clients you are striving to attract.
Topics that can provide users insight into your practice include, but are definitely not limited to:
As marketers and business owners—and even as consumers ourselves—all of us have likely experienced the power of good content to turn prospective customers into leads, and eventually paying customers. In today’s age of ecommerce and social networks, an individual’s newsfeed is effectively an information marketplace – a place to source news and information about products, services or events while simultaneously consulting the opinions of their community.
For better or worse, the information marketplace influences decisions we make in all areas of our lives, from what we buy to whom we trust and what we believe.
Content marketers like Page 1 Solutions have recognized this fact for quite some time, and our team members are skilled at using the power of good content to softly sell a service or product. But there is another important element to employ when implementing a robust content strategy: content curation.
By John Gaumnitz, Senior Internet Marketing Consultant
One of the most successful forms of communication nowadays is visual content. Finding ways to not only separate you from competitors, but also stimulate online growth and engagement is the goal of marketing for any business. If visual content marketing is not currently a part of your current strategy, then it is time to rethink what you are doing (or not doing).
Don’t get me wrong, textual-type content is still very important and will always play an integral part in any kind of marketing, but visual content is something that can extend your overall reach, stand out to prospective clients and should absolutely play a major role in your marketing strategy.
By Saralyn Ciolek, Internet Marketing Consultant
It’s no doubt that the digital marketing industry is a fast-growing, dynamic world with many competing strategies about how a company should best position itself for search engine success and increased leads. As marketers, the crux of our work lies in analyzing data to spot trends, implementing strategies that go after long-term wins while weathering short-term setbacks, and acting quickly to respond effectively when the proverbial winds shift.
Yet there are some hard and fast rules that apply to every site and every market, regardless. Recently, we’ve noticed some agencies suggesting clients produce a standalone blog on a different URL, rather than maintaining a blog on the main company website, and felt the need to clarify the answer to the question: Is an embedded blog or a standalone blog better for my business?
During last week's #Page1Chat, we discussed the importance of including blogging in your digital marketing strategy. Everyone was quick to share the "best practices" they abide by and implement. Through our discussion, we talked about how you should write, what you should be writing about, and why it's important to be writing at all. To read an overview of this week's #Page1Chat, check out the chat highlights below. Join us for our next #Page1Chat on Tuesday, September 29th at 2pm MST, we'll be discussing reputation management and why reviews can make or break your business!
By Saralyn Ciolek, Internet Marketing Consultant
Content Is King.
That phrase, made famous in an article written by Bill Gates in 1996, has become one of the guiding principles for writers, SEOs and digital marketers during the last decade. At the time, Gates explained the reasoning behind his assertion in this way:
"If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines."