Checklist - print this page when interviewing different website design and marketing firms.
ll plastic surgery website designers and marketing programs are NOT the same. Don't be washed over by sales "pitches." Print and ask the following questions when comparing website marketing firms. Choosing the right partner will make all the difference.
Do you specialize in developing plastic surgery websites?
At Page 1, we specialize in developing plastic surgery websites and targeting cosmetic surgery patients on the web in your local market. We understand plastic surgery, the services you offer, your target audience, their "hot buttons", how they utilize search engines and progress through the cosmetic surgery buying cycle. We don't just focus on selling websites; we market your plastic surgery practice.
Do you write custom copy for our plastic surgery website?
Custom content should be the most important aspect of your website, but it is usually overlooked by most website designers. Effective web-based copy is unique and should not be simply cut and pasted from a brochure. We offer custom copywriting that sets you apart and appeals to both cosmetic-focused consumers and the search engines. On the Web, content is king!
Do you offer any guarantee that my website gets top search engine results?
At Page 1, our Guarantee not only ensures your website gets found on the search engines, we don't charge you until it appears on 1st page results! Our "performance-before-payment" SEO program delivers documented results every month. If you don't get 1st page results, you don't pay.
How do you ensure my website is competes effectively against my biggest competitors?
Winning cosmetic surgery websites and search engine positioning strategies aren't created in a vacuum. One reason we can offer our search engine guarantee is we do competitive research. We identify websites that consistently appear on 1st page results and formulate strategies to beat them. Request a competitive report for your market.
How many pages do I get with your plastic surgery website, before you charging extra?
Your practice has unique objectives and a wide variety of services and information to offer interested consumers. These should dictate the size and organization of your website. An effective plastic surgery website should be built around your practice. At Page 1, we don't try to squeeze your practice into a pre-packaged 5, 10 or even 20-page website. Our custom websites come with up to 50 pages of fully custom information.
Do you provide easy to understand reports that show where my website appears on the top search engines?
Most web design firms don't specialize in search engine positioning and prefer you not be too concerned with your positioning results. At Page 1, you get a detailed report every month that quickly shows where your website appears on the 1st page, and even where it does not.
Does your program include tracking my website's activity?
We ensure you always have accurate, unbiased, and up-to-date statistics on your website's traffic and activity with Google Analytics (Urchin 5). Get 24/7 access to detailed information about your website's statistics, at no additional cost to you.
Do I get any exclusivity in promoting my plastic surgery website?
Since we guarantee 1st-page results, we can not offer our program to every cosmetic surgery practice in your market. We will work with only 1-3 plastic surgery clients per target market. Check on availability in your market.
Do you develop FLASH websites?
We offer custom high-impact flash animation. However, many flash websites don't perform on the search engines. We develop our websites to get high search engine listings, even with flash animation.
What makes your plastic surgery websites different?
At Page 1, we are marketers, not just designers. We understand the sales process and incorporate strategies, designs and programs that 1) attract local visitor and 2) convert them into working leads and new cosmetic patients. Your website must be more than an online brochure, if you expect to generate business from it. Contact us to learn more.
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Print this page when talking to website marketing firms. Arm yourself with good questions.