YouTube Promotes Google Adwords For Video

Fri, 05/11/2012

Many practices invest in producing informational/testimonial videos for their websites and to post on YouTube. Yet, most feel they need to get more proactive visibility for them.  They are also looking for ways to get more “bang” from their video advertisement buck.  

Recently, Google and YouTube announced more aggressive means to promote your videos.  Introducing TrueView Video Ads and Google Adwords For Video.

TrueView Video Ads – YouTube and Google Team Up

Want to only pay for people to actually watch your video on YouTube?  That is what TrueView videos are all about.  TrueView video ads are Youtube advertising that gets your videos displayed in four different ways:

  1. In-Search – Like traditional pay-per-click ads, you can get your video placed on targeted YouTube searches. You pay only when someone watches your video.
  2. In-Stream – In-stream ads are presented like television ads before another YouTube partner and viewers can choose to click out of it, or watch it.  If they watch it to the end or for 30 seconds, you pay for it.
  3. In-Slate – These ads show before or during commercial breaks of longer YouTube partner videos, typically they are 10 minutes or longer.   Again, you only pay when someone chooses to watch your video.
  4. In-Display – In-display ads appear next to other YouTube videos as suggested videos. They also get displayed on websites in the Google Display Network (which contains millions of different websites) that coincide with your target audience parameters.  Again, you only pay when the viewer chooses to click and watch your video.

(http://www.google.com/ads/video/)

 “With a global audience of 800 million monthly visitors to YouTube, every day can feel like you’re advertising in the Super Bowl, and one video can launch a business,” says Baljeet Singh, YouTube group product manager.

Should I Invest In TrueView Ads / Google Adwords for Video?

It depends on your goals and how much of your overall budget can go towards this campaign.  In most cases, this is not what most advertising experts would classify as a direct-response advertising campaign, so if cost per lead is the ultimate goal, this may not be the most effective strategy.

“We generally see this as more of an online branding campaign for most practices,” says Susan McDonald, Certified Google AdWords Specialist at Page 1 Solutions. “The good news is that there are ways to geo-target your campaign, focus your exposure and track your results.”