Increase Web Conversions - Statistics on Instant Chat
As more practices invest more money into their Internet marketing, it's now essential to track your return on investment and continually find ways to improve your website marketing.
Today, we are not focusing on strategies or investments to attract more visitors to your website. Rather, we are going to look at how we can convert more visitors into working leads.
Traffic alone may be great branding for high profile businesses, but most practices do not have Nike dollars to spend on branding. They need to turn exposure into a quick return on that investment to continually feed the marketing machine.
Instant Chat Services
One conversion strategy that has been very effective at converting traffic into working leads is Instant Chat. Animated call-to-action graphics initiate Instant Chat sessions with a trained chat agent, who converts these chat sessions into leads for your practice. These are live agents, 24/7 who get paid only for leads they send to your office. The service has shown to produce results for both websites and pay-per-click landing pages.
Why It Works
Instant Chat services have proven to get visitors interacting with your office. The primary reason is it addresses online consumers' need for getting what they want quickly, and without the intimidation of a sales call. Visitors expect your office to be able to interact with them without delay.
In addition, many online visitors have adopted text messaging as a primary means of communication and actually prefer it to telephone calls, at least initially. Text messaging isn't limited to your kids.
Instant Chat Statistics
We took a sample of clients from different professional service industries (legal, dental, medical) and found one consistent trend across the board: Leads increased in each by more than 100 percent. Our legal clients saw a114 percent increase in leads after Instant Chat was put on their website. Medical clients (plastic surgery, LASIK) saw over a 120 percent increase. The big winner was our dental clients who saw a whopping 164 percent increase in monthly leads.
Instant Chat Costs
Typically, there is a nominal set-up fee for Instant Chat on your website. The primary cost for Instant Chat services is based on performance. Most charge on a cost per lead basis. A "lead" typically consists of a website visitor who wants the practice to contact them and provides their name and email/phone number. We have seen some Instant Chat services charge upwards of $30-$35+ per lead. Page 1 Solutions offers Instant Chat at a cost of $12/lead.
Regardless of how much you pay for Instant Chat, the key is to implement conversion strategies that generate a high return on investment.
Watch our latest video to learn more:
~ By Bill Fukui, Chief Operating Officer