Cyber Monday gains momentum
While most every American is familiar with the term "Black Friday", its on-line counter part is gaining popularity among consumers throughout the nation. While there will be no stories of riots, lines around the block, or pepper spray incidents, there are stories of it's gaining popularity. Black Friday still marks the busiest shopping day of the year throughout the United States. Cyber Monday is gaining popularity among retailers and customers for it's ease and convenience.
Black Friday's roots go back to the 1960's in Phillidelphia but retail's biggest day did not reach its nation wide appeal until the mid 1970's. The day not only marks the biggest day for sales but also is usually the point in the year where retailers "get in the black" and start to turn a profit on their year's sales.
Cyber Monday is now in it's sixth official year and it taking an every increasing percentage of the yearly sales of retailers nation-wide. Last year, sales on Cyber Monday broke the $1 Billion mark ($1.05 Billion to be exact) and forcasts for this year aim to be even greater. This trend toward online retail is just one marker of the ever continual growth of online marketing and sales. Keep these trends in mind when planning your next marketing meeting and see what improvements you can make to your marketing campaign that can provide not only a benefit to your customer, but also to your overall business.