Convert More Email Leads
Although your website marketing may likely generate more phone calls, rather than emails, that doesn't mean you overlook ways to improve your email conversions too. There are a couple things to keep in mind when developing email follow-up sales strategies.
Respond Quickly – Harvard Business Review researched how quickly web-based leads grow cold. Statistics indicate that firms that tried to follow up with web-driven leads within the hour were 700% more likely to qualify the lead (a meaningful conversation with the prospect) than those that attempted to connect with the prospect even an hour later. The same study showed that businesses with immediate follow-up were 6,000% (60 times) more likely to qualify leads compared to businesses that waited 24 hours or more to follow-up.
Format For Mobile Devices – Create follow-up emails that are effective through MOBILE DEVICES! The following are a couple of statistics and data to support why you need to consider mobile email in your follow up sales strategy:
- Google research indicates that 82% of Smartphone users check and send emails through their device.
- NielsenWire research indicates US mobile Internet user spend more time on email (41%) than any other activity, including social media (10%).
More than ever, concise, to-the-point email responses are more effective. Also, be sure to set your phone number apart in your reply so your prospects can easily "touch and call" you. For example - Call us today! 800-916-3886.
Utilize Links and Sales Support Website Pages – To allow more concise responses, yet provide access to substantive information and materials, be sure to include links to target sales support pages. These pages of your website may not be pages that visitors simply stumble upon. But qualified prospects need to be driven to them. Some sales support pages can be About Us, Financing, Compare Us, "How To" pages, Contact Us, Reviews, etc.
Learn more by watching our video:
These are just some fundamental, yet highly effective email sales strategies. For a more comprehensive look at all your Web marketing efforts, feel free to call us at 800-916-3886 or email us.
~ By Bill Fukui, Chief Operating Officer