Law Firm Marketing Checklist
Choosing an effective web marketing partner
Checklist - print this page
here are different ways to create and promote your law firm's website. The following are just some of the questions you should ask when selecting your legal website marketing firm.
Do you specialize in developing attorney websites?
We are specialists in developing and marketing attorney websites and attracting local clients to your law firm. We understand the legal industry, your services, and your target audience, their "hot buttons", how they use the search engines and move through the decision-making process. We don't just build websites; we cost-effectively market your legal services.
What guarantee do you offer to ensure my site gets found on the search engines?
At Page 1, we not only offer a guarantee that your website gets found on the search engines, we won't charge you until it appears on the 1st page! Our "performance-before-payment" program delivers accountable results each month. If we don't get you 1st page results, you don't pay.
Do you limit the number of pages or charge more for a larger website?
Your search engine marketing goals and objectives should dictate the size and organization of your website. An effective legal website needs to be built around your firm. At Page 1, we do not try to fit your law firm into a pre-packaged website or place random limits on the number of pages your site can have.
Accountability (Search Engine Positioning) - Do you provide easy to understand reports that show where my website appears on the top search engines?
Most web design firms don't specialize in search engine positioning for lawyers and prefer you not be too concerned with your positioning results. At Page 1, we provide a detailed report every month that identifies where your website appears on the 1st page and even where it does not.
Accountability (website Traffic And Activity) - Does your service include tracking our website's activity?
To ensure you always have accurate, unbiased, and up-to-date statistics on your website's traffic and activity, we offer 24/7 access to a statistical tracking service, at no additional cost to you.
Do your website design services include custom copy writing?
Content is the most important aspect of your website for consumers, as well as the search engines. An effective legal website has unique and comprehensive content that details each type of case you handle and explains why a prospective client should choose your law firm, rather than go with the lawyer down the street. We offer custom copywriting that appeals to both consumers and the search engines.
Do you research my market when developing my legal website and strategy?
Effective attorney websites and search engine marketing strategies aren't created in a vacuum. One reason we offer our search engine guaranty is our competitive research. We identify websites that consistently appear on 1st page results and formulate strategies to beat them. Request a competitive report for your market. See how your website stacks up.
Do you offer any exclusivity in promoting attorney websites in my market?
Since we guarantee 1st page results, we work with only 1-3 law firms per target market. Check on availability in your market.
Do you develop FLASH websites?
Like other high-end website design firms, Page 1 offers high-impact flash animation. However, many flash websites don't perform on the search engines. We build your website to get high search engine listings, even with flash animation.
Can you incorporate custom audio and video?
At Page 1, we offer state-of-the-art audio and video capabilities for your website. From highly compressed video that loads quickly, to custom audio testimonials that can be created as easily as making a phone call, Page 1 offers the latest technology. We help you and your clients tell your story.
What makes your websites different than other design firms?
At Page 1, we are marketers, not just designers. We understand the sales process and incorporate strategies, designs and programs that attract and convert local visitors into working leads and clients. Your website needs to be more than an online brochure if you expect to generate business from it. Call us to learn more.
Print this page when considering your web marketing options.
