SEO for Law Firms

How Page 1 Optimizes Your Website

Successfully optimizing your website for effective search engine positioning is a process that requires multiple steps and ongoing tracking and implementation. It's not a cookie-cutter, one-size-fits-all shortcut to trick the search engines.

How does Page 1 optimize your site?

1. We begin by working with you to develop a strategic, well-researched list of keyword phrases. Many of our clients target 75-100 localized keyword phrases. Call us to get a list of search phrases that would work for your law firm.
    
2. We evaluate your website structure, navigational strategy and content to make sure there are no underlying problems with optimizing your site for search engine positioning.
    
3. We conduct competitive intelligence by accurately identifying your most successful search engine competitors and assessing their sites and strategies.
    
4. We strategically optimize your website using your list of keywords and our extensive understanding of the top five search engines. This includes developing an orchestrated meta tag strategy, but it doesn't stop there. We also optimize your website's title tags, description tags, image tags, internal and external links, and most importantly, its content. We want to make sure you have solid content for each area of your law practice.
    
5. We manually register each and every relevant page of your website, when it's appropriate. To get the best results, we leverage your entire website content. In some cases, this strategy has allowed us to obtain multiple listings on the first page of the top search engines.
    
6. We also absorb the cost of certain pay-per-click listings so you also show up on the sponsored listing sections for some search engines.
    
7. We have an extensive link optimization strategy in which we link your website to and from other law firm sites from different market areas.
    
8. Syndicated Articles and Public Relations - We write and submit relevant law-related articles and online press releases that reference and link to your website.
    
9. We regularly add new pages and content to your website each month.
    
10. We add a law blog section to your website, so you can instantly add new materials to your website, without the need for a webmaster.
     
11. We track and document your search engine positioning results. Every month we use our proprietary Internet tracking software to see where your website is on the 1st page of the search engines and where it isn't. If your site is not on the 1st page, we make strategic changes and resubmit your site until it gets numerous 1st-page listings.
     
12. Website Call Tracking – Using a unique 800 number will allow your firm to track the number of telephone calls your office receives, as well as the length of each call.
     

Request Details and Pricing information for your search engine positioning service.

Request an Online Evaluation of your website and how it can be more effectively optimized.

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