Legal Search Engine Marketing

Questions You Need To Ask When Considering Your Search Engine Marketing Options

Today, your website creates the first impression prospective patients have of your practice and plays a crucial role in the sales cycle. We create legal websites that project a professional custom image, but at the same time, get more leads! Best of all, we develop websites that appeal to both sophisticated consumers and the top search engines as well. The following is a brief outline on how we develop your custom website.

Keyword List Development

Unlike most Web design companies, we start the development process by identifying a comprehensive list of keyword phrases that consumers use to research lawyers and law firms. This list is used as the foundation upon which to build your website - navigational and layout strategy, calls to action, content/copy, etc.

Competitive Intelligence

We provide competitive research to identify your biggest Internet marketing competitors and their websites. Once we identify them, we can conduct intelligence on them to determine the best way to compete and win Internet business in your local market. Effective direct marketing websites aren't created in a "vacuum," don't just accidentally show up on the top search engines, and do a lot more than just act as an online brochure.

Website Consultation

We conduct planning meetings for content and design, and spend the time to get to know your practice, market and target image. Not only do we conduct a comprehensive information-gathering telephone/online meeting, we have ongoing conversations throughout the development process. We are committed to ensure you not only get a website that meets your content and graphic standards, but one that has built-in, sales-driven elements that move the process along.

Website Navigational Strategy and Content

We not only develop a well-planned navigational strategy and flowchart with sales in mind. We create custom, content-rich copy on your practice, physician and procedures. Also, website content has a significant impact on search engine placement, and a big reason why the search engines love our websites. Finally, we do as many edits as necessary to get the content the way you want it. Your website will strike a balance between being informative and sales-driven.

Home Page Design

Your website is designed to your specifications. Our website developers will develop a high-impact home page look for your website. We start with an initial look based on what feedback you give us in the initial design-planning meeting; you critique the look and then we revise or start fresh. This process continues until you are completely happy with the design.

Final Development -- Fusing Content, Copy, Graphics and Design

Once you are happy with the initial design, we then roll out the content throughout the website using the design you approved and the content you approved. There are no limits as far as number of pages or size of the website. We also make sure your site's look and content project an image that reflects your practice, that you are proud of, and that stands out from the local competition.

Page 1 Solutions is a custom Web marketing program, not a cookie-cutter service. Separate your practice from other local competitors and the Internet "clutter."

Call, 800.916.3886, or email us today to learn more about how we can help your legal practice.