Legal Website Search Engine Positioning

ot all search engine positioning firms and strategies are the same. In fact, some techniques can actually hurt your positioning results more than help them. The following are some common myths about search engine optimization and positioning tactics to avoid. Print this page when comparing providers, and ask how they get top search engine placements.

"Optimization is putting a lot of keywords in your website's meta tags and repeating them." Simply adding a lot of repetitive keywords to your meta tags is considered "keyword stuffing" and will eventually get your website penalized or banned. Although a strategic meta tag approach is part of a comprehensive optimization strategy, it is only one part. Meta tags alone will not generate dominant results.

"You must pay the search engines for first-page listings." Search engines do offer opportunities to purchase "sponsored" or paid listings. These can be a valuable part of your online marketing. However, the most desired listings are "natural results" or free listings and are not for sale. Search engine optimization is intended to secure these positions.

"Create hidden or invisible 'doorway' pages that instantly redirect visitors to a new page or website when you try to visit them." This is a form of search engine "bait and switch." Here again, tactics that trick, fool or deceive the search engines and consumers will ultimately hurt your search engine listings in the long run.

"Frequently submit your site to the search engines to ensure they see you." Optimization is not a game of who can submit their sites to the search engines most frequently. In fact, frequent submissions, without making any modifications or updates, as a form of "spamming" that will only get your site removed from the search engines.

"Hide lots of repetitive keyword phrases on the home page that visitors can't see, but search engine spiders find." Using hidden or invisible text to deceive the search engines is a dated and deceptive tactic. Most search engines (as well as competitors) can now detect it and your website will likely be penalized in your search engine results.

Link Farms-Beware! Some website marketing firms create reciprocal links to and from your website to a large number of irrelevant and many times previously banned websites. Reciprocal link farms is a banned search engine tactic and can get your site removed from important search engines, like Google.

If you are not sure whether a tactic can hurt more than help, here is an easy rule of thumb: Simple, automated or deceptive solutions typically don't deliver consistent long-term results. In fact, some can actually hurt more than help your website.

Print this page when interviewing search engine marketing firms.

Request a confidential consultation to make sure your site is not being penalized by these tactics. And ask for details and prices for search engine positioning program.

How Page 1 optimizes your attorney website.