Avoiding Duplicate Content on Legal Websites

Website Design, Internet Marketing, and Search Engine Optimization (SEO)

The Internet is taking on an increasingly prominent role in our daily lives, providing you with ways to access information with greater ease than ever before. As a result, it has become the primary resource used by most people when conducting research on a variety of subjects, including legal issues. Today, most people will turn to the Internet first when looking for information about a legal problem or when they need to find a lawyer to handle their case.

Avoid the Pitfalls of Duplicate Content

If you were to research a particular legal topic on the Internet and every website provided you with the same information, you would not find this to be all that useful. The search engines are acutely aware of the need for the websites they index to be useful to consumers and as a result, they have created a series of complex algorithms which reduce a website’s value if it contains duplicate content. It does not have to be an entire duplicate site or even an entire duplicate page. Your website may be discredited in the eyes of the search engines even if it only contains a few paragraphs of duplicate content.

It is important to keep these pitfalls in mind when building your legal website. Duplicate content can cause your search engine rankings to plummet, making it virtually impossible for potential clients to find you on the Internet. Considering that the Internet has become the primary way people find lawyers today, it is easy to see why putting duplicate content on your website is bad for business.

Creating Custom Content that Helps you Dominate the Internet

At Page 1, we write customized, original content for all of our legal websites. Your new site will contain up to 50 pages of unique content, and we can write additional pages of original content as necessary to ensure you achieve the high search engine rankings necessary to help your practice grow.

Our legal website copywriters seek to accomplish two goals with your custom content:

• Achieve the high search engine rankings necessary to drive traffic to your website
• Market the strengths and uniqueness of your practice so that you convert this traffic to leads and ultimately into new clients

Creating such a large quantity of custom content is very labor-intensive, but it is necessary to achieve both of these goals. While it might seem quicker, easier, and more cost-effective to just paste legal content from an existing website onto your new site, this would hurt our ability to generate the first page search engine results you need. Ultimately, your practice would suffer in the long run.

Does your current legal website have duplicate content? We can quickly determine that for you. Together, we can devise a strategy that accomplishes your Internet marketing goals by removing duplicate content from your website and replacing it with custom content that is both useful to consumers and lets them know why your practice is the best option for their legal needs.

Please call us at 800-916-3886, or email us today to get answers to your questions and request a quote.