Developing Your Custom Legal Website
Website Design, Internet Marketing, & Search Engine Optimization (SEO)
Website Development for Lawyers
Today, your website creates the first impression prospective clients have of your practice and plays a crucial role in the sales cycle. We create legal websites that project a professional custom image, but at the same time, get more leads. Best of all, we develop websites that appeal to both consumers and the top search engines. The following is a brief outline of how we develop your custom website.
Keyword List Development
Unlike most Web design companies, we start the development process by identifying a comprehensive list of keyword phrases that consumers use to research local attorneys. This list is used as the foundation upon which to build your site's navigational and page strategy, calls to action, content/copy, etc.
Competitive Intelligence
We provide competitive research to identify your biggest Internet marketing competitors and their websites. Once we identify them, we can conduct intelligence on them to determine the best way to compete and win Internet business in your local market. Effective legal websites aren't created in a "vacuum," and don't just accidentally show up on the top search engines.
Website Consultation
We conduct planning meetings for content and design, and spend the time to get to know your firm, market and target image. Not only do we conduct a comprehensive information-gathering telephone/online meeting, we have ongoing conversations throughout the development process. We are committed to ensure that you not only get a website that meets your content and graphic standards, but one that has built-in, sales-driven elements that generate new clients.
Website Navigational Strategy and Content
Unlike some Web design companies, we not only develop a well-planned navigational strategy and flowchart with sales in mind, we create custom, content-rich copy about your firm and your areas of practice. We do as many edits as necessary to get the content the way you want it. You can be sure your website strikes a balance between being informative and sales-driven.
Website Design Process
After the initial interview, our website developers will develop a high-impact "look" for your site. We start with an initial look based on what feedback you give us in the initial design-planning meeting; you critique the look and then we revise or start fresh. This process continues until you are completely happy with the design.
Custom Video Production
Incorporating video into your website is very important in today’s competitive market. People do business with those who they like and trust. It is important to create a relationship with your online visitors in order to get them to contact you. We offer custom video production so that you can show your visitors what makes your practice different from your competitors.
Final Development -- Fusing Content, Copy, Graphics, and Design
Once you are happy with the initial design, we roll out the content throughout the site using both the design and content you approved. There are no limits as far as number of pages or size of the site. We also make sure your site's look and content projects an image that reflects your firm that you are proud to show off and that stands out from the local competition.
At this point, your website is also ready to be strategically submitted to the top search engines for high search engine placement. Ask about our guaranteed search engine placement service.
Page 1 Solutions is a custom Web marketing program, not a cookie-cutter service. Separate your practice from other local competitors and the Internet "clutter." Contact us today by email or phone, 800.916.3886.
