Law Firm Website Call Tracking

Tracking Website Leads

Measuring the success of your law firm’s website marketing efforts is highly important and you must base the website’s success on several different aspects. Tracking phone calls to your firm is probably the most over-looked metric in Internet marketing. If your legal practice’s website is designed for the Web and getting good placement on the search engines, then your office will definitely receive more phone calls as a result of your Web marketing efforts. In today’s world, consumers are using the Web to look up phone numbers for potential attorneys, rather than using outdated Yellow Pages. It is extremely important to track the phone calls generated from your website in order to accurately measure the effectiveness of your Internet marketing strategies.

When you engage Page 1 for search engine optimization, we secure a unique 800 number for your website. This will allow you to track both the number of phone calls your office receives, along with the length of each phone call. Using this tracking method allows us to see the trends in our Web marketing and help you evaluate what is, and what isn't, working.

How Call Tracking Works

• Page 1 Solutions will secure a unique 800 number for your legal practice and this number will be used exclusively on your website. This number is not an additional line that will require set up in your office.
• Potential clients will get your phone number off of your website and when they call that 800 number, their call will be re-directed to your current phone number.
• In order to accurately track these results, it is important that this number should only be used on your website, not in other marketing.
• At the end of every month, we will send you a call tracking report which will show you how many calls your website generated and how long each call lasted.

To make call tracking part of your Web marketing campaign, contact us today.