Law Firm Blogs

Search Engine Marketing for Legal Websites

A blog (abbrev. Web Log) is a section on a website which you can update on your own by adding new information without having to ask for your website designer’s help. Blogs came about as an online diary where you could post information for the world to enjoy. Blogging has grown in popularity and they are now being used to promote professional services. Here are a few reasons to add a blog to your law firm website:

• Blogs add a social media element to your website.
• Blogs help to build rapport with visitors.
• Blogs help with search engine optimization.

Blogs Add a Social Media Element to Your Website

The largest and continually growing segment of today’s Internet usage is social media. People are starting to feel comfortable in using the Internet for communicating and that has a direct effect on the growth of social media. Now there are a growing number of Internet users who are using the Web to communicate to family, friends, and even prospective clients. Email is no longer the only form of online communication that people use. They are now using social media websites, such as Twitter and Facebook, all of which have a blogging component to them.

Now you can use your blog as a new method of communicating with the people who visit your website. The difference in blogs and other pages of your website is that blogs are more personal. Thanks to social media websites, most people now have an understanding of what a blog is. They can see what’s on the top of mind for the firm, what’s new and important at the firm, current events, and much more. There are online traffic statistics which indicate that blogs regularly rank among the top three pages viewed of those websites that feature a blog. Your potential clients want to know what’s going on with you and your firm. If they like what they see, they will likely become regular readers of your blog.

Blogs Build Rapport with Visitors

Any information that you share with your online visitors builds rapport with them. Today, it is important to build relationship with your potential clients. They need to feel like they know you and know what you’re about. People do business with people they know and like. By providing visitors with details about you and your firm on a regular basis, you’ll be building a relationship with them. In turn, you will increase the number of leads that your website generates.

Blogs Help With Search Engine Optimization

Websites like CNN.com and ESPN.com do very well on the search engines, not just because of who they are, but because they have so many pages of content, which are updated on a regular basis. That’s not to say that your website should compete with CNN.com, but we can learn something from their success. You can take that knowledge and regularly add new blog entries and more pages to your website. This will give the search engines fresh content to return to their users, which is why search engines exist at all. When the search engines recognize your website as a resource for new and valuable information, your website will naturally perform better on the search engines. This will put you at an advantage over your competitors, who may have not updated their site since the day the site was launched.

At Page 1 Solutions, we know that blogs are a very important part of Web marketing. In all but the smallest markets, blogs are critical to maintain a competitive edge. We will also assist our clients by writing blog entries on their behalf at no additional cost. This will supplement their own efforts and get results for them much faster. Contact us today to learn more about how a blog can help your Web marketing efforts.

Blog Examples:

• http://blog.chaikinandsherman.com
• http://blogs.burgsimpson.com