Is your website positioned on 1st-page search engine results for your most important keyword searches?
Does your website convert a high percentage of visitors into email leads?
Do you have the latest updates about your practice and eye care-related information in your website?
Have you had a comprehensive competitive analysis in the last 12 months to see how your website compares with other local competitor websites?
Have you recently evaluated comprehensive statistics for your website (trends in number of users, emails, user session duration, most requested pages, entry pages, exit pages, frequent click paths, etc.)?
Have you made any updates or modifications to your site in the past 6 months?
Does the look and feel of your website reflect a high level of quality and the technology in your practice?
Have you had an outside website marketing firm provide feedback on what you could be doing to improve your website within the past 12-18 months?
Have you modified or tried different calls-to-action within the passed 6 months?
Is your website working synergistically with you media advertising campaign?
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