Syndicated Articles

ink building is an important part of any Internet marketing campaign. Link building is the process of accruing new links going into your website, building your "link popularity." Link popularity is important because Google and the other search engines look at inbound links to your site as indicators of your website's quality and credibility. The assumption that the search engines make is that no one is going to link to you if they think you have a poorly designed website, so the search engines count each incoming link as a vote of confidence. Syndicated articles are one of the most effective link building strategies.

Our syndicated article program is designed to exchange content for links.

Here's how syndicated articles work:

1. Sign Up for our Internet marketing program. Syndicated articles are a standard part of our Internet marketing (includes search engine optimization) program in all but the smallest markets. These articles are one component of an effective link building strategy.


2. Copywriting. We write a series of articles about the various areas of your practice. Each article is composed from scratch, exclusively for your practice. The fresh content makes the articles more interesting to the search engines. We can also write press releases about newsworthy events at your practice. We then optimize the articles with the appropriate keyword phrases and embed links within the articles to relevant pages of your website.


3. Submit the articles. Our sydicated article submission specialist will submit your articles to a number of 3rd-party websites that accept content for syndication. Each submission is done by hand to ensure that the articles aren't tagged as spam.
    
4. Syndication. Many of the 3rd-party websites offer the articles for syndication on other websites. In this way, one article submission could get the article listed on hundreds of websites.
    
5. Track results together. Your account manager will work with you to keep an eye on your website's results to follow the effectiveness of the syndicated article campaign.
    
6. Continue the Process. It's important to understand that syndicated articles aren't a one-shot deal. It's an ongoing campaign to grow your link popularity. Each article will have a peak performance, but after it reaches its peak, the links from the online publishers begin to fall off as the article is supplanted by new articles from other sources. For this reason, it's necessary to publish a minimum of one article at least once a month (in some hyper-competitive markets we use two articles per month).

Contact us to learn more about how utilizing syndicated articles as part of your Internet marketing campaign can build your website's traffic, credibility, and popularity.