Cosmetic Dentistry Marketing Checklist

Checklist - print this page

hen comparing different website design and marketing firms. Be sure you are asking the right questions.

All cosmetic dentistry website designers and marketing programs are NOT equal. Avoid getting washed over by sales "pitches" and hard pressure sales reps. Print and ask the following questions when comparing website marketing providers, because choosing the right partner will make all the difference.

Do you specialize in developing dental websites?

At Page 1, we specialize in developing cosmetic dentistry websites and targeting local consumers that are interested in cosmetic dentistry on the web. We understand cosmetic dentistry, the services you offer, the upscale consumers you are targeting, the "hot buttons" that get the to take action, the way they use search engines and how to move them through the buying cycle for elective dentistry services. We don't just focus on selling you a website; we aggressively market your cosmetic dentistry practice.

Do you write custom copy for our dental website?

Original, custom copy writing that offers substantive information is the most important aspect of an effective dental website, but it is usually overlooked by most website designers and dental practices. Effective website copywriting is unique and needs to be much more than simple "cut and paste" brochure copy. Page 1 offers custom copywriting that sets you apart. It is strategically written to appeal to both upscale consumers and search engines. Content is king on the Internet and the foundation of effective Web marketing.

What guarantee do you offer to ensure my website gets top search engine results?

At Page 1, we not only Guarantee that your website gets found on the search engines, we don't charge you until it appears on lots of 1st page results! "Performance-before-payment" search engine optimization delivers documented results every month and ensures you are a dominant force in your market. If you don't get 1st page results, you don't pay.

How can you ensure my website competes effectively against my biggest competitors?

Dominant cosmetic dentistry websites and search engine positioning results aren't created in a vacuum. One reason we can offer our search engine guarantee is our competitive research. We identify websites that consistently appear on 1st-page results, how they get them, and then formulate strategies to beat them. Request a competitive report for your market.

How many pages do I get with your standard cosmetic dentistry website?

Up to 50 custom copywritten pages! Every practice and market place is unique, and your dental practice has a variety of objectives, services and information to offer interested dental consumers. These elements should dictate the size and organization of your website, not some arbitrary website package. An effective cosmetic dentistry website is built around your practice. At Page 1, we don't squeeze your practice into a pre-packaged 5, 10 or even 20-page website. Our custom websites come with up to 50 pages of fully custom information.

Do you provide understandable reports that show exactly where my website appears on important search results?

Most website design firms don't specialize in search engine positioning and even prefer that you not know your positioning results. At Page 1, you receive a detailed report each and every month that immediately identifies where your website appears on the 1st page, and even where it doesn't.

How do I track my website's activity and progress?

At Page 1, we provide accurate, unbiased, and up-to-date statistics on your website's traffic and activity with Google Analytics (Urchin 5) at no additional cost. Get 24/7 access to detailed information about your website's statistics. However, what sets us apart is that you get consultative support to interpret the data and recommendations to improve your results. Good data is only effective if you can interpret and leverage it.

Do I get any exclusivity in promoting my cosmetic dentistry website?

Since we offer a 1st-page guarantee, we can't offer our service to every cosmetic dentistry practice in your area. We work with only 1-3 dental clients per target market. Check our availability in your market.

Do you develop FLASH websites?

Yes. We offer custom, high-impact websites that include flash animation. However, many flash websites don't perform well on the search engines for a wide variety of search phrases. We create websites that get top search engine results, even with flash animation.

What makes your dental websites different?

At Page 1, we are dental marketers, not just website designers. We understand the dental sales cycle and incorporate strategies, designs and programs that 1) attract local, upscale visitors and 2) convert these visitors into working leads and new dental patients. Your dental website needs to be more than just an online brochure if you expect to generate business from it. Contact us to learn more.

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Print this page when interviewing website marketing firms. Arm your practice with good questions, before you get "sold."