easuring the success of your practice's website marketing efforts is extremely important, and you must measure its success on several levels. Phone call tracking is one of the most over-looked metrics in Web marketing. If your cosmetic dentistry website is properly designed and being positioned well on the search engines, then your office will receive more phone calls as a result of your Internet marketing efforts. Today’s consumers are now using the Internet to look up phone numbers, instead of using outdated phone books. It is crucial to track these phone calls in order to accurately measure the effectiveness of your campaigns.
When you engage Page 1 Solutions for search engine optimization, we will secure a unique 800 number for your website so you can track both the number of phone calls your practice receives, as well as the length of each call. Using this method allows us to spot trends in our Web marketing to see what’s working, or adversely, what's not working.
To make call tracking part of your Web marketing campaign, contact us today.