tag:blogger.com,1999:blog-72594398583990584942008-08-19T07:28:57.859-07:00Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comBlogger93125tag:blogger.com,1999:blog-7259439858399058494.post-80972815733170305022008-08-19T07:22:00.001-07:002008-08-19T07:28:57.867-07:00

One of the big names in the legal community has come under scrutiny from Google. You really have to be careful about the types of programs that you engage in as part of your web marketing campaign. Remember, you don't want to trick the search engines into getting your website to show up on the search engines. You want to prove to the search engines that your website is a quality online resource

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-29065682509603568912008-08-18T11:35:00.000-07:002008-08-18T11:51:55.735-07:00

Before you sign up with a company for website video - be that as part of a website design package or as a stand-alone service, be certain that you own all the rights to the video. I recently learned that a big name in our industries retains the rights to the .FLV files for their videos. .FLV files are important. These are Flash files that enable people to see your videos in your website. Without

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-82617578903696876762008-08-05T07:40:00.001-07:002008-08-05T07:58:06.920-07:00

We recently attended the IACA convention in Orlando. We had a lot of great discussions with cosmetic dentists who were interested in improving their website marketing. Most of them had websites, but their websites were either outdated or just weren't showing up on the search engines for one reason or another. We also were privileged enough to meet some of our clients face to face. This is a

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-81879209267495892072008-07-23T06:42:00.000-07:002008-07-23T07:53:30.611-07:00

Not all companies can do what Page 1 does. In fact, I'm not aware of any company that does all of the things that Page 1 does to get our clients to the 1st page of the search engines. The fact is, most companies can't reliably get their clients to page 1 because they don't have the infrastructure to take on such a monumental task. Page 1 isn't a big company, but we've created systems and hired

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-46605626386749295452008-07-21T11:38:00.000-07:002008-07-21T11:47:15.247-07:00

I frequently get calls from people who want to know if we design and host websites. "Hosting" can mean a couple of things. Technically, hosting just means making sure that when people go to your website, they can see it. It means keeping your website "live" on the Internet. When I'm asked the hosting question, I always clarify: Do you mean just host the website on our server, or do you mean

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-11794133399037112272008-07-17T07:08:00.000-07:002008-07-17T10:20:55.888-07:00

In shopping for a web marketing firm, price is important, but should not be the deciding factor. In Internet marketing, like many things in this world, you get what you pay for. If you let price be the only criteria that guides you in your decision making while shopping for a web marketing company, then you'll likely end up with a program that promises great results for pennies on the dollar. The

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-90608058114060236352008-07-14T07:26:00.000-07:002008-07-14T07:39:48.588-07:00

One of the things that makes Page 1 different from the myriad other search engine optimization providers out there is our guarantee. People often wonder how we can offer a guarantee, and why other providers don't offer a guarantee. Our guarantee is simple. Our clients don't start paying for our services up front. Instead, they only start paying for our services when we can demonstrate 1st-page

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-71519344901103913322008-07-11T15:04:00.000-07:002008-07-15T07:17:09.283-07:00

Many website design firms make the mistake of sequestering video clips to a media player or "Video Website". This means that in order for people to watch your videos they have to make an extra click. Most people who are looking for a doctor or lawyer do not go to professionals' websites with the intent of watching a video, however they will usually be willing to watch at least a portion of the

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-91844566122207290282008-07-07T07:56:00.001-07:002008-07-09T14:37:47.797-07:00

Occasionally I speak with potential clients who are faced with the challenge of targeting more than one metro market on the search engines. They don't like to hear this, but the best strategy in these cases is to use multiple websites. Basic search engine optimization makes multiple websites a necessity. Otherwise, the keyword density for each set of your phrases (ex. "Mobile Injury Lawyer", "

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-30962570812077435592008-06-06T08:31:00.000-07:002008-06-06T14:30:26.641-07:00

Today, while browsing for websites that might make good Page 1 clients, I noticed an unfortunate phenomenon. As I clicked through pages of Google SERPS, I found far too many websites that in one way or another, did not take advantage of email. Some of the websites made it difficult to find a way to email the practice. Others just ignored email altogether and simply had their phone number and

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-83653321139645759192008-06-03T06:25:00.000-07:002008-06-03T09:18:10.157-07:00

Website usability expert, Steve Krug, wrote a book called Don't Make Me Think. The book discusses the common usability mistakes that people make when building their websites. The idea is that people shouldn't have to think to figure out how to use your website. The Don't Make Me Think concept also applies to the effectiveness of your website when it comes to directing traffic. You never want

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-76600555866479215722008-06-02T14:31:00.000-07:002008-06-02T14:47:19.857-07:00

This week InformationWeek published an article about video for the Web. All in all, it wasn't an article that I would recommend to any of my clients because it delved way too deep into technical details and assumed operations of a larger scale than what my average client is capable of. Still, there were some juicy quotes that I have to share. This was the hook for the article: "The Internet has

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-81623375828457774432008-05-22T13:31:00.000-07:002008-06-03T06:23:18.413-07:00

Denver and Las Vegas are windy places today. Denver's even seen a tornado or two. Meanwhile Las Vegas natives have been ready to don jackets as temperatures dip down to a frigid 75 degrees. LVI is what brought me to Las Vegas yesterday. I've been teaching a web marketing course to their Core III and Core V students. After class today, I talked with a couple of practices in similar situations,

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-78197600569714096262008-05-21T10:17:00.000-07:002008-05-21T10:38:48.804-07:00

My doctor clients will be entrigued by this development in the Google universe. Google Health is a new system for sharing medical records with designated health care providers. People set up their medical records in one place, attached to a Google account, and designate who can view their records. Currently, this has very limited uses as you (the provider) have to sign up with Google as a "

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-76739330673634215042008-05-21T09:45:00.000-07:002008-05-21T10:11:19.857-07:00

In a webcast on Monday, Google opened up about some of the ins and outs of search including Universal Search. One of the best/worst things about Universal Search is the way in which the none-text results are filtered in with the traditional search results. If you do enough Google searches, you'll have noticed that occasionally there are Google Local results at the very top and at other times

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-42094654617141834862008-05-20T09:29:00.000-07:002008-05-20T10:09:27.484-07:00

According to recent numbers released by Hitwise, the number of people on Google (which now accounts for 68% of all search traffic on the web) who are watching video is up from last year by 46%. This means that more people are electing to watch video on the search engines. Whether they are actually looking for video or are just happening upon the video in Google's Universal Search results remains

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-64513888081229046812008-05-15T12:06:00.000-07:002008-05-15T12:11:12.859-07:00

I posted a blog entry on the Dental Web Marketing Blog. It's about what hard economic times should mean for Internet marketing spending. Check it out.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-21480365715186086222008-05-14T09:52:00.000-07:002008-05-14T12:08:58.570-07:00

Every once in a while, it is important to take a hard look at your website's design to see if it is still competitive with the other websites in your area. Don't fall into the trap of becoming infatuated with your website. A website is a constant work in progress. There is always room for improvement, and if you haven't done anything with your website in years, be prepared to scrap it and start

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-80280667131801091562008-05-08T07:50:00.000-07:002008-05-08T08:01:53.708-07:00

Occasionally, I get emails like this one: Jonathan, I am thinking of going with Company X. They do a custom website for about $4000. Can you compare and contrast your services with theirs? Whenever I hear of a website design program that is that inexpensive, I encourage the client to ask several questions to find out exactly what they are getting. Is it really a website designed from

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-39518808217319987902008-04-18T07:19:00.000-07:002008-04-18T07:38:00.965-07:00

I had to laugh at the title tag on this ABC News article about Google's stock bouncing back finally after a 35% dive since December. The tag read, "ABC News: Is Google Invincible?" Google's not invincible - just smart. It made a big push in PPC advertising outside the U.S. in order to make up some ground that it's lost since the economy has continued to slump at home. The ABC News article also

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-69462915184530513232008-04-17T09:28:00.000-07:002008-04-17T09:55:20.495-07:00

It's common sense, really. You have to have content assets to back-up your web marketing. Without the content, visitors won't "buy". Here's an exerpt from WebProNews.com, from their recent article, Bad Content Equals Bad Sales. They're quoting usability columnist Jakob Nielson. "Our user testing of product pages shows that people are much more likely to buy when a page answers their questions

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-34481789474840951782008-03-26T10:48:00.000-07:002008-03-26T12:01:02.155-07:00

You should be aware of this phishing email scam going around and that others like them are quite common. Its sole purpose is to gather personal financial information from unsuspecting Google Adwords clients for credit card fraud. Here's the email: Dear Google AdWords Customer! In order to update your billing information, please sign in to your AdWords account at https://adwords.google.com, and

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-90900414866378490412008-03-08T09:05:00.000-08:002008-03-10T08:57:27.617-07:00

Looking at my blog's usage statistics, the vast majority of people who arrive at my blog have typed in "Page 1 Solutions" on Google. People want to know who Page 1 Solutions is. Who are we, what do we do, what makes us different. People also type in "Page One Solutions" (our name is technically spelled with the numeral 1 instead of spelled out, but whatever), and others use "Page Solutions",

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-37538451804208771662008-03-08T08:42:00.000-08:002008-03-08T08:52:52.500-08:00

This week, I'm in Santa Fe at an education seminar for attorneys. This seminar is focused on damages. I've met with several attorneys who have had websites for several years, but haven't seen a return on their investment because their websites aren't showing up on the 1st page of the search engines. I told them about our SEO for lawyers and how we can help.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comtag:blogger.com,1999:blog-7259439858399058494.post-35799321225319338022008-02-16T11:30:00.000-08:002008-02-16T11:48:02.224-08:00

Last week, I made a trip down to the AAJ Education Seminar, "Litigating Truck Collisions". It was a great seminar with lots of lawyers who were enthusiastic about making truck accident cases a bigger part of their practice. I spoke with several attorneys who were interested in improving their website's visibility for truck accident search phrases. Check out the photos from my trip at the Page 1

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com