Company Birthday Outting

Today, Page 1 Solutions is going out for a picnic in Golden to celebrate the birthdays of all of the employees that were born in July. We're all bringing things to share, including frisbees and other outdoor games. We'll be sure to post pictures soon!

Can You Handle Blogging?

For some of my clients, the idea of adding a blog to their website is intriguing, but they just don't think that they can commit to posting on a regular basis. This is particularly problematic for my dentist and plastic surgeon clients.

My response is that it doesn't have to be a one-man or one-woman operation. Your team should be able to handle a blog by sharing the responsibility between two or three people. Once the word gets out, you may have more people interested in blogging. Consider letting your office staff join in the fun. Blogging material can and should vary in topic and structure. Doctors and lawyers answer questions and address problems all day long. Each and every one of those questions and issues can be a blog entry. You might even consider bringing in a digital camera for those occasions that warrant a snap-shot and then uploading those photos to your blog. See Dr. Bernstein's blog for an example good photo usage.

The benefits of having fresh content on your site are just to obvious to ignore. Blogs aren't necessarily for everyone, but don't let the intimidation factor keep you from updating your site on a regular basis.

Too Busy for New Patients/Clients!?

It makes me cringe when I try to call one of my clients about their web marketing and I get a busy signal. When a potential patient or client is trying to contact you about using your services, a busy signal doesn't tell them, "Try back in a few minutes." It tells them, "Call someone else. We're too busy to serve you."

Please, please make the investment in having two or three lines attached to your main phone number. It's a waste of marketing dollars to work so hard to get people to contact you and then turn them away with that annoying BEEP...BEEP...BEEP.

The same applies to letting an answering machine or answering service take all of your calls with the plan on returning the call. There's no replacement for a live person that knows your practice, that can answer the phone, answer questions, and schedule appointments.