Can You Handle Blogging?

For some of my clients, the idea of adding a blog to their website is intriguing, but they just don't think that they can commit to posting on a regular basis. This is particularly problematic for my dentist and plastic surgeon clients.

My response is that it doesn't have to be a one-man or one-woman operation. Your team should be able to handle a blog by sharing the responsibility between two or three people. Once the word gets out, you may have more people interested in blogging. Consider letting your office staff join in the fun. Blogging material can and should vary in topic and structure. Doctors and lawyers answer questions and address problems all day long. Each and every one of those questions and issues can be a blog entry. You might even consider bringing in a digital camera for those occasions that warrant a snap-shot and then uploading those photos to your blog. See Dr. Bernstein's blog for an example good photo usage.

The benefits of having fresh content on your site are just to obvious to ignore. Blogs aren't necessarily for everyone, but don't let the intimidation factor keep you from updating your site on a regular basis.